---
title: "Tesco brands and Share of Search"
description: "The brands Tesco markets in the United Kingdom, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/uk/companies/tesco"
publisher: "Brandwave"
---

# Tesco brands and Share of Search

The brands Tesco markets in the United Kingdom, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Tesco
- **Market**: United Kingdom
- **Brands tracked**: 3
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Tesco | Convenience stores in the UK | 1 | 74.6% | 9.1M |
| Tesco | Online supermarkets | 3 | 19.8% | 9.1M |
| Tesco Insurance | Home insurance brands in the UK | 1 | 26.7% | 33.1K |
| Tesco Mobile | Mobile networks | 3 | 11.9% | 550K |

- [Tesco](/demand/uk/brands/tesco)
- [Tesco Insurance](/demand/uk/brands/tesco-insurance)
- [Tesco Mobile](/demand/uk/brands/tesco-mobile)

## Brand competitors

- [Sainsbury's](/demand/uk/brands/sainsburys): 1st place in GB Online supermarkets estimated Share of Search at 36.2% in Sep 2026.
- [EE](/demand/uk/brands/ee-uk): 1st place in GB Mobile networks estimated Share of Search at 22.6% in Sep 2026.
- [Morrisons](/demand/uk/brands/morrisons): 2nd place in GB Online supermarkets estimated Share of Search at 19.8% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Tesco brands and Share of Search". https://gobrandwave.com/demand/uk/companies/tesco

This page is also available as HTML at https://gobrandwave.com/demand/uk/companies/tesco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.