---
title: "British Airways brands and Share of Search"
description: "The brands British Airways markets in the United Kingdom, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/uk/companies/british-airways"
publisher: "Brandwave"
---

# British Airways brands and Share of Search

The brands British Airways markets in the United Kingdom, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: British Airways
- **Market**: United Kingdom
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| British Airways | Airlines in the UK | 2 | 22.3% | 1.8M |
| British Airways Holidays | Package holiday companies | 5 | 4.3% | 201K |

- [British Airways](/demand/uk/brands/british-airways)
- [British Airways Holidays](/demand/uk/brands/british-airways-holidays)

## Brand competitors

- [Jet2holidays](/demand/uk/brands/jet2holidays): 1st place in GB Package holiday companies estimated Share of Search at 32.4% in Sep 2026.
- [easyJet](/demand/uk/brands/easyjet-airline): 1st place in GB Airlines estimated Share of Search at 27.3% in Sep 2026.
- [TUI](/demand/uk/brands/tui-holidays): 2nd place in GB Package holiday companies estimated Share of Search at 26.3% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "British Airways brands and Share of Search". https://gobrandwave.com/demand/uk/companies/british-airways

This page is also available as HTML at https://gobrandwave.com/demand/uk/companies/british-airways. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.