--- title: "Enterprise Rent-A-Car vs Hertz: Which is searched more in the United Kingdom?" description: "Is Enterprise Rent-A-Car or Hertz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Van hire companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-van-hire-companies/compare/enterprise-rent-a-car-vs-hertz" publisher: "Brandwave" --- # Enterprise Rent-A-Car vs Hertz: Which is searched more in the United Kingdom? Is Enterprise Rent-A-Car or Hertz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Van hire companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Enterprise Rent-A-Car and Hertz - **Competitive set**: Van hire companies - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Enterprise Rent-A-Car Share of Search**: 41.3% - **Hertz Share of Search**: 8.2% ## Is Enterprise Rent-A-Car or Hertz more popular in search? - In September 2026, Enterprise Rent-A-Car had more branded searches than Hertz among van hire companies in the United Kingdom. Enterprise Rent-A-Car had about 27,100 branded searches, while Hertz had 5,400. Enterprise Rent-A-Car made up 41.3% of all van hire company searches we track, and Hertz accounted for 8.2%. - Enterprise Rent-A-Car was ahead of Hertz in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Enterprise Rent-A-Car’s share of searches among van hire companies in the United Kingdom moved from 39.9% to 41.3%, and its estimated monthly branded searches held steady at 27.1K. - Across the 12 months ending September 2026, Hertz’s share of searches among van hire companies in the United Kingdom moved from 8% to 8.2%, and its estimated monthly branded searches held steady at 5.4K. ## Top van hire companies in ChatGPT and Google AI Overviews In three ChatGPT questions, Enterprise Rent-A-Car appeared in all three answers. Hertz did not appear in any of the three answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Enterprise Rent-A-Car | 3 of 3 | 3 of 3 | | Arnold Clark | 1 of 3 | 1 of 3 | | Northgate | 0 of 3 | 0 of 3 | | Hertz | 0 of 3 | 0 of 3 | | Europcar | 0 of 3 | 0 of 3 | | Thrifty | 0 of 3 | 0 of 3 | ## Every AI answer about van hire companies - Asked ChatGPT "Where's the best place to hire a van in the UK?": 1. Enterprise Rent-A-Car - Asked ChatGPT "Which van hire company should I use for moving house?": 1. Enterprise Rent-A-Car - Asked ChatGPT "Who has the cheapest van hire in the UK?": 1. Enterprise Rent-A-Car, 2. Arnold Clark Not named in any answer: Northgate, Hertz, Europcar and Thrifty. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom van hire companies in September 2026? - In September 2026, Enterprise Rent-A-Car overtook Arnold Clark to become the leader among van hire companies in the United Kingdom, with 41.3% of the searches. - In September 2026, Hertz lost share of searches among van hire companies in the United Kingdom, from 9.4% to 8.2%. ## Month by month | Month | Enterprise Rent-A-Car estimated searches | Enterprise Rent-A-Car Share of Search | Enterprise Rent-A-Car rank | Hertz estimated searches | Hertz Share of Search | Hertz rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 39.9% | 2 | 5.4K | 8% | 4 | | Nov 2025 | 22.2K | 35.3% | 2 | 5.4K | 8.6% | 4 | | Dec 2025 | 22.2K | 40.8% | 2 | 3.6K | 6.6% | 4 | | Jan 2026 | 27.1K | 40.6% | 2 | 4.4K | 6.6% | 4 | | Feb 2026 | 22.2K | 38.5% | 2 | 5.4K | 9.4% | 4 | | Mar 2026 | 27.1K | 39.3% | 2 | 6.6K | 9.6% | 3 | | Apr 2026 | 27.1K | 42.5% | 1 | 6.6K | 10.3% | 3 | | May 2026 | 27.1K | 39.4% | 2 | 6.6K | 9.6% | 3 | | Jun 2026 | 27.1K | 42.6% | 1 | 6.6K | 10.4% | 3 | | Jul 2026 | 27.1K | 38.6% | 2 | 6.6K | 9.4% | 4 | | Aug 2026 | 27.1K | 38.6% | 2 | 6.6K | 9.4% | 4 | | Sep 2026 | 27.1K | 41.3% | 1 | 5.4K | 8.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Enterprise Rent-A-Car’s and Hertz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Enterprise Rent-A-Car**: Measured on the search term “enterprise van hire”. - **Hertz**: Measured on the search term “hertz van hire”. - [Enterprise Rent-A-Car profile](/demand/uk/brands/enterprise-rent-a-car) - [Hertz profile](/demand/uk/brands/hertz) - [All van hire companies in the United Kingdom](/demand/uk/categories/uk-van-hire-companies): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Enterprise Rent-A-Car or Hertz more popular in search? In September 2026, Enterprise Rent-A-Car had more branded searches than Hertz among van hire companies in the United Kingdom. Enterprise Rent-A-Car had about 27,100 branded searches, while Hertz had 5,400. Enterprise Rent-A-Car made up 41.3% of all van hire company searches we track, and Hertz accounted for 8.2%. ## Cite this page Brandwave. "Enterprise Rent-A-Car vs Hertz: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/categories/uk-van-hire-companies/compare/enterprise-rent-a-car-vs-hertz This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-van-hire-companies/compare/enterprise-rent-a-car-vs-hertz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.