---
title: "Van insurance providers in the United Kingdom: Which are searched most?"
description: "Compare the companies people in the UK insure their vans with. Share of Search among Admiral, Direct Line, Aviva, Tradex Insurance, Hastings Direct, AXA, RAC, Ageas, The Van Insurer and 1st Central, the van insurance providers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-van-insurance-providers"
publisher: "Brandwave"
---

# Van insurance providers in the United Kingdom: Which are searched most?

Compare the companies people in the UK insure their vans with. Share of Search among Admiral, Direct Line, Aviva, Tradex Insurance, Hastings Direct, AXA, RAC, Ageas, The Van Insurer and 1st Central, the van insurance providers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Van insurance providers
- **Market**: United Kingdom
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: Admiral, 35.4%

## Which brand is most popular in search among van insurance providers in the United Kingdom?

- In September 2026, Admiral was the most searched among van insurance providers in the United Kingdom, with an estimated 6.6K branded searches, 35.4% of all searches for the ten we track.
- Direct Line is in 2nd place, 16.1 percentage points behind at 19.3%.
- Across the 12 months ending September 2026, Admiral’s share of searches among van insurance providers in the United Kingdom increased from 34% to 35.4%.
- Across the 12 months ending September 2026, Direct Line’s share of searches among van insurance providers in the United Kingdom decreased from 22.7% to 19.3%.
- Across the 12 months ending September 2026, Aviva’s share of searches among van insurance providers in the United Kingdom increased from 9.8% to 12.9%.
- Across the 12 months ending September 2026, Tradex Insurance’s share of searches among van insurance providers in the United Kingdom decreased from 12.4% to 10.2%.
- Across the 12 months ending September 2026, AXA’s share of searches among van insurance providers in the United Kingdom increased from 4.5% to 5.4%.
- Across the 12 months ending September 2026, RAC’s share of searches among van insurance providers in the United Kingdom increased from 2.5% to 3.2%.
- Across the 12 months ending September 2026, Ageas’ share of searches among van insurance providers in the United Kingdom decreased from 3.7% to 2.6%.
- Across the 12 months ending September 2026, Admiral’s share of searches among van insurance providers in the United Kingdom peaked at 37.7% in November 2025 and was lowest at 33.1% in January 2026.
- Across the 12 months ending September 2026, Direct Line’s share of searches among van insurance providers in the United Kingdom peaked at 23.8% in December 2025 and was lowest at 19.3% in September 2026.
- Across the 12 months ending September 2026, Aviva’s share of searches among van insurance providers in the United Kingdom peaked at 13.2% in August 2026 and was lowest at 9.8% in October 2025.
- Across the 12 months ending September 2026, Tradex Insurance’s share of searches among van insurance providers in the United Kingdom peaked at 12.4% in October 2025 and was lowest at 8.8% in August 2026.
- Across the 12 months ending September 2026, Hastings Direct’s share of searches among van insurance providers in the United Kingdom peaked at 8.9% in May 2026 and was lowest at 6.6% in December 2025.
- Across the 12 months ending September 2026, AXA’s share of searches among van insurance providers in the United Kingdom peaked at 5.6% in May 2026 and was lowest at 4.1% in November 2025.
- Across the 12 months ending September 2026, RAC’s share of searches among van insurance providers in the United Kingdom peaked at 3.6% in February 2026 and was lowest at 2.5% in October 2025.
- Across the 12 months ending September 2026, Ageas’ share of searches among van insurance providers in the United Kingdom peaked at 3.9% in March 2026 and was lowest at 2.6% in September 2026.
- Across the 12 months ending September 2026, Aviva rose from 4th to 3rd among van insurance providers in the United Kingdom.
- Across the 12 months ending September 2026, Tradex Insurance fell from 3rd to 4th among van insurance providers in the United Kingdom.
- Across the 12 months ending September 2026, RAC rose from 8th to 7th among van insurance providers in the United Kingdom.
- Across the 12 months ending September 2026, Ageas fell from 7th to 8th among van insurance providers in the United Kingdom.
- Across the 12 months ending September 2026, Hastings Direct, The Van Insurer and 1st Central held steady: their share of searches among van insurance providers in the United Kingdom each moved less than 0.5 percentage points.

## Top van insurance providers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, The Van Insurer was mentioned most often, in three of the five answers. The Van Insurer was recommended most often, though no answer put it first. Aviva and AXA tied for second. Admiral, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| The Van Insurer | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Aviva | 2nd | 1 of 3 | 0 of 2 | 1 of 5 |
| AXA | 2nd | 1 of 3 | 0 of 2 | 1 of 5 |
| RAC | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Direct Line | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Admiral | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Tradex Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Hastings Direct | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ageas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| 1st Central | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about van insurance providers

- Asked ChatGPT "Who has the best van insurance in the UK?": 1. AXA, 2. The Van Insurer, 3. RAC, 4. Direct Line
- Asked ChatGPT "Which company should I insure my van with?": 1. Aviva, 2. The Van Insurer, 3. RAC
- Asked ChatGPT "What's the cheapest van insurance for a tradesperson in the UK?": 1. The Van Insurer
- Searched Google, AI Overview "van insurance": named none of the brands we track
- Searched Google, AI Overview "van insurance quote": named none of the brands we track

Not named in any answer: Admiral, Tradex Insurance, Hastings Direct, Ageas and 1st Central.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026.

## Compare search popularity between leading brands

- [Admiral vs Direct Line: compare search popularity](/demand/uk/compare/admiral-insurance-vs-direct-line): 35.4% against 19.3% Share of Search.
- [Admiral vs Aviva: compare search popularity](/demand/uk/compare/admiral-insurance-vs-aviva): 35.4% against 12.9% Share of Search.
- [Admiral vs Tradex Insurance: compare search popularity](/demand/uk/compare/admiral-insurance-vs-tradex-insurance): 35.4% against 10.2% Share of Search.
- [Admiral vs Hastings Direct: compare search popularity](/demand/uk/compare/admiral-insurance-vs-hastings-direct): 35.4% against 8.6% Share of Search.
- [Direct Line vs Aviva: compare search popularity](/demand/uk/compare/aviva-vs-direct-line): 19.3% against 12.9% Share of Search.
- [Direct Line vs Tradex Insurance: compare search popularity](/demand/uk/compare/direct-line-vs-tradex-insurance): 19.3% against 10.2% Share of Search.
- [Direct Line vs Hastings Direct: compare search popularity](/demand/uk/compare/direct-line-vs-hastings-direct): 19.3% against 8.6% Share of Search.
- [Aviva vs Tradex Insurance: compare search popularity](/demand/uk/compare/aviva-vs-tradex-insurance): 12.9% against 10.2% Share of Search.
- [Aviva vs Hastings Direct: compare search popularity](/demand/uk/compare/aviva-vs-hastings-direct): 12.9% against 8.6% Share of Search.
- [Tradex Insurance vs Hastings Direct: compare search popularity](/demand/uk/compare/hastings-direct-vs-tradex-insurance): 10.2% against 8.6% Share of Search.

## How did search popularity change for United Kingdom van insurance providers in September 2026?

- In September 2026, Tradex Insurance overtook Hastings Direct to rank 4th among van insurance providers in the United Kingdom, with 10.2% of the searches.
- In September 2026, AXA gained share of searches among van insurance providers in the United Kingdom, from 4.8% to 5.4%.
- In September 2026, Admiral lost share of searches among van insurance providers in the United Kingdom, from 36.4% to 35.4%.
- In September 2026, Direct Line lost share of searches among van insurance providers in the United Kingdom, from 19.8% to 19.3%.
- Estimated monthly branded searches for Aviva in the United Kingdom rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
- Estimated monthly branded searches for The Van Insurer in the United Kingdom rose 23.1% over 12 measured months, from 260 to 320 in September 2026.
- Estimated monthly branded searches for RAC in the United Kingdom rose 22.9% over 12 measured months, from 480 to 590 in September 2026.
- Estimated monthly branded searches for Ageas in the United Kingdom fell 33.3% over 12 measured months, from 720 to 480 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Admiral | 35.4% | 6.6K | 0.0% | Admiral |
| 2 | Direct Line | 19.3% | 3.6K | 0.0% | Direct Line |
| 3 | Aviva | 12.9% | 2.4K | 0.0% | Aviva |
| 4 | Tradex Insurance | 10.2% | 1.9K | +18.8% | Tradex Insurance |
| 5 | Hastings Direct | 8.6% | 1.6K | 0.0% | Hastings Direct |
| 6 | AXA | 5.4% | 1K | +13.6% | AXA |
| 7 | RAC | 3.2% | 590 | 0.0% | RAC |
| 8 | Ageas | 2.6% | 480 | 0.0% | Ageas |
| 9 | The Van Insurer | 1.7% | 320 | +23.1% | The Van Insurer |
| 10 | 1st Central | 0.75% | 140 | 0.0% | 1st Central |

Direct Line and Aviva sell other things too, so only their searches that name this product count here, like “direct line van insurance”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Admiral | 6.6K | 34% | 1 |
| Oct 2025 | Direct Line | 4.4K | 22.7% | 2 |
| Oct 2025 | Tradex Insurance | 2.4K | 12.4% | 3 |
| Oct 2025 | Aviva | 1.9K | 9.8% | 4 |
| Oct 2025 | Hastings Direct | 1.6K | 8.2% | 5 |
| Oct 2025 | AXA | 880 | 4.5% | 6 |
| Oct 2025 | Ageas | 720 | 3.7% | 7 |
| Oct 2025 | RAC | 480 | 2.5% | 8 |
| Oct 2025 | The Van Insurer | 260 | 1.3% | 9 |
| Oct 2025 | 1st Central | 170 | 0.88% | 10 |
| Nov 2025 | Admiral | 6.6K | 37.7% | 1 |
| Nov 2025 | Direct Line | 3.6K | 20.6% | 2 |
| Nov 2025 | Aviva | 1.9K | 10.9% | 3 |
| Nov 2025 | Tradex Insurance | 1.9K | 10.9% | 4 |
| Nov 2025 | Hastings Direct | 1.3K | 7.4% | 5 |
| Nov 2025 | AXA | 720 | 4.1% | 6 |
| Nov 2025 | Ageas | 590 | 3.4% | 7 |
| Nov 2025 | RAC | 480 | 2.7% | 8 |
| Nov 2025 | The Van Insurer | 260 | 1.5% | 9 |
| Nov 2025 | 1st Central | 140 | 0.8% | 10 |
| Dec 2025 | Admiral | 5.4K | 35.7% | 1 |
| Dec 2025 | Direct Line | 3.6K | 23.8% | 2 |
| Dec 2025 | Aviva | 1.6K | 10.6% | 3 |
| Dec 2025 | Tradex Insurance | 1.6K | 10.6% | 4 |
| Dec 2025 | Hastings Direct | 1K | 6.6% | 5 |
| Dec 2025 | AXA | 720 | 4.8% | 6 |
| Dec 2025 | Ageas | 480 | 3.2% | 7 |
| Dec 2025 | RAC | 390 | 2.6% | 8 |
| Dec 2025 | The Van Insurer | 210 | 1.4% | 9 |
| Dec 2025 | 1st Central | 110 | 0.73% | 10 |
| Jan 2026 | Admiral | 6.6K | 33.1% | 1 |
| Jan 2026 | Direct Line | 4.4K | 22.1% | 2 |
| Jan 2026 | Aviva | 2.4K | 12% | 3 |
| Jan 2026 | Tradex Insurance | 1.9K | 9.5% | 4 |
| Jan 2026 | Hastings Direct | 1.6K | 8% | 5 |
| Jan 2026 | AXA | 1K | 5% | 6 |
| Jan 2026 | Ageas | 720 | 3.6% | 7 |
| Jan 2026 | RAC | 720 | 3.6% | 8 |
| Jan 2026 | The Van Insurer | 390 | 2% | 9 |
| Jan 2026 | 1st Central | 210 | 1.1% | 10 |
| Feb 2026 | Admiral | 6.6K | 33.3% | 1 |
| Feb 2026 | Direct Line | 4.4K | 22.2% | 2 |
| Feb 2026 | Aviva | 2.4K | 12.1% | 3 |
| Feb 2026 | Tradex Insurance | 1.9K | 9.6% | 4 |
| Feb 2026 | Hastings Direct | 1.6K | 8.1% | 5 |
| Feb 2026 | AXA | 880 | 4.4% | 6 |
| Feb 2026 | Ageas | 720 | 3.6% | 7 |
| Feb 2026 | RAC | 720 | 3.6% | 8 |
| Feb 2026 | The Van Insurer | 390 | 2% | 9 |
| Feb 2026 | 1st Central | 210 | 1.1% | 10 |
| Mar 2026 | Admiral | 8.1K | 36.2% | 1 |
| Mar 2026 | Direct Line | 4.4K | 19.7% | 2 |
| Mar 2026 | Aviva | 2.4K | 10.7% | 3 |
| Mar 2026 | Tradex Insurance | 2.4K | 10.7% | 4 |
| Mar 2026 | Hastings Direct | 1.9K | 8.5% | 5 |
| Mar 2026 | AXA | 1K | 4.5% | 6 |
| Mar 2026 | Ageas | 880 | 3.9% | 7 |
| Mar 2026 | RAC | 720 | 3.2% | 8 |
| Mar 2026 | The Van Insurer | 390 | 1.7% | 9 |
| Mar 2026 | 1st Central | 170 | 0.76% | 10 |
| Apr 2026 | Admiral | 6.6K | 33.8% | 1 |
| Apr 2026 | Direct Line | 4.4K | 22.5% | 2 |
| Apr 2026 | Aviva | 2.4K | 12.3% | 3 |
| Apr 2026 | Tradex Insurance | 1.9K | 9.7% | 4 |
| Apr 2026 | Hastings Direct | 1.6K | 8.2% | 5 |
| Apr 2026 | AXA | 880 | 4.5% | 6 |
| Apr 2026 | Ageas | 720 | 3.7% | 7 |
| Apr 2026 | RAC | 590 | 3% | 8 |
| Apr 2026 | The Van Insurer | 320 | 1.6% | 9 |
| Apr 2026 | 1st Central | 140 | 0.72% | 10 |
| May 2026 | Admiral | 6.6K | 36.9% | 1 |
| May 2026 | Direct Line | 3.6K | 20.1% | 2 |
| May 2026 | Aviva | 1.9K | 10.6% | 3 |
| May 2026 | Hastings Direct | 1.6K | 8.9% | 4 |
| May 2026 | Tradex Insurance | 1.6K | 8.9% | 5 |
| May 2026 | AXA | 1K | 5.6% | 6 |
| May 2026 | Ageas | 590 | 3.3% | 7 |
| May 2026 | RAC | 480 | 2.7% | 8 |
| May 2026 | The Van Insurer | 390 | 2.2% | 9 |
| May 2026 | 1st Central | 140 | 0.78% | 10 |
| Jun 2026 | Admiral | 6.6K | 35.4% | 1 |
| Jun 2026 | Direct Line | 3.6K | 19.3% | 2 |
| Jun 2026 | Aviva | 2.4K | 12.9% | 3 |
| Jun 2026 | Tradex Insurance | 1.9K | 10.2% | 4 |
| Jun 2026 | Hastings Direct | 1.6K | 8.6% | 5 |
| Jun 2026 | AXA | 880 | 4.7% | 6 |
| Jun 2026 | Ageas | 590 | 3.2% | 7 |
| Jun 2026 | RAC | 590 | 3.2% | 8 |
| Jun 2026 | The Van Insurer | 320 | 1.7% | 9 |
| Jun 2026 | 1st Central | 140 | 0.75% | 10 |
| Jul 2026 | Admiral | 6.6K | 35.6% | 1 |
| Jul 2026 | Direct Line | 3.6K | 19.4% | 2 |
| Jul 2026 | Aviva | 2.4K | 12.9% | 3 |
| Jul 2026 | Tradex Insurance | 1.9K | 10.2% | 4 |
| Jul 2026 | Hastings Direct | 1.6K | 8.6% | 5 |
| Jul 2026 | AXA | 880 | 4.7% | 6 |
| Jul 2026 | Ageas | 590 | 3.2% | 7 |
| Jul 2026 | RAC | 590 | 3.2% | 8 |
| Jul 2026 | The Van Insurer | 260 | 1.4% | 9 |
| Jul 2026 | 1st Central | 140 | 0.75% | 10 |
| Aug 2026 | Admiral | 6.6K | 36.4% | 1 |
| Aug 2026 | Direct Line | 3.6K | 19.8% | 2 |
| Aug 2026 | Aviva | 2.4K | 13.2% | 3 |
| Aug 2026 | Hastings Direct | 1.6K | 8.8% | 4 |
| Aug 2026 | Tradex Insurance | 1.6K | 8.8% | 5 |
| Aug 2026 | AXA | 880 | 4.8% | 6 |
| Aug 2026 | RAC | 590 | 3.3% | 7 |
| Aug 2026 | Ageas | 480 | 2.6% | 8 |
| Aug 2026 | The Van Insurer | 260 | 1.4% | 9 |
| Aug 2026 | 1st Central | 140 | 0.77% | 10 |
| Sep 2026 | Admiral | 6.6K | 35.4% | 1 |
| Sep 2026 | Direct Line | 3.6K | 19.3% | 2 |
| Sep 2026 | Aviva | 2.4K | 12.9% | 3 |
| Sep 2026 | Tradex Insurance | 1.9K | 10.2% | 4 |
| Sep 2026 | Hastings Direct | 1.6K | 8.6% | 5 |
| Sep 2026 | AXA | 1K | 5.4% | 6 |
| Sep 2026 | RAC | 590 | 3.2% | 7 |
| Sep 2026 | Ageas | 480 | 2.6% | 8 |
| Sep 2026 | The Van Insurer | 320 | 1.7% | 9 |
| Sep 2026 | 1st Central | 140 | 0.75% | 10 |

## What is being compared

- **1st Central**: Measured on the search term “1st central van insurance”.
- **Admiral**: Measured on the search term “admiral van insurance”.
- **Ageas**: Measured on the search term “ageas van insurance”.
- **Aviva**: Measured on the search term “aviva van insurance”.
- **AXA**: Measured on the search term “axa van insurance”.
- **Direct Line**: Measured on the search term “direct line van insurance”.
- **Hastings Direct**: Measured on the search term “hastings van insurance”.
- **RAC**: Measured on the search term “rac van insurance”.
- **The Van Insurer**: Measured on the search term “the van insurer”.
- **Tradex Insurance**: Measured on the search term “tradex insurance”.

- [1st Central](/demand/uk/brands/1st-central)
- [Admiral](/demand/uk/brands/admiral-insurance)
- [Ageas](/demand/uk/brands/ageas)
- [Aviva](/demand/uk/brands/aviva)
- [AXA](/demand/uk/brands/axa)
- [Direct Line](/demand/uk/brands/direct-line)
- [Hastings Direct](/demand/uk/brands/hastings-direct)
- [RAC](/demand/uk/brands/rac)
- [The Van Insurer](/demand/uk/brands/the-van-insurer)
- [Tradex Insurance](/demand/uk/brands/tradex-insurance)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among van insurance providers in the United Kingdom?

In September 2026, Admiral was the most searched among van insurance providers in the United Kingdom, with an estimated 6.6K branded searches, 35.4% of all searches for the ten we track.

## Cite this page

Brandwave. "Van insurance providers in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-van-insurance-providers

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-van-insurance-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.