--- title: "Abbott Lyon vs Pandora: Which is searched more in the United Kingdom?" description: "Is Abbott Lyon or Pandora more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/abbott-lyon-vs-pandora" publisher: "Brandwave" --- # Abbott Lyon vs Pandora: Which is searched more in the United Kingdom? Is Abbott Lyon or Pandora more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Abbott Lyon and Pandora - **Competitive set**: Jewellery brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Abbott Lyon Share of Search**: 18.3% - **Pandora Share of Search**: 39.4% ## Is Abbott Lyon or Pandora more popular in search? - In September 2026, Pandora had more branded searches than Abbott Lyon among jewellery brands in the United Kingdom. Pandora had about 290,000 branded searches, while Abbott Lyon had 135,000. Pandora made up 39.4% of all jewellery brand searches we track, and Abbott Lyon accounted for 18.3%. - Pandora was ahead of Abbott Lyon in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Abbott Lyon’s share of searches among jewellery brands in the United Kingdom moved from 26.8% to 18.3%, and its estimated monthly branded searches moved from 246K to 135K. - Across the 12 months ending September 2026, Pandora’s share of searches among jewellery brands in the United Kingdom moved from 31.9% to 39.4%, and its estimated monthly branded searches moved from 293K to 290K. ## Top jewellery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Abbott Lyon was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pandora was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Abbott Lyon was listed before Pandora in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Monica Vinader | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Missoma | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Astrid & Miyu | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Abbott Lyon | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Daisy London | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Pandora | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Boodles | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Orelia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Edge of Ember | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellery brands - Asked ChatGPT "What are the best jewellery brands in the UK?": 1. Monica Vinader, 2. Missoma, 3. Astrid & Miyu, 4. Daisy London, 5. Boodles, 6. Abbott Lyon - Asked ChatGPT "Where can I buy good quality gold-plated jewellery that won't tarnish?": 1. Monica Vinader, 2. Missoma, 3. Abbott Lyon - Asked ChatGPT "What's a good jewellery brand for an everyday necklace gift?": 1. Monica Vinader, 2. Missoma, 3. Astrid & Miyu - Searched Google, AI Overview "gold jewellery": 1. Missoma - Searched Google, AI Overview "best jewellery brands uk": 1. Missoma, 2. Monica Vinader, 3. Pandora Not named in any answer: Orelia and Edge of Ember. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom jewellery brands in September 2026? - In September 2026, Pandora gained share of searches among jewellery brands in the United Kingdom, from 33.3% to 39.4%. - In September 2026, Abbott Lyon lost share of searches among jewellery brands in the United Kingdom, from 23.1% to 18.3%. ## Month by month | Month | Abbott Lyon estimated searches | Abbott Lyon Share of Search | Abbott Lyon rank | Pandora estimated searches | Pandora Share of Search | Pandora rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 26.8% | 2 | 293K | 31.9% | 1 | | Nov 2025 | 673K | 32.1% | 2 | 684K | 32.6% | 1 | | Dec 2025 | 550K | 28.4% | 2 | 729K | 37.6% | 1 | | Jan 2026 | 201K | 21.3% | 2 | 329K | 34.8% | 1 | | Feb 2026 | 201K | 25.6% | 2 | 270K | 34.4% | 1 | | Mar 2026 | 246K | 28% | 2 | 270K | 30.8% | 1 | | Apr 2026 | 135K | 22.1% | 2 | 196K | 32.1% | 1 | | May 2026 | 135K | 19.5% | 2 | 238K | 34.4% | 1 | | Jun 2026 | 135K | 18.6% | 3 | 240K | 33% | 1 | | Jul 2026 | 135K | 20.4% | 2 | 215K | 32.5% | 1 | | Aug 2026 | 165K | 23.1% | 2 | 238K | 33.3% | 1 | | Sep 2026 | 135K | 18.3% | 2 | 290K | 39.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Abbott Lyon’s and Pandora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Abbott Lyon**: Measured on the search term “abbott lyon”. - **Pandora**: Measured on the search terms “pandora bracelet”, “pandora charms” and “pandora jewellery”, summed into one figure. - [Abbott Lyon profile](/demand/uk/brands/abbott-lyon) - [Pandora profile](/demand/uk/brands/pandora) - [All jewellery brands in the United Kingdom](/demand/uk/categories/uk-jewellery-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Abbott Lyon or Pandora more popular in search? In September 2026, Pandora had more branded searches than Abbott Lyon among jewellery brands in the United Kingdom. Pandora had about 290,000 branded searches, while Abbott Lyon had 135,000. Pandora made up 39.4% of all jewellery brand searches we track, and Abbott Lyon accounted for 18.3%. ## Cite this page Brandwave. "Abbott Lyon vs Pandora: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/abbott-lyon-vs-pandora This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/abbott-lyon-vs-pandora. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.