---
title: "NatWest brands and Share of Search"
description: "The brands NatWest markets in United Kingdom, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/uk/companies/natwest"
publisher: "Brandwave"
---

# NatWest brands and Share of Search

The brands NatWest markets in United Kingdom, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: NatWest
- **Market**: United Kingdom
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| NatWest | Banks in the UK | 4 | 10.1% | 1M |
| NatWest | Business lenders | 6 | 1.9% | 1M |
| FreeAgent | Small business accounting software | 3 | 11.2% | 110K |

- [NatWest](/demand/uk/brands/natwest)
- [FreeAgent](/demand/uk/brands/freeagent)

## Brand competitors

- [Xero](/demand/uk/brands/xero): 1st place in GB Small business accounting software estimated Share of Search at 68.7% in Sep 2026.
- [Funding Circle](/demand/uk/brands/funding-circle): 1st place in GB Business lenders estimated Share of Search at 39.5% in Sep 2026.
- [Lloyds Bank](/demand/uk/brands/lloyds-bank): 1st place in GB Banks in the UK estimated Share of Search at 35.9% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "NatWest brands and Share of Search". https://gobrandwave.com/demand/uk/companies/natwest

This page is also available as HTML at https://gobrandwave.com/demand/uk/companies/natwest. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.