---
title: "HSBC brands and Share of Search"
description: "The brands HSBC markets in the United Kingdom, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/uk/companies/hsbc"
publisher: "Brandwave"
---

# HSBC brands and Share of Search

The brands HSBC markets in the United Kingdom, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: HSBC
- **Market**: United Kingdom
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| HSBC | Banks in the UK | 5 | 7.3% | 723K |
| First Direct | Banks in the UK | 9 | 1.5% | 150K |

- [HSBC](/demand/uk/brands/hsbc)
- [First Direct](/demand/uk/brands/first-direct)

## Brand competitors

- [Lloyds Bank](/demand/uk/brands/lloyds-bank): 1st place in GB Banks estimated Share of Search at 35.9% in Sep 2026.
- [Santander](/demand/uk/brands/santander-uk): 2nd place in GB Banks estimated Share of Search at 20.9% in Sep 2026.
- [Barclays](/demand/uk/brands/barclays): 3rd place in GB Banks estimated Share of Search at 12.8% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "HSBC brands and Share of Search". https://gobrandwave.com/demand/uk/companies/hsbc

This page is also available as HTML at https://gobrandwave.com/demand/uk/companies/hsbc. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.