---
title: "Superdrug brands and Share of Search"
description: "The brands Superdrug markets in the United Kingdom, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/uk/companies/superdrug"
publisher: "Brandwave"
---

# Superdrug brands and Share of Search

The brands Superdrug markets in the United Kingdom, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Superdrug
- **Market**: United Kingdom
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Superdrug | Beauty retailers in the UK | 1 | 50.3% | 1.5M |
| Superdrug | Pharmacy chains in the UK | 1 | 50.2% | 1.5M |
| Superdrug Online Doctor | Online doctors in the UK | 7 | 2.8% | 12.1K |

- [Superdrug](/demand/uk/brands/superdrug)
- [Superdrug Online Doctor](/demand/uk/brands/superdrug-online-doctor)

## Brand competitors

- [Pharmacy2U](/demand/uk/brands/pharmacy2u): 1st place in GB Online doctors estimated Share of Search at 38.5% in Sep 2026.
- [Boots Online Doctor](/demand/uk/brands/boots-online-doctor): 2nd place in GB Online doctors estimated Share of Search at 25.7% in Sep 2026.
- [Sephora](/demand/uk/brands/sephora): 2nd place in GB Beauty retailers estimated Share of Search at 18.1% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Superdrug brands and Share of Search". https://gobrandwave.com/demand/uk/companies/superdrug

This page is also available as HTML at https://gobrandwave.com/demand/uk/companies/superdrug. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.