---
title: "Villa holiday companies in the United Kingdom: Which are searched most?"
description: "Compare the companies people in the UK book villa holidays with pools in Europe from. Share of Search among Villa Plus, Jet2Villas, Oliver's Travels, Simpson Travel, James Villas and Vintage Travel, the villa holiday companies Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-villa-holiday-companies"
publisher: "Brandwave"
---

# Villa holiday companies in the United Kingdom: Which are searched most?

Compare the companies people in the UK book villa holidays with pools in Europe from. Share of Search among Villa Plus, Jet2Villas, Oliver's Travels, Simpson Travel, James Villas and Vintage Travel, the villa holiday companies Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Villa holiday companies
- **Market**: United Kingdom
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Villa Plus, 42.5%

## Which brand is most popular in search among villa holiday companies in the United Kingdom?

- In September 2026, Villa Plus was the most searched among villa holiday companies in the United Kingdom, with an estimated 40.5K branded searches, 42.5% of all searches for the six we track.
- Jet2Villas is in 2nd place, 14 percentage points behind at 28.4%.
- Across the 12 months ending September 2026, Jet2Villas’ share of searches among villa holiday companies in the United Kingdom decreased from 34.4% to 28.4%.
- Across the 12 months ending September 2026, Oliver's Travels’ share of searches among villa holiday companies in the United Kingdom increased from 8.4% to 10.4%.
- Across the 12 months ending September 2026, Simpson Travel’s share of searches among villa holiday companies in the United Kingdom increased from 6.9% to 8.5%.
- Across the 12 months ending September 2026, James Villas’ share of searches among villa holiday companies in the United Kingdom increased from 4.6% to 5.7%.
- Across the 12 months ending September 2026, Vintage Travel’s share of searches among villa holiday companies in the United Kingdom increased from 3.7% to 4.6%.
- Across the 12 months ending September 2026, Villa Plus’ share of searches among villa holiday companies in the United Kingdom peaked at 42.7% in June 2026 and was lowest at 36.1% in March 2026.
- Across the 12 months ending September 2026, Jet2Villas’ share of searches among villa holiday companies in the United Kingdom peaked at 36.8% in July 2026 and was lowest at 21.3% in December 2025.
- Across the 12 months ending September 2026, Oliver's Travels’ share of searches among villa holiday companies in the United Kingdom peaked at 14.3% in December 2025 and was lowest at 7% in June 2026.
- Across the 12 months ending September 2026, Simpson Travel’s share of searches among villa holiday companies in the United Kingdom peaked at 9% in July 2026 and was lowest at 6% in January 2026.
- Across the 12 months ending September 2026, James Villas’ share of searches among villa holiday companies in the United Kingdom peaked at 20.2% in January 2026 and was lowest at 4.3% in November 2025.
- Across the 12 months ending September 2026, Vintage Travel’s share of searches among villa holiday companies in the United Kingdom peaked at 5.9% in March 2026 and was lowest at 3.3% in January 2026.
- Across the 12 months ending September 2026, Villa Plus held steady: its share of searches among villa holiday companies in the United Kingdom moved less than 0.5 percentage points.

## Top villa holiday companies in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Jet2Villas was mentioned most often, in four of the five answers. Jet2Villas was recommended most often, coming first in two out of four answers that gave a list. Villa Plus was second, and James Villas was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Jet2Villas | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Villa Plus | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| James Villas | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Oliver's Travels | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Simpson Travel | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Vintage Travel | 6th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about villa holiday companies

- Asked ChatGPT "What's the best company to book a villa holiday with from the UK?": 1. Jet2Villas, 2. Villa Plus, 3. Oliver's Travels, 4. James Villas
- Asked ChatGPT "Which villa companies are best for families wanting a private pool?": 1. Villa Plus, 2. Simpson Travel, 3. Oliver's Travels, 4. Vintage Travel, 5. Jet2Villas
- Asked ChatGPT "Is it better to book a villa through a tour operator or directly?": named none of the brands we track
- Searched Google, AI Overview "villa holidays": 1. Jet2Villas, 2. Villa Plus
- Searched Google, AI Overview "villas with private pool": 1. James Villas, 2. Jet2Villas

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026.

## Compare search popularity between leading brands

- [Villa Plus vs Jet2Villas: compare search popularity](/demand/uk/compare/jet2villas-vs-villa-plus): 42.5% against 28.4% Share of Search.
- [Villa Plus vs Oliver's Travels: compare search popularity](/demand/uk/compare/olivers-travels-vs-villa-plus): 42.5% against 10.4% Share of Search.
- [Villa Plus vs Simpson Travel: compare search popularity](/demand/uk/compare/simpson-travel-vs-villa-plus): 42.5% against 8.5% Share of Search.
- [Villa Plus vs James Villas: compare search popularity](/demand/uk/compare/james-villas-vs-villa-plus): 42.5% against 5.7% Share of Search.
- [Jet2Villas vs Oliver's Travels: compare search popularity](/demand/uk/compare/jet2villas-vs-olivers-travels): 28.4% against 10.4% Share of Search.
- [Jet2Villas vs Simpson Travel: compare search popularity](/demand/uk/compare/jet2villas-vs-simpson-travel): 28.4% against 8.5% Share of Search.
- [Jet2Villas vs James Villas: compare search popularity](/demand/uk/compare/james-villas-vs-jet2villas): 28.4% against 5.7% Share of Search.
- [Oliver's Travels vs Simpson Travel: compare search popularity](/demand/uk/compare/olivers-travels-vs-simpson-travel): 10.4% against 8.5% Share of Search.
- [Oliver's Travels vs James Villas: compare search popularity](/demand/uk/compare/james-villas-vs-olivers-travels): 10.4% against 5.7% Share of Search.
- [Simpson Travel vs James Villas: compare search popularity](/demand/uk/compare/james-villas-vs-simpson-travel): 8.5% against 5.7% Share of Search.

## How did search popularity change for United Kingdom villa holiday companies in September 2026?

- In September 2026, Oliver's Travels gained share of searches among villa holiday companies in the United Kingdom, from 8% to 10.4%.
- In September 2026, Villa Plus gained share of searches among villa holiday companies in the United Kingdom, from 40.1% to 42.5%.
- In September 2026, Jet2Villas lost share of searches among villa holiday companies in the United Kingdom, from 32.8% to 28.4%.
- In September 2026, James Villas lost share of searches among villa holiday companies in the United Kingdom, from 6.6% to 5.7%.
- Estimated monthly branded searches for Simpson Travel in the United Kingdom rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
- Estimated monthly branded searches for Vintage Travel in the United Kingdom rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Villa Plus | 42.5% | 40.5K | -33.1% | Villa Plus |
| 2 | Jet2Villas | 28.4% | 27.1K | -45.3% | Jet2 |
| 3 | Oliver's Travels | 10.4% | 9.9K | -18.2% | Oliver's Travels |
| 4 | Simpson Travel | 8.5% | 8.1K | -33.1% | Simpson Travel |
| 5 | James Villas | 5.7% | 5.4K | -45.5% | James Villas |
| 6 | Vintage Travel | 4.6% | 4.4K | -33.3% | Vintage Travel |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Villa Plus | 40.5K | 42.1% | 1 |
| Oct 2025 | Jet2Villas | 33.1K | 34.4% | 2 |
| Oct 2025 | Oliver's Travels | 8.1K | 8.4% | 3 |
| Oct 2025 | Simpson Travel | 6.6K | 6.9% | 4 |
| Oct 2025 | James Villas | 4.4K | 4.6% | 5 |
| Oct 2025 | Vintage Travel | 3.6K | 3.7% | 6 |
| Nov 2025 | Villa Plus | 27.1K | 40.4% | 1 |
| Nov 2025 | Jet2Villas | 22.2K | 33.1% | 2 |
| Nov 2025 | Oliver's Travels | 6.6K | 9.8% | 3 |
| Nov 2025 | Simpson Travel | 5.4K | 8% | 4 |
| Nov 2025 | James Villas | 2.9K | 4.3% | 5 |
| Nov 2025 | Vintage Travel | 2.9K | 4.3% | 6 |
| Dec 2025 | Villa Plus | 33.1K | 39% | 1 |
| Dec 2025 | Jet2Villas | 18.1K | 21.3% | 2 |
| Dec 2025 | James Villas | 12.1K | 14.3% | 3 |
| Dec 2025 | Oliver's Travels | 12.1K | 14.3% | 4 |
| Dec 2025 | Simpson Travel | 6.6K | 7.8% | 5 |
| Dec 2025 | Vintage Travel | 2.9K | 3.4% | 6 |
| Jan 2026 | Villa Plus | 90.5K | 36.8% | 1 |
| Jan 2026 | Jet2Villas | 60.5K | 24.6% | 2 |
| Jan 2026 | James Villas | 49.5K | 20.2% | 3 |
| Jan 2026 | Oliver's Travels | 22.2K | 9% | 4 |
| Jan 2026 | Simpson Travel | 14.8K | 6% | 5 |
| Jan 2026 | Vintage Travel | 8.1K | 3.3% | 6 |
| Feb 2026 | Villa Plus | 60.5K | 41.3% | 1 |
| Feb 2026 | Jet2Villas | 40.5K | 27.6% | 2 |
| Feb 2026 | James Villas | 18.1K | 12.4% | 3 |
| Feb 2026 | Oliver's Travels | 12.1K | 8.3% | 4 |
| Feb 2026 | Simpson Travel | 9.9K | 6.8% | 5 |
| Feb 2026 | Vintage Travel | 5.4K | 3.7% | 6 |
| Mar 2026 | Villa Plus | 40.5K | 36.1% | 1 |
| Mar 2026 | Jet2Villas | 33.1K | 29.5% | 2 |
| Mar 2026 | Oliver's Travels | 12.1K | 10.8% | 3 |
| Mar 2026 | James Villas | 9.9K | 8.8% | 4 |
| Mar 2026 | Simpson Travel | 9.9K | 8.8% | 5 |
| Mar 2026 | Vintage Travel | 6.6K | 5.9% | 6 |
| Apr 2026 | Villa Plus | 49.5K | 41.3% | 1 |
| Apr 2026 | Jet2Villas | 33.1K | 27.6% | 2 |
| Apr 2026 | James Villas | 12.1K | 10.1% | 3 |
| Apr 2026 | Oliver's Travels | 9.9K | 8.3% | 4 |
| Apr 2026 | Simpson Travel | 9.9K | 8.3% | 5 |
| Apr 2026 | Vintage Travel | 5.4K | 4.5% | 6 |
| May 2026 | Villa Plus | 60.5K | 42% | 1 |
| May 2026 | Jet2Villas | 40.5K | 28.1% | 2 |
| May 2026 | James Villas | 12.1K | 8.4% | 3 |
| May 2026 | Oliver's Travels | 12.1K | 8.4% | 4 |
| May 2026 | Simpson Travel | 12.1K | 8.4% | 5 |
| May 2026 | Vintage Travel | 6.6K | 4.6% | 6 |
| Jun 2026 | Villa Plus | 60.5K | 42.7% | 1 |
| Jun 2026 | Jet2Villas | 40.5K | 28.6% | 2 |
| Jun 2026 | James Villas | 12.1K | 8.5% | 3 |
| Jun 2026 | Simpson Travel | 12.1K | 8.5% | 4 |
| Jun 2026 | Oliver's Travels | 9.9K | 7% | 5 |
| Jun 2026 | Vintage Travel | 6.6K | 4.7% | 6 |
| Jul 2026 | Jet2Villas | 60.5K | 36.8% | 1 |
| Jul 2026 | Villa Plus | 60.5K | 36.8% | 2 |
| Jul 2026 | Simpson Travel | 14.8K | 9% | 3 |
| Jul 2026 | Oliver's Travels | 12.1K | 7.4% | 4 |
| Jul 2026 | James Villas | 9.9K | 6% | 5 |
| Jul 2026 | Vintage Travel | 6.6K | 4% | 6 |
| Aug 2026 | Villa Plus | 60.5K | 40.1% | 1 |
| Aug 2026 | Jet2Villas | 49.5K | 32.8% | 2 |
| Aug 2026 | Oliver's Travels | 12.1K | 8% | 3 |
| Aug 2026 | Simpson Travel | 12.1K | 8% | 4 |
| Aug 2026 | James Villas | 9.9K | 6.6% | 5 |
| Aug 2026 | Vintage Travel | 6.6K | 4.4% | 6 |
| Sep 2026 | Villa Plus | 40.5K | 42.5% | 1 |
| Sep 2026 | Jet2Villas | 27.1K | 28.4% | 2 |
| Sep 2026 | Oliver's Travels | 9.9K | 10.4% | 3 |
| Sep 2026 | Simpson Travel | 8.1K | 8.5% | 4 |
| Sep 2026 | James Villas | 5.4K | 5.7% | 5 |
| Sep 2026 | Vintage Travel | 4.4K | 4.6% | 6 |

## What is being compared

- **James Villas**: Measured on the search term “james villas”.
- **Jet2Villas**: Measured on the search term “jet2villas”.
- **Oliver's Travels**: Measured on the search term “olivers travels”.
- **Simpson Travel**: Measured on the search term “simpson travel”.
- **Villa Plus**: Measured on the search term “villa plus”.
- **Vintage Travel**: Measured on the search term “vintage travel”.

- [James Villas](/demand/uk/brands/james-villas)
- [Jet2Villas](/demand/uk/brands/jet2villas)
- [Oliver's Travels](/demand/uk/brands/olivers-travels)
- [Simpson Travel](/demand/uk/brands/simpson-travel)
- [Villa Plus](/demand/uk/brands/villa-plus)
- [Vintage Travel](/demand/uk/brands/vintage-travel)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among villa holiday companies in the United Kingdom?

In September 2026, Villa Plus was the most searched among villa holiday companies in the United Kingdom, with an estimated 40.5K branded searches, 42.5% of all searches for the six we track.

## Cite this page

Brandwave. "Villa holiday companies in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-villa-holiday-companies

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-villa-holiday-companies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.