--- title: "Absolut vs AU Vodka: Which is searched more in the United Kingdom?" description: "Is Absolut or AU Vodka more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/absolut-vs-au-vodka" publisher: "Brandwave" --- # Absolut vs AU Vodka: Which is searched more in the United Kingdom? Is Absolut or AU Vodka more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Absolut and AU Vodka - **Competitive set**: Vodka brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Absolut Share of Search**: 10.9% - **AU Vodka Share of Search**: 44.6% ## Is Absolut or AU Vodka more popular in search? - In September 2026, AU Vodka had more branded searches than Absolut among vodka brands in the United Kingdom. AU Vodka had about 60,500 branded searches, while Absolut had 14,800. AU Vodka made up 44.6% of all vodka brand searches we track, and Absolut accounted for 10.9%. - AU Vodka was ahead of Absolut in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Absolut’s share of searches among vodka brands in the United Kingdom moved from 10.8% to 10.9%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 12 months ending September 2026, AU Vodka’s share of searches among vodka brands in the United Kingdom moved from 44% to 44.6%, and its estimated monthly branded searches moved from 74K to 60.5K. ## Top vodka brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Absolut was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. AU Vodka did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Belvedere | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Grey Goose | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Absolut | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Smirnoff | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | AU Vodka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cîroc | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Glen's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Russian Standard | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vodka brands - Asked ChatGPT "What's the best vodka in the UK?": 1. Belvedere, 2. Grey Goose, 3. Absolut - Asked ChatGPT "Which vodka is smoothest for mixing?": 1. Absolut, 2. Grey Goose, 3. Smirnoff, 4. Belvedere - Asked ChatGPT "What's a good premium vodka to give as a gift?": 1. Belvedere, 2. Grey Goose - Searched Google, AI Overview "vodka brands": 1. Smirnoff, 2. Absolut, 3. Grey Goose, 4. Belvedere - Searched Google, AI Overview "best vodka": 1. Belvedere, 2. Grey Goose, 3. Absolut, 4. Smirnoff Not named in any answer: AU Vodka, Cîroc, Glen's and Russian Standard. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom vodka brands in September 2026? - In September 2026, Absolut gained share of searches among vodka brands in the United Kingdom, from 7.8% to 10.9%. - In September 2026, AU Vodka lost share of searches among vodka brands in the United Kingdom, from 58% to 44.6%. ## Month by month | Month | Absolut estimated searches | Absolut Share of Search | Absolut rank | AU Vodka estimated searches | AU Vodka Share of Search | AU Vodka rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 10.8% | 3 | 74K | 44% | 1 | | Nov 2025 | 18.1K | 7.8% | 3 | 135K | 57.8% | 1 | | Dec 2025 | 27.1K | 9.4% | 3 | 135K | 47% | 1 | | Jan 2026 | 14.8K | 11.8% | 3 | 49.5K | 39.4% | 1 | | Feb 2026 | 12.1K | 11.6% | 3 | 40.5K | 39% | 1 | | Mar 2026 | 14.8K | 12.4% | 3 | 49.5K | 41.5% | 1 | | Apr 2026 | 14.8K | 12.4% | 3 | 49.5K | 41.5% | 1 | | May 2026 | 18.1K | 10.1% | 3 | 90.5K | 50.6% | 1 | | Jun 2026 | 18.1K | 11.9% | 3 | 60.5K | 39.9% | 1 | | Jul 2026 | 14.8K | 10.7% | 3 | 60.5K | 43.7% | 1 | | Aug 2026 | 14.8K | 7.8% | 3 | 110K | 58% | 1 | | Sep 2026 | 14.8K | 10.9% | 3 | 60.5K | 44.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Absolut’s and AU Vodka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Absolut**: Measured on the search term “absolut vodka”. - **AU Vodka**: Measured on the search term “au vodka”. - [Absolut profile](/demand/uk/brands/absolut) - [AU Vodka profile](/demand/uk/brands/au-vodka) - [All vodka brands in the United Kingdom](/demand/uk/categories/uk-vodka-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Absolut or AU Vodka more popular in search? In September 2026, AU Vodka had more branded searches than Absolut among vodka brands in the United Kingdom. AU Vodka had about 60,500 branded searches, while Absolut had 14,800. AU Vodka made up 44.6% of all vodka brand searches we track, and Absolut accounted for 10.9%. ## Cite this page Brandwave. "Absolut vs AU Vodka: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/absolut-vs-au-vodka This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/absolut-vs-au-vodka. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.