---
title: "IRIS Software Group brands and Share of Search"
description: "The brands IRIS Software Group markets in the United Kingdom, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/uk/companies/iris-software-group"
publisher: "Brandwave"
---

# IRIS Software Group brands and Share of Search

The brands IRIS Software Group markets in the United Kingdom, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: IRIS Software Group
- **Market**: United Kingdom
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| KashFlow | Small business accounting software | 5 | 1% | 9.9K |
| IRIS Payroll | Payroll software in the UK | 2 | 14.7% | 10.9K |

- [KashFlow](/demand/uk/brands/kashflow)
- [IRIS Payroll](/demand/uk/brands/iris-payroll)

## Brand competitors

- [BrightPay](/demand/uk/brands/brightpay): 1st place in GB Payroll software estimated Share of Search at 66.7% in Sep 2026.
- [Sage Payroll](/demand/uk/brands/sage-payroll): 3rd place in GB Payroll software estimated Share of Search at 13.3% in Sep 2026.
- [FreeAgent](/demand/uk/brands/freeagent): 3rd place in GB Small business accounting software estimated Share of Search at 11.2% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "IRIS Software Group brands and Share of Search". https://gobrandwave.com/demand/uk/companies/iris-software-group

This page is also available as HTML at https://gobrandwave.com/demand/uk/companies/iris-software-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.