--- title: "Vodka brands in the United Kingdom: Which are searched most?" description: "Compare the vodka brands people in the UK buy. Share of Search among AU Vodka, Grey Goose, Absolut, Belvedere, Smirnoff, Cîroc, Glen's and Russian Standard, the vodka brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-vodka-brands" publisher: "Brandwave" --- # Vodka brands in the United Kingdom: Which are searched most? Compare the vodka brands people in the UK buy. Share of Search among AU Vodka, Grey Goose, Absolut, Belvedere, Smirnoff, Cîroc, Glen's and Russian Standard, the vodka brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Vodka brands - **Market**: United Kingdom - **Brands compared**: 8 - **Month measured**: Sep 2026 - **Highest Share of Search**: AU Vodka, 44.6% ## Which brand is most popular in search among vodka brands in the United Kingdom? - In September 2026, AU Vodka was the most searched among vodka brands in the United Kingdom, with an estimated 60.5K branded searches, 44.6% of all searches for the eight we track. - Grey Goose is in 2nd place, 28.2 percentage points behind at 16.4%. - Across the 12 months ending September 2026, AU Vodka’s share of searches among vodka brands in the United Kingdom increased from 44% to 44.6%. - Across the 12 months ending September 2026, Belvedere’s share of searches among vodka brands in the United Kingdom increased from 7.2% to 8.9%. - Across the 12 months ending September 2026, Smirnoff’s share of searches among vodka brands in the United Kingdom decreased from 10.8% to 8.9%. - Across the 12 months ending September 2026, Glen's’ share of searches among vodka brands in the United Kingdom decreased from 4.8% to 4%. - Across the 12 months ending September 2026, AU Vodka’s share of searches among vodka brands in the United Kingdom peaked at 58% in August 2026 and was lowest at 39% in February 2026. - Across the 12 months ending September 2026, Grey Goose’s share of searches among vodka brands in the United Kingdom peaked at 17.9% in June 2026 and was lowest at 11.7% in August 2026. - Across the 12 months ending September 2026, Absolut’s share of searches among vodka brands in the United Kingdom peaked at 12.4% in March 2026 and was lowest at 7.8% in November 2025. - Across the 12 months ending September 2026, Belvedere’s share of searches among vodka brands in the United Kingdom peaked at 9.6% in January 2026 and was lowest at 6.3% in November 2025. - Across the 12 months ending September 2026, Smirnoff’s share of searches among vodka brands in the United Kingdom peaked at 11.9% in June 2026 and was lowest at 6.3% in December 2025. - Across the 12 months ending September 2026, Cîroc’s share of searches among vodka brands in the United Kingdom peaked at 6.4% in February 2026 and was lowest at 3.5% in November 2025. - Across the 12 months ending September 2026, Glen's’ share of searches among vodka brands in the United Kingdom peaked at 4.8% in October 2025 and was lowest at 2.8% in December 2025. - Across the 12 months ending September 2026, Russian Standard’s share of searches among vodka brands in the United Kingdom peaked at 2.4% in March 2026 and was lowest at 1.2% in November 2025. - Across the 12 months ending September 2026, Belvedere rose from 5th to 4th among vodka brands in the United Kingdom. - Across the 12 months ending September 2026, Smirnoff fell from 4th to 5th among vodka brands in the United Kingdom. - Across the 12 months ending September 2026, Grey Goose, Absolut, Cîroc and Russian Standard held steady: their share of searches among vodka brands in the United Kingdom each moved less than 0.5 percentage points. ## Top vodka brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Grey Goose and Belvedere appeared every time. Belvedere was recommended most often, coming first in three out of five answers. Grey Goose was second, and Absolut was third. AU Vodka, which ranked first in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Belvedere | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Grey Goose | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Absolut | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Smirnoff | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | AU Vodka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cîroc | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Glen's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Russian Standard | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vodka brands - Asked ChatGPT "What's the best vodka in the UK?": 1. Belvedere, 2. Grey Goose, 3. Absolut - Asked ChatGPT "Which vodka is smoothest for mixing?": 1. Absolut, 2. Grey Goose, 3. Smirnoff, 4. Belvedere - Asked ChatGPT "What's a good premium vodka to give as a gift?": 1. Belvedere, 2. Grey Goose - Searched Google, AI Overview "vodka brands": 1. Smirnoff, 2. Absolut, 3. Grey Goose, 4. Belvedere - Searched Google, AI Overview "best vodka": 1. Belvedere, 2. Grey Goose, 3. Absolut, 4. Smirnoff Not named in any answer: AU Vodka, Cîroc, Glen's and Russian Standard. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## Compare search popularity between leading brands - [AU Vodka vs Grey Goose: compare search popularity](/demand/uk/compare/au-vodka-vs-grey-goose): 44.6% against 16.4% Share of Search. - [AU Vodka vs Absolut: compare search popularity](/demand/uk/compare/absolut-vs-au-vodka): 44.6% against 10.9% Share of Search. - [AU Vodka vs Belvedere: compare search popularity](/demand/uk/compare/au-vodka-vs-belvedere): 44.6% against 8.9% Share of Search. - [AU Vodka vs Smirnoff: compare search popularity](/demand/uk/compare/au-vodka-vs-smirnoff): 44.6% against 8.9% Share of Search. - [Grey Goose vs Absolut: compare search popularity](/demand/uk/compare/absolut-vs-grey-goose): 16.4% against 10.9% Share of Search. - [Grey Goose vs Belvedere: compare search popularity](/demand/uk/compare/belvedere-vs-grey-goose): 16.4% against 8.9% Share of Search. - [Grey Goose vs Smirnoff: compare search popularity](/demand/uk/compare/grey-goose-vs-smirnoff): 16.4% against 8.9% Share of Search. - [Absolut vs Belvedere: compare search popularity](/demand/uk/compare/absolut-vs-belvedere): 10.9% against 8.9% Share of Search. - [Absolut vs Smirnoff: compare search popularity](/demand/uk/compare/absolut-vs-smirnoff): 10.9% against 8.9% Share of Search. - [Belvedere vs Smirnoff: compare search popularity](/demand/uk/compare/belvedere-vs-smirnoff): 8.9% Share of Search each. ## How did search popularity change for United Kingdom vodka brands in September 2026? - In September 2026, Belvedere overtook Smirnoff to rank 4th among vodka brands in the United Kingdom, with 8.9% of the searches. - In September 2026, Grey Goose gained share of searches among vodka brands in the United Kingdom, from 11.7% to 16.4%. - In September 2026, Absolut gained share of searches among vodka brands in the United Kingdom, from 7.8% to 10.9%. - In September 2026, Cîroc gained share of searches among vodka brands in the United Kingdom, from 3.5% to 4.9%. - In September 2026, Smirnoff gained share of searches among vodka brands in the United Kingdom, from 7.8% to 8.9%. - In September 2026, AU Vodka lost share of searches among vodka brands in the United Kingdom, from 58% to 44.6%. - Estimated monthly branded searches for Glen's in the United Kingdom fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026. - Estimated monthly branded searches for Russian Standard in the United Kingdom fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | AU Vodka | 44.6% | 60.5K | -45.0% | AU Vodka | | 2 | Grey Goose | 16.4% | 22.2K | 0.0% | Grey Goose | | 3 | Absolut | 10.9% | 14.8K | 0.0% | Absolut | | 4 | Belvedere | 8.9% | 12.1K | 0.0% | Belvedere | | 5 | Smirnoff | 8.9% | 12.1K | -18.2% | Diageo | | 6 | Cîroc | 4.9% | 6.6K | 0.0% | Diageo | | 7 | Glen's | 4% | 5.4K | -18.2% | Loch Lomond Group | | 8 | Russian Standard | 1.4% | 1.9K | -20.8% | Russian Standard | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | AU Vodka | 74K | 44% | 1 | | Oct 2025 | Grey Goose | 27.1K | 16.1% | 2 | | Oct 2025 | Absolut | 18.1K | 10.8% | 3 | | Oct 2025 | Smirnoff | 18.1K | 10.8% | 4 | | Oct 2025 | Belvedere | 12.1K | 7.2% | 5 | | Oct 2025 | Cîroc | 8.1K | 4.8% | 6 | | Oct 2025 | Glen's | 8.1K | 4.8% | 7 | | Oct 2025 | Russian Standard | 2.4K | 1.4% | 8 | | Nov 2025 | AU Vodka | 135K | 57.8% | 1 | | Nov 2025 | Grey Goose | 33.1K | 14.2% | 2 | | Nov 2025 | Absolut | 18.1K | 7.8% | 3 | | Nov 2025 | Belvedere | 14.8K | 6.3% | 4 | | Nov 2025 | Smirnoff | 14.8K | 6.3% | 5 | | Nov 2025 | Cîroc | 8.1K | 3.5% | 6 | | Nov 2025 | Glen's | 6.6K | 2.8% | 7 | | Nov 2025 | Russian Standard | 2.9K | 1.2% | 8 | | Dec 2025 | AU Vodka | 135K | 47% | 1 | | Dec 2025 | Grey Goose | 49.5K | 17.2% | 2 | | Dec 2025 | Absolut | 27.1K | 9.4% | 3 | | Dec 2025 | Belvedere | 27.1K | 9.4% | 4 | | Dec 2025 | Cîroc | 18.1K | 6.3% | 5 | | Dec 2025 | Smirnoff | 18.1K | 6.3% | 6 | | Dec 2025 | Glen's | 8.1K | 2.8% | 7 | | Dec 2025 | Russian Standard | 4.4K | 1.5% | 8 | | Jan 2026 | AU Vodka | 49.5K | 39.4% | 1 | | Jan 2026 | Grey Goose | 22.2K | 17.7% | 2 | | Jan 2026 | Absolut | 14.8K | 11.8% | 3 | | Jan 2026 | Belvedere | 12.1K | 9.6% | 4 | | Jan 2026 | Smirnoff | 12.1K | 9.6% | 5 | | Jan 2026 | Cîroc | 6.6K | 5.3% | 6 | | Jan 2026 | Glen's | 5.4K | 4.3% | 7 | | Jan 2026 | Russian Standard | 2.9K | 2.3% | 8 | | Feb 2026 | AU Vodka | 40.5K | 39% | 1 | | Feb 2026 | Grey Goose | 18.1K | 17.4% | 2 | | Feb 2026 | Absolut | 12.1K | 11.6% | 3 | | Feb 2026 | Belvedere | 9.9K | 9.5% | 4 | | Feb 2026 | Smirnoff | 9.9K | 9.5% | 5 | | Feb 2026 | Cîroc | 6.6K | 6.4% | 6 | | Feb 2026 | Glen's | 4.4K | 4.2% | 7 | | Feb 2026 | Russian Standard | 2.4K | 2.3% | 8 | | Mar 2026 | AU Vodka | 49.5K | 41.5% | 1 | | Mar 2026 | Grey Goose | 18.1K | 15.2% | 2 | | Mar 2026 | Absolut | 14.8K | 12.4% | 3 | | Mar 2026 | Smirnoff | 12.1K | 10.1% | 4 | | Mar 2026 | Belvedere | 9.9K | 8.3% | 5 | | Mar 2026 | Cîroc | 6.6K | 5.5% | 6 | | Mar 2026 | Glen's | 5.4K | 4.5% | 7 | | Mar 2026 | Russian Standard | 2.9K | 2.4% | 8 | | Apr 2026 | AU Vodka | 49.5K | 41.5% | 1 | | Apr 2026 | Grey Goose | 18.1K | 15.2% | 2 | | Apr 2026 | Absolut | 14.8K | 12.4% | 3 | | Apr 2026 | Smirnoff | 12.1K | 10.1% | 4 | | Apr 2026 | Belvedere | 9.9K | 8.3% | 5 | | Apr 2026 | Cîroc | 6.6K | 5.5% | 6 | | Apr 2026 | Glen's | 5.4K | 4.5% | 7 | | Apr 2026 | Russian Standard | 2.9K | 2.4% | 8 | | May 2026 | AU Vodka | 90.5K | 50.6% | 1 | | May 2026 | Grey Goose | 27.1K | 15.2% | 2 | | May 2026 | Absolut | 18.1K | 10.1% | 3 | | May 2026 | Smirnoff | 14.8K | 8.3% | 4 | | May 2026 | Belvedere | 12.1K | 6.8% | 5 | | May 2026 | Cîroc | 6.6K | 3.7% | 6 | | May 2026 | Glen's | 6.6K | 3.7% | 7 | | May 2026 | Russian Standard | 2.9K | 1.6% | 8 | | Jun 2026 | AU Vodka | 60.5K | 39.9% | 1 | | Jun 2026 | Grey Goose | 27.1K | 17.9% | 2 | | Jun 2026 | Absolut | 18.1K | 11.9% | 3 | | Jun 2026 | Smirnoff | 18.1K | 11.9% | 4 | | Jun 2026 | Belvedere | 12.1K | 8% | 5 | | Jun 2026 | Cîroc | 6.6K | 4.4% | 6 | | Jun 2026 | Glen's | 6.6K | 4.4% | 7 | | Jun 2026 | Russian Standard | 2.4K | 1.6% | 8 | | Jul 2026 | AU Vodka | 60.5K | 43.7% | 1 | | Jul 2026 | Grey Goose | 22.2K | 16.1% | 2 | | Jul 2026 | Absolut | 14.8K | 10.7% | 3 | | Jul 2026 | Smirnoff | 14.8K | 10.7% | 4 | | Jul 2026 | Belvedere | 12.1K | 8.7% | 5 | | Jul 2026 | Cîroc | 6.6K | 4.8% | 6 | | Jul 2026 | Glen's | 5.4K | 3.9% | 7 | | Jul 2026 | Russian Standard | 1.9K | 1.4% | 8 | | Aug 2026 | AU Vodka | 110K | 58% | 1 | | Aug 2026 | Grey Goose | 22.2K | 11.7% | 2 | | Aug 2026 | Absolut | 14.8K | 7.8% | 3 | | Aug 2026 | Smirnoff | 14.8K | 7.8% | 4 | | Aug 2026 | Belvedere | 12.1K | 6.4% | 5 | | Aug 2026 | Cîroc | 6.6K | 3.5% | 6 | | Aug 2026 | Glen's | 6.6K | 3.5% | 7 | | Aug 2026 | Russian Standard | 2.4K | 1.3% | 8 | | Sep 2026 | AU Vodka | 60.5K | 44.6% | 1 | | Sep 2026 | Grey Goose | 22.2K | 16.4% | 2 | | Sep 2026 | Absolut | 14.8K | 10.9% | 3 | | Sep 2026 | Belvedere | 12.1K | 8.9% | 4 | | Sep 2026 | Smirnoff | 12.1K | 8.9% | 5 | | Sep 2026 | Cîroc | 6.6K | 4.9% | 6 | | Sep 2026 | Glen's | 5.4K | 4% | 7 | | Sep 2026 | Russian Standard | 1.9K | 1.4% | 8 | ## What is being compared - **Absolut**: Measured on the search term “absolut vodka”. - **AU Vodka**: Measured on the search term “au vodka”. - **Belvedere**: Measured on the search term “belvedere vodka”. - **Cîroc**: Measured on the search term “ciroc”. - **Glen's**: Measured on the search term “glen's vodka”. - **Grey Goose**: Measured on the search term “grey goose”. - **Russian Standard**: Measured on the search term “russian standard vodka”. - **Smirnoff**: Measured on the search term “smirnoff”. - [Absolut](/demand/uk/brands/absolut) - [AU Vodka](/demand/uk/brands/au-vodka) - [Belvedere](/demand/uk/brands/belvedere) - [Cîroc](/demand/uk/brands/ciroc) - [Glen's](/demand/uk/brands/glens-vodka) - [Grey Goose](/demand/uk/brands/grey-goose) - [Russian Standard](/demand/uk/brands/russian-standard) - [Smirnoff](/demand/uk/brands/smirnoff) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among vodka brands in the United Kingdom? In September 2026, AU Vodka was the most searched among vodka brands in the United Kingdom, with an estimated 60.5K branded searches, 44.6% of all searches for the eight we track. ## Cite this page Brandwave. "Vodka brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-vodka-brands This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-vodka-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.