---
title: "Women's fashion brands in the United Kingdom: Which are searched most?"
description: "Compare the premium high street brands women in the UK buy dresses, tailoring and workwear from. Share of Search among Mint Velvet, Reiss, Hobbs, ME+EM, Phase Eight, Sézane, Whistles, Karen Millen, RIXO, Monsoon, Boden, Jigsaw, Baukjen and LK Bennett, the women's fashion brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-womens-fashion-brands"
publisher: "Brandwave"
---

# Women's fashion brands in the United Kingdom: Which are searched most?

Compare the premium high street brands women in the UK buy dresses, tailoring and workwear from. Share of Search among Mint Velvet, Reiss, Hobbs, ME+EM, Phase Eight, Sézane, Whistles, Karen Millen, RIXO, Monsoon, Boden, Jigsaw, Baukjen and LK Bennett, the women's fashion brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Women's fashion brands
- **Market**: United Kingdom
- **Brands compared**: 14
- **Month measured**: Sep 2026
- **Highest Share of Search**: Mint Velvet, 16.7%

## Which brand is most popular in search among women's fashion brands in the United Kingdom?

- Mint Velvet and Reiss tie for the highest share of searches among women's fashion brands in the United Kingdom, at 16.7% each in September 2026.
- Across the 12 months ending September 2026, Mint Velvet’s share of searches among women's fashion brands in the United Kingdom decreased from 18% to 16.7%.
- Across the 12 months ending September 2026, Reiss’ share of searches among women's fashion brands in the United Kingdom decreased from 18% to 16.7%.
- Across the 12 months ending September 2026, Hobbs’ share of searches among women's fashion brands in the United Kingdom decreased from 12.1% to 11.2%.
- Across the 12 months ending September 2026, ME+EM’s share of searches among women's fashion brands in the United Kingdom increased from 6.6% to 9.1%.
- Across the 12 months ending September 2026, Phase Eight’s share of searches among women's fashion brands in the United Kingdom decreased from 9.9% to 9.1%.
- Across the 12 months ending September 2026, Sézane’s share of searches among women's fashion brands in the United Kingdom increased from 8.1% to 9.1%.
- Across the 12 months ending September 2026, Whistles’ share of searches among women's fashion brands in the United Kingdom increased from 8.1% to 9.1%.
- Across the 12 months ending September 2026, Karen Millen’s share of searches among women's fashion brands in the United Kingdom decreased from 8.1% to 7.5%.
- Across the 12 months ending September 2026, RIXO’s share of searches among women's fashion brands in the United Kingdom increased from 2% to 2.7%.
- Across the 12 months ending September 2026, Jigsaw’s share of searches among women's fashion brands in the United Kingdom increased from 1.3% to 1.8%.
- Across the 12 months ending September 2026, LK Bennett’s share of searches among women's fashion brands in the United Kingdom decreased from 2.4% to 1%.
- Across the 12 months ending September 2026, Mint Velvet’s share of searches among women's fashion brands in the United Kingdom peaked at 20.5% in December 2025 and was lowest at 14.3% in June 2026.
- Across the 12 months ending September 2026, Reiss’ share of searches among women's fashion brands in the United Kingdom peaked at 20.5% in December 2025 and was lowest at 14% in April 2026.
- Across the 12 months ending September 2026, Hobbs’ share of searches among women's fashion brands in the United Kingdom peaked at 12.8% in November 2025 and was lowest at 10.2% in July 2026.
- Across the 12 months ending September 2026, ME+EM’s share of searches among women's fashion brands in the United Kingdom peaked at 9.1% in September 2026 and was lowest at 5.7% in November 2025.
- Across the 12 months ending September 2026, Phase Eight’s share of searches among women's fashion brands in the United Kingdom peaked at 12.9% in February 2026 and was lowest at 8.6% in November 2025.
- Across the 12 months ending September 2026, Sézane’s share of searches among women's fashion brands in the United Kingdom peaked at 9.1% in September 2026 and was lowest at 5.6% in July 2026.
- Across the 12 months ending September 2026, Whistles’ share of searches among women's fashion brands in the United Kingdom peaked at 9.1% in September 2026 and was lowest at 7% in November 2025.
- Across the 12 months ending September 2026, Karen Millen’s share of searches among women's fashion brands in the United Kingdom peaked at 11% in August 2026 and was lowest at 6.9% in July 2026.
- Across the 12 months ending September 2026, RIXO’s share of searches among women's fashion brands in the United Kingdom peaked at 3.7% in July 2026 and was lowest at 1.8% in December 2025.
- Across the 12 months ending September 2026, Monsoon’s share of searches among women's fashion brands in the United Kingdom peaked at 4.5% in June 2026 and was lowest at 1.7% in December 2025.
- Across the 12 months ending September 2026, Boden’s share of searches among women's fashion brands in the United Kingdom peaked at 2.5% in July 2026 and was lowest at 0.55% in December 2025.
- Across the 12 months ending September 2026, LK Bennett’s share of searches among women's fashion brands in the United Kingdom peaked at 5.2% in April 2026 and was lowest at 1% in September 2026.
- Across the 12 months ending September 2026, ME+EM rose from 8th to 4th among women's fashion brands in the United Kingdom.
- Across the 12 months ending September 2026, Phase Eight fell from 4th to 5th among women's fashion brands in the United Kingdom.
- Across the 12 months ending September 2026, Karen Millen fell from 5th to 8th among women's fashion brands in the United Kingdom.
- Across the 12 months ending September 2026, RIXO rose from 11th to 9th among women's fashion brands in the United Kingdom.
- Across the 12 months ending September 2026, Boden rose from 13th to 11th among women's fashion brands in the United Kingdom.
- Across the 12 months ending September 2026, Jigsaw rose from 14th to 12th among women's fashion brands in the United Kingdom.
- Across the 12 months ending September 2026, Baukjen fell from 12th to 13th among women's fashion brands in the United Kingdom.
- Across the 12 months ending September 2026, LK Bennett fell from 9th to 14th among women's fashion brands in the United Kingdom.
- Across the 12 months ending September 2026, Monsoon held steady: its share of searches among women's fashion brands in the United Kingdom moved less than 0.5 percentage points.

## Top women's fashion brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Hobbs and Phase Eight were mentioned most often, in three of the four answers. Hobbs was recommended most often, coming first in one out of four answers. Reiss was second, and Phase Eight was third. Mint Velvet, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Hobbs | 1st | 2 of 3 | 1 of 1 | 3 of 4 |
| Reiss | 2nd | 1 of 3 | 1 of 1 | 2 of 4 |
| Phase Eight | 3rd | 2 of 3 | 1 of 1 | 3 of 4 |
| Jigsaw | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| ME+EM | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Whistles | 6th | 2 of 3 | 0 of 1 | 2 of 4 |
| Boden | 7th | 2 of 3 | 0 of 1 | 2 of 4 |
| RIXO | 8th | 2 of 3 | 0 of 1 | 2 of 4 |
| Mint Velvet | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Sézane | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Karen Millen | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Monsoon | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Baukjen | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| LK Bennett | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about women's fashion brands

- Asked ChatGPT "Where should I buy a wedding guest dress in the UK?": 1. Phase Eight, 2. RIXO
- Asked ChatGPT "What are the best UK brands for women's workwear?": 1. Hobbs, 2. Reiss, 3. ME+EM, 4. Jigsaw, 5. Boden, 6. Phase Eight, 7. Whistles
- Asked ChatGPT "Which British women's clothing brands are worth the money?": 1. Jigsaw, 2. Hobbs, 3. Whistles, 4. ME+EM, 5. Boden, 6. RIXO
- Searched Google, AI Overview "clothing brands uk": 1. Reiss, 2. Hobbs, 3. Phase Eight

Not named in any answer: Mint Velvet, Sézane, Karen Millen, Monsoon, Baukjen and LK Bennett.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026.

## Compare search popularity between leading brands

- [Mint Velvet vs Reiss: compare search popularity](/demand/uk/compare/mint-velvet-vs-reiss): 16.7% Share of Search each.
- [Mint Velvet vs Hobbs: compare search popularity](/demand/uk/compare/hobbs-vs-mint-velvet): 16.7% against 11.2% Share of Search.
- [Mint Velvet vs ME+EM: compare search popularity](/demand/uk/compare/me-em-vs-mint-velvet): 16.7% against 9.1% Share of Search.
- [Mint Velvet vs Phase Eight: compare search popularity](/demand/uk/compare/mint-velvet-vs-phase-eight): 16.7% against 9.1% Share of Search.
- [Reiss vs Hobbs: compare search popularity](/demand/uk/compare/hobbs-vs-reiss): 16.7% against 11.2% Share of Search.
- [Reiss vs ME+EM: compare search popularity](/demand/uk/compare/me-em-vs-reiss): 16.7% against 9.1% Share of Search.
- [Reiss vs Phase Eight: compare search popularity](/demand/uk/compare/phase-eight-vs-reiss): 16.7% against 9.1% Share of Search.
- [Hobbs vs ME+EM: compare search popularity](/demand/uk/compare/hobbs-vs-me-em): 11.2% against 9.1% Share of Search.
- [Hobbs vs Phase Eight: compare search popularity](/demand/uk/compare/hobbs-vs-phase-eight): 11.2% against 9.1% Share of Search.
- [ME+EM vs Phase Eight: compare search popularity](/demand/uk/compare/me-em-vs-phase-eight): 9.1% Share of Search each.

## How did search popularity change for United Kingdom women's fashion brands in September 2026?

- In September 2026, ME+EM overtook Karen Millen and Phase Eight to rank 4th among women's fashion brands in the United Kingdom, with 9.1% of the searches.
- In September 2026, Sézane overtook Karen Millen to rank 6th among women's fashion brands in the United Kingdom, with 9.1% of the searches.
- In September 2026, Whistles overtook Karen Millen to rank 7th among women's fashion brands in the United Kingdom, with 9.1% of the searches.
- In September 2026, Karen Millen lost share of searches among women's fashion brands in the United Kingdom, from 11% to 7.5%.
- In September 2026, Phase Eight lost share of searches among women's fashion brands in the United Kingdom, from 11% to 9.1%.
- Mint Velvet’s share of searches among women's fashion brands in the United Kingdom has gained ground for 3 months in a row, from 14.3% to 16.7% in September 2026.
- Monsoon’s share of searches among women's fashion brands in the United Kingdom has lost ground for 3 months in a row, from 4.5% to 2.4% in September 2026.
- In September 2026, Boden rose from 12th to 11th among women's fashion brands in the United Kingdom.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Mint Velvet | 16.7% | 201K | 0.0% | Mint Velvet |
| 2 | Reiss | 16.7% | 201K | 0.0% | Reiss |
| 3 | Hobbs | 11.2% | 135K | 0.0% | TFG London |
| 4 | ME+EM | 9.1% | 110K | +21.5% | ME+EM |
| 5 | Phase Eight | 9.1% | 110K | -18.5% | TFG London |
| 6 | Sézane | 9.1% | 110K | +21.5% | Sézane |
| 7 | Whistles | 9.1% | 110K | +21.5% | TFG London |
| 8 | Karen Millen | 7.5% | 90.5K | -33.0% | Karen Millen |
| 9 | RIXO | 2.7% | 33.1K | 0.0% | RIXO |
| 10 | Monsoon | 2.4% | 29K | -18.3% | Monsoon |
| 11 | Boden | 1.8% | 22.2K | 0.0% | Boden |
| 12 | Jigsaw | 1.8% | 22.2K | -18.1% | Jigsaw |
| 13 | Baukjen | 1.5% | 18.1K | +22.3% | Baukjen |
| 14 | LK Bennett | 1% | 12.1K | -18.2% | LK Bennett |

Boden sells other things too, so only its searches that name this product count here, like “boden dresses”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mint Velvet | 246K | 18% | 1 |
| Oct 2025 | Reiss | 246K | 18% | 2 |
| Oct 2025 | Hobbs | 165K | 12.1% | 3 |
| Oct 2025 | Phase Eight | 135K | 9.9% | 4 |
| Oct 2025 | Karen Millen | 110K | 8.1% | 5 |
| Oct 2025 | Sézane | 110K | 8.1% | 6 |
| Oct 2025 | Whistles | 110K | 8.1% | 7 |
| Oct 2025 | ME+EM | 90.5K | 6.6% | 8 |
| Oct 2025 | LK Bennett | 33.1K | 2.4% | 9 |
| Oct 2025 | Monsoon | 30K | 2.2% | 10 |
| Oct 2025 | RIXO | 27.1K | 2% | 11 |
| Oct 2025 | Baukjen | 22.2K | 1.6% | 12 |
| Oct 2025 | Boden | 22.2K | 1.6% | 13 |
| Oct 2025 | Jigsaw | 18.1K | 1.3% | 14 |
| Nov 2025 | Mint Velvet | 301K | 19.1% | 1 |
| Nov 2025 | Reiss | 301K | 19.1% | 2 |
| Nov 2025 | Hobbs | 201K | 12.8% | 3 |
| Nov 2025 | Karen Millen | 135K | 8.6% | 4 |
| Nov 2025 | Phase Eight | 135K | 8.6% | 5 |
| Nov 2025 | Sézane | 135K | 8.6% | 6 |
| Nov 2025 | Whistles | 110K | 7% | 7 |
| Nov 2025 | ME+EM | 90.5K | 5.7% | 8 |
| Nov 2025 | LK Bennett | 40.5K | 2.6% | 9 |
| Nov 2025 | RIXO | 40.5K | 2.6% | 10 |
| Nov 2025 | Monsoon | 30K | 1.9% | 11 |
| Nov 2025 | Jigsaw | 22.2K | 1.4% | 12 |
| Nov 2025 | Baukjen | 18.1K | 1.1% | 13 |
| Nov 2025 | Boden | 14.8K | 0.94% | 14 |
| Dec 2025 | Mint Velvet | 301K | 20.5% | 1 |
| Dec 2025 | Reiss | 301K | 20.5% | 2 |
| Dec 2025 | Hobbs | 165K | 11.2% | 3 |
| Dec 2025 | Phase Eight | 135K | 9.2% | 4 |
| Dec 2025 | Karen Millen | 110K | 7.5% | 5 |
| Dec 2025 | Sézane | 110K | 7.5% | 6 |
| Dec 2025 | Whistles | 110K | 7.5% | 7 |
| Dec 2025 | ME+EM | 90.5K | 6.2% | 8 |
| Dec 2025 | LK Bennett | 40.5K | 2.8% | 9 |
| Dec 2025 | Jigsaw | 27.1K | 1.8% | 10 |
| Dec 2025 | RIXO | 27.1K | 1.8% | 11 |
| Dec 2025 | Monsoon | 24.6K | 1.7% | 12 |
| Dec 2025 | Baukjen | 18.1K | 1.2% | 13 |
| Dec 2025 | Boden | 8.1K | 0.55% | 14 |
| Jan 2026 | Mint Velvet | 246K | 17.5% | 1 |
| Jan 2026 | Reiss | 246K | 17.5% | 2 |
| Jan 2026 | Hobbs | 165K | 11.8% | 3 |
| Jan 2026 | Phase Eight | 165K | 11.8% | 4 |
| Jan 2026 | Karen Millen | 110K | 7.8% | 5 |
| Jan 2026 | Whistles | 110K | 7.8% | 6 |
| Jan 2026 | ME+EM | 90.5K | 6.5% | 7 |
| Jan 2026 | Sézane | 90.5K | 6.5% | 8 |
| Jan 2026 | LK Bennett | 49.5K | 3.5% | 9 |
| Jan 2026 | Monsoon | 35.5K | 2.5% | 10 |
| Jan 2026 | RIXO | 33.1K | 2.4% | 11 |
| Jan 2026 | Jigsaw | 27.1K | 1.9% | 12 |
| Jan 2026 | Baukjen | 22.2K | 1.6% | 13 |
| Jan 2026 | Boden | 12.1K | 0.86% | 14 |
| Feb 2026 | Mint Velvet | 201K | 15.7% | 1 |
| Feb 2026 | Reiss | 201K | 15.7% | 2 |
| Feb 2026 | Phase Eight | 165K | 12.9% | 3 |
| Feb 2026 | Hobbs | 135K | 10.6% | 4 |
| Feb 2026 | Karen Millen | 110K | 8.6% | 5 |
| Feb 2026 | Whistles | 110K | 8.6% | 6 |
| Feb 2026 | ME+EM | 90.5K | 7.1% | 7 |
| Feb 2026 | Sézane | 90.5K | 7.1% | 8 |
| Feb 2026 | LK Bennett | 60.5K | 4.7% | 9 |
| Feb 2026 | RIXO | 33.1K | 2.6% | 10 |
| Feb 2026 | Monsoon | 29K | 2.3% | 11 |
| Feb 2026 | Jigsaw | 22.2K | 1.7% | 12 |
| Feb 2026 | Baukjen | 18.1K | 1.4% | 13 |
| Feb 2026 | Boden | 12.1K | 0.95% | 14 |
| Mar 2026 | Mint Velvet | 246K | 16.8% | 1 |
| Mar 2026 | Reiss | 246K | 16.8% | 2 |
| Mar 2026 | Hobbs | 165K | 11.3% | 3 |
| Mar 2026 | Phase Eight | 165K | 11.3% | 4 |
| Mar 2026 | Karen Millen | 110K | 7.5% | 5 |
| Mar 2026 | Sézane | 110K | 7.5% | 6 |
| Mar 2026 | Whistles | 110K | 7.5% | 7 |
| Mar 2026 | ME+EM | 90.5K | 6.2% | 8 |
| Mar 2026 | LK Bennett | 74K | 5.1% | 9 |
| Mar 2026 | RIXO | 40.5K | 2.8% | 10 |
| Mar 2026 | Monsoon | 35.5K | 2.4% | 11 |
| Mar 2026 | Baukjen | 27.1K | 1.9% | 12 |
| Mar 2026 | Boden | 22.2K | 1.5% | 13 |
| Mar 2026 | Jigsaw | 22.2K | 1.5% | 14 |
| Apr 2026 | Mint Velvet | 246K | 17.2% | 1 |
| Apr 2026 | Reiss | 201K | 14% | 2 |
| Apr 2026 | Hobbs | 165K | 11.5% | 3 |
| Apr 2026 | Phase Eight | 165K | 11.5% | 4 |
| Apr 2026 | Karen Millen | 110K | 7.7% | 5 |
| Apr 2026 | ME+EM | 110K | 7.7% | 6 |
| Apr 2026 | Whistles | 110K | 7.7% | 7 |
| Apr 2026 | Sézane | 90.5K | 6.3% | 8 |
| Apr 2026 | LK Bennett | 74K | 5.2% | 9 |
| Apr 2026 | Monsoon | 42.9K | 3% | 10 |
| Apr 2026 | RIXO | 40.5K | 2.8% | 11 |
| Apr 2026 | Boden | 33.1K | 2.3% | 12 |
| Apr 2026 | Baukjen | 22.2K | 1.5% | 13 |
| Apr 2026 | Jigsaw | 22.2K | 1.5% | 14 |
| May 2026 | Mint Velvet | 246K | 16.6% | 1 |
| May 2026 | Reiss | 246K | 16.6% | 2 |
| May 2026 | Hobbs | 165K | 11.2% | 3 |
| May 2026 | Phase Eight | 165K | 11.2% | 4 |
| May 2026 | Karen Millen | 135K | 9.1% | 5 |
| May 2026 | ME+EM | 110K | 7.4% | 6 |
| May 2026 | Whistles | 110K | 7.4% | 7 |
| May 2026 | Sézane | 90.5K | 6.1% | 8 |
| May 2026 | Monsoon | 62.9K | 4.3% | 9 |
| May 2026 | RIXO | 49.5K | 3.3% | 10 |
| May 2026 | Boden | 33.1K | 2.2% | 11 |
| May 2026 | Baukjen | 22.2K | 1.5% | 12 |
| May 2026 | Jigsaw | 22.2K | 1.5% | 13 |
| May 2026 | LK Bennett | 22.2K | 1.5% | 14 |
| Jun 2026 | Reiss | 246K | 17.6% | 1 |
| Jun 2026 | Mint Velvet | 201K | 14.3% | 2 |
| Jun 2026 | Hobbs | 165K | 11.8% | 3 |
| Jun 2026 | Phase Eight | 165K | 11.8% | 4 |
| Jun 2026 | Karen Millen | 110K | 7.8% | 5 |
| Jun 2026 | ME+EM | 110K | 7.8% | 6 |
| Jun 2026 | Whistles | 110K | 7.8% | 7 |
| Jun 2026 | Sézane | 90.5K | 6.5% | 8 |
| Jun 2026 | Monsoon | 62.9K | 4.5% | 9 |
| Jun 2026 | RIXO | 49.5K | 3.5% | 10 |
| Jun 2026 | Boden | 33.1K | 2.4% | 11 |
| Jun 2026 | Jigsaw | 22.2K | 1.6% | 12 |
| Jun 2026 | Baukjen | 18.1K | 1.3% | 13 |
| Jun 2026 | LK Bennett | 18.1K | 1.3% | 14 |
| Jul 2026 | Reiss | 246K | 18.6% | 1 |
| Jul 2026 | Mint Velvet | 201K | 15.2% | 2 |
| Jul 2026 | Phase Eight | 165K | 12.5% | 3 |
| Jul 2026 | Hobbs | 135K | 10.2% | 4 |
| Jul 2026 | ME+EM | 110K | 8.3% | 5 |
| Jul 2026 | Whistles | 110K | 8.3% | 6 |
| Jul 2026 | Karen Millen | 90.5K | 6.9% | 7 |
| Jul 2026 | Sézane | 74K | 5.6% | 8 |
| Jul 2026 | Monsoon | 51.9K | 3.9% | 9 |
| Jul 2026 | RIXO | 49.5K | 3.7% | 10 |
| Jul 2026 | Boden | 33.1K | 2.5% | 11 |
| Jul 2026 | Jigsaw | 22.2K | 1.7% | 12 |
| Jul 2026 | Baukjen | 18.1K | 1.4% | 13 |
| Jul 2026 | LK Bennett | 14.8K | 1.1% | 14 |
| Aug 2026 | Mint Velvet | 201K | 16.4% | 1 |
| Aug 2026 | Reiss | 201K | 16.4% | 2 |
| Aug 2026 | Hobbs | 135K | 11% | 3 |
| Aug 2026 | Karen Millen | 135K | 11% | 4 |
| Aug 2026 | Phase Eight | 135K | 11% | 5 |
| Aug 2026 | ME+EM | 90.5K | 7.4% | 6 |
| Aug 2026 | Sézane | 90.5K | 7.4% | 7 |
| Aug 2026 | Whistles | 90.5K | 7.4% | 8 |
| Aug 2026 | Monsoon | 35.5K | 2.9% | 9 |
| Aug 2026 | RIXO | 33.1K | 2.7% | 10 |
| Aug 2026 | Jigsaw | 27.1K | 2.2% | 11 |
| Aug 2026 | Boden | 22.2K | 1.8% | 12 |
| Aug 2026 | Baukjen | 14.8K | 1.2% | 13 |
| Aug 2026 | LK Bennett | 14.8K | 1.2% | 14 |
| Sep 2026 | Mint Velvet | 201K | 16.7% | 1 |
| Sep 2026 | Reiss | 201K | 16.7% | 2 |
| Sep 2026 | Hobbs | 135K | 11.2% | 3 |
| Sep 2026 | ME+EM | 110K | 9.1% | 4 |
| Sep 2026 | Phase Eight | 110K | 9.1% | 5 |
| Sep 2026 | Sézane | 110K | 9.1% | 6 |
| Sep 2026 | Whistles | 110K | 9.1% | 7 |
| Sep 2026 | Karen Millen | 90.5K | 7.5% | 8 |
| Sep 2026 | RIXO | 33.1K | 2.7% | 9 |
| Sep 2026 | Monsoon | 29K | 2.4% | 10 |
| Sep 2026 | Boden | 22.2K | 1.8% | 11 |
| Sep 2026 | Jigsaw | 22.2K | 1.8% | 12 |
| Sep 2026 | Baukjen | 18.1K | 1.5% | 13 |
| Sep 2026 | LK Bennett | 12.1K | 1% | 14 |

## What is being compared

- **Baukjen**: Measured on the search term “baukjen”.
- **Boden**: Measured on the search term “boden dresses”.
- **Hobbs**: Measured on the search term “hobbs”.
- **Jigsaw**: Measured on the search term “jigsaw clothing”.
- **Karen Millen**: Measured on the search term “karen millen”.
- **LK Bennett**: Measured on the search term “lk bennett”.
- **ME+EM**: Measured on the search term “me+em”.
- **Mint Velvet**: Measured on the search term “mint velvet”.
- **Monsoon**: Measured on the search terms “monsoon clothing” and “monsoon dresses”, summed into one figure.
- **Phase Eight**: Measured on the search term “phase eight”.
- **Reiss**: Measured on the search term “reiss”.
- **RIXO**: Measured on the search term “rixo”.
- **Sézane**: Measured on the search term “sezane”.
- **Whistles**: Measured on the search term “whistles”.

- [Baukjen](/demand/uk/brands/baukjen)
- [Boden](/demand/uk/brands/boden)
- [Hobbs](/demand/uk/brands/hobbs)
- [Jigsaw](/demand/uk/brands/jigsaw-clothing)
- [Karen Millen](/demand/uk/brands/karen-millen)
- [LK Bennett](/demand/uk/brands/lk-bennett)
- [ME+EM](/demand/uk/brands/me-em)
- [Mint Velvet](/demand/uk/brands/mint-velvet)
- [Monsoon](/demand/uk/brands/monsoon)
- [Phase Eight](/demand/uk/brands/phase-eight)
- [Reiss](/demand/uk/brands/reiss)
- [RIXO](/demand/uk/brands/rixo)
- [Sézane](/demand/uk/brands/sezane)
- [Whistles](/demand/uk/brands/whistles)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among women's fashion brands in the United Kingdom?

Mint Velvet and Reiss tie for the highest share of searches among women's fashion brands in the United Kingdom, at 16.7% each in September 2026.

## Cite this page

Brandwave. "Women's fashion brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-womens-fashion-brands

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-womens-fashion-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.