---
title: "Van hire companies in the United Kingdom: Which are searched most?"
description: "Compare the companies people in the UK hire vans from for moving and work. Share of Search among Enterprise Rent-A-Car, Arnold Clark, Northgate, Hertz, Europcar and Thrifty, the van hire companies Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-van-hire-companies"
publisher: "Brandwave"
---

# Van hire companies in the United Kingdom: Which are searched most?

Compare the companies people in the UK hire vans from for moving and work. Share of Search among Enterprise Rent-A-Car, Arnold Clark, Northgate, Hertz, Europcar and Thrifty, the van hire companies Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Van hire companies
- **Market**: United Kingdom
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Enterprise Rent-A-Car, 41.3%

## Which brand is most popular in search among van hire companies in the United Kingdom?

- In September 2026, Enterprise Rent-A-Car was the most searched among van hire companies in the United Kingdom, with an estimated 27.1K branded searches, 41.3% of all searches for the six we track.
- Arnold Clark is in 2nd place, 7.5 percentage points behind at 33.8%.
- Across the 12 months ending September 2026, Enterprise Rent-A-Car’s share of searches among van hire companies in the United Kingdom increased from 39.9% to 41.3%.
- Across the 12 months ending September 2026, Arnold Clark’s share of searches among van hire companies in the United Kingdom decreased from 39.9% to 33.8%.
- Across the 12 months ending September 2026, Northgate’s share of searches among van hire companies in the United Kingdom increased from 9.7% to 15.1%.
- Across the 12 months ending September 2026, Thrifty’s share of searches among van hire companies in the United Kingdom decreased from 1.5% to 0.73%.
- Across the 12 months ending September 2026, Enterprise Rent-A-Car’s share of searches among van hire companies in the United Kingdom peaked at 42.6% in June 2026 and was lowest at 35.3% in November 2025.
- Across the 12 months ending September 2026, Arnold Clark’s share of searches among van hire companies in the United Kingdom peaked at 43.1% in November 2025 and was lowest at 33.8% in September 2026.
- Across the 12 months ending September 2026, Northgate’s share of searches among van hire companies in the United Kingdom peaked at 15.1% in September 2026 and was lowest at 9.6% in March 2026.
- Across the 12 months ending September 2026, Hertz’s share of searches among van hire companies in the United Kingdom peaked at 10.4% in June 2026 and was lowest at 6.6% in January 2026.
- Across the 12 months ending September 2026, Enterprise Rent-A-Car rose from 2nd to 1st among van hire companies in the United Kingdom.
- Across the 12 months ending September 2026, Arnold Clark fell from 1st to 2nd among van hire companies in the United Kingdom.
- Across the 12 months ending September 2026, Europcar rose from 6th to 5th among van hire companies in the United Kingdom.
- Across the 12 months ending September 2026, Thrifty fell from 5th to 6th among van hire companies in the United Kingdom.
- Across the 12 months ending September 2026, Hertz held steady: its share of searches among van hire companies in the United Kingdom moved less than 0.5 percentage points.

## Top van hire companies in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Enterprise Rent-A-Car appeared every time. Northgate, which ranked third in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- |
| Enterprise Rent-A-Car | 3 of 3 | 3 of 3 |
| Arnold Clark | 1 of 3 | 1 of 3 |
| Northgate | 0 of 3 | 0 of 3 |
| Hertz | 0 of 3 | 0 of 3 |
| Europcar | 0 of 3 | 0 of 3 |
| Thrifty | 0 of 3 | 0 of 3 |

## Every AI answer about van hire companies

- Asked ChatGPT "Where's the best place to hire a van in the UK?": 1. Enterprise Rent-A-Car
- Asked ChatGPT "Which van hire company should I use for moving house?": 1. Enterprise Rent-A-Car
- Asked ChatGPT "Who has the cheapest van hire in the UK?": 1. Enterprise Rent-A-Car, 2. Arnold Clark

Not named in any answer: Northgate, Hertz, Europcar and Thrifty.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026.

## Compare search popularity between leading brands

- [Enterprise Rent-A-Car vs Arnold Clark: compare search popularity](/demand/uk/compare/arnold-clark-vs-enterprise-rent-a-car): 41.3% against 33.8% Share of Search.
- [Enterprise Rent-A-Car vs Northgate: compare search popularity](/demand/uk/compare/enterprise-rent-a-car-vs-northgate-vehicle-hire): 41.3% against 15.1% Share of Search.
- [Enterprise Rent-A-Car vs Hertz: compare search popularity](/demand/uk/compare/enterprise-rent-a-car-vs-hertz): 41.3% against 8.2% Share of Search.
- [Arnold Clark vs Northgate: compare search popularity](/demand/uk/compare/arnold-clark-vs-northgate-vehicle-hire): 33.8% against 15.1% Share of Search.
- [Arnold Clark vs Hertz: compare search popularity](/demand/uk/compare/arnold-clark-vs-hertz): 33.8% against 8.2% Share of Search.
- [Northgate vs Hertz: compare search popularity](/demand/uk/compare/hertz-vs-northgate-vehicle-hire): 15.1% against 8.2% Share of Search.

## How did search popularity change for United Kingdom van hire companies in September 2026?

- In September 2026, Enterprise Rent-A-Car overtook Arnold Clark to become the leader among van hire companies in the United Kingdom, with 41.3% of the searches.
- In September 2026, Northgate gained share of searches among van hire companies in the United Kingdom, from 11.5% to 15.1%.
- In September 2026, Arnold Clark lost share of searches among van hire companies in the United Kingdom, from 38.6% to 33.8%.
- In September 2026, Hertz lost share of searches among van hire companies in the United Kingdom, from 9.4% to 8.2%.
- Estimated monthly branded searches for Thrifty in the United Kingdom fell 52% over 12 measured months, from 1K to 480 in September 2026.
- Estimated monthly branded searches for Europcar in the United Kingdom fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Enterprise Rent-A-Car | 41.3% | 27.1K | 0.0% | Enterprise Rent-A-Car |
| 2 | Arnold Clark | 33.8% | 22.2K | -18.1% | Arnold Clark |
| 3 | Northgate | 15.1% | 9.9K | +22.2% | Northgate |
| 4 | Hertz | 8.2% | 5.4K | -18.2% | Hertz |
| 5 | Europcar | 0.9% | 590 | -18.1% | Europcar |
| 6 | Thrifty | 0.73% | 480 | -18.6% | Thrifty |

Enterprise Rent-A-Car, Arnold Clark and 2 other brands sell other things too, so only their searches that name this product count here, like “enterprise van hire”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Arnold Clark | 27.1K | 39.9% | 1 |
| Oct 2025 | Enterprise Rent-A-Car | 27.1K | 39.9% | 2 |
| Oct 2025 | Northgate | 6.6K | 9.7% | 3 |
| Oct 2025 | Hertz | 5.4K | 8% | 4 |
| Oct 2025 | Thrifty | 1K | 1.5% | 5 |
| Oct 2025 | Europcar | 720 | 1.1% | 6 |
| Nov 2025 | Arnold Clark | 27.1K | 43.1% | 1 |
| Nov 2025 | Enterprise Rent-A-Car | 22.2K | 35.3% | 2 |
| Nov 2025 | Northgate | 6.6K | 10.5% | 3 |
| Nov 2025 | Hertz | 5.4K | 8.6% | 4 |
| Nov 2025 | Thrifty | 880 | 1.4% | 5 |
| Nov 2025 | Europcar | 720 | 1.1% | 6 |
| Dec 2025 | Arnold Clark | 22.2K | 40.8% | 1 |
| Dec 2025 | Enterprise Rent-A-Car | 22.2K | 40.8% | 2 |
| Dec 2025 | Northgate | 5.4K | 9.9% | 3 |
| Dec 2025 | Hertz | 3.6K | 6.6% | 4 |
| Dec 2025 | Thrifty | 590 | 1.1% | 5 |
| Dec 2025 | Europcar | 480 | 0.88% | 6 |
| Jan 2026 | Arnold Clark | 27.1K | 40.6% | 1 |
| Jan 2026 | Enterprise Rent-A-Car | 27.1K | 40.6% | 2 |
| Jan 2026 | Northgate | 6.6K | 9.9% | 3 |
| Jan 2026 | Hertz | 4.4K | 6.6% | 4 |
| Jan 2026 | Thrifty | 880 | 1.3% | 5 |
| Jan 2026 | Europcar | 590 | 0.88% | 6 |
| Feb 2026 | Arnold Clark | 22.2K | 38.5% | 1 |
| Feb 2026 | Enterprise Rent-A-Car | 22.2K | 38.5% | 2 |
| Feb 2026 | Northgate | 6.6K | 11.5% | 3 |
| Feb 2026 | Hertz | 5.4K | 9.4% | 4 |
| Feb 2026 | Thrifty | 720 | 1.3% | 5 |
| Feb 2026 | Europcar | 480 | 0.83% | 6 |
| Mar 2026 | Arnold Clark | 27.1K | 39.3% | 1 |
| Mar 2026 | Enterprise Rent-A-Car | 27.1K | 39.3% | 2 |
| Mar 2026 | Hertz | 6.6K | 9.6% | 3 |
| Mar 2026 | Northgate | 6.6K | 9.6% | 4 |
| Mar 2026 | Thrifty | 880 | 1.3% | 5 |
| Mar 2026 | Europcar | 590 | 0.86% | 6 |
| Apr 2026 | Enterprise Rent-A-Car | 27.1K | 42.5% | 1 |
| Apr 2026 | Arnold Clark | 22.2K | 34.8% | 2 |
| Apr 2026 | Hertz | 6.6K | 10.3% | 3 |
| Apr 2026 | Northgate | 6.6K | 10.3% | 4 |
| Apr 2026 | Thrifty | 720 | 1.1% | 5 |
| Apr 2026 | Europcar | 590 | 0.92% | 6 |
| May 2026 | Arnold Clark | 27.1K | 39.4% | 1 |
| May 2026 | Enterprise Rent-A-Car | 27.1K | 39.4% | 2 |
| May 2026 | Hertz | 6.6K | 9.6% | 3 |
| May 2026 | Northgate | 6.6K | 9.6% | 4 |
| May 2026 | Thrifty | 720 | 1% | 5 |
| May 2026 | Europcar | 590 | 0.86% | 6 |
| Jun 2026 | Enterprise Rent-A-Car | 27.1K | 42.6% | 1 |
| Jun 2026 | Arnold Clark | 22.2K | 34.9% | 2 |
| Jun 2026 | Hertz | 6.6K | 10.4% | 3 |
| Jun 2026 | Northgate | 6.6K | 10.4% | 4 |
| Jun 2026 | Europcar | 590 | 0.93% | 5 |
| Jun 2026 | Thrifty | 590 | 0.93% | 6 |
| Jul 2026 | Arnold Clark | 27.1K | 38.6% | 1 |
| Jul 2026 | Enterprise Rent-A-Car | 27.1K | 38.6% | 2 |
| Jul 2026 | Northgate | 8.1K | 11.5% | 3 |
| Jul 2026 | Hertz | 6.6K | 9.4% | 4 |
| Jul 2026 | Europcar | 720 | 1% | 5 |
| Jul 2026 | Thrifty | 590 | 0.84% | 6 |
| Aug 2026 | Arnold Clark | 27.1K | 38.6% | 1 |
| Aug 2026 | Enterprise Rent-A-Car | 27.1K | 38.6% | 2 |
| Aug 2026 | Northgate | 8.1K | 11.5% | 3 |
| Aug 2026 | Hertz | 6.6K | 9.4% | 4 |
| Aug 2026 | Europcar | 720 | 1% | 5 |
| Aug 2026 | Thrifty | 590 | 0.84% | 6 |
| Sep 2026 | Enterprise Rent-A-Car | 27.1K | 41.3% | 1 |
| Sep 2026 | Arnold Clark | 22.2K | 33.8% | 2 |
| Sep 2026 | Northgate | 9.9K | 15.1% | 3 |
| Sep 2026 | Hertz | 5.4K | 8.2% | 4 |
| Sep 2026 | Europcar | 590 | 0.9% | 5 |
| Sep 2026 | Thrifty | 480 | 0.73% | 6 |

## What is being compared

- **Arnold Clark**: Measured on the search term “arnold clark van hire”.
- **Enterprise Rent-A-Car**: Measured on the search term “enterprise van hire”.
- **Europcar**: Measured on the search term “europcar van hire”.
- **Hertz**: Measured on the search term “hertz van hire”.
- **Northgate**: Measured on the search term “northgate van hire”.
- **Thrifty**: Measured on the search term “thrifty van hire”.

- [Arnold Clark](/demand/uk/brands/arnold-clark)
- [Enterprise Rent-A-Car](/demand/uk/brands/enterprise-rent-a-car)
- [Europcar](/demand/uk/brands/europcar)
- [Hertz](/demand/uk/brands/hertz)
- [Northgate](/demand/uk/brands/northgate-vehicle-hire)
- [Thrifty](/demand/uk/brands/thrifty)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among van hire companies in the United Kingdom?

In September 2026, Enterprise Rent-A-Car was the most searched among van hire companies in the United Kingdom, with an estimated 27.1K branded searches, 41.3% of all searches for the six we track.

## Cite this page

Brandwave. "Van hire companies in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-van-hire-companies

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-van-hire-companies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.