--- title: "TV brands in the United Kingdom: Which are searched most?" description: "Compare the TV brands people in the UK buy. Share of Search among LG, Samsung, Hisense, TCL, Sony, Panasonic, Toshiba, JVC, Philips, Sharp and Polaroid, the TV brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-tv-brands" publisher: "Brandwave" --- # TV brands in the United Kingdom: Which are searched most? Compare the TV brands people in the UK buy. Share of Search among LG, Samsung, Hisense, TCL, Sony, Panasonic, Toshiba, JVC, Philips, Sharp and Polaroid, the TV brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: TV brands - **Market**: United Kingdom - **Brands compared**: 11 - **Month measured**: Sep 2026 - **Highest Share of Search**: LG, 23.7% ## Which brand is most popular in search among TV brands in the United Kingdom? - LG and Samsung tie for the highest share of searches among TV brands in the United Kingdom, at 23.7% each in September 2026. - Across the 12 months ending September 2026, LG’s share of searches among TV brands in the United Kingdom increased from 17.3% to 23.7%. - Across the 12 months ending September 2026, Samsung’s share of searches among TV brands in the United Kingdom decreased from 25.8% to 23.7%. - Across the 12 months ending September 2026, Hisense’s share of searches among TV brands in the United Kingdom decreased from 21.1% to 19.4%. - Across the 12 months ending September 2026, TCL’s share of searches among TV brands in the United Kingdom increased from 7.7% to 8.7%. - Across the 12 months ending September 2026, Sony’s share of searches among TV brands in the United Kingdom decreased from 7.7% to 7.1%. - Across the 12 months ending September 2026, Panasonic’s share of searches among TV brands in the United Kingdom decreased from 7.7% to 5.8%. - Across the 12 months ending September 2026, Sharp’s share of searches among TV brands in the United Kingdom decreased from 2.8% to 2.1%. - Across the 12 months ending September 2026, LG’s share of searches among TV brands in the United Kingdom peaked at 23.7% in September 2026 and was lowest at 16.2% in December 2025. - Across the 12 months ending September 2026, Samsung’s share of searches among TV brands in the United Kingdom peaked at 29.5% in December 2025 and was lowest at 23.7% in September 2026. - Across the 12 months ending September 2026, Hisense’s share of searches among TV brands in the United Kingdom peaked at 24.9% in July 2026 and was lowest at 18% in March 2026. - Across the 12 months ending September 2026, TCL’s share of searches among TV brands in the United Kingdom peaked at 9.9% in January 2026 and was lowest at 7% in November 2025. - Across the 12 months ending September 2026, Sony’s share of searches among TV brands in the United Kingdom peaked at 8.1% in January 2026 and was lowest at 6.5% in June 2026. - Across the 12 months ending September 2026, Panasonic’s share of searches among TV brands in the United Kingdom peaked at 7.7% in October 2025 and was lowest at 5.6% in April 2026. - Across the 12 months ending September 2026, Toshiba’s share of searches among TV brands in the United Kingdom peaked at 4.8% in December 2025 and was lowest at 3.8% in November 2025. - Across the 12 months ending September 2026, Sharp’s share of searches among TV brands in the United Kingdom peaked at 3.1% in November 2025 and was lowest at 2.1% in September 2026. - Across the 12 months ending September 2026, LG rose from 3rd to 1st among TV brands in the United Kingdom. - Across the 12 months ending September 2026, Samsung fell from 1st to 2nd among TV brands in the United Kingdom. - Across the 12 months ending September 2026, Hisense fell from 2nd to 3rd among TV brands in the United Kingdom. - Across the 12 months ending September 2026, TCL rose from 6th to 4th among TV brands in the United Kingdom. - Across the 12 months ending September 2026, Panasonic fell from 4th to 6th among TV brands in the United Kingdom. - Across the 12 months ending September 2026, JVC rose from 9th to 8th among TV brands in the United Kingdom. - Across the 12 months ending September 2026, Philips rose from 10th to 9th among TV brands in the United Kingdom. - Across the 12 months ending September 2026, Sharp fell from 8th to 10th among TV brands in the United Kingdom. - Across the 12 months ending September 2026, Toshiba and Polaroid held steady: their share of searches among TV brands in the United Kingdom each moved less than 0.5 percentage points. ## Top TV brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Samsung and TCL appeared every time. TCL was recommended most often, coming first in three out of five answers. Samsung was second, and LG was third. Toshiba, which ranked seventh in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TCL | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Samsung | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | LG | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Hisense | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Sony | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Philips | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Panasonic | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Toshiba | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | JVC | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sharp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Polaroid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about TV brands - Asked ChatGPT "Which TV should I buy in the UK?": 1. LG, 2. TCL, 3. Hisense, 4. Samsung - Asked ChatGPT "What are the best TV brands?": 1. Sony, 2. LG, 3. Samsung, 4. TCL, 5. Hisense, 6. Panasonic - Asked ChatGPT "What is the best smart TV for the money?": 1. TCL, 2. Hisense, 3. Philips, 4. Samsung, 5. LG - Searched Google, AI Overview "smart tv": 1. TCL, 2. Samsung, 3. LG, 4. Sony - Searched Google, AI Overview "4k tv": 1. TCL, 2. Samsung Not named in any answer: Toshiba, JVC, Sharp and Polaroid. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## Compare search popularity between leading brands - [LG vs Samsung: compare search popularity](/demand/uk/compare/lg-vs-samsung): 23.7% Share of Search each. - [LG vs Hisense: compare search popularity](/demand/uk/compare/hisense-vs-lg): 23.7% against 19.4% Share of Search. - [LG vs TCL: compare search popularity](/demand/uk/compare/lg-vs-tcl): 23.7% against 8.7% Share of Search. - [LG vs Sony: compare search popularity](/demand/uk/compare/lg-vs-sony): 23.7% against 7.1% Share of Search. - [Samsung vs Hisense: compare search popularity](/demand/uk/compare/hisense-vs-samsung): 23.7% against 19.4% Share of Search. - [Samsung vs TCL: compare search popularity](/demand/uk/compare/samsung-vs-tcl): 23.7% against 8.7% Share of Search. - [Samsung vs Sony: compare search popularity](/demand/uk/compare/samsung-vs-sony): 23.7% against 7.1% Share of Search. - [Hisense vs TCL: compare search popularity](/demand/uk/compare/hisense-vs-tcl): 19.4% against 8.7% Share of Search. - [Hisense vs Sony: compare search popularity](/demand/uk/compare/hisense-vs-sony): 19.4% against 7.1% Share of Search. - [TCL vs Sony: compare search popularity](/demand/uk/compare/sony-vs-tcl): 8.7% against 7.1% Share of Search. ## How did search popularity change for United Kingdom TV brands in September 2026? - In September 2026, LG overtook Samsung and Hisense to become the leader among TV brands in the United Kingdom, with 23.7% of the searches. - In September 2026, TCL overtook Sony to rank 4th among TV brands in the United Kingdom, with 8.7% of the searches. - In September 2026, Samsung lost share of searches among TV brands in the United Kingdom, from 26.3% to 23.7%. - In September 2026, Hisense lost share of searches among TV brands in the United Kingdom, from 21.5% to 19.4%. - In September 2026, Sony lost share of searches among TV brands in the United Kingdom, from 7.9% to 7.1%. - In September 2026, Panasonic lost share of searches among TV brands in the United Kingdom, from 6.4% to 5.8%. - Sharp’s share of searches among TV brands in the United Kingdom has lost ground for 3 months in a row, from 2.9% to 2.1% in September 2026. - In September 2026, Philips rose from 10th to 9th among TV brands in the United Kingdom. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | LG | 23.7% | 40.5K | +49.4% | LG | | 2 | Samsung | 23.7% | 40.5K | 0.0% | Samsung | | 3 | Hisense | 19.4% | 33.1K | 0.0% | Hisense | | 4 | TCL | 8.7% | 14.8K | +22.3% | TCL | | 5 | Sony | 7.1% | 12.1K | 0.0% | Sony | | 6 | Panasonic | 5.8% | 9.9K | 0.0% | Panasonic | | 7 | Toshiba | 3.9% | 6.6K | 0.0% | Toshiba | | 8 | JVC | 2.6% | 4.4K | 0.0% | JVC | | 9 | Philips | 2.1% | 3.6K | +24.1% | Philips | | 10 | Sharp | 2.1% | 3.6K | 0.0% | Sharp | | 11 | Polaroid | 0.94% | 1.6K | 0.0% | Polaroid | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Samsung | 49.5K | 25.8% | 1 | | Oct 2025 | Hisense | 40.5K | 21.1% | 2 | | Oct 2025 | LG | 33.1K | 17.3% | 3 | | Oct 2025 | Panasonic | 14.8K | 7.7% | 4 | | Oct 2025 | Sony | 14.8K | 7.7% | 5 | | Oct 2025 | TCL | 14.8K | 7.7% | 6 | | Oct 2025 | Toshiba | 8.1K | 4.2% | 7 | | Oct 2025 | Sharp | 5.4K | 2.8% | 8 | | Oct 2025 | JVC | 4.4K | 2.3% | 9 | | Oct 2025 | Philips | 4.4K | 2.3% | 10 | | Oct 2025 | Polaroid | 1.9K | 0.99% | 11 | | Nov 2025 | Samsung | 74K | 28.5% | 1 | | Nov 2025 | Hisense | 49.5K | 19.1% | 2 | | Nov 2025 | LG | 49.5K | 19.1% | 3 | | Nov 2025 | Panasonic | 18.1K | 7% | 4 | | Nov 2025 | Sony | 18.1K | 7% | 5 | | Nov 2025 | TCL | 18.1K | 7% | 6 | | Nov 2025 | Toshiba | 9.9K | 3.8% | 7 | | Nov 2025 | Sharp | 8.1K | 3.1% | 8 | | Nov 2025 | JVC | 5.4K | 2.1% | 9 | | Nov 2025 | Philips | 4.4K | 1.7% | 10 | | Nov 2025 | Polaroid | 4.4K | 1.7% | 11 | | Dec 2025 | Samsung | 60.5K | 29.5% | 1 | | Dec 2025 | Hisense | 40.5K | 19.8% | 2 | | Dec 2025 | LG | 33.1K | 16.2% | 3 | | Dec 2025 | TCL | 18.1K | 8.8% | 4 | | Dec 2025 | Sony | 14.8K | 7.2% | 5 | | Dec 2025 | Panasonic | 12.1K | 5.9% | 6 | | Dec 2025 | Toshiba | 9.9K | 4.8% | 7 | | Dec 2025 | Sharp | 5.4K | 2.6% | 8 | | Dec 2025 | JVC | 4.4K | 2.1% | 9 | | Dec 2025 | Philips | 3.6K | 1.8% | 10 | | Dec 2025 | Polaroid | 2.4K | 1.2% | 11 | | Jan 2026 | Samsung | 49.5K | 27% | 1 | | Jan 2026 | Hisense | 33.1K | 18.1% | 2 | | Jan 2026 | LG | 33.1K | 18.1% | 3 | | Jan 2026 | TCL | 18.1K | 9.9% | 4 | | Jan 2026 | Sony | 14.8K | 8.1% | 5 | | Jan 2026 | Panasonic | 12.1K | 6.6% | 6 | | Jan 2026 | Toshiba | 8.1K | 4.4% | 7 | | Jan 2026 | JVC | 4.4K | 2.4% | 8 | | Jan 2026 | Sharp | 4.4K | 2.4% | 9 | | Jan 2026 | Philips | 3.6K | 2% | 10 | | Jan 2026 | Polaroid | 1.9K | 1% | 11 | | Feb 2026 | Samsung | 40.5K | 27% | 1 | | Feb 2026 | Hisense | 27.1K | 18.1% | 2 | | Feb 2026 | LG | 27.1K | 18.1% | 3 | | Feb 2026 | TCL | 14.8K | 9.9% | 4 | | Feb 2026 | Sony | 12.1K | 8.1% | 5 | | Feb 2026 | Panasonic | 9.9K | 6.6% | 6 | | Feb 2026 | Toshiba | 6.6K | 4.4% | 7 | | Feb 2026 | JVC | 3.6K | 2.4% | 8 | | Feb 2026 | Sharp | 3.6K | 2.4% | 9 | | Feb 2026 | Philips | 2.9K | 1.9% | 10 | | Feb 2026 | Polaroid | 1.6K | 1.1% | 11 | | Mar 2026 | Samsung | 40.5K | 26.9% | 1 | | Mar 2026 | Hisense | 27.1K | 18% | 2 | | Mar 2026 | LG | 27.1K | 18% | 3 | | Mar 2026 | TCL | 14.8K | 9.8% | 4 | | Mar 2026 | Sony | 12.1K | 8% | 5 | | Mar 2026 | Panasonic | 9.9K | 6.6% | 6 | | Mar 2026 | Toshiba | 6.6K | 4.4% | 7 | | Mar 2026 | JVC | 3.6K | 2.4% | 8 | | Mar 2026 | Philips | 3.6K | 2.4% | 9 | | Mar 2026 | Sharp | 3.6K | 2.4% | 10 | | Mar 2026 | Polaroid | 1.6K | 1.1% | 11 | | Apr 2026 | Samsung | 40.5K | 28.1% | 1 | | Apr 2026 | Hisense | 27.1K | 18.8% | 2 | | Apr 2026 | LG | 27.1K | 18.8% | 3 | | Apr 2026 | TCL | 12.1K | 8.4% | 4 | | Apr 2026 | Sony | 9.9K | 6.9% | 5 | | Apr 2026 | Panasonic | 8.1K | 5.6% | 6 | | Apr 2026 | Toshiba | 6.6K | 4.6% | 7 | | Apr 2026 | JVC | 4.4K | 3.1% | 8 | | Apr 2026 | Sharp | 3.6K | 2.5% | 9 | | Apr 2026 | Philips | 2.9K | 2% | 10 | | Apr 2026 | Polaroid | 1.6K | 1.1% | 11 | | May 2026 | Samsung | 40.5K | 26.2% | 1 | | May 2026 | Hisense | 33.1K | 21.4% | 2 | | May 2026 | LG | 27.1K | 17.5% | 3 | | May 2026 | Sony | 12.1K | 7.8% | 4 | | May 2026 | TCL | 12.1K | 7.8% | 5 | | May 2026 | Panasonic | 9.9K | 6.4% | 6 | | May 2026 | Toshiba | 6.6K | 4.3% | 7 | | May 2026 | JVC | 4.4K | 2.8% | 8 | | May 2026 | Philips | 3.6K | 2.3% | 9 | | May 2026 | Sharp | 3.6K | 2.3% | 10 | | May 2026 | Polaroid | 1.6K | 1% | 11 | | Jun 2026 | Samsung | 40.5K | 26.7% | 1 | | Jun 2026 | Hisense | 33.1K | 21.8% | 2 | | Jun 2026 | LG | 27.1K | 17.9% | 3 | | Jun 2026 | TCL | 12.1K | 8% | 4 | | Jun 2026 | Panasonic | 9.9K | 6.5% | 5 | | Jun 2026 | Sony | 9.9K | 6.5% | 6 | | Jun 2026 | Toshiba | 6.6K | 4.4% | 7 | | Jun 2026 | Sharp | 4.4K | 2.9% | 8 | | Jun 2026 | JVC | 3.6K | 2.4% | 9 | | Jun 2026 | Philips | 2.9K | 1.9% | 10 | | Jun 2026 | Polaroid | 1.6K | 1.1% | 11 | | Jul 2026 | Hisense | 33.1K | 24.9% | 1 | | Jul 2026 | Samsung | 33.1K | 24.9% | 2 | | Jul 2026 | LG | 22.2K | 16.7% | 3 | | Jul 2026 | Sony | 9.9K | 7.4% | 4 | | Jul 2026 | TCL | 9.9K | 7.4% | 5 | | Jul 2026 | Panasonic | 8.1K | 6.1% | 6 | | Jul 2026 | Toshiba | 5.4K | 4.1% | 7 | | Jul 2026 | JVC | 3.6K | 2.7% | 8 | | Jul 2026 | Sharp | 3.6K | 2.7% | 9 | | Jul 2026 | Philips | 2.9K | 2.2% | 10 | | Jul 2026 | Polaroid | 1.3K | 0.98% | 11 | | Aug 2026 | Samsung | 40.5K | 26.3% | 1 | | Aug 2026 | Hisense | 33.1K | 21.5% | 2 | | Aug 2026 | LG | 27.1K | 17.6% | 3 | | Aug 2026 | Sony | 12.1K | 7.9% | 4 | | Aug 2026 | TCL | 12.1K | 7.9% | 5 | | Aug 2026 | Panasonic | 9.9K | 6.4% | 6 | | Aug 2026 | Toshiba | 6.6K | 4.3% | 7 | | Aug 2026 | JVC | 4.4K | 2.9% | 8 | | Aug 2026 | Sharp | 3.6K | 2.3% | 9 | | Aug 2026 | Philips | 2.9K | 1.9% | 10 | | Aug 2026 | Polaroid | 1.6K | 1% | 11 | | Sep 2026 | LG | 40.5K | 23.7% | 1 | | Sep 2026 | Samsung | 40.5K | 23.7% | 2 | | Sep 2026 | Hisense | 33.1K | 19.4% | 3 | | Sep 2026 | TCL | 14.8K | 8.7% | 4 | | Sep 2026 | Sony | 12.1K | 7.1% | 5 | | Sep 2026 | Panasonic | 9.9K | 5.8% | 6 | | Sep 2026 | Toshiba | 6.6K | 3.9% | 7 | | Sep 2026 | JVC | 4.4K | 2.6% | 8 | | Sep 2026 | Philips | 3.6K | 2.1% | 9 | | Sep 2026 | Sharp | 3.6K | 2.1% | 10 | | Sep 2026 | Polaroid | 1.6K | 0.94% | 11 | ## What is being compared - **Hisense**: Measured on the search term “hisense tv”. - **JVC**: Measured on the search term “jvc tv”. - **LG**: Measured on the search term “lg tv”. - **Panasonic**: Measured on the search term “panasonic tv”. - **Philips**: Measured on the search term “philips tv”. - **Polaroid**: Measured on the search term “polaroid tv”. - **Samsung**: Measured on the search term “samsung tv”. - **Sharp**: Measured on the search term “sharp tv”. - **Sony**: Measured on the search term “sony tv”. - **TCL**: Measured on the search term “tcl tv”. - **Toshiba**: Measured on the search term “toshiba tv”. - [Hisense](/demand/uk/brands/hisense) - [JVC](/demand/uk/brands/jvc) - [LG](/demand/uk/brands/lg) - [Panasonic](/demand/uk/brands/panasonic) - [Philips](/demand/uk/brands/philips) - [Polaroid](/demand/uk/brands/polaroid) - [Samsung](/demand/uk/brands/samsung) - [Sharp](/demand/uk/brands/sharp-electronics) - [Sony](/demand/uk/brands/sony) - [TCL](/demand/uk/brands/tcl) - [Toshiba](/demand/uk/brands/toshiba) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among TV brands in the United Kingdom? LG and Samsung tie for the highest share of searches among TV brands in the United Kingdom, at 23.7% each in September 2026. ## Cite this page Brandwave. "TV brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-tv-brands This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-tv-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.