--- title: "Addison Lee vs FREENOW: Which is searched more in the United Kingdom?" description: "Is Addison Lee or FREENOW more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Taxi apps set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/addison-lee-vs-freenow" publisher: "Brandwave" --- # Addison Lee vs FREENOW: Which is searched more in the United Kingdom? Is Addison Lee or FREENOW more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Taxi apps set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Addison Lee and FREENOW - **Competitive set**: Taxi apps - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Addison Lee Share of Search**: 20.6% - **FREENOW Share of Search**: 2.1% ## Is Addison Lee or FREENOW more popular in search? - In September 2026, Addison Lee had more branded searches than FREENOW among taxi apps in the United Kingdom. Addison Lee had about 74,000 branded searches, while FREENOW had 7,480. Addison Lee made up 20.6% of all taxi app searches we track, and FREENOW accounted for 2.1%. - Addison Lee was ahead of FREENOW in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Addison Lee’s share of searches among taxi apps in the United Kingdom moved from 19.7% to 20.6%, and its estimated monthly branded searches moved from 60.5K to 74K. - Across the 12 months ending September 2026, FREENOW’s share of searches among taxi apps in the United Kingdom moved from 2.9% to 2.1%, and its estimated monthly branded searches moved from 9K to 7.5K. ## Top taxi apps in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, FREENOW was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Addison Lee did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Uber | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Bolt | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | FREENOW | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Gett | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Veezu | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Addison Lee | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about taxi apps - Asked ChatGPT "What's the best taxi app in the UK?": 1. Uber, 2. Bolt, 3. FREENOW, 4. Veezu - Asked ChatGPT "Which app should I use to book a taxi in London?": 1. Uber, 2. Bolt, 3. Gett - Asked ChatGPT "Which taxi app is cheapest in the UK?": 1. Bolt, 2. Uber - Searched Google, AI Overview "taxi app": 1. Uber, 2. Bolt, 3. FREENOW, 4. Gett Not named in any answer: Addison Lee. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom taxi apps in September 2026? - In September 2026, Addison Lee gained share of searches among taxi apps in the United Kingdom, from 12.7% to 20.6%. - Estimated monthly branded searches for FREENOW in the United Kingdom fell 16.7% over 12 measured months, from 9K to 7.5K in September 2026. ## Month by month | Month | Addison Lee estimated searches | Addison Lee Share of Search | Addison Lee rank | FREENOW estimated searches | FREENOW Share of Search | FREENOW rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 19.7% | 2 | 9K | 2.9% | 4 | | Nov 2025 | 49.5K | 18.5% | 2 | 7.3K | 2.7% | 4 | | Dec 2025 | 49.5K | 15.7% | 2 | 8.8K | 2.8% | 4 | | Jan 2026 | 49.5K | 17.9% | 2 | 7.3K | 2.7% | 4 | | Feb 2026 | 49.5K | 18.1% | 2 | 6K | 2.2% | 4 | | Mar 2026 | 49.5K | 16.5% | 2 | 7.5K | 2.5% | 4 | | Apr 2026 | 49.5K | 15% | 2 | 7.5K | 2.3% | 4 | | May 2026 | 60.5K | 15.6% | 2 | 9.1K | 2.3% | 4 | | Jun 2026 | 60.5K | 15.4% | 2 | 11.2K | 2.9% | 4 | | Jul 2026 | 60.5K | 17.7% | 2 | 9.1K | 2.7% | 5 | | Aug 2026 | 49.5K | 12.7% | 2 | 7.6K | 2% | 5 | | Sep 2026 | 74K | 20.6% | 2 | 7.5K | 2.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Addison Lee’s and FREENOW’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Addison Lee**: Measured on the search term “addison lee”. - **FREENOW**: Measured on the search terms “free now taxi” and “freenow”, summed into one figure. - [Addison Lee profile](/demand/uk/brands/addison-lee) - [FREENOW profile](/demand/uk/brands/freenow) - [All taxi apps in the United Kingdom](/demand/uk/categories/uk-taxi-apps): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Addison Lee or FREENOW more popular in search? In September 2026, Addison Lee had more branded searches than FREENOW among taxi apps in the United Kingdom. Addison Lee had about 74,000 branded searches, while FREENOW had 7,480. Addison Lee made up 20.6% of all taxi app searches we track, and FREENOW accounted for 2.1%. ## Cite this page Brandwave. "Addison Lee vs FREENOW: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/addison-lee-vs-freenow This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/addison-lee-vs-freenow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.