--- title: "Europcar vs Hertz: Which is searched more in the United Kingdom?" description: "Is Europcar or Hertz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Van hire companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-van-hire-companies/compare/europcar-vs-hertz" publisher: "Brandwave" --- # Europcar vs Hertz: Which is searched more in the United Kingdom? Is Europcar or Hertz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Van hire companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Europcar and Hertz - **Competitive set**: Van hire companies - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Europcar Share of Search**: 0.9% - **Hertz Share of Search**: 8.2% ## Is Europcar or Hertz more popular in search? - In September 2026, Hertz had more branded searches than Europcar among van hire companies in the United Kingdom. Hertz had about 5,400 branded searches, while Europcar had 590. Hertz made up 8.2% of all van hire company searches we track, and Europcar accounted for 0.9%. - Hertz was ahead of Europcar in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Europcar’s share of searches among van hire companies in the United Kingdom moved from 1.1% to 0.9%, and its estimated monthly branded searches moved from 720 to 590. - Across the 12 months ending September 2026, Hertz’s share of searches among van hire companies in the United Kingdom moved from 8% to 8.2%, and its estimated monthly branded searches held steady at 5.4K. ## Top van hire companies in ChatGPT and Google AI Overviews In three ChatGPT questions, neither Europcar nor Hertz showed up in any of the three answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Enterprise Rent-A-Car | 3 of 3 | 3 of 3 | | Arnold Clark | 1 of 3 | 1 of 3 | | Northgate | 0 of 3 | 0 of 3 | | Hertz | 0 of 3 | 0 of 3 | | Europcar | 0 of 3 | 0 of 3 | | Thrifty | 0 of 3 | 0 of 3 | ## Every AI answer about van hire companies - Asked ChatGPT "Where's the best place to hire a van in the UK?": 1. Enterprise Rent-A-Car - Asked ChatGPT "Which van hire company should I use for moving house?": 1. Enterprise Rent-A-Car - Asked ChatGPT "Who has the cheapest van hire in the UK?": 1. Enterprise Rent-A-Car, 2. Arnold Clark Not named in any answer: Northgate, Hertz, Europcar and Thrifty. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom van hire companies in September 2026? - In September 2026, Hertz lost share of searches among van hire companies in the United Kingdom, from 9.4% to 8.2%. - Estimated monthly branded searches for Europcar in the United Kingdom fell 18.1% over 12 measured months, from 720 to 590 in September 2026. ## Month by month | Month | Europcar estimated searches | Europcar Share of Search | Europcar rank | Hertz estimated searches | Hertz Share of Search | Hertz rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 1.1% | 6 | 5.4K | 8% | 4 | | Nov 2025 | 720 | 1.1% | 6 | 5.4K | 8.6% | 4 | | Dec 2025 | 480 | 0.88% | 6 | 3.6K | 6.6% | 4 | | Jan 2026 | 590 | 0.88% | 6 | 4.4K | 6.6% | 4 | | Feb 2026 | 480 | 0.83% | 6 | 5.4K | 9.4% | 4 | | Mar 2026 | 590 | 0.86% | 6 | 6.6K | 9.6% | 3 | | Apr 2026 | 590 | 0.92% | 6 | 6.6K | 10.3% | 3 | | May 2026 | 590 | 0.86% | 6 | 6.6K | 9.6% | 3 | | Jun 2026 | 590 | 0.93% | 5 | 6.6K | 10.4% | 3 | | Jul 2026 | 720 | 1% | 5 | 6.6K | 9.4% | 4 | | Aug 2026 | 720 | 1% | 5 | 6.6K | 9.4% | 4 | | Sep 2026 | 590 | 0.9% | 5 | 5.4K | 8.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Europcar’s and Hertz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Europcar**: Measured on the search term “europcar van hire”. - **Hertz**: Measured on the search term “hertz van hire”. - [Europcar profile](/demand/uk/brands/europcar) - [Hertz profile](/demand/uk/brands/hertz) - [All van hire companies in the United Kingdom](/demand/uk/categories/uk-van-hire-companies): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Europcar or Hertz more popular in search? In September 2026, Hertz had more branded searches than Europcar among van hire companies in the United Kingdom. Hertz had about 5,400 branded searches, while Europcar had 590. Hertz made up 8.2% of all van hire company searches we track, and Europcar accounted for 0.9%. ## Cite this page Brandwave. "Europcar vs Hertz: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/categories/uk-van-hire-companies/compare/europcar-vs-hertz This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-van-hire-companies/compare/europcar-vs-hertz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.