---
title: "Essity brands and Share of Search"
description: "Hygiene and health company whose apparel portfolio includes Knix and Modibodi."
canonical: "https://gobrandwave.com/demand/uk/companies/essity"
publisher: "Brandwave"
---

# Essity brands and Share of Search

Hygiene and health company whose apparel portfolio includes Knix and Modibodi.

## Key facts

- **Company**: Essity
- **Market**: United Kingdom
- **Brands tracked**: 3
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Cushelle | Toilet roll brands in the UK | 3 | 2.9% | 1.3K |
| Modibodi | Period care brands in the UK | 2 | 21.1% | 14.8K |
| Velvet | Toilet roll brands in the UK | 4 | 1.3% | 590 |

- [Cushelle](/demand/uk/brands/cushelle)
- [Modibodi](/demand/uk/brands/modibodi)
- [Velvet](/demand/uk/brands/velvet-toilet-tissue)

## Brand competitors

- [Who Gives A Crap](/demand/uk/brands/who-gives-a-crap): 1st place in GB Toilet roll brands estimated Share of Search at 90.4% in Sep 2026.
- [Always](/demand/uk/brands/always): 1st place in GB Period care brands estimated Share of Search at 38.7% in Sep 2026.
- [Tampax](/demand/uk/brands/tampax): 3rd place in GB Period care brands estimated Share of Search at 14.1% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Essity brands and Share of Search". https://gobrandwave.com/demand/uk/companies/essity

This page is also available as HTML at https://gobrandwave.com/demand/uk/companies/essity. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.