--- title: "BT vs Sky: Which is searched more in the United Kingdom?" description: "Is BT or Sky more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-tv-providers/compare/bt-uk-vs-sky-uk" publisher: "Brandwave" --- # BT vs Sky: Which is searched more in the United Kingdom? Is BT or Sky more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BT and Sky - **Competitive set**: TV providers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **BT Share of Search**: 0.75% - **Sky Share of Search**: 17.1% ## Is BT or Sky more popular in search? - In September 2026, Sky had more branded searches than BT among TV providers in the United Kingdom. Sky had about 151,000 branded searches, while BT had 6,600. Sky made up 17.1% of all TV provider searches we track, and BT accounted for 0.75%. - Sky was ahead of BT in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BT’s share of searches among TV providers in the United Kingdom moved from 0.96% to 0.75%, and its estimated monthly branded searches moved from 9.9K to 6.6K. - Across the 12 months ending September 2026, Sky’s share of searches among TV providers in the United Kingdom moved from 18.7% to 17.1%, and its estimated monthly branded searches moved from 193K to 151K. ## Top TV providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sky appeared in all five answers. BT was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Sky was listed before BT in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sky | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Virgin Media | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | EE | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | NOW | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | BT | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Freely | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Freeview | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about TV providers - Asked ChatGPT "Which TV provider should I choose in the UK?": 1. Sky, 2. NOW, 3. Freely, 4. Virgin Media, 5. EE, 6. BT - Asked ChatGPT "What are the best TV providers in the UK?": 1. Sky, 2. Virgin Media, 3. EE, 4. NOW, 5. Freely, 6. Freeview, 7. BT - Asked ChatGPT "What's the best value TV and broadband package in the UK?": 1. Virgin Media, 2. EE, 3. Sky, 4. NOW - Searched Google, AI Overview "tv packages": 1. Sky, 2. Virgin Media, 3. EE, 4. BT, 5. Freeview, 6. NOW - Searched Google, AI Overview "broadband and tv": 1. Sky, 2. Virgin Media, 3. EE, 4. BT, 5. NOW Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom TV providers in September 2026? - In September 2026, Sky gained share of searches among TV providers in the United Kingdom, from 15.6% to 17.1%. - Estimated monthly branded searches for BT in the United Kingdom fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. ## Month by month | Month | BT estimated searches | BT Share of Search | BT rank | Sky estimated searches | Sky Share of Search | Sky rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 0.96% | 7 | 193K | 18.7% | 2 | | Nov 2025 | 9.9K | 0.85% | 7 | 193K | 16.5% | 2 | | Dec 2025 | 8.1K | 0.73% | 7 | 149K | 13.5% | 2 | | Jan 2026 | 8.1K | 0.76% | 7 | 173K | 16.1% | 2 | | Feb 2026 | 8.1K | 0.77% | 7 | 165K | 15.8% | 2 | | Mar 2026 | 8.1K | 0.78% | 7 | 170K | 16.3% | 2 | | Apr 2026 | 6.6K | 0.63% | 7 | 164K | 15.7% | 2 | | May 2026 | 6.6K | 0.63% | 7 | 151K | 14.3% | 2 | | Jun 2026 | 6.6K | 0.82% | 7 | 146K | 18.1% | 2 | | Jul 2026 | 5.4K | 0.63% | 7 | 128K | 14.9% | 2 | | Aug 2026 | 6.6K | 0.66% | 7 | 157K | 15.6% | 2 | | Sep 2026 | 6.6K | 0.75% | 7 | 151K | 17.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using BT’s and Sky’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BT**: Measured on the search term “bt tv”. - **Sky**: Measured on the search terms “sky glass”, “sky tv” and “sky tv packages”, summed into one figure. - [BT profile](/demand/uk/brands/bt-uk) - [Sky profile](/demand/uk/brands/sky-uk) - [All TV providers in the United Kingdom](/demand/uk/categories/uk-tv-providers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BT or Sky more popular in search? In September 2026, Sky had more branded searches than BT among TV providers in the United Kingdom. Sky had about 151,000 branded searches, while BT had 6,600. Sky made up 17.1% of all TV provider searches we track, and BT accounted for 0.75%. ## Cite this page Brandwave. "BT vs Sky: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/categories/uk-tv-providers/compare/bt-uk-vs-sky-uk This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-tv-providers/compare/bt-uk-vs-sky-uk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.