---
title: "Halfords brands and Share of Search"
description: "The brands Halfords markets in the United Kingdom, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/uk/companies/halfords"
publisher: "Brandwave"
---

# Halfords brands and Share of Search

The brands Halfords markets in the United Kingdom, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Halfords
- **Market**: United Kingdom
- **Brands tracked**: 4
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Halfords | Auto parts retailers | 2 | 42.8% | 1.6M |
| Halfords | Bike shops in the UK | 3 | 14.4% | 1.6M |
| Halfords | Car servicing chains in the UK | 4 | 7.5% | 1.6M |
| Boardman | Bike brands in the UK | 8 | 4% | 9.9K |
| Carrera | Bike brands in the UK | 1 | 19.8% | 57.6K |
| Carrera | E-bike brands in the UK | 2 | 23.3% | 57.6K |
| Cycle2work | Cycle to work schemes | 4 | 12.9% | 1.9K |

- [Halfords](/demand/uk/brands/halfords)
- [Boardman](/demand/uk/brands/boardman-bikes)
- [Carrera](/demand/uk/brands/carrera-bikes)
- [Cycle2work](/demand/uk/brands/cycle2work)

## Brand competitors

- [Kwik Fit](/demand/uk/brands/kwik-fit): 1st place in GB Car servicing chains estimated Share of Search at 68.6% in Sep 2026.
- [Cyclescheme](/demand/uk/brands/cyclescheme): 1st place in GB Cycle to work schemes estimated Share of Search at 54.8% in Sep 2026.
- [Euro Car Parts](/demand/uk/brands/euro-car-parts): 1st place in GB Auto parts retailers estimated Share of Search at 42.8% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Halfords brands and Share of Search". https://gobrandwave.com/demand/uk/companies/halfords

This page is also available as HTML at https://gobrandwave.com/demand/uk/companies/halfords. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.