--- title: "Vitamin and supplement brands in the United Kingdom: Which are searched most?" description: "Compare the vitamin and supplement brands people in the UK buy. Share of Search among Vitabiotics, Healthspan, Wild Nutrition, Pregnacare, Simply Supplements, Centrum, Seven Seas, Solgar, Myvitamins, Together Health, Bassetts Vitamins, Feel and Nature's Bounty, the vitamin and supplement brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-vitamin-brands" publisher: "Brandwave" --- # Vitamin and supplement brands in the United Kingdom: Which are searched most? Compare the vitamin and supplement brands people in the UK buy. Share of Search among Vitabiotics, Healthspan, Wild Nutrition, Pregnacare, Simply Supplements, Centrum, Seven Seas, Solgar, Myvitamins, Together Health, Bassetts Vitamins, Feel and Nature's Bounty, the vitamin and supplement brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Vitamin and supplement brands - **Market**: United Kingdom - **Brands compared**: 13 - **Month measured**: Sep 2026 - **Highest Share of Search**: Vitabiotics, 22.6% ## Which brand is most popular in search among vitamin and supplement brands in the United Kingdom? - In September 2026, Vitabiotics was the most searched among vitamin and supplement brands in the United Kingdom, with an estimated 36K branded searches, 22.6% of all searches for the 13 we track. - Healthspan is in 2nd place, 1.8 percentage points behind at 20.8%. - Across the 12 months ending September 2026, Vitabiotics’ share of searches among vitamin and supplement brands in the United Kingdom increased from 22.1% to 22.6%. - Across the 12 months ending September 2026, Simply Supplements’ share of searches among vitamin and supplement brands in the United Kingdom increased from 4.1% to 5.1%. - Across the 12 months ending September 2026, Seven Seas’ share of searches among vitamin and supplement brands in the United Kingdom decreased from 6.1% to 4.2%. - Across the 12 months ending September 2026, Myvitamins’ share of searches among vitamin and supplement brands in the United Kingdom decreased from 3.3% to 2.8%. - Across the 12 months ending September 2026, Feel’s share of searches among vitamin and supplement brands in the United Kingdom decreased from 1.6% to 0.92%. - Across the 12 months ending September 2026, Vitabiotics’ share of searches among vitamin and supplement brands in the United Kingdom peaked at 30.5% in November 2025 and was lowest at 19.3% in March 2026. - Across the 12 months ending September 2026, Healthspan’s share of searches among vitamin and supplement brands in the United Kingdom peaked at 24.4% in June 2026 and was lowest at 15.7% in November 2025. - Across the 12 months ending September 2026, Wild Nutrition’s share of searches among vitamin and supplement brands in the United Kingdom peaked at 22.7% in January 2026 and was lowest at 19.3% in November 2025. - Across the 12 months ending September 2026, Pregnacare’s share of searches among vitamin and supplement brands in the United Kingdom peaked at 12.1% in April 2026 and was lowest at 10.1% in February 2026. - Across the 12 months ending September 2026, Simply Supplements’ share of searches among vitamin and supplement brands in the United Kingdom peaked at 5.3% in March 2026 and was lowest at 3.9% in December 2025. - Across the 12 months ending September 2026, Seven Seas’ share of searches among vitamin and supplement brands in the United Kingdom peaked at 6.1% in October 2025 and was lowest at 3.7% in February 2026. - Across the 12 months ending September 2026, Solgar’s share of searches among vitamin and supplement brands in the United Kingdom peaked at 3.4% in September 2026 and was lowest at 2.3% in July 2026. - Across the 12 months ending September 2026, Myvitamins’ share of searches among vitamin and supplement brands in the United Kingdom peaked at 4.5% in January 2026 and was lowest at 2.8% in September 2026. - Across the 12 months ending September 2026, Simply Supplements rose from 7th to 5th among vitamin and supplement brands in the United Kingdom. - Across the 12 months ending September 2026, Seven Seas fell from 5th to 7th among vitamin and supplement brands in the United Kingdom. - Across the 12 months ending September 2026, Solgar rose from 9th to 8th among vitamin and supplement brands in the United Kingdom. - Across the 12 months ending September 2026, Myvitamins fell from 8th to 9th among vitamin and supplement brands in the United Kingdom. - Across the 12 months ending September 2026, Bassetts Vitamins rose from 12th to 11th among vitamin and supplement brands in the United Kingdom. - Across the 12 months ending September 2026, Feel fell from 11th to 12th among vitamin and supplement brands in the United Kingdom. - Across the 12 months ending September 2026, Healthspan, Wild Nutrition, Pregnacare, Centrum, Together Health and Nature's Bounty held steady: their share of searches among vitamin and supplement brands in the United Kingdom each moved less than 0.5 percentage points. ## Top vitamin and supplement brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Vitabiotics was mentioned most often, in four of the five answers. Vitabiotics was recommended most often, coming first in two out of four answers that gave a list. Centrum was second, and Solgar was third. Healthspan, which ranked second in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vitabiotics | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Centrum | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Solgar | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Pregnacare | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Healthspan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wild Nutrition | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Simply Supplements | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Seven Seas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Myvitamins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Together Health | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bassetts Vitamins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Feel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nature's Bounty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vitamin and supplement brands - Asked ChatGPT "What's the best multivitamin to take in the UK?": 1. Centrum, 2. Vitabiotics - Asked ChatGPT "Which vitamin brands are actually good quality?": 1. Solgar, 2. Vitabiotics - Asked ChatGPT "What's the best pregnancy vitamin?": 1. Vitabiotics, 2. Pregnacare - Searched Google, AI Overview "vitamins": named none of the brands we track - Searched Google, AI Overview "multivitamins": 1. Vitabiotics, 2. Centrum, 3. Pregnacare Not named in any answer: Healthspan, Wild Nutrition, Simply Supplements, Seven Seas, Myvitamins, Together Health, Bassetts Vitamins, Feel and Nature's Bounty. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## Compare search popularity between leading brands - [Vitabiotics vs Healthspan: compare search popularity](/demand/uk/compare/healthspan-vs-vitabiotics): 22.6% against 20.8% Share of Search. - [Vitabiotics vs Wild Nutrition: compare search popularity](/demand/uk/compare/vitabiotics-vs-wild-nutrition): 22.6% against 20.8% Share of Search. - [Vitabiotics vs Pregnacare: compare search popularity](/demand/uk/compare/pregnacare-vs-vitabiotics): 22.6% against 11.4% Share of Search. - [Vitabiotics vs Simply Supplements: compare search popularity](/demand/uk/compare/simply-supplements-vs-vitabiotics): 22.6% against 5.1% Share of Search. - [Healthspan vs Wild Nutrition: compare search popularity](/demand/uk/compare/healthspan-vs-wild-nutrition): 20.8% Share of Search each. - [Healthspan vs Pregnacare: compare search popularity](/demand/uk/compare/healthspan-vs-pregnacare): 20.8% against 11.4% Share of Search. - [Healthspan vs Simply Supplements: compare search popularity](/demand/uk/compare/healthspan-vs-simply-supplements): 20.8% against 5.1% Share of Search. - [Wild Nutrition vs Pregnacare: compare search popularity](/demand/uk/compare/pregnacare-vs-wild-nutrition): 20.8% against 11.4% Share of Search. - [Wild Nutrition vs Simply Supplements: compare search popularity](/demand/uk/compare/simply-supplements-vs-wild-nutrition): 20.8% against 5.1% Share of Search. - [Pregnacare vs Simply Supplements: compare search popularity](/demand/uk/compare/pregnacare-vs-simply-supplements): 11.4% against 5.1% Share of Search. ## How did search popularity change for United Kingdom vitamin and supplement brands in September 2026? - In September 2026, Solgar overtook Myvitamins to rank 8th among vitamin and supplement brands in the United Kingdom, with 3.4% of the searches. - In September 2026, Bassetts Vitamins rose from 12th to 11th among vitamin and supplement brands in the United Kingdom. - In September 2026, Feel fell from 11th to 12th among vitamin and supplement brands in the United Kingdom. - Estimated monthly branded searches for Seven Seas in the United Kingdom fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026. - Estimated monthly branded searches for Myvitamins in the United Kingdom fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026. - Estimated monthly branded searches for Nature's Bounty in the United Kingdom fell 33% over 12 measured months, from 880 to 590 in September 2026. - Estimated monthly branded searches for Centrum in the United Kingdom fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026. - Estimated monthly branded searches for Pregnacare in the United Kingdom fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Vitabiotics | 22.6% | 36K | +1.4% | Vitabiotics | | 2 | Healthspan | 20.8% | 33.1K | 0.0% | Healthspan | | 3 | Wild Nutrition | 20.8% | 33.1K | 0.0% | Wild Nutrition | | 4 | Pregnacare | 11.4% | 18.1K | 0.0% | Vitabiotics | | 5 | Simply Supplements | 5.1% | 8.1K | 0.0% | Simply Supplements | | 6 | Centrum | 4.2% | 6.6K | 0.0% | Centrum | | 7 | Seven Seas | 4.2% | 6.6K | 0.0% | Seven Seas | | 8 | Solgar | 3.4% | 5.4K | +50.0% | Solgar | | 9 | Myvitamins | 2.8% | 4.4K | 0.0% | THG | | 10 | Together Health | 2.3% | 3.6K | 0.0% | Together Health | | 11 | Bassetts Vitamins | 1.2% | 1.9K | +46.2% | Bassetts Vitamins | | 12 | Feel | 0.92% | 1.5K | 0.0% | Feel | | 13 | Nature's Bounty | 0.37% | 590 | 0.0% | Nature's Bounty | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Vitabiotics | 44.1K | 22.1% | 1 | | Oct 2025 | Healthspan | 40.5K | 20.3% | 2 | | Oct 2025 | Wild Nutrition | 40.5K | 20.3% | 3 | | Oct 2025 | Pregnacare | 22.2K | 11.1% | 4 | | Oct 2025 | Seven Seas | 12.1K | 6.1% | 5 | | Oct 2025 | Centrum | 8.1K | 4.1% | 6 | | Oct 2025 | Simply Supplements | 8.1K | 4.1% | 7 | | Oct 2025 | Myvitamins | 6.6K | 3.3% | 8 | | Oct 2025 | Solgar | 6.6K | 3.3% | 9 | | Oct 2025 | Together Health | 4.4K | 2.2% | 10 | | Oct 2025 | Feel | 3.2K | 1.6% | 11 | | Oct 2025 | Bassetts Vitamins | 1.9K | 0.95% | 12 | | Oct 2025 | Nature's Bounty | 880 | 0.44% | 13 | | Nov 2025 | Vitabiotics | 64.1K | 30.5% | 1 | | Nov 2025 | Wild Nutrition | 40.5K | 19.3% | 2 | | Nov 2025 | Healthspan | 33.1K | 15.7% | 3 | | Nov 2025 | Pregnacare | 22.2K | 10.6% | 4 | | Nov 2025 | Simply Supplements | 9.9K | 4.7% | 5 | | Nov 2025 | Centrum | 8.1K | 3.9% | 6 | | Nov 2025 | Myvitamins | 8.1K | 3.9% | 7 | | Nov 2025 | Seven Seas | 8.1K | 3.9% | 8 | | Nov 2025 | Solgar | 6.6K | 3.1% | 9 | | Nov 2025 | Together Health | 4.4K | 2.1% | 10 | | Nov 2025 | Feel | 2.3K | 1.1% | 11 | | Nov 2025 | Bassetts Vitamins | 1.9K | 0.9% | 12 | | Nov 2025 | Nature's Bounty | 880 | 0.42% | 13 | | Dec 2025 | Vitabiotics | 43.4K | 25.9% | 1 | | Dec 2025 | Healthspan | 33.1K | 19.7% | 2 | | Dec 2025 | Wild Nutrition | 33.1K | 19.7% | 3 | | Dec 2025 | Pregnacare | 18.1K | 10.8% | 4 | | Dec 2025 | Centrum | 6.6K | 3.9% | 5 | | Dec 2025 | Myvitamins | 6.6K | 3.9% | 6 | | Dec 2025 | Seven Seas | 6.6K | 3.9% | 7 | | Dec 2025 | Simply Supplements | 6.6K | 3.9% | 8 | | Dec 2025 | Solgar | 5.4K | 3.2% | 9 | | Dec 2025 | Together Health | 3.6K | 2.1% | 10 | | Dec 2025 | Feel | 2.2K | 1.3% | 11 | | Dec 2025 | Bassetts Vitamins | 1.6K | 0.95% | 12 | | Dec 2025 | Nature's Bounty | 720 | 0.43% | 13 | | Jan 2026 | Healthspan | 49.5K | 22.7% | 1 | | Jan 2026 | Wild Nutrition | 49.5K | 22.7% | 2 | | Jan 2026 | Vitabiotics | 43.4K | 19.9% | 3 | | Jan 2026 | Pregnacare | 22.2K | 10.2% | 4 | | Jan 2026 | Myvitamins | 9.9K | 4.5% | 5 | | Jan 2026 | Simply Supplements | 9.9K | 4.5% | 6 | | Jan 2026 | Centrum | 8.1K | 3.7% | 7 | | Jan 2026 | Seven Seas | 8.1K | 3.7% | 8 | | Jan 2026 | Solgar | 6.6K | 3% | 9 | | Jan 2026 | Together Health | 4.4K | 2% | 10 | | Jan 2026 | Feel | 2.9K | 1.3% | 11 | | Jan 2026 | Bassetts Vitamins | 2.4K | 1.1% | 12 | | Jan 2026 | Nature's Bounty | 1K | 0.46% | 13 | | Feb 2026 | Healthspan | 40.5K | 22.6% | 1 | | Feb 2026 | Wild Nutrition | 40.5K | 22.6% | 2 | | Feb 2026 | Vitabiotics | 36K | 20.1% | 3 | | Feb 2026 | Pregnacare | 18.1K | 10.1% | 4 | | Feb 2026 | Myvitamins | 8.1K | 4.5% | 5 | | Feb 2026 | Simply Supplements | 8.1K | 4.5% | 6 | | Feb 2026 | Centrum | 6.6K | 3.7% | 7 | | Feb 2026 | Seven Seas | 6.6K | 3.7% | 8 | | Feb 2026 | Solgar | 5.4K | 3% | 9 | | Feb 2026 | Together Health | 4.4K | 2.5% | 10 | | Feb 2026 | Feel | 2.2K | 1.2% | 11 | | Feb 2026 | Bassetts Vitamins | 1.9K | 1.1% | 12 | | Feb 2026 | Nature's Bounty | 720 | 0.4% | 13 | | Mar 2026 | Healthspan | 40.5K | 21.7% | 1 | | Mar 2026 | Wild Nutrition | 40.5K | 21.7% | 2 | | Mar 2026 | Vitabiotics | 36K | 19.3% | 3 | | Mar 2026 | Pregnacare | 22.2K | 11.9% | 4 | | Mar 2026 | Simply Supplements | 9.9K | 5.3% | 5 | | Mar 2026 | Myvitamins | 8.1K | 4.3% | 6 | | Mar 2026 | Seven Seas | 8.1K | 4.3% | 7 | | Mar 2026 | Centrum | 6.6K | 3.5% | 8 | | Mar 2026 | Solgar | 5.4K | 2.9% | 9 | | Mar 2026 | Together Health | 4.4K | 2.4% | 10 | | Mar 2026 | Feel | 2.2K | 1.2% | 11 | | Mar 2026 | Bassetts Vitamins | 1.9K | 1% | 12 | | Mar 2026 | Nature's Bounty | 720 | 0.39% | 13 | | Apr 2026 | Healthspan | 40.5K | 22.2% | 1 | | Apr 2026 | Wild Nutrition | 40.5K | 22.2% | 2 | | Apr 2026 | Vitabiotics | 36K | 19.7% | 3 | | Apr 2026 | Pregnacare | 22.2K | 12.1% | 4 | | Apr 2026 | Seven Seas | 8.1K | 4.4% | 5 | | Apr 2026 | Simply Supplements | 8.1K | 4.4% | 6 | | Apr 2026 | Centrum | 6.6K | 3.6% | 7 | | Apr 2026 | Myvitamins | 6.6K | 3.6% | 8 | | Apr 2026 | Solgar | 5.4K | 3% | 9 | | Apr 2026 | Together Health | 4.4K | 2.4% | 10 | | Apr 2026 | Bassetts Vitamins | 1.9K | 1% | 11 | | Apr 2026 | Feel | 1.9K | 1% | 12 | | Apr 2026 | Nature's Bounty | 590 | 0.32% | 13 | | May 2026 | Healthspan | 40.5K | 24.1% | 1 | | May 2026 | Vitabiotics | 36K | 21.4% | 2 | | May 2026 | Wild Nutrition | 33.1K | 19.7% | 3 | | May 2026 | Pregnacare | 18.1K | 10.8% | 4 | | May 2026 | Seven Seas | 8.1K | 4.8% | 5 | | May 2026 | Simply Supplements | 8.1K | 4.8% | 6 | | May 2026 | Centrum | 6.6K | 3.9% | 7 | | May 2026 | Myvitamins | 5.4K | 3.2% | 8 | | May 2026 | Solgar | 4.4K | 2.6% | 9 | | May 2026 | Together Health | 3.6K | 2.1% | 10 | | May 2026 | Bassetts Vitamins | 1.9K | 1.1% | 11 | | May 2026 | Feel | 1.9K | 1.1% | 12 | | May 2026 | Nature's Bounty | 590 | 0.35% | 13 | | Jun 2026 | Healthspan | 40.5K | 24.4% | 1 | | Jun 2026 | Vitabiotics | 35.5K | 21.4% | 2 | | Jun 2026 | Wild Nutrition | 33.1K | 20% | 3 | | Jun 2026 | Pregnacare | 18.1K | 10.9% | 4 | | Jun 2026 | Simply Supplements | 8.1K | 4.9% | 5 | | Jun 2026 | Centrum | 6.6K | 4% | 6 | | Jun 2026 | Seven Seas | 6.6K | 4% | 7 | | Jun 2026 | Myvitamins | 5.4K | 3.3% | 8 | | Jun 2026 | Solgar | 4.4K | 2.7% | 9 | | Jun 2026 | Together Health | 3.6K | 2.2% | 10 | | Jun 2026 | Feel | 1.9K | 1.1% | 11 | | Jun 2026 | Bassetts Vitamins | 1.6K | 0.96% | 12 | | Jun 2026 | Nature's Bounty | 480 | 0.29% | 13 | | Jul 2026 | Vitabiotics | 35.5K | 22.7% | 1 | | Jul 2026 | Healthspan | 33.1K | 21.2% | 2 | | Jul 2026 | Wild Nutrition | 33.1K | 21.2% | 3 | | Jul 2026 | Pregnacare | 18.1K | 11.6% | 4 | | Jul 2026 | Simply Supplements | 8.1K | 5.2% | 5 | | Jul 2026 | Centrum | 6.6K | 4.2% | 6 | | Jul 2026 | Seven Seas | 6.6K | 4.2% | 7 | | Jul 2026 | Myvitamins | 4.4K | 2.8% | 8 | | Jul 2026 | Solgar | 3.6K | 2.3% | 9 | | Jul 2026 | Together Health | 3.6K | 2.3% | 10 | | Jul 2026 | Feel | 1.6K | 1% | 11 | | Jul 2026 | Bassetts Vitamins | 1.3K | 0.83% | 12 | | Jul 2026 | Nature's Bounty | 480 | 0.31% | 13 | | Aug 2026 | Vitabiotics | 35.5K | 22.7% | 1 | | Aug 2026 | Healthspan | 33.1K | 21.2% | 2 | | Aug 2026 | Wild Nutrition | 33.1K | 21.2% | 3 | | Aug 2026 | Pregnacare | 18.1K | 11.6% | 4 | | Aug 2026 | Simply Supplements | 8.1K | 5.2% | 5 | | Aug 2026 | Centrum | 6.6K | 4.2% | 6 | | Aug 2026 | Seven Seas | 6.6K | 4.2% | 7 | | Aug 2026 | Myvitamins | 4.4K | 2.8% | 8 | | Aug 2026 | Solgar | 3.6K | 2.3% | 9 | | Aug 2026 | Together Health | 3.6K | 2.3% | 10 | | Aug 2026 | Feel | 1.5K | 0.94% | 11 | | Aug 2026 | Bassetts Vitamins | 1.3K | 0.83% | 12 | | Aug 2026 | Nature's Bounty | 590 | 0.38% | 13 | | Sep 2026 | Vitabiotics | 36K | 22.6% | 1 | | Sep 2026 | Healthspan | 33.1K | 20.8% | 2 | | Sep 2026 | Wild Nutrition | 33.1K | 20.8% | 3 | | Sep 2026 | Pregnacare | 18.1K | 11.4% | 4 | | Sep 2026 | Simply Supplements | 8.1K | 5.1% | 5 | | Sep 2026 | Centrum | 6.6K | 4.2% | 6 | | Sep 2026 | Seven Seas | 6.6K | 4.2% | 7 | | Sep 2026 | Solgar | 5.4K | 3.4% | 8 | | Sep 2026 | Myvitamins | 4.4K | 2.8% | 9 | | Sep 2026 | Together Health | 3.6K | 2.3% | 10 | | Sep 2026 | Bassetts Vitamins | 1.9K | 1.2% | 11 | | Sep 2026 | Feel | 1.5K | 0.92% | 12 | | Sep 2026 | Nature's Bounty | 590 | 0.37% | 13 | ## What is being compared - **Bassetts Vitamins**: Measured on the search term “bassetts vitamins”. - **Centrum**: Measured on the search term “centrum”. - **Feel**: Measured on the search terms “feel supplements” and “feel vitamins”, summed into one figure. - **Healthspan**: Measured on the search term “healthspan”. - **Myvitamins**: Measured on the search term “myvitamins”. - **Nature's Bounty**: Measured on the search term “nature's bounty”. - **Pregnacare**: Measured on the search term “pregnacare”. - **Seven Seas**: Measured on the search term “seven seas”. - **Simply Supplements**: Measured on the search term “simply supplements”. - **Solgar**: Measured on the search term “solgar”. - **Together Health**: Measured on the search term “together health”. - **Vitabiotics**: Measured on the search terms “perfectil” and “vitabiotics”, summed into one figure. - **Wild Nutrition**: Measured on the search term “wild nutrition”. - [Bassetts Vitamins](/demand/uk/brands/bassetts-vitamins) - [Centrum](/demand/uk/brands/centrum) - [Feel](/demand/uk/brands/feel-supplements) - [Healthspan](/demand/uk/brands/healthspan) - [Myvitamins](/demand/uk/brands/myvitamins) - [Nature's Bounty](/demand/uk/brands/nature-s-bounty) - [Pregnacare](/demand/uk/brands/pregnacare) - [Seven Seas](/demand/uk/brands/seven-seas) - [Simply Supplements](/demand/uk/brands/simply-supplements) - [Solgar](/demand/uk/brands/solgar) - [Together Health](/demand/uk/brands/together-health) - [Vitabiotics](/demand/uk/brands/vitabiotics) - [Wild Nutrition](/demand/uk/brands/wild-nutrition) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among vitamin and supplement brands in the United Kingdom? In September 2026, Vitabiotics was the most searched among vitamin and supplement brands in the United Kingdom, with an estimated 36K branded searches, 22.6% of all searches for the 13 we track. ## Cite this page Brandwave. "Vitamin and supplement brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-vitamin-brands This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-vitamin-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.