---
title: "Admiral vs Aviva: Which is searched more in United Kingdom?"
description: "Which is more popular in search, Admiral or Aviva? Compare estimated monthly branded-search demand and Share of Search inside the Car insurance brands set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/admiral-insurance-vs-aviva"
publisher: "Brandwave"
---

# Admiral vs Aviva: Which is searched more in United Kingdom?

Which is more popular in search, Admiral or Aviva? Compare estimated monthly branded-search demand and Share of Search inside the Car insurance brands set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Admiral and Aviva
- **Competitive set**: Car insurance brands
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Admiral Share of Search**: 46.5%
- **Aviva Share of Search**: 32.1%

## Which is more popular in search, Admiral or Aviva?

- In September 2026, Admiral had more branded searches than Aviva among car insurance brands in United Kingdom. Admiral was estimated to have 436K branded searches compared to Aviva’s 301K, and held a 46.5% Share of Search versus Aviva’s 32.1%.
- Admiral was ahead of Aviva in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Admiral’s estimated Share of Search among car insurance brands in United Kingdom moved from 43.7% to 46.5%, and its estimated monthly branded searches held steady at 436K.
- Across the 12 months ending September 2026, Aviva’s estimated Share of Search among car insurance brands in United Kingdom moved from 36.9% to 32.1%, and its estimated monthly branded searches moved from 368K to 301K.

## How did search popularity change for United Kingdom car insurance brands in September 2026?

- Aviva’s estimated Share of Search among car insurance brands in United Kingdom has lost ground for 3 months in a row, from 37.1% to 32.1% in September 2026.

## Month by month

| Month | Admiral estimated searches | Admiral Share of Search | Admiral rank | Aviva estimated searches | Aviva Share of Search | Aviva rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 436K | 43.7% | 1 | 368K | 36.9% | 2 |
| Nov 2025 | 436K | 47.5% | 1 | 301K | 32.8% | 2 |
| Dec 2025 | 411K | 47.6% | 1 | 301K | 34.9% | 2 |
| Jan 2026 | 533K | 47.5% | 1 | 368K | 32.8% | 2 |
| Feb 2026 | 436K | 44.2% | 1 | 368K | 37.3% | 2 |
| Mar 2026 | 533K | 46.8% | 1 | 368K | 32.3% | 2 |
| Apr 2026 | 466K | 47.6% | 1 | 301K | 30.7% | 2 |
| May 2026 | 466K | 48.1% | 1 | 301K | 31.1% | 2 |
| Jun 2026 | 436K | 44% | 1 | 368K | 37.1% | 2 |
| Jul 2026 | 436K | 47.4% | 1 | 301K | 32.7% | 2 |
| Aug 2026 | 436K | 46.7% | 1 | 301K | 32.2% | 2 |
| Sep 2026 | 436K | 46.5% | 1 | 301K | 32.1% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Admiral’s and Aviva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Admiral**: Measured on the search terms “admiral car insurance” and “admiral insurance”, summed into one figure.
- **Aviva**: Measured on the search term “aviva”.

- [Admiral profile](/demand/uk/brands/admiral-insurance)
- [Aviva profile](/demand/uk/brands/aviva)
- [All car insurance brands in United Kingdom](/demand/uk/categories/uk-car-insurance-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Admiral or Aviva?

In September 2026, Admiral had more branded searches than Aviva among car insurance brands in United Kingdom. Admiral was estimated to have 436K branded searches compared to Aviva’s 301K, and held a 46.5% Share of Search versus Aviva’s 32.1%.

## Cite this page

Brandwave. "Admiral vs Aviva: Which is searched more in United Kingdom?". https://gobrandwave.com/demand/uk/compare/admiral-insurance-vs-aviva

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/admiral-insurance-vs-aviva. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.