---
title: "Expedia Group brands and Share of Search"
description: "The business behind Expedia, Wotif, and Hotels.com."
canonical: "https://gobrandwave.com/demand/uk/companies/expedia-group"
publisher: "Brandwave"
---

# Expedia Group brands and Share of Search

The business behind Expedia, Wotif, and Hotels.com.

## Key facts

- **Company**: Expedia Group
- **Legal name**: Expedia Group, Inc.
- **Market**: United Kingdom
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Expedia | Travel booking sites in the UK | 5 | 3.7% | 368K |
| Hotels.com | Travel booking sites in the UK | 7 | 0.5% | 49.5K |

- [Expedia](/demand/uk/brands/expedia)
- [Hotels.com](/demand/uk/brands/hotels-com)

## Brand competitors

- [Skyscanner](/demand/uk/brands/skyscanner): 1st place in GB Travel booking sites estimated Share of Search at 61.3% in Sep 2026.
- [Google Flights](/demand/uk/brands/google-flights): 2nd place in GB Travel booking sites estimated Share of Search at 15% in Sep 2026.
- [Booking.com](/demand/uk/brands/booking-com): 3rd place in GB Travel booking sites estimated Share of Search at 10% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Expedia Group brands and Share of Search". https://gobrandwave.com/demand/uk/companies/expedia-group

This page is also available as HTML at https://gobrandwave.com/demand/uk/companies/expedia-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.