--- title: "Agria vs Animal Friends: Which is searched more in the United Kingdom?" description: "Is Agria or Animal Friends more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/agria-pet-insurance-vs-animal-friends" publisher: "Brandwave" --- # Agria vs Animal Friends: Which is searched more in the United Kingdom? Is Agria or Animal Friends more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Agria and Animal Friends - **Competitive set**: Pet insurance providers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Agria Share of Search**: 23.2% - **Animal Friends Share of Search**: 12.7% ## Is Agria or Animal Friends more popular in search? - In September 2026, Agria had more branded searches than Animal Friends among pet insurance providers in the United Kingdom. Agria had about 27,100 branded searches, while Animal Friends had 14,800. Agria made up 23.2% of all pet insurance provider searches we track, and Animal Friends accounted for 12.7%. - Agria was ahead of Animal Friends in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Agria’s share of searches among pet insurance providers in the United Kingdom moved from 18.9% to 23.2%, and its estimated monthly branded searches moved from 22.2K to 27.1K. - Across the 12 months ending September 2026, Animal Friends’ share of searches among pet insurance providers in the United Kingdom moved from 15.4% to 12.7%, and its estimated monthly branded searches moved from 18.1K to 14.8K. ## How did search popularity change for United Kingdom pet insurance providers in September 2026? - In September 2026, Agria gained share of searches among pet insurance providers in the United Kingdom, from 20.3% to 23.2%. - In September 2026, Animal Friends lost share of searches among pet insurance providers in the United Kingdom, from 13.6% to 12.7%. ## Month by month | Month | Agria estimated searches | Agria Share of Search | Agria rank | Animal Friends estimated searches | Animal Friends Share of Search | Animal Friends rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 18.9% | 2 | 18.1K | 15.4% | 3 | | Nov 2025 | 18.1K | 16.4% | 2 | 18.1K | 16.4% | 3 | | Dec 2025 | 18.1K | 16.4% | 2 | 18.1K | 16.4% | 3 | | Jan 2026 | 22.2K | 16.3% | 2 | 22.2K | 16.3% | 3 | | Feb 2026 | 18.1K | 16.3% | 2 | 18.1K | 16.3% | 3 | | Mar 2026 | 22.2K | 19.3% | 2 | 18.1K | 15.7% | 3 | | Apr 2026 | 22.2K | 19.4% | 2 | 18.1K | 15.8% | 3 | | May 2026 | 22.2K | 19.4% | 2 | 18.1K | 15.8% | 3 | | Jun 2026 | 22.2K | 19.4% | 2 | 18.1K | 15.9% | 3 | | Jul 2026 | 27.1K | 22.6% | 2 | 18.1K | 15.1% | 3 | | Aug 2026 | 27.1K | 20.3% | 2 | 18.1K | 13.6% | 3 | | Sep 2026 | 27.1K | 23.2% | 2 | 14.8K | 12.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Agria’s and Animal Friends’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Agria**: Measured on the search term “agria pet insurance”. - **Animal Friends**: Measured on the search term “animal friends insurance”. - [Agria profile](/demand/uk/brands/agria-pet-insurance) - [Animal Friends profile](/demand/uk/brands/animal-friends) - [All pet insurance providers in the United Kingdom](/demand/uk/categories/uk-pet-insurance-providers): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Agria or Animal Friends more popular in search? In September 2026, Agria had more branded searches than Animal Friends among pet insurance providers in the United Kingdom. Agria had about 27,100 branded searches, while Animal Friends had 14,800. Agria made up 23.2% of all pet insurance provider searches we track, and Animal Friends accounted for 12.7%. ## Cite this page Brandwave. "Agria vs Animal Friends: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/agria-pet-insurance-vs-animal-friends This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/agria-pet-insurance-vs-animal-friends. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.