---
title: "Lloyds Banking Group brands and Share of Search"
description: "The brands Lloyds Banking Group markets in the United Kingdom, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/uk/companies/lloyds-banking-group"
publisher: "Brandwave"
---

# Lloyds Banking Group brands and Share of Search

The brands Lloyds Banking Group markets in the United Kingdom, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Lloyds Banking Group
- **Market**: United Kingdom
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Lloyds Bank | Banks in the UK | 1 | 35.9% | 3.6M |
| Halifax | Banks in the UK | 7 | 2.6% | 256K |

- [Lloyds Bank](/demand/uk/brands/lloyds-bank)
- [Halifax](/demand/uk/brands/halifax-bank)

## Brand competitors

- [Santander](/demand/uk/brands/santander-uk): 2nd place in GB Banks estimated Share of Search at 20.9% in Sep 2026.
- [Barclays](/demand/uk/brands/barclays): 3rd place in GB Banks estimated Share of Search at 12.8% in Sep 2026.
- [NatWest](/demand/uk/brands/natwest): 4th place in GB Banks estimated Share of Search at 10.1% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Lloyds Banking Group brands and Share of Search". https://gobrandwave.com/demand/uk/companies/lloyds-banking-group

This page is also available as HTML at https://gobrandwave.com/demand/uk/companies/lloyds-banking-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.