--- title: "Whisky brands in the United Kingdom: Which are most popular?" description: "Compare the Scotch, Irish and American whisky brands people in the UK buy. Share of Search among Jack Daniel's, Talisker, Glenfiddich, Glenmorangie, Johnnie Walker, Laphroaig, Monkey Shoulder, Jameson and The Famous Grouse, the whisky brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-whisky-brands" publisher: "Brandwave" --- # Whisky brands in the United Kingdom: Which are most popular? Compare the Scotch, Irish and American whisky brands people in the UK buy. Share of Search among Jack Daniel's, Talisker, Glenfiddich, Glenmorangie, Johnnie Walker, Laphroaig, Monkey Shoulder, Jameson and The Famous Grouse, the whisky brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Whisky brands - **Market**: United Kingdom - **Brands compared**: 9 - **Month measured**: Sep 2026 - **Highest Share of Search**: Jack Daniel's, 24.1% ## Which brand is most popular in search among whisky brands in the United Kingdom? - Jack Daniel's and Talisker tie for the highest share of searches among whisky brands in the United Kingdom, at 24.1% each in September 2026. - Across the 12 months ending September 2026, Jack Daniel's’ share of searches among whisky brands in the United Kingdom decreased from 29.8% to 24.1%. - Across the 12 months ending September 2026, Talisker’s share of searches among whisky brands in the United Kingdom increased from 13.3% to 24.1%. - Across the 12 months ending September 2026, Johnnie Walker’s share of searches among whisky brands in the United Kingdom decreased from 13.3% to 8.8%. - Across the 12 months ending September 2026, Monkey Shoulder’s share of searches among whisky brands in the United Kingdom increased from 4.9% to 5.9%. - Across the 12 months ending September 2026, Jameson’s share of searches among whisky brands in the United Kingdom decreased from 6% to 4.8%. - Across the 12 months ending September 2026, Jack Daniel's’ share of searches among whisky brands in the United Kingdom peaked at 36.3% in December 2025 and was lowest at 21.6% in May 2026. - Across the 12 months ending September 2026, Talisker’s share of searches among whisky brands in the United Kingdom peaked at 26.4% in May 2026 and was lowest at 4.9% in December 2025. - Across the 12 months ending September 2026, Glenfiddich’s share of searches among whisky brands in the United Kingdom peaked at 18.3% in January 2026 and was lowest at 11.8% in May 2026. - Across the 12 months ending September 2026, Glenmorangie’s share of searches among whisky brands in the United Kingdom peaked at 14.5% in May 2026 and was lowest at 10.7% in November 2025. - Across the 12 months ending September 2026, Johnnie Walker’s share of searches among whisky brands in the United Kingdom peaked at 14.8% in February 2026 and was lowest at 7.9% in May 2026. - Across the 12 months ending September 2026, Laphroaig’s share of searches among whisky brands in the United Kingdom peaked at 8.2% in January 2026 and was lowest at 6% in July 2026. - Across the 12 months ending September 2026, Monkey Shoulder’s share of searches among whisky brands in the United Kingdom peaked at 6.7% in January 2026 and was lowest at 4% in July 2026. - Across the 12 months ending September 2026, Jameson’s share of searches among whisky brands in the United Kingdom peaked at 7.3% in March 2026 and was lowest at 4.3% in May 2026. - Across the 12 months ending September 2026, Talisker rose from 4th to 2nd among whisky brands in the United Kingdom. - Across the 12 months ending September 2026, Glenfiddich fell from 2nd to 3rd among whisky brands in the United Kingdom. - Across the 12 months ending September 2026, Glenmorangie rose from 5th to 4th among whisky brands in the United Kingdom. - Across the 12 months ending September 2026, Johnnie Walker fell from 3rd to 5th among whisky brands in the United Kingdom. - Across the 12 months ending September 2026, Monkey Shoulder rose from 8th to 7th among whisky brands in the United Kingdom. - Across the 12 months ending September 2026, Jameson fell from 7th to 8th among whisky brands in the United Kingdom. - Across the 12 months ending September 2026, Laphroaig and The Famous Grouse held steady: their share of searches among whisky brands in the United Kingdom each moved less than 0.5 percentage points. ## Top whisky brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Glenmorangie was mentioned most often, in three of the five answers. Johnnie Walker was recommended most often, coming first in two out of three answers that gave a list. Monkey Shoulder was second, and Jameson was third. Talisker, which ranked second in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Johnnie Walker | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Monkey Shoulder | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Jameson | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Glenmorangie | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Glenfiddich | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Laphroaig | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Jack Daniel's | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Talisker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | The Famous Grouse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about whisky brands - Asked ChatGPT "What's the best whisky for a beginner?": 1. Monkey Shoulder, 2. Jameson, 3. Glenmorangie - Asked ChatGPT "Which Scotch whisky is best value in the UK?": 1. Johnnie Walker, 2. Glenmorangie - Asked ChatGPT "What's a good single malt to give as a gift?": 1. Glenmorangie - Searched Google, AI Overview "whisky brands": 1. Johnnie Walker, 2. Glenfiddich, 3. Laphroaig, 4. Jack Daniel's, 5. Jameson - Searched Google, AI Overview "best scotch whisky": named none of the brands we track Not named in any answer: Talisker and The Famous Grouse. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## Compare search popularity between leading brands - [Jack Daniel's vs Talisker: compare search popularity](/demand/uk/compare/jack-daniels-vs-talisker): 24.1% Share of Search each. - [Jack Daniel's vs Glenfiddich: compare search popularity](/demand/uk/compare/glenfiddich-vs-jack-daniels): 24.1% against 13.2% Share of Search. - [Jack Daniel's vs Glenmorangie: compare search popularity](/demand/uk/compare/glenmorangie-vs-jack-daniels): 24.1% against 10.8% Share of Search. - [Jack Daniel's vs Johnnie Walker: compare search popularity](/demand/uk/compare/jack-daniels-vs-johnnie-walker): 24.1% against 8.8% Share of Search. - [Talisker vs Glenfiddich: compare search popularity](/demand/uk/compare/glenfiddich-vs-talisker): 24.1% against 13.2% Share of Search. - [Talisker vs Glenmorangie: compare search popularity](/demand/uk/compare/glenmorangie-vs-talisker): 24.1% against 10.8% Share of Search. - [Talisker vs Johnnie Walker: compare search popularity](/demand/uk/compare/johnnie-walker-vs-talisker): 24.1% against 8.8% Share of Search. - [Glenfiddich vs Glenmorangie: compare search popularity](/demand/uk/compare/glenfiddich-vs-glenmorangie): 13.2% against 10.8% Share of Search. - [Glenfiddich vs Johnnie Walker: compare search popularity](/demand/uk/compare/glenfiddich-vs-johnnie-walker): 13.2% against 8.8% Share of Search. - [Glenmorangie vs Johnnie Walker: compare search popularity](/demand/uk/compare/glenmorangie-vs-johnnie-walker): 10.8% against 8.8% Share of Search. ## How did search popularity change for United Kingdom whisky brands in September 2026? - In September 2026, Monkey Shoulder overtook Jameson to rank 7th among whisky brands in the United Kingdom, with 5.9% of the searches. - In September 2026, Glenmorangie lost share of searches among whisky brands in the United Kingdom, from 13% to 10.8%. - Estimated monthly branded searches for Talisker in the United Kingdom rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026. - Estimated monthly branded searches for Johnnie Walker in the United Kingdom fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026. - Estimated monthly branded searches for Jack Daniel's in the United Kingdom fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026. - Estimated monthly branded searches for Jameson in the United Kingdom fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026. - Estimated monthly branded searches for The Famous Grouse in the United Kingdom fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. - Estimated monthly branded searches for Laphroaig in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. ## Which whisky brands do people search for most? | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Jack Daniel's | 24.1% | 40.5K | 0.0% | Jack Daniel's | | 2 | Talisker | 24.1% | 40.5K | 0.0% | Diageo | | 3 | Glenfiddich | 13.2% | 22.2K | 0.0% | Glenfiddich | | 4 | Glenmorangie | 10.8% | 18.1K | -18.5% | LVMH | | 5 | Johnnie Walker | 8.8% | 14.8K | 0.0% | Diageo | | 6 | Laphroaig | 7.2% | 12.1K | 0.0% | Suntory Global Spirits | | 7 | Monkey Shoulder | 5.9% | 9.9K | +22.2% | William Grant & Sons | | 8 | Jameson | 4.8% | 8.1K | 0.0% | Jameson | | 9 | The Famous Grouse | 1.1% | 1.9K | -20.8% | Edrington | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Jack Daniel's | 60.5K | 29.8% | 1 | | Oct 2025 | Glenfiddich | 27.1K | 13.3% | 2 | | Oct 2025 | Johnnie Walker | 27.1K | 13.3% | 3 | | Oct 2025 | Talisker | 27.1K | 13.3% | 4 | | Oct 2025 | Glenmorangie | 22.2K | 10.9% | 5 | | Oct 2025 | Laphroaig | 14.8K | 7.3% | 6 | | Oct 2025 | Jameson | 12.1K | 6% | 7 | | Oct 2025 | Monkey Shoulder | 9.9K | 4.9% | 8 | | Oct 2025 | The Famous Grouse | 2.4K | 1.2% | 9 | | Nov 2025 | Jack Daniel's | 74K | 35.8% | 1 | | Nov 2025 | Glenfiddich | 33.1K | 16% | 2 | | Nov 2025 | Glenmorangie | 22.2K | 10.7% | 3 | | Nov 2025 | Johnnie Walker | 18.1K | 8.8% | 4 | | Nov 2025 | Jameson | 14.8K | 7.2% | 5 | | Nov 2025 | Laphroaig | 14.8K | 7.2% | 6 | | Nov 2025 | Talisker | 14.8K | 7.2% | 7 | | Nov 2025 | Monkey Shoulder | 12.1K | 5.9% | 8 | | Nov 2025 | The Famous Grouse | 2.9K | 1.4% | 9 | | Dec 2025 | Jack Daniel's | 110K | 36.3% | 1 | | Dec 2025 | Glenfiddich | 49.5K | 16.3% | 2 | | Dec 2025 | Glenmorangie | 33.1K | 10.9% | 3 | | Dec 2025 | Johnnie Walker | 33.1K | 10.9% | 4 | | Dec 2025 | Laphroaig | 22.2K | 7.3% | 5 | | Dec 2025 | Jameson | 18.1K | 6% | 6 | | Dec 2025 | Monkey Shoulder | 18.1K | 6% | 7 | | Dec 2025 | Talisker | 14.8K | 4.9% | 8 | | Dec 2025 | The Famous Grouse | 4.4K | 1.5% | 9 | | Jan 2026 | Jack Daniel's | 40.5K | 27.4% | 1 | | Jan 2026 | Glenfiddich | 27.1K | 18.3% | 2 | | Jan 2026 | Glenmorangie | 18.1K | 12.2% | 3 | | Jan 2026 | Johnnie Walker | 18.1K | 12.2% | 4 | | Jan 2026 | Laphroaig | 12.1K | 8.2% | 5 | | Jan 2026 | Jameson | 9.9K | 6.7% | 6 | | Jan 2026 | Monkey Shoulder | 9.9K | 6.7% | 7 | | Jan 2026 | Talisker | 9.9K | 6.7% | 8 | | Jan 2026 | The Famous Grouse | 2.4K | 1.6% | 9 | | Feb 2026 | Jack Daniel's | 33.1K | 27.1% | 1 | | Feb 2026 | Glenfiddich | 18.1K | 14.8% | 2 | | Feb 2026 | Johnnie Walker | 18.1K | 14.8% | 3 | | Feb 2026 | Glenmorangie | 14.8K | 12.1% | 4 | | Feb 2026 | Laphroaig | 9.9K | 8.1% | 5 | | Feb 2026 | Talisker | 9.9K | 8.1% | 6 | | Feb 2026 | Jameson | 8.1K | 6.6% | 7 | | Feb 2026 | Monkey Shoulder | 8.1K | 6.6% | 8 | | Feb 2026 | The Famous Grouse | 1.9K | 1.6% | 9 | | Mar 2026 | Jack Daniel's | 40.5K | 29.8% | 1 | | Mar 2026 | Glenfiddich | 18.1K | 13.3% | 2 | | Mar 2026 | Talisker | 18.1K | 13.3% | 3 | | Mar 2026 | Glenmorangie | 14.8K | 10.9% | 4 | | Mar 2026 | Johnnie Walker | 14.8K | 10.9% | 5 | | Mar 2026 | Jameson | 9.9K | 7.3% | 6 | | Mar 2026 | Laphroaig | 9.9K | 7.3% | 7 | | Mar 2026 | Monkey Shoulder | 8.1K | 6% | 8 | | Mar 2026 | The Famous Grouse | 1.9K | 1.4% | 9 | | Apr 2026 | Jack Daniel's | 40.5K | 26.3% | 1 | | Apr 2026 | Talisker | 27.1K | 17.6% | 2 | | Apr 2026 | Glenfiddich | 22.2K | 14.4% | 3 | | Apr 2026 | Glenmorangie | 18.1K | 11.8% | 4 | | Apr 2026 | Johnnie Walker | 14.8K | 9.6% | 5 | | Apr 2026 | Laphroaig | 12.1K | 7.9% | 6 | | Apr 2026 | Jameson | 8.1K | 5.3% | 7 | | Apr 2026 | Monkey Shoulder | 8.1K | 5.3% | 8 | | Apr 2026 | The Famous Grouse | 2.9K | 1.9% | 9 | | May 2026 | Talisker | 49.5K | 26.4% | 1 | | May 2026 | Jack Daniel's | 40.5K | 21.6% | 2 | | May 2026 | Glenmorangie | 27.1K | 14.5% | 3 | | May 2026 | Glenfiddich | 22.2K | 11.8% | 4 | | May 2026 | Johnnie Walker | 14.8K | 7.9% | 5 | | May 2026 | Laphroaig | 14.8K | 7.9% | 6 | | May 2026 | Jameson | 8.1K | 4.3% | 7 | | May 2026 | Monkey Shoulder | 8.1K | 4.3% | 8 | | May 2026 | The Famous Grouse | 2.4K | 1.3% | 9 | | Jun 2026 | Jack Daniel's | 49.5K | 26.8% | 1 | | Jun 2026 | Talisker | 40.5K | 22% | 2 | | Jun 2026 | Glenfiddich | 22.2K | 12% | 3 | | Jun 2026 | Glenmorangie | 22.2K | 12% | 4 | | Jun 2026 | Johnnie Walker | 18.1K | 9.8% | 5 | | Jun 2026 | Laphroaig | 12.1K | 6.6% | 6 | | Jun 2026 | Jameson | 9.9K | 5.4% | 7 | | Jun 2026 | Monkey Shoulder | 8.1K | 4.4% | 8 | | Jun 2026 | The Famous Grouse | 1.9K | 1% | 9 | | Jul 2026 | Jack Daniel's | 40.5K | 24.5% | 1 | | Jul 2026 | Talisker | 40.5K | 24.5% | 2 | | Jul 2026 | Glenfiddich | 22.2K | 13.4% | 3 | | Jul 2026 | Glenmorangie | 18.1K | 10.9% | 4 | | Jul 2026 | Johnnie Walker | 18.1K | 10.9% | 5 | | Jul 2026 | Laphroaig | 9.9K | 6% | 6 | | Jul 2026 | Jameson | 8.1K | 4.9% | 7 | | Jul 2026 | Monkey Shoulder | 6.6K | 4% | 8 | | Jul 2026 | The Famous Grouse | 1.6K | 0.97% | 9 | | Aug 2026 | Jack Daniel's | 40.5K | 23.7% | 1 | | Aug 2026 | Talisker | 40.5K | 23.7% | 2 | | Aug 2026 | Glenfiddich | 22.2K | 13% | 3 | | Aug 2026 | Glenmorangie | 22.2K | 13% | 4 | | Aug 2026 | Johnnie Walker | 14.8K | 8.7% | 5 | | Aug 2026 | Laphroaig | 12.1K | 7.1% | 6 | | Aug 2026 | Jameson | 8.1K | 4.7% | 7 | | Aug 2026 | Monkey Shoulder | 8.1K | 4.7% | 8 | | Aug 2026 | The Famous Grouse | 2.4K | 1.4% | 9 | | Sep 2026 | Jack Daniel's | 40.5K | 24.1% | 1 | | Sep 2026 | Talisker | 40.5K | 24.1% | 2 | | Sep 2026 | Glenfiddich | 22.2K | 13.2% | 3 | | Sep 2026 | Glenmorangie | 18.1K | 10.8% | 4 | | Sep 2026 | Johnnie Walker | 14.8K | 8.8% | 5 | | Sep 2026 | Laphroaig | 12.1K | 7.2% | 6 | | Sep 2026 | Monkey Shoulder | 9.9K | 5.9% | 7 | | Sep 2026 | Jameson | 8.1K | 4.8% | 8 | | Sep 2026 | The Famous Grouse | 1.9K | 1.1% | 9 | ## How are branded searches counted for whisky brands? - **Glenfiddich**: Measured on the search term “glenfiddich”. - **Glenmorangie**: Measured on the search term “glenmorangie”. - **Jack Daniel's**: Measured on the search term “jack daniels”. - **Jameson**: Measured on the search term “jameson”. - **Johnnie Walker**: Measured on the search term “johnnie walker”. - **Laphroaig**: Measured on the search term “laphroaig”. - **Monkey Shoulder**: Measured on the search term “monkey shoulder”. - **Talisker**: Measured on the search term “talisker”. - **The Famous Grouse**: Measured on the search term “the famous grouse”. - [Glenfiddich](/demand/uk/brands/glenfiddich) - [Glenmorangie](/demand/uk/brands/glenmorangie) - [Jack Daniel's](/demand/uk/brands/jack-daniels) - [Jameson](/demand/uk/brands/jameson) - [Johnnie Walker](/demand/uk/brands/johnnie-walker) - [Laphroaig](/demand/uk/brands/laphroaig) - [Monkey Shoulder](/demand/uk/brands/monkey-shoulder) - [Talisker](/demand/uk/brands/talisker) - [The Famous Grouse](/demand/uk/brands/the-famous-grouse) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among whisky brands in the United Kingdom? Jack Daniel's and Talisker tie for the highest share of searches among whisky brands in the United Kingdom, at 24.1% each in September 2026. ## Cite this page Brandwave. "Whisky brands in the United Kingdom: Which are most popular?". https://gobrandwave.com/demand/uk/categories/uk-whisky-brands This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-whisky-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.