--- title: "Absolut vs Smirnoff: Which is searched more in the United Kingdom?" description: "Is Absolut or Smirnoff more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/absolut-vs-smirnoff" publisher: "Brandwave" --- # Absolut vs Smirnoff: Which is searched more in the United Kingdom? Is Absolut or Smirnoff more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Absolut and Smirnoff - **Competitive set**: Vodka brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Absolut Share of Search**: 10.9% - **Smirnoff Share of Search**: 8.9% ## Is Absolut or Smirnoff more popular in search? - In September 2026, Absolut had more branded searches than Smirnoff among vodka brands in the United Kingdom. Absolut had about 14,800 branded searches, while Smirnoff had 12,100. Absolut made up 10.9% of all vodka brand searches we track, and Smirnoff accounted for 8.9%. - Absolut was ahead of Smirnoff in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Absolut’s share of searches among vodka brands in the United Kingdom moved from 10.8% to 10.9%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 12 months ending September 2026, Smirnoff’s share of searches among vodka brands in the United Kingdom moved from 10.8% to 8.9%, and its estimated monthly branded searches moved from 18.1K to 12.1K. ## Top vodka brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Absolut was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Smirnoff was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Absolut was listed before Smirnoff in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Belvedere | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Grey Goose | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Absolut | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Smirnoff | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | AU Vodka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cîroc | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Glen's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Russian Standard | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vodka brands - Asked ChatGPT "What's the best vodka in the UK?": 1. Belvedere, 2. Grey Goose, 3. Absolut - Asked ChatGPT "Which vodka is smoothest for mixing?": 1. Absolut, 2. Grey Goose, 3. Smirnoff, 4. Belvedere - Asked ChatGPT "What's a good premium vodka to give as a gift?": 1. Belvedere, 2. Grey Goose - Searched Google, AI Overview "vodka brands": 1. Smirnoff, 2. Absolut, 3. Grey Goose, 4. Belvedere - Searched Google, AI Overview "best vodka": 1. Belvedere, 2. Grey Goose, 3. Absolut, 4. Smirnoff Not named in any answer: AU Vodka, Cîroc, Glen's and Russian Standard. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom vodka brands in September 2026? - In September 2026, Belvedere overtook Smirnoff to rank 4th among vodka brands in the United Kingdom, with 8.9% of the searches. - In September 2026, Absolut gained share of searches among vodka brands in the United Kingdom, from 7.8% to 10.9%. - In September 2026, Smirnoff gained share of searches among vodka brands in the United Kingdom, from 7.8% to 8.9%. ## Month by month | Month | Absolut estimated searches | Absolut Share of Search | Absolut rank | Smirnoff estimated searches | Smirnoff Share of Search | Smirnoff rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 10.8% | 3 | 18.1K | 10.8% | 4 | | Nov 2025 | 18.1K | 7.8% | 3 | 14.8K | 6.3% | 5 | | Dec 2025 | 27.1K | 9.4% | 3 | 18.1K | 6.3% | 6 | | Jan 2026 | 14.8K | 11.8% | 3 | 12.1K | 9.6% | 5 | | Feb 2026 | 12.1K | 11.6% | 3 | 9.9K | 9.5% | 5 | | Mar 2026 | 14.8K | 12.4% | 3 | 12.1K | 10.1% | 4 | | Apr 2026 | 14.8K | 12.4% | 3 | 12.1K | 10.1% | 4 | | May 2026 | 18.1K | 10.1% | 3 | 14.8K | 8.3% | 4 | | Jun 2026 | 18.1K | 11.9% | 3 | 18.1K | 11.9% | 4 | | Jul 2026 | 14.8K | 10.7% | 3 | 14.8K | 10.7% | 4 | | Aug 2026 | 14.8K | 7.8% | 3 | 14.8K | 7.8% | 4 | | Sep 2026 | 14.8K | 10.9% | 3 | 12.1K | 8.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Absolut’s and Smirnoff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Absolut**: Measured on the search term “absolut vodka”. - **Smirnoff**: Measured on the search term “smirnoff”. - [Absolut profile](/demand/uk/brands/absolut) - [Smirnoff profile](/demand/uk/brands/smirnoff) - [All vodka brands in the United Kingdom](/demand/uk/categories/uk-vodka-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Absolut or Smirnoff more popular in search? In September 2026, Absolut had more branded searches than Smirnoff among vodka brands in the United Kingdom. Absolut had about 14,800 branded searches, while Smirnoff had 12,100. Absolut made up 10.9% of all vodka brand searches we track, and Smirnoff accounted for 8.9%. ## Cite this page Brandwave. "Absolut vs Smirnoff: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/absolut-vs-smirnoff This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/absolut-vs-smirnoff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.