---
title: "Vet practices in the United Kingdom: Which are searched most?"
description: "Compare the vet practice groups people in the UK take their pets to. Share of Search among Medivet, Vets4Pets, White Cross Vets, Vets Now and IVC Evidensia, the vet practices Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-vet-practices"
publisher: "Brandwave"
---

# Vet practices in the United Kingdom: Which are searched most?

Compare the vet practice groups people in the UK take their pets to. Share of Search among Medivet, Vets4Pets, White Cross Vets, Vets Now and IVC Evidensia, the vet practices Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Vet practices
- **Market**: United Kingdom
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Medivet, 35.4%

## Which brand is most popular in search among vet practices in the United Kingdom?

- Medivet and Vets4Pets tie for the highest share of searches among vet practices in the United Kingdom, at 35.4% each in September 2026.
- Across the 12 months ending September 2026, Medivet’s share of searches among vet practices in the United Kingdom increased from 33.9% to 35.4%.
- Across the 12 months ending September 2026, Vets4Pets’ share of searches among vet practices in the United Kingdom decreased from 41.4% to 35.4%.
- Across the 12 months ending September 2026, White Cross Vets’ share of searches among vet practices in the United Kingdom increased from 12.4% to 15.8%.
- Across the 12 months ending September 2026, Vets Now’s share of searches among vet practices in the United Kingdom increased from 6.8% to 8.7%.
- Across the 12 months ending September 2026, IVC Evidensia’s share of searches among vet practices in the United Kingdom decreased from 5.5% to 4.7%.
- Across the 12 months ending September 2026, Medivet’s share of searches among vet practices in the United Kingdom peaked at 36.3% in July 2026 and was lowest at 32.1% in March 2026.
- Across the 12 months ending September 2026, White Cross Vets’ share of searches among vet practices in the United Kingdom peaked at 16.2% in July 2026 and was lowest at 11.8% in January 2026.
- Across the 12 months ending September 2026, Vets Now’s share of searches among vet practices in the United Kingdom peaked at 8.7% in August 2026 and was lowest at 5.4% in February 2026.
- Across the 12 months ending September 2026, IVC Evidensia’s share of searches among vet practices in the United Kingdom peaked at 9.7% in January 2026 and was lowest at 3.9% in August 2026.
- Across the 12 months ending September 2026, Medivet rose from 2nd to 1st among vet practices in the United Kingdom.
- Across the 12 months ending September 2026, Vets4Pets fell from 1st to 2nd among vet practices in the United Kingdom.

## Top vet practices in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Medivet was mentioned most often, in two of the four answers. White Cross Vets, which ranked third in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Medivet | 1 of 3 | 1 of 1 | 2 of 4 |
| Vets4Pets | 1 of 3 | 0 of 1 | 1 of 4 |
| White Cross Vets | 0 of 3 | 0 of 1 | 0 of 4 |
| Vets Now | 0 of 3 | 1 of 1 | 1 of 4 |
| IVC Evidensia | 1 of 3 | 0 of 1 | 1 of 4 |

## Every AI answer about vet practices

- Asked ChatGPT "What's the best vet practice chain in the UK?": 1. Vets4Pets, 2. IVC Evidensia, 3. Medivet
- Asked ChatGPT "Which vets offer the best value pet health plan?": named none of the brands we track
- Asked ChatGPT "How do I find a good vet near me?": named none of the brands we track
- Searched Google, AI Overview "emergency vet near me": 1. Medivet, 2. Vets Now

Not named in any answer: White Cross Vets.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026.

## Compare search popularity between leading brands

- [Medivet vs Vets4Pets: compare search popularity](/demand/uk/compare/medivet-vs-vets4pets): 35.4% Share of Search each.
- [Medivet vs White Cross Vets: compare search popularity](/demand/uk/compare/medivet-vs-white-cross-vets): 35.4% against 15.8% Share of Search.
- [Medivet vs Vets Now: compare search popularity](/demand/uk/compare/medivet-vs-vets-now): 35.4% against 8.7% Share of Search.
- [Medivet vs IVC Evidensia: compare search popularity](/demand/uk/compare/ivc-evidensia-vs-medivet): 35.4% against 4.7% Share of Search.
- [Vets4Pets vs White Cross Vets: compare search popularity](/demand/uk/compare/vets4pets-vs-white-cross-vets): 35.4% against 15.8% Share of Search.
- [Vets4Pets vs Vets Now: compare search popularity](/demand/uk/compare/vets-now-vs-vets4pets): 35.4% against 8.7% Share of Search.
- [Vets4Pets vs IVC Evidensia: compare search popularity](/demand/uk/compare/ivc-evidensia-vs-vets4pets): 35.4% against 4.7% Share of Search.
- [White Cross Vets vs Vets Now: compare search popularity](/demand/uk/compare/vets-now-vs-white-cross-vets): 15.8% against 8.7% Share of Search.
- [White Cross Vets vs IVC Evidensia: compare search popularity](/demand/uk/compare/ivc-evidensia-vs-white-cross-vets): 15.8% against 4.7% Share of Search.
- [Vets Now vs IVC Evidensia: compare search popularity](/demand/uk/compare/ivc-evidensia-vs-vets-now): 8.7% against 4.7% Share of Search.

## How did search popularity change for United Kingdom vet practices in September 2026?

- In September 2026, IVC Evidensia gained share of searches among vet practices in the United Kingdom, from 3.9% to 4.7%.
- Vets4Pets’ share of searches among vet practices in the United Kingdom has lost ground for 3 months in a row, from 40.3% to 35.4% in September 2026.
- Estimated monthly branded searches for White Cross Vets in the United Kingdom rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
- Estimated monthly branded searches for Vets Now in the United Kingdom rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Medivet | 35.4% | 40.5K | 0.0% | Medivet |
| 2 | Vets4Pets | 35.4% | 40.5K | 0.0% | Vets4Pets |
| 3 | White Cross Vets | 15.8% | 18.1K | 0.0% | White Cross Vets |
| 4 | Vets Now | 8.7% | 9.9K | 0.0% | Vets Now |
| 5 | IVC Evidensia | 4.7% | 5.4K | +22.7% | IVC Evidensia |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Vets4Pets | 49.5K | 41.4% | 1 |
| Oct 2025 | Medivet | 40.5K | 33.9% | 2 |
| Oct 2025 | White Cross Vets | 14.8K | 12.4% | 3 |
| Oct 2025 | Vets Now | 8.1K | 6.8% | 4 |
| Oct 2025 | IVC Evidensia | 6.6K | 5.5% | 5 |
| Nov 2025 | Vets4Pets | 40.5K | 40.3% | 1 |
| Nov 2025 | Medivet | 33.1K | 33% | 2 |
| Nov 2025 | White Cross Vets | 14.8K | 14.7% | 3 |
| Nov 2025 | Vets Now | 6.6K | 6.6% | 4 |
| Nov 2025 | IVC Evidensia | 5.4K | 5.4% | 5 |
| Dec 2025 | Vets4Pets | 40.5K | 40.7% | 1 |
| Dec 2025 | Medivet | 33.1K | 33.3% | 2 |
| Dec 2025 | White Cross Vets | 14.8K | 14.9% | 3 |
| Dec 2025 | Vets Now | 6.6K | 6.6% | 4 |
| Dec 2025 | IVC Evidensia | 4.4K | 4.4% | 5 |
| Jan 2026 | Vets4Pets | 49.5K | 39.6% | 1 |
| Jan 2026 | Medivet | 40.5K | 32.4% | 2 |
| Jan 2026 | White Cross Vets | 14.8K | 11.8% | 3 |
| Jan 2026 | IVC Evidensia | 12.1K | 9.7% | 4 |
| Jan 2026 | Vets Now | 8.1K | 6.5% | 5 |
| Feb 2026 | Vets4Pets | 40.5K | 40.3% | 1 |
| Feb 2026 | Medivet | 33.1K | 33% | 2 |
| Feb 2026 | White Cross Vets | 14.8K | 14.7% | 3 |
| Feb 2026 | IVC Evidensia | 6.6K | 6.6% | 4 |
| Feb 2026 | Vets Now | 5.4K | 5.4% | 5 |
| Mar 2026 | Vets4Pets | 40.5K | 39.3% | 1 |
| Mar 2026 | Medivet | 33.1K | 32.1% | 2 |
| Mar 2026 | White Cross Vets | 14.8K | 14.4% | 3 |
| Mar 2026 | IVC Evidensia | 8.1K | 7.9% | 4 |
| Mar 2026 | Vets Now | 6.6K | 6.4% | 5 |
| Apr 2026 | Vets4Pets | 40.5K | 40.3% | 1 |
| Apr 2026 | Medivet | 33.1K | 33% | 2 |
| Apr 2026 | White Cross Vets | 14.8K | 14.7% | 3 |
| Apr 2026 | Vets Now | 6.6K | 6.6% | 4 |
| Apr 2026 | IVC Evidensia | 5.4K | 5.4% | 5 |
| May 2026 | Vets4Pets | 40.5K | 39.7% | 1 |
| May 2026 | Medivet | 33.1K | 32.5% | 2 |
| May 2026 | White Cross Vets | 14.8K | 14.5% | 3 |
| May 2026 | Vets Now | 8.1K | 7.9% | 4 |
| May 2026 | IVC Evidensia | 5.4K | 5.3% | 5 |
| Jun 2026 | Vets4Pets | 40.5K | 40.3% | 1 |
| Jun 2026 | Medivet | 33.1K | 33% | 2 |
| Jun 2026 | White Cross Vets | 14.8K | 14.7% | 3 |
| Jun 2026 | Vets Now | 6.6K | 6.6% | 4 |
| Jun 2026 | IVC Evidensia | 5.4K | 5.4% | 5 |
| Jul 2026 | Medivet | 40.5K | 36.3% | 1 |
| Jul 2026 | Vets4Pets | 40.5K | 36.3% | 2 |
| Jul 2026 | White Cross Vets | 18.1K | 16.2% | 3 |
| Jul 2026 | Vets Now | 8.1K | 7.3% | 4 |
| Jul 2026 | IVC Evidensia | 4.4K | 3.9% | 5 |
| Aug 2026 | Medivet | 40.5K | 35.7% | 1 |
| Aug 2026 | Vets4Pets | 40.5K | 35.7% | 2 |
| Aug 2026 | White Cross Vets | 18.1K | 16% | 3 |
| Aug 2026 | Vets Now | 9.9K | 8.7% | 4 |
| Aug 2026 | IVC Evidensia | 4.4K | 3.9% | 5 |
| Sep 2026 | Medivet | 40.5K | 35.4% | 1 |
| Sep 2026 | Vets4Pets | 40.5K | 35.4% | 2 |
| Sep 2026 | White Cross Vets | 18.1K | 15.8% | 3 |
| Sep 2026 | Vets Now | 9.9K | 8.7% | 4 |
| Sep 2026 | IVC Evidensia | 5.4K | 4.7% | 5 |

## What is being compared

- **IVC Evidensia**: Measured on the search term “ivc evidensia”.
- **Medivet**: Measured on the search term “medivet”.
- **Vets Now**: Measured on the search term “vets now”.
- **Vets4Pets**: Measured on the search term “vets4pets”.
- **White Cross Vets**: Measured on the search term “white cross vets”.

- [IVC Evidensia](/demand/uk/brands/ivc-evidensia)
- [Medivet](/demand/uk/brands/medivet)
- [Vets Now](/demand/uk/brands/vets-now)
- [Vets4Pets](/demand/uk/brands/vets4pets)
- [White Cross Vets](/demand/uk/brands/white-cross-vets)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among vet practices in the United Kingdom?

Medivet and Vets4Pets tie for the highest share of searches among vet practices in the United Kingdom, at 35.4% each in September 2026.

## Cite this page

Brandwave. "Vet practices in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-vet-practices

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-vet-practices. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.