---
title: "Yarn shops in the United Kingdom: Which are searched most?"
description: "Compare the shops knitters and crocheters in the UK buy yarn and patterns from. Share of Search among Wool Warehouse, LoveCrafts, Black Sheep Wools, Hobbii, Wool and the Gang, Laughing Hens and Hobbycraft, the yarn shops Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-yarn-shops"
publisher: "Brandwave"
---

# Yarn shops in the United Kingdom: Which are searched most?

Compare the shops knitters and crocheters in the UK buy yarn and patterns from. Share of Search among Wool Warehouse, LoveCrafts, Black Sheep Wools, Hobbii, Wool and the Gang, Laughing Hens and Hobbycraft, the yarn shops Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Yarn shops
- **Market**: United Kingdom
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Wool Warehouse, 55.8%

## Which brand is most popular in search among yarn shops in the United Kingdom?

- In September 2026, Wool Warehouse was the most searched among yarn shops in the United Kingdom, with an estimated 110K branded searches, 55.8% of all searches for the seven we track.
- LoveCrafts is in 2nd place, 30.7 percentage points behind at 25.1%.
- Across the 12 months ending September 2026, Hobbii’s share of searches among yarn shops in the United Kingdom decreased from 6.1% to 5%.
- Across the 12 months ending September 2026, Wool Warehouse’s share of searches among yarn shops in the United Kingdom peaked at 58.3% in July 2026 and was lowest at 51.1% in January 2026.
- Across the 12 months ending September 2026, LoveCrafts’ share of searches among yarn shops in the United Kingdom peaked at 28% in January 2026 and was lowest at 23.1% in December 2025.
- Across the 12 months ending September 2026, Black Sheep Wools’ share of searches among yarn shops in the United Kingdom peaked at 9.1% in March 2026 and was lowest at 5.8% in November 2025.
- Across the 12 months ending September 2026, Hobbii’s share of searches among yarn shops in the United Kingdom peaked at 7.1% in November 2025 and was lowest at 5% in September 2026.
- Across the 12 months ending September 2026, Wool and the Gang’s share of searches among yarn shops in the United Kingdom peaked at 8.7% in November 2025 and was lowest at 2.8% in June 2026.
- Across the 12 months ending September 2026, Wool Warehouse, LoveCrafts, Black Sheep Wools, Wool and the Gang, Laughing Hens and Hobbycraft held steady: their share of searches among yarn shops in the United Kingdom each moved less than 0.5 percentage points.

## Top yarn shops in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, LoveCrafts and Hobbycraft were mentioned most often, in three of the four answers. Wool Warehouse was recommended most often, coming first in two out of three answers that gave a list. LoveCrafts was second, and Hobbycraft was third. Hobbii, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Wool Warehouse | 1st | 2 of 3 | 0 of 1 | 2 of 4 |
| LoveCrafts | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Hobbycraft | 3rd | 2 of 3 | 1 of 1 | 3 of 4 |
| Black Sheep Wools | 4th | 1 of 3 | 0 of 1 | 1 of 4 |
| Hobbii | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Wool and the Gang | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Laughing Hens | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about yarn shops

- Asked ChatGPT "What's the best online yarn shop in the UK?": 1. Wool Warehouse, 2. LoveCrafts
- Asked ChatGPT "Where can I buy cheap but good quality knitting yarn in the UK?": 1. Wool Warehouse, 2. LoveCrafts, 3. Black Sheep Wools, 4. Hobbycraft
- Asked ChatGPT "Which UK shops sell crochet kits for beginners?": 1. Hobbycraft, 2. LoveCrafts
- Searched Google, AI Overview "knitting wool": 1. Hobbycraft

Not named in any answer: Hobbii, Wool and the Gang and Laughing Hens.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026.

## Compare search popularity between leading brands

- [Wool Warehouse vs LoveCrafts: compare search popularity](/demand/uk/compare/lovecrafts-vs-wool-warehouse): 55.8% against 25.1% Share of Search.
- [Wool Warehouse vs Black Sheep Wools: compare search popularity](/demand/uk/compare/black-sheep-wools-vs-wool-warehouse): 55.8% against 7.5% Share of Search.
- [Wool Warehouse vs Hobbii: compare search popularity](/demand/uk/compare/hobbii-vs-wool-warehouse): 55.8% against 5% Share of Search.
- [Wool Warehouse vs Wool and the Gang: compare search popularity](/demand/uk/compare/wool-and-the-gang-vs-wool-warehouse): 55.8% against 5% Share of Search.
- [LoveCrafts vs Black Sheep Wools: compare search popularity](/demand/uk/compare/black-sheep-wools-vs-lovecrafts): 25.1% against 7.5% Share of Search.
- [LoveCrafts vs Hobbii: compare search popularity](/demand/uk/compare/hobbii-vs-lovecrafts): 25.1% against 5% Share of Search.
- [LoveCrafts vs Wool and the Gang: compare search popularity](/demand/uk/compare/lovecrafts-vs-wool-and-the-gang): 25.1% against 5% Share of Search.
- [Black Sheep Wools vs Hobbii: compare search popularity](/demand/uk/compare/black-sheep-wools-vs-hobbii): 7.5% against 5% Share of Search.
- [Black Sheep Wools vs Wool and the Gang: compare search popularity](/demand/uk/compare/black-sheep-wools-vs-wool-and-the-gang): 7.5% against 5% Share of Search.
- [Hobbii vs Wool and the Gang: compare search popularity](/demand/uk/compare/hobbii-vs-wool-and-the-gang): 5% Share of Search each.

## How did search popularity change for United Kingdom yarn shops in September 2026?

- In September 2026, Wool and the Gang gained share of searches among yarn shops in the United Kingdom, from 3.4% to 5%.
- In September 2026, Wool Warehouse lost share of searches among yarn shops in the United Kingdom, from 56.8% to 55.8%.
- Estimated monthly branded searches for Hobbii in the United Kingdom fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
- Estimated monthly branded searches for Hobbycraft in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
- Estimated monthly branded searches for Black Sheep Wools in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
- Estimated monthly branded searches for LoveCrafts in the United Kingdom fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Wool Warehouse | 55.8% | 110K | 0.0% | Wool Warehouse |
| 2 | LoveCrafts | 25.1% | 49.5K | 0.0% | LoveCrafts |
| 3 | Black Sheep Wools | 7.5% | 14.8K | 0.0% | Black Sheep Wools |
| 4 | Hobbii | 5% | 9.9K | 0.0% | Hobbii |
| 5 | Wool and the Gang | 5% | 9.9K | +50.0% | Wool and the Gang |
| 6 | Laughing Hens | 0.96% | 1.9K | +18.8% | Laughing Hens |
| 7 | Hobbycraft | 0.66% | 1.3K | 0.0% | Hobbycraft Group |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wool Warehouse | 135K | 55.3% | 1 |
| Oct 2025 | LoveCrafts | 60.5K | 24.8% | 2 |
| Oct 2025 | Black Sheep Wools | 18.1K | 7.4% | 3 |
| Oct 2025 | Hobbii | 14.8K | 6.1% | 4 |
| Oct 2025 | Wool and the Gang | 12.1K | 5% | 5 |
| Oct 2025 | Laughing Hens | 1.9K | 0.78% | 6 |
| Oct 2025 | Hobbycraft | 1.6K | 0.66% | 7 |
| Nov 2025 | Wool Warehouse | 135K | 52.9% | 1 |
| Nov 2025 | LoveCrafts | 60.5K | 23.7% | 2 |
| Nov 2025 | Wool and the Gang | 22.2K | 8.7% | 3 |
| Nov 2025 | Hobbii | 18.1K | 7.1% | 4 |
| Nov 2025 | Black Sheep Wools | 14.8K | 5.8% | 5 |
| Nov 2025 | Laughing Hens | 2.9K | 1.1% | 6 |
| Nov 2025 | Hobbycraft | 1.6K | 0.63% | 7 |
| Dec 2025 | Wool Warehouse | 110K | 51.4% | 1 |
| Dec 2025 | LoveCrafts | 49.5K | 23.1% | 2 |
| Dec 2025 | Black Sheep Wools | 18.1K | 8.5% | 3 |
| Dec 2025 | Wool and the Gang | 18.1K | 8.5% | 4 |
| Dec 2025 | Hobbii | 14.8K | 6.9% | 5 |
| Dec 2025 | Laughing Hens | 1.9K | 0.89% | 6 |
| Dec 2025 | Hobbycraft | 1.6K | 0.75% | 7 |
| Jan 2026 | Wool Warehouse | 135K | 51.1% | 1 |
| Jan 2026 | LoveCrafts | 74K | 28% | 2 |
| Jan 2026 | Black Sheep Wools | 18.1K | 6.9% | 3 |
| Jan 2026 | Hobbii | 18.1K | 6.9% | 4 |
| Jan 2026 | Wool and the Gang | 14.8K | 5.6% | 5 |
| Jan 2026 | Laughing Hens | 2.4K | 0.91% | 6 |
| Jan 2026 | Hobbycraft | 1.6K | 0.61% | 7 |
| Feb 2026 | Wool Warehouse | 110K | 55.1% | 1 |
| Feb 2026 | LoveCrafts | 49.5K | 24.8% | 2 |
| Feb 2026 | Black Sheep Wools | 14.8K | 7.4% | 3 |
| Feb 2026 | Hobbii | 12.1K | 6.1% | 4 |
| Feb 2026 | Wool and the Gang | 9.9K | 5% | 5 |
| Feb 2026 | Laughing Hens | 1.9K | 0.95% | 6 |
| Feb 2026 | Hobbycraft | 1.3K | 0.65% | 7 |
| Mar 2026 | Wool Warehouse | 110K | 55.2% | 1 |
| Mar 2026 | LoveCrafts | 49.5K | 24.8% | 2 |
| Mar 2026 | Black Sheep Wools | 18.1K | 9.1% | 3 |
| Mar 2026 | Hobbii | 12.1K | 6.1% | 4 |
| Mar 2026 | Wool and the Gang | 6.6K | 3.3% | 5 |
| Mar 2026 | Laughing Hens | 1.9K | 0.95% | 6 |
| Mar 2026 | Hobbycraft | 1K | 0.5% | 7 |
| Apr 2026 | Wool Warehouse | 110K | 56.9% | 1 |
| Apr 2026 | LoveCrafts | 49.5K | 25.6% | 2 |
| Apr 2026 | Black Sheep Wools | 14.8K | 7.7% | 3 |
| Apr 2026 | Hobbii | 9.9K | 5.1% | 4 |
| Apr 2026 | Wool and the Gang | 6.6K | 3.4% | 5 |
| Apr 2026 | Laughing Hens | 1.6K | 0.83% | 6 |
| Apr 2026 | Hobbycraft | 880 | 0.46% | 7 |
| May 2026 | Wool Warehouse | 90.5K | 55.4% | 1 |
| May 2026 | LoveCrafts | 40.5K | 24.8% | 2 |
| May 2026 | Black Sheep Wools | 14.8K | 9.1% | 3 |
| May 2026 | Hobbii | 9.9K | 6.1% | 4 |
| May 2026 | Wool and the Gang | 5.4K | 3.3% | 5 |
| May 2026 | Laughing Hens | 1.3K | 0.8% | 6 |
| May 2026 | Hobbycraft | 880 | 0.54% | 7 |
| Jun 2026 | Wool Warehouse | 90.5K | 57.2% | 1 |
| Jun 2026 | LoveCrafts | 40.5K | 25.6% | 2 |
| Jun 2026 | Black Sheep Wools | 12.1K | 7.7% | 3 |
| Jun 2026 | Hobbii | 8.1K | 5.1% | 4 |
| Jun 2026 | Wool and the Gang | 4.4K | 2.8% | 5 |
| Jun 2026 | Laughing Hens | 1.6K | 1% | 6 |
| Jun 2026 | Hobbycraft | 880 | 0.56% | 7 |
| Jul 2026 | Wool Warehouse | 90.5K | 58.3% | 1 |
| Jul 2026 | LoveCrafts | 40.5K | 26.1% | 2 |
| Jul 2026 | Black Sheep Wools | 9.9K | 6.4% | 3 |
| Jul 2026 | Hobbii | 8.1K | 5.2% | 4 |
| Jul 2026 | Wool and the Gang | 4.4K | 2.8% | 5 |
| Jul 2026 | Laughing Hens | 1K | 0.64% | 6 |
| Jul 2026 | Hobbycraft | 880 | 0.57% | 7 |
| Aug 2026 | Wool Warehouse | 110K | 56.8% | 1 |
| Aug 2026 | LoveCrafts | 49.5K | 25.6% | 2 |
| Aug 2026 | Black Sheep Wools | 14.8K | 7.6% | 3 |
| Aug 2026 | Hobbii | 9.9K | 5.1% | 4 |
| Aug 2026 | Wool and the Gang | 6.6K | 3.4% | 5 |
| Aug 2026 | Laughing Hens | 1.6K | 0.83% | 6 |
| Aug 2026 | Hobbycraft | 1.3K | 0.67% | 7 |
| Sep 2026 | Wool Warehouse | 110K | 55.8% | 1 |
| Sep 2026 | LoveCrafts | 49.5K | 25.1% | 2 |
| Sep 2026 | Black Sheep Wools | 14.8K | 7.5% | 3 |
| Sep 2026 | Hobbii | 9.9K | 5% | 4 |
| Sep 2026 | Wool and the Gang | 9.9K | 5% | 5 |
| Sep 2026 | Laughing Hens | 1.9K | 0.96% | 6 |
| Sep 2026 | Hobbycraft | 1.3K | 0.66% | 7 |

## What is being compared

- **Black Sheep Wools**: Measured on the search term “black sheep wools”.
- **Hobbii**: Measured on the search term “hobbii”.
- **Hobbycraft**: Measured on the search term “hobbycraft yarn”.
- **Laughing Hens**: Measured on the search term “laughing hens”.
- **LoveCrafts**: Measured on the search term “lovecrafts”.
- **Wool and the Gang**: Measured on the search term “wool and the gang”.
- **Wool Warehouse**: Measured on the search term “wool warehouse”.

- [Black Sheep Wools](/demand/uk/brands/black-sheep-wools)
- [Hobbii](/demand/uk/brands/hobbii)
- [Hobbycraft](/demand/uk/brands/hobbycraft-uk)
- [Laughing Hens](/demand/uk/brands/laughing-hens)
- [LoveCrafts](/demand/uk/brands/lovecrafts)
- [Wool and the Gang](/demand/uk/brands/wool-and-the-gang)
- [Wool Warehouse](/demand/uk/brands/wool-warehouse)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among yarn shops in the United Kingdom?

In September 2026, Wool Warehouse was the most searched among yarn shops in the United Kingdom, with an estimated 110K branded searches, 55.8% of all searches for the seven we track.

## Cite this page

Brandwave. "Yarn shops in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-yarn-shops

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-yarn-shops. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.