---
title: "Washing machine brands in the United Kingdom: Which are searched most?"
description: "Compare the washing machine brands people in the UK buy. Share of Search among Bosch, Hotpoint, Samsung, Beko, Indesit, Miele, Hisense, Hoover, LG, Haier, Zanussi, AEG, Candy and Whirlpool, the washing machine brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-washing-machine-brands"
publisher: "Brandwave"
---

# Washing machine brands in the United Kingdom: Which are searched most?

Compare the washing machine brands people in the UK buy. Share of Search among Bosch, Hotpoint, Samsung, Beko, Indesit, Miele, Hisense, Hoover, LG, Haier, Zanussi, AEG, Candy and Whirlpool, the washing machine brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Washing machine brands
- **Market**: United Kingdom
- **Brands compared**: 14
- **Month measured**: Sep 2026
- **Highest Share of Search**: Bosch, 15%

## Which brand is most popular in search among washing machine brands in the United Kingdom?

- In September 2026, Bosch was the most searched among washing machine brands in the United Kingdom, with an estimated 40.5K branded searches, 15% of all searches for the 14 we track.
- Hotpoint is in 2nd place, 2.7 percentage points behind at 12.2%.
- Across the 12 months ending September 2026, Bosch’s share of searches among washing machine brands in the United Kingdom increased from 13.5% to 15%.
- Across the 12 months ending September 2026, Hotpoint’s share of searches among washing machine brands in the United Kingdom decreased from 13.5% to 12.2%.
- Across the 12 months ending September 2026, Samsung’s share of searches among washing machine brands in the United Kingdom decreased from 13.5% to 12.2%.
- Across the 12 months ending September 2026, Beko’s share of searches among washing machine brands in the United Kingdom decreased from 11% to 10%.
- Across the 12 months ending September 2026, Indesit’s share of searches among washing machine brands in the United Kingdom increased from 7.4% to 8.2%.
- Across the 12 months ending September 2026, Miele’s share of searches among washing machine brands in the United Kingdom decreased from 9% to 8.2%.
- Across the 12 months ending September 2026, Hisense’s share of searches among washing machine brands in the United Kingdom increased from 6% to 6.7%.
- Across the 12 months ending September 2026, Hoover’s share of searches among washing machine brands in the United Kingdom increased from 6% to 6.7%.
- Across the 12 months ending September 2026, LG’s share of searches among washing machine brands in the United Kingdom increased from 6% to 6.7%.
- Across the 12 months ending September 2026, Bosch’s share of searches among washing machine brands in the United Kingdom peaked at 15.6% in August 2026 and was lowest at 12.6% in April 2026.
- Across the 12 months ending September 2026, Hotpoint’s share of searches among washing machine brands in the United Kingdom peaked at 14.3% in July 2026 and was lowest at 12.2% in September 2026.
- Across the 12 months ending September 2026, Samsung’s share of searches among washing machine brands in the United Kingdom peaked at 15.1% in December 2025 and was lowest at 11.7% in July 2026.
- Across the 12 months ending September 2026, Beko’s share of searches among washing machine brands in the United Kingdom peaked at 11.2% in March 2026 and was lowest at 9.6% in July 2026.
- Across the 12 months ending September 2026, Indesit’s share of searches among washing machine brands in the United Kingdom peaked at 8.4% in April 2026 and was lowest at 6.8% in December 2025.
- Across the 12 months ending September 2026, Miele’s share of searches among washing machine brands in the United Kingdom peaked at 10.3% in April 2026 and was lowest at 8.2% in September 2026.
- Across the 12 months ending September 2026, Hisense’s share of searches among washing machine brands in the United Kingdom peaked at 7.4% in June 2026 and was lowest at 5.5% in December 2025.
- Across the 12 months ending September 2026, Hoover’s share of searches among washing machine brands in the United Kingdom peaked at 6.7% in February 2026 and was lowest at 5.5% in December 2025.
- Across the 12 months ending September 2026, LG’s share of searches among washing machine brands in the United Kingdom peaked at 7.3% in November 2025 and was lowest at 6% in October 2025.
- Across the 12 months ending September 2026, Indesit rose from 6th to 5th among washing machine brands in the United Kingdom.
- Across the 12 months ending September 2026, Miele fell from 5th to 6th among washing machine brands in the United Kingdom.
- Across the 12 months ending September 2026, Haier rose from 12th to 10th among washing machine brands in the United Kingdom.
- Across the 12 months ending September 2026, Zanussi fell from 10th to 11th among washing machine brands in the United Kingdom.
- Across the 12 months ending September 2026, AEG rose from 13th to 12th among washing machine brands in the United Kingdom.
- Across the 12 months ending September 2026, Candy fell from 11th to 13th among washing machine brands in the United Kingdom.
- Across the 12 months ending September 2026, Whirlpool held steady: its share of searches among washing machine brands in the United Kingdom moved less than 0.5 percentage points.

## Top washing machine brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Beko and LG were mentioned most often, in four of the five answers. Beko was recommended most often, coming first in two out of five answers. LG was second, and Bosch was third. Hotpoint, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Beko | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| LG | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Bosch | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Hoover | 4th | 0 of 3 | 2 of 2 | 2 of 5 |
| Miele | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Samsung | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| AEG | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Hotpoint | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Indesit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Haier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Zanussi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Candy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Whirlpool | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about washing machine brands

- Asked ChatGPT "Which washing machine should I buy in the UK?": 1. Bosch, 2. Beko, 3. Samsung, 4. LG
- Asked ChatGPT "What are the most reliable washing machine brands?": 1. Miele, 2. LG, 3. Bosch, 4. AEG, 5. Beko
- Asked ChatGPT "What is the best washing machine for a family?": 1. LG, 2. Bosch
- Searched Google, AI Overview "washing machine": 1. Beko, 2. Hoover
- Searched Google, AI Overview "washing machines": 1. Beko, 2. Hoover, 3. LG, 4. Samsung

Not named in any answer: Hotpoint, Indesit, Hisense, Haier, Zanussi, Candy and Whirlpool.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## Compare search popularity between leading brands

- [Bosch vs Hotpoint: compare search popularity](/demand/uk/compare/bosch-vs-hotpoint): 15% against 12.2% Share of Search.
- [Bosch vs Samsung: compare search popularity](/demand/uk/compare/bosch-vs-samsung): 15% against 12.2% Share of Search.
- [Bosch vs Beko: compare search popularity](/demand/uk/compare/beko-vs-bosch): 15% against 10% Share of Search.
- [Bosch vs Indesit: compare search popularity](/demand/uk/compare/bosch-vs-indesit): 15% against 8.2% Share of Search.
- [Hotpoint vs Samsung: compare search popularity](/demand/uk/compare/hotpoint-vs-samsung): 12.2% Share of Search each.
- [Hotpoint vs Beko: compare search popularity](/demand/uk/compare/beko-vs-hotpoint): 12.2% against 10% Share of Search.
- [Hotpoint vs Indesit: compare search popularity](/demand/uk/compare/hotpoint-vs-indesit): 12.2% against 8.2% Share of Search.
- [Samsung vs Beko: compare search popularity](/demand/uk/compare/beko-vs-samsung): 12.2% against 10% Share of Search.
- [Samsung vs Indesit: compare search popularity](/demand/uk/compare/indesit-vs-samsung): 12.2% against 8.2% Share of Search.
- [Beko vs Indesit: compare search popularity](/demand/uk/compare/beko-vs-indesit): 10% against 8.2% Share of Search.

## How did search popularity change for United Kingdom washing machine brands in September 2026?

- In September 2026, Zanussi overtook Candy to rank 11th among washing machine brands in the United Kingdom, with 3.7% of the searches.
- In September 2026, Hoover overtook LG to rank 8th among washing machine brands in the United Kingdom, with 6.7% of the searches.
- In September 2026, Indesit overtook Miele and Hisense to rank 5th among washing machine brands in the United Kingdom, with 8.2% of the searches.
- In September 2026, Bosch lost share of searches among washing machine brands in the United Kingdom, from 15.6% to 15%.
- In September 2026, Hotpoint lost share of searches among washing machine brands in the United Kingdom, from 12.7% to 12.2%.
- In September 2026, Samsung lost share of searches among washing machine brands in the United Kingdom, from 12.7% to 12.2%.
- In September 2026, AEG rose from 13th to 12th among washing machine brands in the United Kingdom.
- Estimated monthly branded searches for Candy in the United Kingdom fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bosch | 15% | 40.5K | 0.0% | Bosch |
| 2 | Hotpoint | 12.2% | 33.1K | 0.0% | Hotpoint |
| 3 | Samsung | 12.2% | 33.1K | 0.0% | Samsung |
| 4 | Beko | 10% | 27.1K | 0.0% | Beko |
| 5 | Indesit | 8.2% | 22.2K | +22.7% | Indesit |
| 6 | Miele | 8.2% | 22.2K | 0.0% | Miele |
| 7 | Hisense | 6.7% | 18.1K | 0.0% | Hisense |
| 8 | Hoover | 6.7% | 18.1K | +22.3% | Hoover |
| 9 | LG | 6.7% | 18.1K | 0.0% | LG |
| 10 | Haier | 3.7% | 9.9K | 0.0% | Haier |
| 11 | Zanussi | 3.7% | 9.9K | +22.2% | Zanussi |
| 12 | AEG | 3% | 8.1K | +22.7% | Electrolux |
| 13 | Candy | 3% | 8.1K | 0.0% | Candy |
| 14 | Whirlpool | 0.89% | 2.4K | +26.3% | Whirlpool |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bosch | 40.5K | 13.5% | 1 |
| Oct 2025 | Hotpoint | 40.5K | 13.5% | 2 |
| Oct 2025 | Samsung | 40.5K | 13.5% | 3 |
| Oct 2025 | Beko | 33.1K | 11% | 4 |
| Oct 2025 | Miele | 27.1K | 9% | 5 |
| Oct 2025 | Indesit | 22.2K | 7.4% | 6 |
| Oct 2025 | Hisense | 18.1K | 6% | 7 |
| Oct 2025 | Hoover | 18.1K | 6% | 8 |
| Oct 2025 | LG | 18.1K | 6% | 9 |
| Oct 2025 | Zanussi | 12.1K | 4% | 10 |
| Oct 2025 | Candy | 9.9K | 3.3% | 11 |
| Oct 2025 | Haier | 9.9K | 3.3% | 12 |
| Oct 2025 | AEG | 8.1K | 2.7% | 13 |
| Oct 2025 | Whirlpool | 2.9K | 0.96% | 14 |
| Nov 2025 | Bosch | 40.5K | 13.3% | 1 |
| Nov 2025 | Hotpoint | 40.5K | 13.3% | 2 |
| Nov 2025 | Samsung | 40.5K | 13.3% | 3 |
| Nov 2025 | Beko | 33.1K | 10.8% | 4 |
| Nov 2025 | Miele | 27.1K | 8.9% | 5 |
| Nov 2025 | Indesit | 22.2K | 7.3% | 6 |
| Nov 2025 | LG | 22.2K | 7.3% | 7 |
| Nov 2025 | Hisense | 18.1K | 5.9% | 8 |
| Nov 2025 | Hoover | 18.1K | 5.9% | 9 |
| Nov 2025 | Zanussi | 12.1K | 4% | 10 |
| Nov 2025 | Candy | 9.9K | 3.2% | 11 |
| Nov 2025 | Haier | 9.9K | 3.2% | 12 |
| Nov 2025 | AEG | 8.1K | 2.7% | 13 |
| Nov 2025 | Whirlpool | 2.9K | 0.95% | 14 |
| Dec 2025 | Bosch | 40.5K | 15.1% | 1 |
| Dec 2025 | Samsung | 40.5K | 15.1% | 2 |
| Dec 2025 | Hotpoint | 33.1K | 12.4% | 3 |
| Dec 2025 | Beko | 27.1K | 10.1% | 4 |
| Dec 2025 | Miele | 22.2K | 8.3% | 5 |
| Dec 2025 | Indesit | 18.1K | 6.8% | 6 |
| Dec 2025 | LG | 18.1K | 6.8% | 7 |
| Dec 2025 | Hisense | 14.8K | 5.5% | 8 |
| Dec 2025 | Hoover | 14.8K | 5.5% | 9 |
| Dec 2025 | Haier | 9.9K | 3.7% | 10 |
| Dec 2025 | Zanussi | 9.9K | 3.7% | 11 |
| Dec 2025 | AEG | 8.1K | 3% | 12 |
| Dec 2025 | Candy | 8.1K | 3% | 13 |
| Dec 2025 | Whirlpool | 2.4K | 0.9% | 14 |
| Jan 2026 | Bosch | 40.5K | 13.3% | 1 |
| Jan 2026 | Hotpoint | 40.5K | 13.3% | 2 |
| Jan 2026 | Samsung | 40.5K | 13.3% | 3 |
| Jan 2026 | Beko | 33.1K | 10.8% | 4 |
| Jan 2026 | Miele | 27.1K | 8.9% | 5 |
| Jan 2026 | Indesit | 22.2K | 7.3% | 6 |
| Jan 2026 | LG | 22.2K | 7.3% | 7 |
| Jan 2026 | Hisense | 18.1K | 5.9% | 8 |
| Jan 2026 | Hoover | 18.1K | 5.9% | 9 |
| Jan 2026 | Zanussi | 12.1K | 4% | 10 |
| Jan 2026 | Candy | 9.9K | 3.2% | 11 |
| Jan 2026 | Haier | 9.9K | 3.2% | 12 |
| Jan 2026 | AEG | 8.1K | 2.7% | 13 |
| Jan 2026 | Whirlpool | 2.9K | 0.95% | 14 |
| Feb 2026 | Bosch | 40.5K | 15% | 1 |
| Feb 2026 | Hotpoint | 33.1K | 12.3% | 2 |
| Feb 2026 | Samsung | 33.1K | 12.3% | 3 |
| Feb 2026 | Beko | 27.1K | 10.1% | 4 |
| Feb 2026 | Indesit | 22.2K | 8.2% | 5 |
| Feb 2026 | Miele | 22.2K | 8.2% | 6 |
| Feb 2026 | Hisense | 18.1K | 6.7% | 7 |
| Feb 2026 | Hoover | 18.1K | 6.7% | 8 |
| Feb 2026 | LG | 18.1K | 6.7% | 9 |
| Feb 2026 | Haier | 9.9K | 3.7% | 10 |
| Feb 2026 | Zanussi | 9.9K | 3.7% | 11 |
| Feb 2026 | Candy | 8.1K | 3% | 12 |
| Feb 2026 | AEG | 6.6K | 2.4% | 13 |
| Feb 2026 | Whirlpool | 2.4K | 0.89% | 14 |
| Mar 2026 | Bosch | 40.5K | 13.7% | 1 |
| Mar 2026 | Hotpoint | 40.5K | 13.7% | 2 |
| Mar 2026 | Samsung | 40.5K | 13.7% | 3 |
| Mar 2026 | Beko | 33.1K | 11.2% | 4 |
| Mar 2026 | Miele | 27.1K | 9.1% | 5 |
| Mar 2026 | Indesit | 22.2K | 7.5% | 6 |
| Mar 2026 | Hisense | 18.1K | 6.1% | 7 |
| Mar 2026 | Hoover | 18.1K | 6.1% | 8 |
| Mar 2026 | LG | 18.1K | 6.1% | 9 |
| Mar 2026 | Haier | 9.9K | 3.3% | 10 |
| Mar 2026 | Zanussi | 9.9K | 3.3% | 11 |
| Mar 2026 | AEG | 8.1K | 2.7% | 12 |
| Mar 2026 | Candy | 8.1K | 2.7% | 13 |
| Mar 2026 | Whirlpool | 2.4K | 0.81% | 14 |
| Apr 2026 | Bosch | 33.1K | 12.6% | 1 |
| Apr 2026 | Hotpoint | 33.1K | 12.6% | 2 |
| Apr 2026 | Samsung | 33.1K | 12.6% | 3 |
| Apr 2026 | Beko | 27.1K | 10.3% | 4 |
| Apr 2026 | Miele | 27.1K | 10.3% | 5 |
| Apr 2026 | Indesit | 22.2K | 8.4% | 6 |
| Apr 2026 | Hisense | 18.1K | 6.9% | 7 |
| Apr 2026 | LG | 18.1K | 6.9% | 8 |
| Apr 2026 | Hoover | 14.8K | 5.6% | 9 |
| Apr 2026 | Haier | 9.9K | 3.8% | 10 |
| Apr 2026 | Zanussi | 9.9K | 3.8% | 11 |
| Apr 2026 | Candy | 8.1K | 3.1% | 12 |
| Apr 2026 | AEG | 6.6K | 2.5% | 13 |
| Apr 2026 | Whirlpool | 2.4K | 0.91% | 14 |
| May 2026 | Bosch | 33.1K | 12.9% | 1 |
| May 2026 | Hotpoint | 33.1K | 12.9% | 2 |
| May 2026 | Samsung | 33.1K | 12.9% | 3 |
| May 2026 | Beko | 27.1K | 10.6% | 4 |
| May 2026 | Miele | 22.2K | 8.7% | 5 |
| May 2026 | Hisense | 18.1K | 7.1% | 6 |
| May 2026 | Indesit | 18.1K | 7.1% | 7 |
| May 2026 | LG | 18.1K | 7.1% | 8 |
| May 2026 | Hoover | 14.8K | 5.8% | 9 |
| May 2026 | Haier | 9.9K | 3.9% | 10 |
| May 2026 | Zanussi | 9.9K | 3.9% | 11 |
| May 2026 | AEG | 8.1K | 3.2% | 12 |
| May 2026 | Candy | 8.1K | 3.2% | 13 |
| May 2026 | Whirlpool | 2.4K | 0.94% | 14 |
| Jun 2026 | Bosch | 33.1K | 13.5% | 1 |
| Jun 2026 | Hotpoint | 33.1K | 13.5% | 2 |
| Jun 2026 | Samsung | 33.1K | 13.5% | 3 |
| Jun 2026 | Beko | 27.1K | 11% | 4 |
| Jun 2026 | Miele | 22.2K | 9% | 5 |
| Jun 2026 | Hisense | 18.1K | 7.4% | 6 |
| Jun 2026 | Indesit | 18.1K | 7.4% | 7 |
| Jun 2026 | Hoover | 14.8K | 6% | 8 |
| Jun 2026 | LG | 14.8K | 6% | 9 |
| Jun 2026 | Haier | 8.1K | 3.3% | 10 |
| Jun 2026 | Zanussi | 8.1K | 3.3% | 11 |
| Jun 2026 | AEG | 6.6K | 2.7% | 12 |
| Jun 2026 | Candy | 6.6K | 2.7% | 13 |
| Jun 2026 | Whirlpool | 1.9K | 0.77% | 14 |
| Jul 2026 | Bosch | 33.1K | 14.3% | 1 |
| Jul 2026 | Hotpoint | 33.1K | 14.3% | 2 |
| Jul 2026 | Samsung | 27.1K | 11.7% | 3 |
| Jul 2026 | Beko | 22.2K | 9.6% | 4 |
| Jul 2026 | Miele | 22.2K | 9.6% | 5 |
| Jul 2026 | Indesit | 18.1K | 7.8% | 6 |
| Jul 2026 | Hisense | 14.8K | 6.4% | 7 |
| Jul 2026 | Hoover | 14.8K | 6.4% | 8 |
| Jul 2026 | LG | 14.8K | 6.4% | 9 |
| Jul 2026 | Haier | 8.1K | 3.5% | 10 |
| Jul 2026 | Zanussi | 8.1K | 3.5% | 11 |
| Jul 2026 | AEG | 6.6K | 2.9% | 12 |
| Jul 2026 | Candy | 6.6K | 2.9% | 13 |
| Jul 2026 | Whirlpool | 1.9K | 0.82% | 14 |
| Aug 2026 | Bosch | 40.5K | 15.6% | 1 |
| Aug 2026 | Hotpoint | 33.1K | 12.7% | 2 |
| Aug 2026 | Samsung | 33.1K | 12.7% | 3 |
| Aug 2026 | Beko | 27.1K | 10.4% | 4 |
| Aug 2026 | Miele | 22.2K | 8.5% | 5 |
| Aug 2026 | Hisense | 18.1K | 7% | 6 |
| Aug 2026 | Indesit | 18.1K | 7% | 7 |
| Aug 2026 | LG | 18.1K | 7% | 8 |
| Aug 2026 | Hoover | 14.8K | 5.7% | 9 |
| Aug 2026 | Haier | 9.9K | 3.8% | 10 |
| Aug 2026 | Candy | 8.1K | 3.1% | 11 |
| Aug 2026 | Zanussi | 8.1K | 3.1% | 12 |
| Aug 2026 | AEG | 6.6K | 2.5% | 13 |
| Aug 2026 | Whirlpool | 1.9K | 0.73% | 14 |
| Sep 2026 | Bosch | 40.5K | 15% | 1 |
| Sep 2026 | Hotpoint | 33.1K | 12.2% | 2 |
| Sep 2026 | Samsung | 33.1K | 12.2% | 3 |
| Sep 2026 | Beko | 27.1K | 10% | 4 |
| Sep 2026 | Indesit | 22.2K | 8.2% | 5 |
| Sep 2026 | Miele | 22.2K | 8.2% | 6 |
| Sep 2026 | Hisense | 18.1K | 6.7% | 7 |
| Sep 2026 | Hoover | 18.1K | 6.7% | 8 |
| Sep 2026 | LG | 18.1K | 6.7% | 9 |
| Sep 2026 | Haier | 9.9K | 3.7% | 10 |
| Sep 2026 | Zanussi | 9.9K | 3.7% | 11 |
| Sep 2026 | AEG | 8.1K | 3% | 12 |
| Sep 2026 | Candy | 8.1K | 3% | 13 |
| Sep 2026 | Whirlpool | 2.4K | 0.89% | 14 |

## What is being compared

- **AEG**: Measured on the search term “aeg washing machine”.
- **Beko**: Measured on the search term “beko washing machine”.
- **Bosch**: Measured on the search term “bosch washing machine”.
- **Candy**: Measured on the search term “candy washing machine”.
- **Haier**: Measured on the search term “haier washing machine”.
- **Hisense**: Measured on the search term “hisense washing machine”.
- **Hoover**: Measured on the search term “hoover washing machine”.
- **Hotpoint**: Measured on the search term “hotpoint washing machine”.
- **Indesit**: Measured on the search term “indesit washing machine”.
- **LG**: Measured on the search term “lg washing machine”.
- **Miele**: Measured on the search term “miele washing machine”.
- **Samsung**: Measured on the search term “samsung washing machine”.
- **Whirlpool**: Measured on the search term “whirlpool washing machine”.
- **Zanussi**: Measured on the search term “zanussi washing machine”.

- [AEG](/demand/uk/brands/aeg)
- [Beko](/demand/uk/brands/beko)
- [Bosch](/demand/uk/brands/bosch)
- [Candy](/demand/uk/brands/candy-appliances)
- [Haier](/demand/uk/brands/haier)
- [Hisense](/demand/uk/brands/hisense)
- [Hoover](/demand/uk/brands/hoover)
- [Hotpoint](/demand/uk/brands/hotpoint)
- [Indesit](/demand/uk/brands/indesit)
- [LG](/demand/uk/brands/lg)
- [Miele](/demand/uk/brands/miele)
- [Samsung](/demand/uk/brands/samsung)
- [Whirlpool](/demand/uk/brands/whirlpool)
- [Zanussi](/demand/uk/brands/zanussi)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among washing machine brands in the United Kingdom?

In September 2026, Bosch was the most searched among washing machine brands in the United Kingdom, with an estimated 40.5K branded searches, 15% of all searches for the 14 we track.

## Cite this page

Brandwave. "Washing machine brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-washing-machine-brands

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-washing-machine-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.