---
title: "Asda brands and Share of Search"
description: "The brands Asda markets in the United Kingdom, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/uk/companies/asda-supermarkets"
publisher: "Brandwave"
---

# Asda brands and Share of Search

The brands Asda markets in the United Kingdom, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Asda
- **Market**: United Kingdom
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Asda | Online supermarkets | 4 | 16.2% | 4.1M |
| Asda Tyres | Tyre retailers | 3 | 9% | 49.5K |

- [Asda](/demand/uk/brands/asda-supermarkets)
- [Asda Tyres](/demand/uk/brands/asda-tyres)

## Brand competitors

- [Kwik Fit](/demand/uk/brands/kwik-fit): 1st place in GB Tyre retailers estimated Share of Search at 66.7% in Sep 2026.
- [Sainsbury's](/demand/uk/brands/sainsburys): 1st place in GB Online supermarkets estimated Share of Search at 36.2% in Sep 2026.
- [Morrisons](/demand/uk/brands/morrisons): 2nd place in GB Online supermarkets estimated Share of Search at 19.8% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Asda brands and Share of Search". https://gobrandwave.com/demand/uk/companies/asda-supermarkets

This page is also available as HTML at https://gobrandwave.com/demand/uk/companies/asda-supermarkets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.