---
title: "Nutricia brands and Share of Search"
description: "The brands Nutricia markets in the United Kingdom, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/uk/companies/nutricia"
publisher: "Brandwave"
---

# Nutricia brands and Share of Search

The brands Nutricia markets in the United Kingdom, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Nutricia
- **Market**: United Kingdom
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Aptamil | Baby formula brands in the UK | 2 | 23.2% | 22.5K |
| Cow & Gate | Baby formula brands in the UK | 3 | 13.6% | 13.2K |

- [Aptamil](/demand/uk/brands/aptamil)
- [Cow & Gate](/demand/uk/brands/cow-and-gate)

## Brand competitors

- [Kendamil](/demand/uk/brands/kendamil): 1st place in GB Baby formula brands estimated Share of Search at 57% in Sep 2026.
- [SMA](/demand/uk/brands/sma-baby): 4th place in GB Baby formula brands estimated Share of Search at 4.9% in Sep 2026.
- [HiPP](/demand/uk/brands/hipp): 5th place in GB Baby formula brands estimated Share of Search at 1.3% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nutricia brands and Share of Search". https://gobrandwave.com/demand/uk/companies/nutricia

This page is also available as HTML at https://gobrandwave.com/demand/uk/companies/nutricia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.