---
title: "Procter & Gamble brands and Share of Search"
description: "Consumer products company whose personal-care portfolio includes Native."
canonical: "https://gobrandwave.com/demand/uk/companies/procter-and-gamble"
publisher: "Brandwave"
---

# Procter & Gamble brands and Share of Search

Consumer products company whose personal-care portfolio includes Native.

## Key facts

- **Company**: Procter & Gamble
- **Market**: United Kingdom
- **Brands tracked**: 5
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Native | Deodorant brands | 11 | 1% | 1.9K |
| Head & Shoulders | Shampoo brands | 11 | 2.7% | 8.1K |
| Old Spice | Deodorant brands | 6 | 4.3% | 8.1K |
| Pampers | Nappy brands in the UK | 1 | 43.1% | 18.1K |
| Pantene | Shampoo brands | 14 | 1.5% | 4.4K |

- [Native](/demand/uk/brands/native)
- [Head & Shoulders](/demand/uk/brands/head-and-shoulders)
- [Old Spice](/demand/uk/brands/old-spice)
- [Pampers](/demand/uk/brands/pampers)
- [Pantene](/demand/uk/brands/pantene)

## Brand competitors

- [Kit & Kin](/demand/uk/brands/kit-and-kin): 2nd place in GB Nappy brands estimated Share of Search at 41.7% in Sep 2026.
- [Fussy](/demand/uk/brands/fussy): 1st place in GB Deodorant brands estimated Share of Search at 38.9% in Sep 2026.
- [Wild](/demand/uk/brands/wild): 2nd place in GB Deodorant brands estimated Share of Search at 31.8% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Procter & Gamble brands and Share of Search". https://gobrandwave.com/demand/uk/companies/procter-and-gamble

This page is also available as HTML at https://gobrandwave.com/demand/uk/companies/procter-and-gamble. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.