---
title: "BT Group brands and Share of Search"
description: "The brands BT Group markets in the United Kingdom, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/uk/companies/bt-group"
publisher: "Brandwave"
---

# BT Group brands and Share of Search

The brands BT Group markets in the United Kingdom, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: BT Group
- **Market**: United Kingdom
- **Brands tracked**: 3
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| EE | Broadband providers | 3 | 5.5% | 1.2M |
| EE | Mobile networks | 1 | 22.6% | 1.2M |
| EE | TV providers in the UK | 5 | 2.5% | 1.2M |
| BT | Broadband providers | 6 | 4.5% | 117K |
| BT | TV providers in the UK | 7 | 0.75% | 117K |
| Plusnet | Broadband providers | 7 | 4.5% | 110K |

- [EE](/demand/uk/brands/ee-uk)
- [BT](/demand/uk/brands/bt-uk)
- [Plusnet](/demand/uk/brands/plusnet)

## Brand competitors

- [NOW](/demand/uk/brands/now-tv): 1st place in GB TV providers estimated Share of Search at 62.2% in Sep 2026.
- [Virgin Media](/demand/uk/brands/virgin-media): 1st place in GB Broadband providers estimated Share of Search at 50.1% in Sep 2026.
- [Freeview](/demand/uk/brands/freeview): 3rd place in GB TV providers estimated Share of Search at 12.4% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "BT Group brands and Share of Search". https://gobrandwave.com/demand/uk/companies/bt-group

This page is also available as HTML at https://gobrandwave.com/demand/uk/companies/bt-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.