--- title: "Abbott Lyon vs Astrid & Miyu: Which is searched more in the United Kingdom?" description: "Is Abbott Lyon or Astrid & Miyu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/abbott-lyon-vs-astrid-and-miyu" publisher: "Brandwave" --- # Abbott Lyon vs Astrid & Miyu: Which is searched more in the United Kingdom? Is Abbott Lyon or Astrid & Miyu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Abbott Lyon and Astrid & Miyu - **Competitive set**: Jewellery brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Abbott Lyon Share of Search**: 18.3% - **Astrid & Miyu Share of Search**: 14.9% ## Is Abbott Lyon or Astrid & Miyu more popular in search? - In September 2026, Abbott Lyon had more branded searches than Astrid & Miyu among jewellery brands in the United Kingdom. Abbott Lyon had about 135,000 branded searches, while Astrid & Miyu had 110,000. Abbott Lyon made up 18.3% of all jewellery brand searches we track, and Astrid & Miyu accounted for 14.9%. - Abbott Lyon was ahead of Astrid & Miyu in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Abbott Lyon’s share of searches among jewellery brands in the United Kingdom moved from 26.8% to 18.3%, and its estimated monthly branded searches moved from 246K to 135K. - Across the 12 months ending September 2026, Astrid & Miyu’s share of searches among jewellery brands in the United Kingdom moved from 18% to 14.9%, and its estimated monthly branded searches moved from 165K to 110K. ## Top jewellery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Abbott Lyon and Astrid & Miyu were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Astrid & Miyu was listed before Abbott Lyon in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Monica Vinader | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Missoma | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Astrid & Miyu | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Abbott Lyon | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Daisy London | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Pandora | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Boodles | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Orelia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Edge of Ember | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellery brands - Asked ChatGPT "What are the best jewellery brands in the UK?": 1. Monica Vinader, 2. Missoma, 3. Astrid & Miyu, 4. Daisy London, 5. Boodles, 6. Abbott Lyon - Asked ChatGPT "Where can I buy good quality gold-plated jewellery that won't tarnish?": 1. Monica Vinader, 2. Missoma, 3. Abbott Lyon - Asked ChatGPT "What's a good jewellery brand for an everyday necklace gift?": 1. Monica Vinader, 2. Missoma, 3. Astrid & Miyu - Searched Google, AI Overview "gold jewellery": 1. Missoma - Searched Google, AI Overview "best jewellery brands uk": 1. Missoma, 2. Monica Vinader, 3. Pandora Not named in any answer: Orelia and Edge of Ember. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom jewellery brands in September 2026? - In September 2026, Abbott Lyon lost share of searches among jewellery brands in the United Kingdom, from 23.1% to 18.3%. - Estimated monthly branded searches for Astrid & Miyu in the United Kingdom fell 33.3% over 12 measured months, from 165K to 110K in September 2026. ## Month by month | Month | Abbott Lyon estimated searches | Abbott Lyon Share of Search | Abbott Lyon rank | Astrid & Miyu estimated searches | Astrid & Miyu Share of Search | Astrid & Miyu rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 26.8% | 2 | 165K | 18% | 3 | | Nov 2025 | 673K | 32.1% | 2 | 246K | 11.7% | 4 | | Dec 2025 | 550K | 28.4% | 2 | 246K | 12.7% | 4 | | Jan 2026 | 201K | 21.3% | 2 | 135K | 14.3% | 4 | | Feb 2026 | 201K | 25.6% | 2 | 110K | 14% | 4 | | Mar 2026 | 246K | 28% | 2 | 135K | 15.4% | 3 | | Apr 2026 | 135K | 22.1% | 2 | 110K | 18% | 3 | | May 2026 | 135K | 19.5% | 2 | 110K | 15.9% | 4 | | Jun 2026 | 135K | 18.6% | 3 | 110K | 15.1% | 4 | | Jul 2026 | 135K | 20.4% | 2 | 110K | 16.6% | 4 | | Aug 2026 | 165K | 23.1% | 2 | 110K | 15.4% | 4 | | Sep 2026 | 135K | 18.3% | 2 | 110K | 14.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Abbott Lyon’s and Astrid & Miyu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Abbott Lyon**: Measured on the search term “abbott lyon”. - **Astrid & Miyu**: Measured on the search term “astrid and miyu”. - [Abbott Lyon profile](/demand/uk/brands/abbott-lyon) - [Astrid & Miyu profile](/demand/uk/brands/astrid-and-miyu) - [All jewellery brands in the United Kingdom](/demand/uk/categories/uk-jewellery-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Abbott Lyon or Astrid & Miyu more popular in search? In September 2026, Abbott Lyon had more branded searches than Astrid & Miyu among jewellery brands in the United Kingdom. Abbott Lyon had about 135,000 branded searches, while Astrid & Miyu had 110,000. Abbott Lyon made up 18.3% of all jewellery brand searches we track, and Astrid & Miyu accounted for 14.9%. ## Cite this page Brandwave. "Abbott Lyon vs Astrid & Miyu: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/abbott-lyon-vs-astrid-and-miyu This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/abbott-lyon-vs-astrid-and-miyu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.