--- title: "Used car marketplaces in United Kingdom: Which are searched most?" description: "Compare the used car marketplaces drivers choose between. Share of Search among Carwow, CarGurus, Cinch and Motors.co.uk, the used car marketplaces Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-used-car-marketplaces" publisher: "Brandwave" --- # Used car marketplaces in United Kingdom: Which are searched most? Compare the used car marketplaces drivers choose between. Share of Search among Carwow, CarGurus, Cinch and Motors.co.uk, the used car marketplaces Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Used car marketplaces - **Market**: United Kingdom - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Carwow, 59% ## Which brand is most popular in search among used car marketplaces in United Kingdom? - In September 2026, Carwow was the most searched among used car marketplaces in United Kingdom, with an estimated 246K branded searches and 59% estimated Share of Search within this set. - CarGurus is in 2nd place, 37.3 percentage points behind at 21.7% Share of Search. - Across the 12 months ending September 2026, Carwow’s estimated Share of Search among used car marketplaces in United Kingdom increased from 51.6% to 59%. - Across the 12 months ending September 2026, CarGurus’ estimated Share of Search among used car marketplaces in United Kingdom decreased from 28.2% to 21.7%. - Across the 12 months ending September 2026, Cinch’s estimated Share of Search among used car marketplaces in United Kingdom increased from 15.5% to 17.7%. - Across the 12 months ending September 2026, Motors.co.uk’s estimated Share of Search among used car marketplaces in United Kingdom decreased from 4.6% to 1.6%. - Across the 12 months ending September 2026, Carwow’s estimated Share of Search among used car marketplaces in United Kingdom peaked at 61.5% in March 2026 and was lowest at 51.6% in October 2025. - Across the 12 months ending September 2026, CarGurus’ estimated Share of Search among used car marketplaces in United Kingdom peaked at 29.4% in December 2025 and was lowest at 21.7% in September 2026. - Across the 12 months ending September 2026, Cinch’s estimated Share of Search among used car marketplaces in United Kingdom peaked at 17.7% in September 2026 and was lowest at 11.9% in May 2026. ## Compare search popularity between leading brands - [Carwow vs CarGurus: compare search popularity](/demand/uk/compare/cargurus-vs-carwow): 59% against 21.7% Share of Search. - [Carwow vs Cinch: compare search popularity](/demand/uk/compare/carwow-vs-cinch): 59% against 17.7% Share of Search. - [CarGurus vs Cinch: compare search popularity](/demand/uk/compare/cargurus-vs-cinch): 21.7% against 17.7% Share of Search. ## How did search popularity change for United Kingdom used car marketplaces in September 2026? - In September 2026, Cinch gained estimated Share of Search among used car marketplaces in United Kingdom, from 14.9% to 17.7%. - In September 2026, Carwow lost estimated Share of Search among used car marketplaces in United Kingdom, from 60.7% to 59%. - In September 2026, CarGurus lost estimated Share of Search among used car marketplaces in United Kingdom, from 22.3% to 21.7%. - Estimated monthly branded searches for Motors.co.uk in United Kingdom fell 63.5% over 12 measured months, from 18.1K to 6.6K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Carwow | 59% | 246K | 0.0% | Carwow | | 2 | CarGurus | 21.7% | 90.5K | 0.0% | CarGurus | | 3 | Cinch | 17.7% | 74K | +22.3% | Cinch | | 4 | Motors.co.uk | 1.6% | 6.6K | -18.5% | Motors.co.uk | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Carwow | 201K | 51.6% | 1 | | Oct 2025 | CarGurus | 110K | 28.2% | 2 | | Oct 2025 | Cinch | 60.5K | 15.5% | 3 | | Oct 2025 | Motors.co.uk | 18.1K | 4.6% | 4 | | Nov 2025 | Carwow | 201K | 56.5% | 1 | | Nov 2025 | CarGurus | 90.5K | 25.4% | 2 | | Nov 2025 | Cinch | 49.5K | 13.9% | 3 | | Nov 2025 | Motors.co.uk | 14.8K | 4.2% | 4 | | Dec 2025 | Carwow | 165K | 53.6% | 1 | | Dec 2025 | CarGurus | 90.5K | 29.4% | 2 | | Dec 2025 | Cinch | 40.5K | 13.1% | 3 | | Dec 2025 | Motors.co.uk | 12.1K | 3.9% | 4 | | Jan 2026 | Carwow | 246K | 57% | 1 | | Jan 2026 | CarGurus | 110K | 25.5% | 2 | | Jan 2026 | Cinch | 60.5K | 14% | 3 | | Jan 2026 | Motors.co.uk | 14.8K | 3.4% | 4 | | Feb 2026 | Carwow | 246K | 57% | 1 | | Feb 2026 | CarGurus | 110K | 25.5% | 2 | | Feb 2026 | Cinch | 60.5K | 14% | 3 | | Feb 2026 | Motors.co.uk | 14.8K | 3.4% | 4 | | Mar 2026 | Carwow | 301K | 61.5% | 1 | | Mar 2026 | CarGurus | 110K | 22.5% | 2 | | Mar 2026 | Cinch | 60.5K | 12.4% | 3 | | Mar 2026 | Motors.co.uk | 18.1K | 3.7% | 4 | | Apr 2026 | Carwow | 246K | 57.4% | 1 | | Apr 2026 | CarGurus | 110K | 25.7% | 2 | | Apr 2026 | Cinch | 60.5K | 14.1% | 3 | | Apr 2026 | Motors.co.uk | 12.1K | 2.8% | 4 | | May 2026 | Carwow | 246K | 59.2% | 1 | | May 2026 | CarGurus | 110K | 26.5% | 2 | | May 2026 | Cinch | 49.5K | 11.9% | 3 | | May 2026 | Motors.co.uk | 9.9K | 2.4% | 4 | | Jun 2026 | Carwow | 246K | 57.9% | 1 | | Jun 2026 | CarGurus | 110K | 25.9% | 2 | | Jun 2026 | Cinch | 60.5K | 14.2% | 3 | | Jun 2026 | Motors.co.uk | 8.1K | 1.9% | 4 | | Jul 2026 | Carwow | 246K | 60.7% | 1 | | Jul 2026 | CarGurus | 90.5K | 22.3% | 2 | | Jul 2026 | Cinch | 60.5K | 14.9% | 3 | | Jul 2026 | Motors.co.uk | 8.1K | 2% | 4 | | Aug 2026 | Carwow | 246K | 60.7% | 1 | | Aug 2026 | CarGurus | 90.5K | 22.3% | 2 | | Aug 2026 | Cinch | 60.5K | 14.9% | 3 | | Aug 2026 | Motors.co.uk | 8.1K | 2% | 4 | | Sep 2026 | Carwow | 246K | 59% | 1 | | Sep 2026 | CarGurus | 90.5K | 21.7% | 2 | | Sep 2026 | Cinch | 74K | 17.7% | 3 | | Sep 2026 | Motors.co.uk | 6.6K | 1.6% | 4 | ## What is being compared - **CarGurus**: Measured on the search term “cargurus”. - **Carwow**: Measured on the search term “carwow”. - **Cinch**: Measured on the search term “cinch cars”. - **Motors.co.uk**: Measured on the search term “motors.co.uk”. - [CarGurus](/demand/uk/brands/cargurus) - [Carwow](/demand/uk/brands/carwow) - [Cinch](/demand/uk/brands/cinch) - [Motors.co.uk](/demand/uk/brands/motors-co-uk) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among used car marketplaces in United Kingdom? In September 2026, Carwow was the most searched among used car marketplaces in United Kingdom, with an estimated 246K branded searches and 59% estimated Share of Search within this set. ## Cite this page Brandwave. "Used car marketplaces in United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-used-car-marketplaces This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-used-car-marketplaces. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.