---
title: "Mars brands and Share of Search"
description: "Consumer products company whose pet food portfolio includes Nom Nom."
canonical: "https://gobrandwave.com/demand/uk/companies/mars"
publisher: "Brandwave"
---

# Mars brands and Share of Search

Consumer products company whose pet food portfolio includes Nom Nom.

## Key facts

- **Company**: Mars
- **Market**: United Kingdom
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Pedigree | Dog food brands in the UK | 8 | 4.2% | 5.4K |
| Royal Canin | Dog food brands in the UK | 1 | 28% | 36.2K |

- [Pedigree](/demand/uk/brands/pedigree)
- [Royal Canin](/demand/uk/brands/royal-canin)

## Brand competitors

- [Lily's Kitchen](/demand/uk/brands/lilys-kitchen): 2nd place in GB Dog food brands estimated Share of Search at 25.6% in Sep 2026.
- [Harringtons](/demand/uk/brands/harringtons-pet-food): 3rd place in GB Dog food brands estimated Share of Search at 17.1% in Sep 2026.
- [Purina](/demand/uk/brands/purina): 4th place in GB Dog food brands estimated Share of Search at 10.6% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mars brands and Share of Search". https://gobrandwave.com/demand/uk/companies/mars

This page is also available as HTML at https://gobrandwave.com/demand/uk/companies/mars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.