---
title: "Apple brands and Share of Search"
description: "Apple is the organization or project responsible for the creative software brands in this portfolio."
canonical: "https://gobrandwave.com/demand/uk/companies/apple"
publisher: "Brandwave"
---

# Apple brands and Share of Search

Apple is the organization or project responsible for the creative software brands in this portfolio.

## Key facts

- **Company**: Apple
- **Market**: United Kingdom
- **Brands tracked**: 5
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Apple AirPods | Headphone brands | 1 | 55.7% | 368K |
| Apple iPad | Tablet brands | 1 | 70.8% | 450K |
| Apple iPhone | Smartphone brands | 1 | 63.3% | 673K |
| Apple MacBook | Laptop brands | 1 | 49.5% | 201K |
| Apple Watch | Smartwatch brands | 1 | 49.4% | 450K |

- [Apple AirPods](/demand/uk/brands/airpods)
- [Apple iPad](/demand/uk/brands/ipad)
- [Apple iPhone](/demand/uk/brands/iphone)
- [Apple MacBook](/demand/uk/brands/macbook)
- [Apple Watch](/demand/uk/brands/apple-watch)

## Brand competitors

- [HP](/demand/uk/brands/hp): 2nd place in GB Laptop brands estimated Share of Search at 14.9% in Sep 2026.
- [Fitbit](/demand/uk/brands/fitbit): 2nd place in GB Smartwatch brands estimated Share of Search at 14.8% in Sep 2026.
- [Garmin](/demand/uk/brands/garmin): 3rd place in GB Smartwatch brands estimated Share of Search at 14.8% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Apple brands and Share of Search". https://gobrandwave.com/demand/uk/companies/apple

This page is also available as HTML at https://gobrandwave.com/demand/uk/companies/apple. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.