---
title: "Yoghurt brands in the United Kingdom: Which are searched most?"
description: "Compare the yoghurt brands people in the UK buy. Share of Search among Yeo Valley, Fage, Müller, Alpro, The Collective and Onken, the yoghurt brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-yoghurt-brands"
publisher: "Brandwave"
---

# Yoghurt brands in the United Kingdom: Which are searched most?

Compare the yoghurt brands people in the UK buy. Share of Search among Yeo Valley, Fage, Müller, Alpro, The Collective and Onken, the yoghurt brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Yoghurt brands
- **Market**: United Kingdom
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Yeo Valley, 48.6%

## Which brand is most popular in search among yoghurt brands in the United Kingdom?

- In September 2026, Yeo Valley was the most searched among yoghurt brands in the United Kingdom, with an estimated 49.5K branded searches, 48.6% of all searches for the six we track.
- Fage is in 2nd place, 22.9 percentage points behind at 25.7%.
- Across the 12 months ending September 2026, Yeo Valley’s share of searches among yoghurt brands in the United Kingdom decreased from 49.4% to 48.6%.
- Across the 12 months ending September 2026, Fage’s share of searches among yoghurt brands in the United Kingdom increased from 22.8% to 25.7%.
- Across the 12 months ending September 2026, Müller’s share of searches among yoghurt brands in the United Kingdom decreased from 20.8% to 19.3%.
- Across the 12 months ending September 2026, Alpro’s share of searches among yoghurt brands in the United Kingdom decreased from 5.4% to 3.5%.
- Across the 12 months ending September 2026, The Collective’s share of searches among yoghurt brands in the United Kingdom increased from 0.59% to 1.6%.
- Across the 12 months ending September 2026, Yeo Valley’s share of searches among yoghurt brands in the United Kingdom peaked at 58.5% in December 2025 and was lowest at 46.8% in February 2026.
- Across the 12 months ending September 2026, Fage’s share of searches among yoghurt brands in the United Kingdom peaked at 30.3% in May 2026 and was lowest at 16.9% in December 2025.
- Across the 12 months ending September 2026, Müller’s share of searches among yoghurt brands in the United Kingdom peaked at 21.1% in June 2026 and was lowest at 14.4% in January 2026.
- Across the 12 months ending September 2026, Alpro’s share of searches among yoghurt brands in the United Kingdom peaked at 5.7% in August 2026 and was lowest at 3.5% in September 2026.
- Across the 12 months ending September 2026, The Collective’s share of searches among yoghurt brands in the United Kingdom peaked at 1.6% in September 2026 and was lowest at 0.49% in June 2026.
- Across the 12 months ending September 2026, The Collective rose from 6th to 5th among yoghurt brands in the United Kingdom.
- Across the 12 months ending September 2026, Onken fell from 5th to 6th among yoghurt brands in the United Kingdom.

## Top yoghurt brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Fage appeared every time. Fage was recommended most often, coming first in two out of three answers that gave a list. Yeo Valley was second, and Onken was third. Müller, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Fage | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Yeo Valley | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| Onken | 3rd | 1 of 3 | 0 of 1 | 1 of 4 |
| Müller | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Alpro | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| The Collective | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about yoghurt brands

- Asked ChatGPT "What's the best yoghurt brand in the UK?": 1. Fage, 2. Yeo Valley
- Asked ChatGPT "Which Greek yoghurt is best in the UK?": 1. Fage
- Asked ChatGPT "What are the healthiest yoghurt brands in UK supermarkets?": 1. Fage, 2. Yeo Valley, 3. Onken
- Searched Google, AI Overview "best yoghurt": 1. Yeo Valley, 2. Fage

Not named in any answer: Müller, Alpro and The Collective.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026.

## Compare search popularity between leading brands

- [Yeo Valley vs Fage: compare search popularity](/demand/uk/compare/fage-vs-yeo-valley): 48.6% against 25.7% Share of Search.
- [Yeo Valley vs Müller: compare search popularity](/demand/uk/compare/muller-vs-yeo-valley): 48.6% against 19.3% Share of Search.
- [Yeo Valley vs Alpro: compare search popularity](/demand/uk/compare/alpro-vs-yeo-valley): 48.6% against 3.5% Share of Search.
- [Fage vs Müller: compare search popularity](/demand/uk/compare/fage-vs-muller): 25.7% against 19.3% Share of Search.
- [Fage vs Alpro: compare search popularity](/demand/uk/compare/alpro-vs-fage): 25.7% against 3.5% Share of Search.
- [Müller vs Alpro: compare search popularity](/demand/uk/compare/alpro-vs-muller): 19.3% against 3.5% Share of Search.

## How did search popularity change for United Kingdom yoghurt brands in September 2026?

- In September 2026, The Collective overtook Onken to rank 5th among yoghurt brands in the United Kingdom, with 1.6% of the searches.
- In September 2026, Fage gained share of searches among yoghurt brands in the United Kingdom, from 22.7% to 25.7%.
- In September 2026, Müller gained share of searches among yoghurt brands in the United Kingdom, from 17.1% to 19.3%.
- In September 2026, Yeo Valley lost share of searches among yoghurt brands in the United Kingdom, from 52.5% to 48.6%.
- In September 2026, Alpro lost share of searches among yoghurt brands in the United Kingdom, from 5.7% to 3.5%.
- Estimated monthly branded searches for Onken in the United Kingdom rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Yeo Valley | 48.6% | 49.5K | 0.0% | Yeo Valley |
| 2 | Fage | 25.7% | 26.2K | +22.4% | Fage |
| 3 | Müller | 19.3% | 19.7K | +22.4% | Müller |
| 4 | Alpro | 3.5% | 3.6K | -33.3% | Alpro |
| 5 | The Collective | 1.6% | 1.6K | +171.2% | The Collective |
| 6 | Onken | 1.3% | 1.3K | 0.0% | Müller |

Alpro sells other things too, so only its searches that name this product count here, like “alpro yogurt”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Yeo Valley | 49.5K | 49.4% | 1 |
| Oct 2025 | Fage | 22.9K | 22.8% | 2 |
| Oct 2025 | Müller | 20.9K | 20.8% | 3 |
| Oct 2025 | Alpro | 5.4K | 5.4% | 4 |
| Oct 2025 | Onken | 1K | 1% | 5 |
| Oct 2025 | The Collective | 590 | 0.59% | 6 |
| Nov 2025 | Yeo Valley | 49.5K | 54.8% | 1 |
| Nov 2025 | Fage | 17.5K | 19.4% | 2 |
| Nov 2025 | Müller | 17.1K | 18.9% | 3 |
| Nov 2025 | Alpro | 4.4K | 4.9% | 4 |
| Nov 2025 | Onken | 1.3K | 1.4% | 5 |
| Nov 2025 | The Collective | 590 | 0.65% | 6 |
| Dec 2025 | Yeo Valley | 49.5K | 58.5% | 1 |
| Dec 2025 | Müller | 15.7K | 18.6% | 2 |
| Dec 2025 | Fage | 14.3K | 16.9% | 3 |
| Dec 2025 | Alpro | 3.6K | 4.3% | 4 |
| Dec 2025 | Onken | 1K | 1.2% | 5 |
| Dec 2025 | The Collective | 480 | 0.57% | 6 |
| Jan 2026 | Yeo Valley | 60.5K | 48.7% | 1 |
| Jan 2026 | Fage | 37K | 29.8% | 2 |
| Jan 2026 | Müller | 17.9K | 14.4% | 3 |
| Jan 2026 | Alpro | 6.6K | 5.3% | 4 |
| Jan 2026 | Onken | 1.6K | 1.3% | 5 |
| Jan 2026 | The Collective | 720 | 0.58% | 6 |
| Feb 2026 | Yeo Valley | 49.5K | 46.8% | 1 |
| Feb 2026 | Fage | 32.1K | 30.3% | 2 |
| Feb 2026 | Müller | 16.9K | 16% | 3 |
| Feb 2026 | Alpro | 5.4K | 5.1% | 4 |
| Feb 2026 | Onken | 1.3K | 1.2% | 5 |
| Feb 2026 | The Collective | 590 | 0.56% | 6 |
| Mar 2026 | Yeo Valley | 60.5K | 52.2% | 1 |
| Mar 2026 | Fage | 28K | 24.2% | 2 |
| Mar 2026 | Müller | 18.7K | 16.1% | 3 |
| Mar 2026 | Alpro | 6.6K | 5.7% | 4 |
| Mar 2026 | Onken | 1.3K | 1.1% | 5 |
| Mar 2026 | The Collective | 720 | 0.62% | 6 |
| Apr 2026 | Yeo Valley | 60.5K | 51% | 1 |
| Apr 2026 | Fage | 32.1K | 27% | 2 |
| Apr 2026 | Müller | 18.7K | 15.8% | 3 |
| Apr 2026 | Alpro | 5.4K | 4.5% | 4 |
| Apr 2026 | Onken | 1.3K | 1.1% | 5 |
| Apr 2026 | The Collective | 720 | 0.61% | 6 |
| May 2026 | Yeo Valley | 60.5K | 46.8% | 1 |
| May 2026 | Fage | 39.2K | 30.3% | 2 |
| May 2026 | Müller | 20.7K | 16% | 3 |
| May 2026 | Alpro | 6.6K | 5.1% | 4 |
| May 2026 | Onken | 1.3K | 1% | 5 |
| May 2026 | The Collective | 880 | 0.68% | 6 |
| Jun 2026 | Yeo Valley | 60.5K | 50% | 1 |
| Jun 2026 | Fage | 28K | 23.1% | 2 |
| Jun 2026 | Müller | 25.6K | 21.1% | 3 |
| Jun 2026 | Alpro | 5.4K | 4.5% | 4 |
| Jun 2026 | Onken | 1K | 0.83% | 5 |
| Jun 2026 | The Collective | 590 | 0.49% | 6 |
| Jul 2026 | Yeo Valley | 49.5K | 49.2% | 1 |
| Jul 2026 | Fage | 22.9K | 22.8% | 2 |
| Jul 2026 | Müller | 20.9K | 20.8% | 3 |
| Jul 2026 | Alpro | 5.4K | 5.4% | 4 |
| Jul 2026 | Onken | 1.3K | 1.3% | 5 |
| Jul 2026 | The Collective | 590 | 0.59% | 6 |
| Aug 2026 | Yeo Valley | 49.5K | 52.5% | 1 |
| Aug 2026 | Fage | 21.4K | 22.7% | 2 |
| Aug 2026 | Müller | 16.1K | 17.1% | 3 |
| Aug 2026 | Alpro | 5.4K | 5.7% | 4 |
| Aug 2026 | Onken | 1.3K | 1.4% | 5 |
| Aug 2026 | The Collective | 590 | 0.63% | 6 |
| Sep 2026 | Yeo Valley | 49.5K | 48.6% | 1 |
| Sep 2026 | Fage | 26.2K | 25.7% | 2 |
| Sep 2026 | Müller | 19.7K | 19.3% | 3 |
| Sep 2026 | Alpro | 3.6K | 3.5% | 4 |
| Sep 2026 | The Collective | 1.6K | 1.6% | 5 |
| Sep 2026 | Onken | 1.3K | 1.3% | 6 |

## What is being compared

- **Alpro**: Measured on the search term “alpro yogurt”.
- **Fage**: Measured on the search terms “fage” and “fage yoghurt”, summed into one figure.
- **Müller**: Measured on the search terms “muller”, “muller corner” and “muller yogurt”, summed into one figure.
- **Onken**: Measured on the search term “onken”.
- **The Collective**: Measured on the search term “the collective yoghurt”.
- **Yeo Valley**: Measured on the search term “yeo valley”.

- [Alpro](/demand/uk/brands/alpro)
- [Fage](/demand/uk/brands/fage)
- [Müller](/demand/uk/brands/muller)
- [Onken](/demand/uk/brands/onken)
- [The Collective](/demand/uk/brands/the-collective)
- [Yeo Valley](/demand/uk/brands/yeo-valley)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among yoghurt brands in the United Kingdom?

In September 2026, Yeo Valley was the most searched among yoghurt brands in the United Kingdom, with an estimated 49.5K branded searches, 48.6% of all searches for the six we track.

## Cite this page

Brandwave. "Yoghurt brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-yoghurt-brands

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-yoghurt-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.