---
title: "Tutoring platforms in the United Kingdom: Which are searched most?"
description: "Compare the tutoring services parents in the UK book for their children. Share of Search among MyTutor, Explore Learning, Kumon, Superprof, Tutorful and Third Space Learning, the tutoring platforms Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-tutoring-platforms"
publisher: "Brandwave"
---

# Tutoring platforms in the United Kingdom: Which are searched most?

Compare the tutoring services parents in the UK book for their children. Share of Search among MyTutor, Explore Learning, Kumon, Superprof, Tutorful and Third Space Learning, the tutoring platforms Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tutoring platforms
- **Market**: United Kingdom
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: MyTutor, 31.1%

## Which brand is most popular in search among tutoring platforms in the United Kingdom?

- In September 2026, MyTutor was the most searched among tutoring platforms in the United Kingdom, with an estimated 49.5K branded searches, 31.1% of all searches for the six we track.
- Explore Learning is in 2nd place, 5.7 percentage points behind at 25.5%.
- Across the 12 months ending September 2026, MyTutor’s share of searches among tutoring platforms in the United Kingdom increased from 25% to 31.1%.
- Across the 12 months ending September 2026, Explore Learning’s share of searches among tutoring platforms in the United Kingdom decreased from 37.4% to 25.5%.
- Across the 12 months ending September 2026, Kumon’s share of searches among tutoring platforms in the United Kingdom increased from 11.2% to 14%.
- Across the 12 months ending September 2026, Superprof’s share of searches among tutoring platforms in the United Kingdom increased from 11.2% to 14%.
- Across the 12 months ending September 2026, MyTutor’s share of searches among tutoring platforms in the United Kingdom peaked at 34.4% in March 2026 and was lowest at 21.7% in July 2026.
- Across the 12 months ending September 2026, Kumon’s share of searches among tutoring platforms in the United Kingdom peaked at 17.7% in July 2026 and was lowest at 8.4% in March 2026.
- Across the 12 months ending September 2026, Superprof’s share of searches among tutoring platforms in the United Kingdom peaked at 17.4% in August 2026 and was lowest at 9.4% in April 2026.
- Across the 12 months ending September 2026, Tutorful’s share of searches among tutoring platforms in the United Kingdom peaked at 10.5% in January 2026 and was lowest at 8.4% in March 2026.
- Across the 12 months ending September 2026, Third Space Learning’s share of searches among tutoring platforms in the United Kingdom peaked at 10.3% in March 2026 and was lowest at 0.96% in August 2026.
- Across the 12 months ending September 2026, MyTutor rose from 2nd to 1st among tutoring platforms in the United Kingdom.
- Across the 12 months ending September 2026, Explore Learning fell from 1st to 2nd among tutoring platforms in the United Kingdom.
- Across the 12 months ending September 2026, Tutorful and Third Space Learning held steady: their share of searches among tutoring platforms in the United Kingdom each moved less than 0.5 percentage points.

## Top tutoring platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, MyTutor and Tutorful were mentioned most often, in four of the five answers. Tutorful was recommended most often, coming first in one out of three answers that gave a list. MyTutor was second, and Explore Learning was third. Kumon, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Tutorful | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| MyTutor | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Explore Learning | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Superprof | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Kumon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Third Space Learning | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about tutoring platforms

- Asked ChatGPT "Which tutoring service should I use for my child in the UK?": 1. Explore Learning, 2. Tutorful, 3. MyTutor
- Asked ChatGPT "What are the best tutoring platforms in the UK?": 1. Tutorful, 2. MyTutor, 3. Superprof
- Asked ChatGPT "What's the best online tutoring for GCSE maths in the UK?": named none of the brands we track
- Searched Google, AI Overview "tutors near me": 1. Tutorful, 2. MyTutor
- Searched Google, AI Overview "online tutor": 1. MyTutor, 2. Tutorful

Not named in any answer: Kumon and Third Space Learning.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026.

## Compare search popularity between leading brands

- [MyTutor vs Explore Learning: compare search popularity](/demand/uk/compare/explore-learning-vs-mytutor): 31.1% against 25.5% Share of Search.
- [MyTutor vs Kumon: compare search popularity](/demand/uk/compare/kumon-vs-mytutor): 31.1% against 14% Share of Search.
- [MyTutor vs Superprof: compare search popularity](/demand/uk/compare/mytutor-vs-superprof): 31.1% against 14% Share of Search.
- [MyTutor vs Tutorful: compare search popularity](/demand/uk/compare/mytutor-vs-tutorful): 31.1% against 9.3% Share of Search.
- [Explore Learning vs Kumon: compare search popularity](/demand/uk/compare/explore-learning-vs-kumon): 25.5% against 14% Share of Search.
- [Explore Learning vs Superprof: compare search popularity](/demand/uk/compare/explore-learning-vs-superprof): 25.5% against 14% Share of Search.
- [Explore Learning vs Tutorful: compare search popularity](/demand/uk/compare/explore-learning-vs-tutorful): 25.5% against 9.3% Share of Search.
- [Kumon vs Superprof: compare search popularity](/demand/uk/compare/kumon-vs-superprof): 14% Share of Search each.
- [Kumon vs Tutorful: compare search popularity](/demand/uk/compare/kumon-vs-tutorful): 14% against 9.3% Share of Search.
- [Superprof vs Tutorful: compare search popularity](/demand/uk/compare/superprof-vs-tutorful): 14% against 9.3% Share of Search.

## How did search popularity change for United Kingdom tutoring platforms in September 2026?

- In September 2026, MyTutor overtook Explore Learning to become the leader among tutoring platforms in the United Kingdom, with 31.1% of the searches.
- In September 2026, Third Space Learning gained share of searches among tutoring platforms in the United Kingdom, from 0.96% to 6.2%.
- In September 2026, Explore Learning lost share of searches among tutoring platforms in the United Kingdom, from 31.8% to 25.5%.
- In September 2026, Superprof lost share of searches among tutoring platforms in the United Kingdom, from 17.4% to 14%.
- Tutorful’s share of searches among tutoring platforms in the United Kingdom has lost ground for 3 months in a row, from 10% to 9.3% in September 2026.
- In September 2026, Kumon rose from 4th to 3rd among tutoring platforms in the United Kingdom.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | MyTutor | 31.1% | 49.5K | +82.7% | MyTutor |
| 2 | Explore Learning | 25.5% | 40.5K | +22.4% | Explore Learning |
| 3 | Kumon | 14% | 22.2K | +50.0% | Kumon |
| 4 | Superprof | 14% | 22.2K | +22.7% | Superprof |
| 5 | Tutorful | 9.3% | 14.8K | +49.5% | Tutorful |
| 6 | Third Space Learning | 6.2% | 9.9K | +890.0% | Third Space Learning |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Explore Learning | 74K | 37.4% | 1 |
| Oct 2025 | MyTutor | 49.5K | 25% | 2 |
| Oct 2025 | Kumon | 22.2K | 11.2% | 3 |
| Oct 2025 | Superprof | 22.2K | 11.2% | 4 |
| Oct 2025 | Tutorful | 18.1K | 9.1% | 5 |
| Oct 2025 | Third Space Learning | 12.1K | 6.1% | 6 |
| Nov 2025 | Explore Learning | 60.5K | 32.3% | 1 |
| Nov 2025 | MyTutor | 49.5K | 26.4% | 2 |
| Nov 2025 | Kumon | 22.2K | 11.9% | 3 |
| Nov 2025 | Superprof | 22.2K | 11.9% | 4 |
| Nov 2025 | Tutorful | 18.1K | 9.7% | 5 |
| Nov 2025 | Third Space Learning | 14.8K | 7.9% | 6 |
| Dec 2025 | Explore Learning | 49.5K | 32.8% | 1 |
| Dec 2025 | MyTutor | 40.5K | 26.8% | 2 |
| Dec 2025 | Kumon | 18.1K | 12% | 3 |
| Dec 2025 | Superprof | 18.1K | 12% | 4 |
| Dec 2025 | Tutorful | 14.8K | 9.8% | 5 |
| Dec 2025 | Third Space Learning | 9.9K | 6.6% | 6 |
| Jan 2026 | Explore Learning | 60.5K | 28.7% | 1 |
| Jan 2026 | MyTutor | 60.5K | 28.7% | 2 |
| Jan 2026 | Superprof | 27.1K | 12.9% | 3 |
| Jan 2026 | Kumon | 22.2K | 10.5% | 4 |
| Jan 2026 | Tutorful | 22.2K | 10.5% | 5 |
| Jan 2026 | Third Space Learning | 18.1K | 8.6% | 6 |
| Feb 2026 | MyTutor | 60.5K | 33% | 1 |
| Feb 2026 | Explore Learning | 49.5K | 27% | 2 |
| Feb 2026 | Superprof | 22.2K | 12.1% | 3 |
| Feb 2026 | Kumon | 18.1K | 9.9% | 4 |
| Feb 2026 | Tutorful | 18.1K | 9.9% | 5 |
| Feb 2026 | Third Space Learning | 14.8K | 8.1% | 6 |
| Mar 2026 | MyTutor | 74K | 34.4% | 1 |
| Mar 2026 | Explore Learning | 60.5K | 28.1% | 2 |
| Mar 2026 | Superprof | 22.2K | 10.3% | 3 |
| Mar 2026 | Third Space Learning | 22.2K | 10.3% | 4 |
| Mar 2026 | Kumon | 18.1K | 8.4% | 5 |
| Mar 2026 | Tutorful | 18.1K | 8.4% | 6 |
| Apr 2026 | Explore Learning | 60.5K | 31.3% | 1 |
| Apr 2026 | MyTutor | 60.5K | 31.3% | 2 |
| Apr 2026 | Kumon | 18.1K | 9.4% | 3 |
| Apr 2026 | Superprof | 18.1K | 9.4% | 4 |
| Apr 2026 | Third Space Learning | 18.1K | 9.4% | 5 |
| Apr 2026 | Tutorful | 18.1K | 9.4% | 6 |
| May 2026 | MyTutor | 60.5K | 33.8% | 1 |
| May 2026 | Explore Learning | 49.5K | 27.6% | 2 |
| May 2026 | Kumon | 18.1K | 10.1% | 3 |
| May 2026 | Superprof | 18.1K | 10.1% | 4 |
| May 2026 | Tutorful | 18.1K | 10.1% | 5 |
| May 2026 | Third Space Learning | 14.8K | 8.3% | 6 |
| Jun 2026 | Explore Learning | 40.5K | 27.3% | 1 |
| Jun 2026 | MyTutor | 40.5K | 27.3% | 2 |
| Jun 2026 | Kumon | 22.2K | 15% | 3 |
| Jun 2026 | Superprof | 18.1K | 12.2% | 4 |
| Jun 2026 | Tutorful | 14.8K | 10% | 5 |
| Jun 2026 | Third Space Learning | 12.1K | 8.2% | 6 |
| Jul 2026 | Explore Learning | 33.1K | 32.3% | 1 |
| Jul 2026 | MyTutor | 22.2K | 21.7% | 2 |
| Jul 2026 | Kumon | 18.1K | 17.7% | 3 |
| Jul 2026 | Superprof | 14.8K | 14.4% | 4 |
| Jul 2026 | Tutorful | 9.9K | 9.7% | 5 |
| Jul 2026 | Third Space Learning | 4.4K | 4.3% | 6 |
| Aug 2026 | Explore Learning | 33.1K | 31.8% | 1 |
| Aug 2026 | MyTutor | 27.1K | 26.1% | 2 |
| Aug 2026 | Superprof | 18.1K | 17.4% | 3 |
| Aug 2026 | Kumon | 14.8K | 14.2% | 4 |
| Aug 2026 | Tutorful | 9.9K | 9.5% | 5 |
| Aug 2026 | Third Space Learning | 1K | 0.96% | 6 |
| Sep 2026 | MyTutor | 49.5K | 31.1% | 1 |
| Sep 2026 | Explore Learning | 40.5K | 25.5% | 2 |
| Sep 2026 | Kumon | 22.2K | 14% | 3 |
| Sep 2026 | Superprof | 22.2K | 14% | 4 |
| Sep 2026 | Tutorful | 14.8K | 9.3% | 5 |
| Sep 2026 | Third Space Learning | 9.9K | 6.2% | 6 |

## What is being compared

- **Explore Learning**: Measured on the search term “explore learning”.
- **Kumon**: Measured on the search term “kumon”.
- **MyTutor**: Measured on the search terms “my tutor” and “mytutor”, summed into one figure.
- **Superprof**: Measured on the search term “superprof”.
- **Third Space Learning**: Measured on the search term “third space learning”.
- **Tutorful**: Measured on the search term “tutorful”.

- [Explore Learning](/demand/uk/brands/explore-learning)
- [Kumon](/demand/uk/brands/kumon)
- [MyTutor](/demand/uk/brands/mytutor)
- [Superprof](/demand/uk/brands/superprof)
- [Third Space Learning](/demand/uk/brands/third-space-learning)
- [Tutorful](/demand/uk/brands/tutorful)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tutoring platforms in the United Kingdom?

In September 2026, MyTutor was the most searched among tutoring platforms in the United Kingdom, with an estimated 49.5K branded searches, 31.1% of all searches for the six we track.

## Cite this page

Brandwave. "Tutoring platforms in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-tutoring-platforms

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-tutoring-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.