--- title: "Abbott Lyon vs Boodles: Which is searched more in the United Kingdom?" description: "Is Abbott Lyon or Boodles more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/abbott-lyon-vs-boodles" publisher: "Brandwave" --- # Abbott Lyon vs Boodles: Which is searched more in the United Kingdom? Is Abbott Lyon or Boodles more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Abbott Lyon and Boodles - **Competitive set**: Jewellery brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Abbott Lyon Share of Search**: 18.3% - **Boodles Share of Search**: 2.5% ## Is Abbott Lyon or Boodles more popular in search? - In September 2026, Abbott Lyon had more branded searches than Boodles among jewellery brands in the United Kingdom. Abbott Lyon had about 135,000 branded searches, while Boodles had 18,100. Abbott Lyon made up 18.3% of all jewellery brand searches we track, and Boodles accounted for 2.5%. - Abbott Lyon was ahead of Boodles in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Abbott Lyon’s share of searches among jewellery brands in the United Kingdom moved from 26.8% to 18.3%, and its estimated monthly branded searches moved from 246K to 135K. - Across the 12 months ending September 2026, Boodles’ share of searches among jewellery brands in the United Kingdom moved from 2% to 2.5%, and its estimated monthly branded searches held steady at 18.1K. ## Top jewellery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Abbott Lyon was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Boodles was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Abbott Lyon and Boodles were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Monica Vinader | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Missoma | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Astrid & Miyu | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Abbott Lyon | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Daisy London | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Pandora | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Boodles | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Orelia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Edge of Ember | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellery brands - Asked ChatGPT "What are the best jewellery brands in the UK?": 1. Monica Vinader, 2. Missoma, 3. Astrid & Miyu, 4. Daisy London, 5. Boodles, 6. Abbott Lyon - Asked ChatGPT "Where can I buy good quality gold-plated jewellery that won't tarnish?": 1. Monica Vinader, 2. Missoma, 3. Abbott Lyon - Asked ChatGPT "What's a good jewellery brand for an everyday necklace gift?": 1. Monica Vinader, 2. Missoma, 3. Astrid & Miyu - Searched Google, AI Overview "gold jewellery": 1. Missoma - Searched Google, AI Overview "best jewellery brands uk": 1. Missoma, 2. Monica Vinader, 3. Pandora Not named in any answer: Orelia and Edge of Ember. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom jewellery brands in September 2026? - In September 2026, Abbott Lyon lost share of searches among jewellery brands in the United Kingdom, from 23.1% to 18.3%. ## Month by month | Month | Abbott Lyon estimated searches | Abbott Lyon Share of Search | Abbott Lyon rank | Boodles estimated searches | Boodles Share of Search | Boodles rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 26.8% | 2 | 18.1K | 2% | 6 | | Nov 2025 | 673K | 32.1% | 2 | 22.2K | 1.1% | 6 | | Dec 2025 | 550K | 28.4% | 2 | 22.2K | 1.1% | 6 | | Jan 2026 | 201K | 21.3% | 2 | 18.1K | 1.9% | 6 | | Feb 2026 | 201K | 25.6% | 2 | 18.1K | 2.3% | 6 | | Mar 2026 | 246K | 28% | 2 | 40.5K | 4.6% | 5 | | Apr 2026 | 135K | 22.1% | 2 | 14.8K | 2.4% | 6 | | May 2026 | 135K | 19.5% | 2 | 22.2K | 3.2% | 6 | | Jun 2026 | 135K | 18.6% | 3 | 18.1K | 2.5% | 6 | | Jul 2026 | 135K | 20.4% | 2 | 14.8K | 2.2% | 6 | | Aug 2026 | 165K | 23.1% | 2 | 14.8K | 2.1% | 6 | | Sep 2026 | 135K | 18.3% | 2 | 18.1K | 2.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Abbott Lyon’s and Boodles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Abbott Lyon**: Measured on the search term “abbott lyon”. - **Boodles**: Measured on the search term “boodles”. - [Abbott Lyon profile](/demand/uk/brands/abbott-lyon) - [Boodles profile](/demand/uk/brands/boodles) - [All jewellery brands in the United Kingdom](/demand/uk/categories/uk-jewellery-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Abbott Lyon or Boodles more popular in search? In September 2026, Abbott Lyon had more branded searches than Boodles among jewellery brands in the United Kingdom. Abbott Lyon had about 135,000 branded searches, while Boodles had 18,100. Abbott Lyon made up 18.3% of all jewellery brand searches we track, and Boodles accounted for 2.5%. ## Cite this page Brandwave. "Abbott Lyon vs Boodles: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/abbott-lyon-vs-boodles This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/abbott-lyon-vs-boodles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.