--- title: "Tyre retailers in United Kingdom: Which are searched most?" description: "Compare the tyre retailers motorists use. Share of Search among Kwik Fit, National Tyres and Blackcircles, the tyre retailers Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-tyre-retailers" publisher: "Brandwave" --- # Tyre retailers in United Kingdom: Which are searched most? Compare the tyre retailers motorists use. Share of Search among Kwik Fit, National Tyres and Blackcircles, the tyre retailers Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Tyre retailers - **Market**: United Kingdom - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Kwik Fit, 78.5% ## Which brand is most popular in search among tyre retailers in United Kingdom? - In September 2026, Kwik Fit was the most searched among tyre retailers in United Kingdom, with an estimated 368K branded searches and 78.5% estimated Share of Search within this set. - National Tyres is in 2nd place, 65.6 percentage points behind at 12.9% Share of Search. - Across the 12 months ending September 2026, Kwik Fit’s estimated Share of Search among tyre retailers in United Kingdom increased from 72.4% to 78.5%. - Across the 12 months ending September 2026, National Tyres’ estimated Share of Search among tyre retailers in United Kingdom decreased from 17.8% to 12.9%. - Across the 12 months ending September 2026, Blackcircles’ estimated Share of Search among tyre retailers in United Kingdom decreased from 9.7% to 8.6%. - Across the 12 months ending September 2026, Kwik Fit’s estimated Share of Search among tyre retailers in United Kingdom peaked at 78.5% in March 2026 and was lowest at 72.4% in October 2025. - Across the 12 months ending September 2026, National Tyres’ estimated Share of Search among tyre retailers in United Kingdom peaked at 17.8% in October 2025 and was lowest at 12.9% in June 2026. - Across the 12 months ending September 2026, Blackcircles’ estimated Share of Search among tyre retailers in United Kingdom peaked at 10.1% in February 2026 and was lowest at 8.4% in November 2025. ## Compare search popularity between leading brands - [Kwik Fit vs National Tyres: compare search popularity](/demand/uk/compare/kwik-fit-vs-national-tyres): 78.5% against 12.9% Share of Search. - [Kwik Fit vs Blackcircles: compare search popularity](/demand/uk/compare/blackcircles-vs-kwik-fit): 78.5% against 8.6% Share of Search. - [National Tyres vs Blackcircles: compare search popularity](/demand/uk/compare/blackcircles-vs-national-tyres): 12.9% against 8.6% Share of Search. ## How did search popularity change for United Kingdom tyre retailers in September 2026? - Estimated monthly branded searches for National Tyres in United Kingdom fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026. - Estimated monthly branded searches for Blackcircles in United Kingdom fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Kwik Fit | 78.5% | 368K | 0.0% | Kwik Fit | | 2 | National Tyres | 12.9% | 60.5K | 0.0% | National Tyres | | 3 | Blackcircles | 8.6% | 40.5K | 0.0% | Blackcircles | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kwik Fit | 368K | 72.4% | 1 | | Oct 2025 | National Tyres | 90.5K | 17.8% | 2 | | Oct 2025 | Blackcircles | 49.5K | 9.7% | 3 | | Nov 2025 | Kwik Fit | 450K | 76.3% | 1 | | Nov 2025 | National Tyres | 90.5K | 15.3% | 2 | | Nov 2025 | Blackcircles | 49.5K | 8.4% | 3 | | Dec 2025 | Kwik Fit | 368K | 76.3% | 1 | | Dec 2025 | National Tyres | 74K | 15.3% | 2 | | Dec 2025 | Blackcircles | 40.5K | 8.4% | 3 | | Jan 2026 | Kwik Fit | 450K | 76.3% | 1 | | Jan 2026 | National Tyres | 90.5K | 15.3% | 2 | | Jan 2026 | Blackcircles | 49.5K | 8.4% | 3 | | Feb 2026 | Kwik Fit | 368K | 74.9% | 1 | | Feb 2026 | National Tyres | 74K | 15.1% | 2 | | Feb 2026 | Blackcircles | 49.5K | 10.1% | 3 | | Mar 2026 | Kwik Fit | 450K | 78.5% | 1 | | Mar 2026 | National Tyres | 74K | 12.9% | 2 | | Mar 2026 | Blackcircles | 49.5K | 8.6% | 3 | | Apr 2026 | Kwik Fit | 368K | 74.9% | 1 | | Apr 2026 | National Tyres | 74K | 15.1% | 2 | | Apr 2026 | Blackcircles | 49.5K | 10.1% | 3 | | May 2026 | Kwik Fit | 368K | 76.3% | 1 | | May 2026 | National Tyres | 74K | 15.3% | 2 | | May 2026 | Blackcircles | 40.5K | 8.4% | 3 | | Jun 2026 | Kwik Fit | 368K | 78.5% | 1 | | Jun 2026 | National Tyres | 60.5K | 12.9% | 2 | | Jun 2026 | Blackcircles | 40.5K | 8.6% | 3 | | Jul 2026 | Kwik Fit | 368K | 78.5% | 1 | | Jul 2026 | National Tyres | 60.5K | 12.9% | 2 | | Jul 2026 | Blackcircles | 40.5K | 8.6% | 3 | | Aug 2026 | Kwik Fit | 368K | 78.5% | 1 | | Aug 2026 | National Tyres | 60.5K | 12.9% | 2 | | Aug 2026 | Blackcircles | 40.5K | 8.6% | 3 | | Sep 2026 | Kwik Fit | 368K | 78.5% | 1 | | Sep 2026 | National Tyres | 60.5K | 12.9% | 2 | | Sep 2026 | Blackcircles | 40.5K | 8.6% | 3 | ## What is being compared - **Blackcircles**: Measured on the search term “blackcircles”. - **Kwik Fit**: Measured on the search term “kwik fit”. - **National Tyres**: Measured on the search term “national tyres”. - [Blackcircles](/demand/uk/brands/blackcircles) - [Kwik Fit](/demand/uk/brands/kwik-fit) - [National Tyres](/demand/uk/brands/national-tyres) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among tyre retailers in United Kingdom? In September 2026, Kwik Fit was the most searched among tyre retailers in United Kingdom, with an estimated 368K branded searches and 78.5% estimated Share of Search within this set. ## Cite this page Brandwave. "Tyre retailers in United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-tyre-retailers This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-tyre-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.