---
title: "Travel insurance providers in the United Kingdom: Which are searched most?"
description: "Compare the companies people in the UK buy travel insurance from. Share of Search among Staysure, Admiral, Post Office Travel Insurance, AllClear, Aviva and Coverwise, the travel insurance providers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-travel-insurance-providers"
publisher: "Brandwave"
---

# Travel insurance providers in the United Kingdom: Which are searched most?

Compare the companies people in the UK buy travel insurance from. Share of Search among Staysure, Admiral, Post Office Travel Insurance, AllClear, Aviva and Coverwise, the travel insurance providers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Travel insurance providers
- **Market**: United Kingdom
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Staysure, 31.7%

## Which brand is most popular in search among travel insurance providers in the United Kingdom?

- In September 2026, Staysure was the most searched among travel insurance providers in the United Kingdom, with an estimated 101K branded searches, 31.7% of all searches for the six we track.
- Admiral is in 2nd place, 8.5 percentage points behind at 23.2%.
- Across the 12 months ending September 2026, Staysure’s share of searches among travel insurance providers in the United Kingdom increased from 30.1% to 31.7%.
- Across the 12 months ending September 2026, Admiral’s share of searches among travel insurance providers in the United Kingdom increased from 18.4% to 23.2%.
- Across the 12 months ending September 2026, Post Office Travel Insurance’s share of searches among travel insurance providers in the United Kingdom decreased from 22.5% to 19%.
- Across the 12 months ending September 2026, AllClear’s share of searches among travel insurance providers in the United Kingdom increased from 16.4% to 16.9%.
- Across the 12 months ending September 2026, Coverwise’s share of searches among travel insurance providers in the United Kingdom decreased from 8.2% to 4.6%.
- Across the 12 months ending September 2026, Staysure’s share of searches among travel insurance providers in the United Kingdom peaked at 36% in January 2026 and was lowest at 28.5% in March 2026.
- Across the 12 months ending September 2026, Admiral’s share of searches among travel insurance providers in the United Kingdom peaked at 23.5% in March 2026 and was lowest at 17.4% in February 2026.
- Across the 12 months ending September 2026, Post Office Travel Insurance’s share of searches among travel insurance providers in the United Kingdom peaked at 22.5% in October 2025 and was lowest at 17.4% in February 2026.
- Across the 12 months ending September 2026, AllClear’s share of searches among travel insurance providers in the United Kingdom peaked at 19.2% in January 2026 and was lowest at 13.8% in November 2025.
- Across the 12 months ending September 2026, Coverwise’s share of searches among travel insurance providers in the United Kingdom peaked at 10.2% in November 2025 and was lowest at 4% in August 2026.
- Across the 12 months ending September 2026, Admiral rose from 3rd to 2nd among travel insurance providers in the United Kingdom.
- Across the 12 months ending September 2026, Post Office Travel Insurance fell from 2nd to 3rd among travel insurance providers in the United Kingdom.
- Across the 12 months ending September 2026, Aviva rose from 6th to 5th among travel insurance providers in the United Kingdom.
- Across the 12 months ending September 2026, Coverwise fell from 5th to 6th among travel insurance providers in the United Kingdom.

## Top travel insurance providers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Staysure and AllClear were mentioned most often, in three of the five answers. Staysure was recommended most often, coming first in all three answers that gave a list. AllClear was second, and Aviva was third. Post Office Travel Insurance, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Staysure | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| AllClear | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Aviva | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Admiral | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Post Office Travel Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Coverwise | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about travel insurance providers

- Asked ChatGPT "Which travel insurance should I buy in the UK?": 1. Staysure, 2. AllClear
- Asked ChatGPT "What are the best travel insurance providers in the UK?": 1. Staysure, 2. AllClear, 3. Aviva, 4. Admiral
- Asked ChatGPT "What's the best annual travel insurance in the UK?": named none of the brands we track
- Searched Google, AI Overview "travel insurance": named none of the brands we track
- Searched Google, AI Overview "best travel insurance": 1. Staysure, 2. AllClear

Not named in any answer: Post Office Travel Insurance and Coverwise.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026.

## Compare search popularity between leading brands

- [Staysure vs Admiral: compare search popularity](/demand/uk/compare/admiral-insurance-vs-staysure): 31.7% against 23.2% Share of Search.
- [Staysure vs Post Office Travel Insurance: compare search popularity](/demand/uk/compare/post-office-travel-insurance-vs-staysure): 31.7% against 19% Share of Search.
- [Staysure vs AllClear: compare search popularity](/demand/uk/compare/allclear-vs-staysure): 31.7% against 16.9% Share of Search.
- [Staysure vs Aviva: compare search popularity](/demand/uk/compare/aviva-vs-staysure): 31.7% against 4.6% Share of Search.
- [Admiral vs Post Office Travel Insurance: compare search popularity](/demand/uk/compare/admiral-insurance-vs-post-office-travel-insurance): 23.2% against 19% Share of Search.
- [Admiral vs AllClear: compare search popularity](/demand/uk/compare/admiral-insurance-vs-allclear): 23.2% against 16.9% Share of Search.
- [Admiral vs Aviva: compare search popularity](/demand/uk/compare/admiral-insurance-vs-aviva): 23.2% against 4.6% Share of Search.
- [Post Office Travel Insurance vs AllClear: compare search popularity](/demand/uk/compare/allclear-vs-post-office-travel-insurance): 19% against 16.9% Share of Search.
- [Post Office Travel Insurance vs Aviva: compare search popularity](/demand/uk/compare/aviva-vs-post-office-travel-insurance): 19% against 4.6% Share of Search.
- [AllClear vs Aviva: compare search popularity](/demand/uk/compare/allclear-vs-aviva): 16.9% against 4.6% Share of Search.

## How did search popularity change for United Kingdom travel insurance providers in September 2026?

- In September 2026, Admiral gained share of searches among travel insurance providers in the United Kingdom, from 20% to 23.2%.
- In September 2026, Coverwise gained share of searches among travel insurance providers in the United Kingdom, from 4% to 4.6%.
- In September 2026, Staysure lost share of searches among travel insurance providers in the United Kingdom, from 33.4% to 31.7%.
- In September 2026, Post Office Travel Insurance lost share of searches among travel insurance providers in the United Kingdom, from 20% to 19%.
- In September 2026, AllClear lost share of searches among travel insurance providers in the United Kingdom, from 17.8% to 16.9%.
- Estimated monthly branded searches for Aviva in the United Kingdom rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Staysure | 31.7% | 101K | -18.2% | Staysure |
| 2 | Admiral | 23.2% | 74K | 0.0% | Admiral |
| 3 | Post Office Travel Insurance | 19% | 60.5K | -18.2% | Post Office |
| 4 | AllClear | 16.9% | 53.9K | -18.2% | AllClear |
| 5 | Aviva | 4.6% | 14.8K | -18.2% | Aviva |
| 6 | Coverwise | 4.6% | 14.8K | 0.0% | Coverwise |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Staysure | 81K | 30.1% | 1 |
| Oct 2025 | Post Office Travel Insurance | 60.5K | 22.5% | 2 |
| Oct 2025 | Admiral | 49.5K | 18.4% | 3 |
| Oct 2025 | AllClear | 44.1K | 16.4% | 4 |
| Oct 2025 | Coverwise | 22.2K | 8.2% | 5 |
| Oct 2025 | Aviva | 12.1K | 4.5% | 6 |
| Nov 2025 | Staysure | 73.6K | 34% | 1 |
| Nov 2025 | Admiral | 40.5K | 18.7% | 2 |
| Nov 2025 | Post Office Travel Insurance | 40.5K | 18.7% | 3 |
| Nov 2025 | AllClear | 30K | 13.8% | 4 |
| Nov 2025 | Coverwise | 22.2K | 10.2% | 5 |
| Nov 2025 | Aviva | 9.9K | 4.6% | 6 |
| Dec 2025 | Staysure | 66.2K | 32.3% | 1 |
| Dec 2025 | Admiral | 40.5K | 19.7% | 2 |
| Dec 2025 | Post Office Travel Insurance | 40.5K | 19.7% | 3 |
| Dec 2025 | AllClear | 30K | 14.6% | 4 |
| Dec 2025 | Coverwise | 18.1K | 8.8% | 5 |
| Dec 2025 | Aviva | 9.9K | 4.8% | 6 |
| Jan 2026 | Staysure | 151K | 36% | 1 |
| Jan 2026 | AllClear | 80.6K | 19.2% | 2 |
| Jan 2026 | Admiral | 74K | 17.6% | 3 |
| Jan 2026 | Post Office Travel Insurance | 74K | 17.6% | 4 |
| Jan 2026 | Coverwise | 22.2K | 5.3% | 5 |
| Jan 2026 | Aviva | 18.1K | 4.3% | 6 |
| Feb 2026 | Staysure | 124K | 35.5% | 1 |
| Feb 2026 | AllClear | 65.9K | 19% | 2 |
| Feb 2026 | Admiral | 60.5K | 17.4% | 3 |
| Feb 2026 | Post Office Travel Insurance | 60.5K | 17.4% | 4 |
| Feb 2026 | Coverwise | 22.2K | 6.4% | 5 |
| Feb 2026 | Aviva | 14.8K | 4.3% | 6 |
| Mar 2026 | Staysure | 110K | 28.5% | 1 |
| Mar 2026 | Admiral | 90.5K | 23.5% | 2 |
| Mar 2026 | Post Office Travel Insurance | 74K | 19.2% | 3 |
| Mar 2026 | AllClear | 65.9K | 17.1% | 4 |
| Mar 2026 | Coverwise | 27.1K | 7% | 5 |
| Mar 2026 | Aviva | 18.1K | 4.7% | 6 |
| Apr 2026 | Staysure | 110K | 30.2% | 1 |
| Apr 2026 | Admiral | 74K | 20.3% | 2 |
| Apr 2026 | Post Office Travel Insurance | 74K | 20.3% | 3 |
| Apr 2026 | AllClear | 65.9K | 18.1% | 4 |
| Apr 2026 | Coverwise | 22.2K | 6.1% | 5 |
| Apr 2026 | Aviva | 18.1K | 5% | 6 |
| May 2026 | Staysure | 110K | 30.3% | 1 |
| May 2026 | Admiral | 74K | 20.4% | 2 |
| May 2026 | Post Office Travel Insurance | 74K | 20.4% | 3 |
| May 2026 | AllClear | 64.9K | 17.9% | 4 |
| May 2026 | Coverwise | 22.2K | 6.1% | 5 |
| May 2026 | Aviva | 18.1K | 5% | 6 |
| Jun 2026 | Staysure | 110K | 31.2% | 1 |
| Jun 2026 | Admiral | 74K | 21% | 2 |
| Jun 2026 | Post Office Travel Insurance | 74K | 21% | 3 |
| Jun 2026 | AllClear | 53.9K | 15.3% | 4 |
| Jun 2026 | Coverwise | 22.2K | 6.3% | 5 |
| Jun 2026 | Aviva | 18.1K | 5.1% | 6 |
| Jul 2026 | Staysure | 110K | 31.6% | 1 |
| Jul 2026 | Admiral | 74K | 21.3% | 2 |
| Jul 2026 | Post Office Travel Insurance | 74K | 21.3% | 3 |
| Jul 2026 | AllClear | 53.9K | 15.5% | 4 |
| Jul 2026 | Aviva | 18.1K | 5.2% | 5 |
| Jul 2026 | Coverwise | 18.1K | 5.2% | 6 |
| Aug 2026 | Staysure | 124K | 33.4% | 1 |
| Aug 2026 | Admiral | 74K | 20% | 2 |
| Aug 2026 | Post Office Travel Insurance | 74K | 20% | 3 |
| Aug 2026 | AllClear | 65.9K | 17.8% | 4 |
| Aug 2026 | Aviva | 18.1K | 4.9% | 5 |
| Aug 2026 | Coverwise | 14.8K | 4% | 6 |
| Sep 2026 | Staysure | 101K | 31.7% | 1 |
| Sep 2026 | Admiral | 74K | 23.2% | 2 |
| Sep 2026 | Post Office Travel Insurance | 60.5K | 19% | 3 |
| Sep 2026 | AllClear | 53.9K | 16.9% | 4 |
| Sep 2026 | Aviva | 14.8K | 4.6% | 5 |
| Sep 2026 | Coverwise | 14.8K | 4.6% | 6 |

## What is being compared

- **Admiral**: Measured on the search term “admiral travel insurance”.
- **AllClear**: Measured on the search terms “allclear” and “allclear travel insurance”, summed into one figure.
- **Aviva**: Measured on the search term “aviva travel insurance”.
- **Coverwise**: Measured on the search term “coverwise”.
- **Post Office Travel Insurance**: Measured on the search term “post office travel insurance”.
- **Staysure**: Measured on the search terms “staysure” and “staysure travel insurance”, summed into one figure.

- [Admiral](/demand/uk/brands/admiral-insurance)
- [AllClear](/demand/uk/brands/allclear)
- [Aviva](/demand/uk/brands/aviva)
- [Coverwise](/demand/uk/brands/coverwise)
- [Post Office Travel Insurance](/demand/uk/brands/post-office-travel-insurance)
- [Staysure](/demand/uk/brands/staysure)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among travel insurance providers in the United Kingdom?

In September 2026, Staysure was the most searched among travel insurance providers in the United Kingdom, with an estimated 101K branded searches, 31.7% of all searches for the six we track.

## Cite this page

Brandwave. "Travel insurance providers in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-travel-insurance-providers

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-travel-insurance-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.