---
title: "Train ticket retailers in the United Kingdom: Which are searched most?"
description: "Compare the sites and apps people in the UK buy train tickets from. Share of Search among Trainline, TrainPal, Seatfrog, Split My Fare and Raileasy, the train ticket retailers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-train-ticket-retailers"
publisher: "Brandwave"
---

# Train ticket retailers in the United Kingdom: Which are searched most?

Compare the sites and apps people in the UK buy train tickets from. Share of Search among Trainline, TrainPal, Seatfrog, Split My Fare and Raileasy, the train ticket retailers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Train ticket retailers
- **Market**: United Kingdom
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Trainline, 94.7%

## Which brand is most popular in search among train ticket retailers in the United Kingdom?

- In September 2026, Trainline was the most searched among train ticket retailers in the United Kingdom, with an estimated 4.1M branded searches, 94.7% of all searches for the five we track.
- TrainPal is in 2nd place, 90 percentage points behind at 4.7%.
- Across the 12 months ending September 2026, Trainline’s share of searches among train ticket retailers in the United Kingdom decreased from 95.3% to 94.7%.
- Across the 12 months ending September 2026, TrainPal’s share of searches among train ticket retailers in the United Kingdom increased from 3.8% to 4.7%.
- Across the 12 months ending September 2026, Trainline’s share of searches among train ticket retailers in the United Kingdom peaked at 96.7% in December 2025 and was lowest at 94.5% in August 2026.
- Across the 12 months ending September 2026, TrainPal’s share of searches among train ticket retailers in the United Kingdom peaked at 4.7% in September 2026 and was lowest at 2.6% in December 2025.
- Across the 12 months ending September 2026, Seatfrog, Split My Fare and Raileasy held steady: their share of searches among train ticket retailers in the United Kingdom each moved less than 0.5 percentage points.

## Top train ticket retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Trainline was mentioned most often, in three of the five answers. Seatfrog, which ranked third in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Trainline | 2 of 3 | 1 of 2 | 3 of 5 |
| TrainPal | 1 of 3 | 0 of 2 | 1 of 5 |
| Seatfrog | 0 of 3 | 0 of 2 | 0 of 5 |
| Split My Fare | 1 of 3 | 0 of 2 | 1 of 5 |
| Raileasy | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about train ticket retailers

- Asked ChatGPT "Where should I buy train tickets in the UK?": 1. Trainline
- Asked ChatGPT "What are the best apps for buying train tickets in the UK?": 1. Trainline, 2. TrainPal
- Asked ChatGPT "What's the cheapest way to buy train tickets in the UK?": 1. Split My Fare
- Searched Google, AI Overview "train tickets": 1. Trainline
- Searched Google, AI Overview "cheap train tickets": named none of the brands we track

Not named in any answer: Seatfrog and Raileasy.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026.

## Compare search popularity between leading brands

- [Trainline vs TrainPal: compare search popularity](/demand/uk/compare/trainline-vs-trainpal): 94.7% against 4.7% Share of Search.

## How did search popularity change for United Kingdom train ticket retailers in September 2026?

- Estimated monthly branded searches for TrainPal in the United Kingdom rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
- Estimated monthly branded searches for Seatfrog in the United Kingdom fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
- Estimated monthly branded searches for Raileasy in the United Kingdom fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
- Estimated monthly branded searches for Split My Fare in the United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Trainline | 94.7% | 4.1M | 0.0% | Trainline |
| 2 | TrainPal | 4.7% | 201K | 0.0% | TrainPal |
| 3 | Seatfrog | 0.28% | 12.1K | -18.2% | Seatfrog |
| 4 | Split My Fare | 0.23% | 9.9K | -18.2% | Split My Fare |
| 5 | Raileasy | 0.15% | 6.6K | -18.5% | Raileasy |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Trainline | 4.1M | 95.3% | 1 |
| Oct 2025 | TrainPal | 165K | 3.8% | 2 |
| Oct 2025 | Seatfrog | 18.1K | 0.42% | 3 |
| Oct 2025 | Split My Fare | 12.1K | 0.28% | 4 |
| Oct 2025 | Raileasy | 8.1K | 0.19% | 5 |
| Nov 2025 | Trainline | 4.1M | 96% | 1 |
| Nov 2025 | TrainPal | 135K | 3.2% | 2 |
| Nov 2025 | Seatfrog | 18.1K | 0.42% | 3 |
| Nov 2025 | Split My Fare | 12.1K | 0.28% | 4 |
| Nov 2025 | Raileasy | 6.6K | 0.15% | 5 |
| Dec 2025 | Trainline | 4.1M | 96.7% | 1 |
| Dec 2025 | TrainPal | 110K | 2.6% | 2 |
| Dec 2025 | Seatfrog | 14.8K | 0.35% | 3 |
| Dec 2025 | Split My Fare | 9.9K | 0.23% | 4 |
| Dec 2025 | Raileasy | 6.6K | 0.16% | 5 |
| Jan 2026 | Trainline | 4.1M | 96% | 1 |
| Jan 2026 | TrainPal | 135K | 3.2% | 2 |
| Jan 2026 | Seatfrog | 14.8K | 0.35% | 3 |
| Jan 2026 | Split My Fare | 12.1K | 0.28% | 4 |
| Jan 2026 | Raileasy | 6.6K | 0.15% | 5 |
| Feb 2026 | Trainline | 4.1M | 96.1% | 1 |
| Feb 2026 | TrainPal | 135K | 3.2% | 2 |
| Feb 2026 | Seatfrog | 14.8K | 0.35% | 3 |
| Feb 2026 | Split My Fare | 9.9K | 0.23% | 4 |
| Feb 2026 | Raileasy | 6.6K | 0.16% | 5 |
| Mar 2026 | Trainline | 4.1M | 96% | 1 |
| Mar 2026 | TrainPal | 135K | 3.2% | 2 |
| Mar 2026 | Seatfrog | 14.8K | 0.35% | 3 |
| Mar 2026 | Split My Fare | 12.1K | 0.28% | 4 |
| Mar 2026 | Raileasy | 8.1K | 0.19% | 5 |
| Apr 2026 | Trainline | 4.1M | 95.4% | 1 |
| Apr 2026 | TrainPal | 165K | 3.8% | 2 |
| Apr 2026 | Seatfrog | 14.8K | 0.35% | 3 |
| Apr 2026 | Split My Fare | 12.1K | 0.28% | 4 |
| Apr 2026 | Raileasy | 6.6K | 0.15% | 5 |
| May 2026 | Trainline | 4.1M | 95.4% | 1 |
| May 2026 | TrainPal | 165K | 3.8% | 2 |
| May 2026 | Seatfrog | 14.8K | 0.35% | 3 |
| May 2026 | Split My Fare | 12.1K | 0.28% | 4 |
| May 2026 | Raileasy | 6.6K | 0.15% | 5 |
| Jun 2026 | Trainline | 4.1M | 95.4% | 1 |
| Jun 2026 | TrainPal | 165K | 3.8% | 2 |
| Jun 2026 | Seatfrog | 14.8K | 0.35% | 3 |
| Jun 2026 | Split My Fare | 9.9K | 0.23% | 4 |
| Jun 2026 | Raileasy | 6.6K | 0.15% | 5 |
| Jul 2026 | Trainline | 4.1M | 94.6% | 1 |
| Jul 2026 | TrainPal | 201K | 4.7% | 2 |
| Jul 2026 | Seatfrog | 12.1K | 0.28% | 3 |
| Jul 2026 | Split My Fare | 12.1K | 0.28% | 4 |
| Jul 2026 | Raileasy | 6.6K | 0.15% | 5 |
| Aug 2026 | Trainline | 4.1M | 94.5% | 1 |
| Aug 2026 | TrainPal | 201K | 4.6% | 2 |
| Aug 2026 | Seatfrog | 14.8K | 0.34% | 3 |
| Aug 2026 | Split My Fare | 12.1K | 0.28% | 4 |
| Aug 2026 | Raileasy | 8.1K | 0.19% | 5 |
| Sep 2026 | Trainline | 4.1M | 94.7% | 1 |
| Sep 2026 | TrainPal | 201K | 4.7% | 2 |
| Sep 2026 | Seatfrog | 12.1K | 0.28% | 3 |
| Sep 2026 | Split My Fare | 9.9K | 0.23% | 4 |
| Sep 2026 | Raileasy | 6.6K | 0.15% | 5 |

## What is being compared

- **Raileasy**: Measured on the search term “raileasy”.
- **Seatfrog**: Measured on the search term “seatfrog”.
- **Split My Fare**: Measured on the search term “split my fare”.
- **Trainline**: Measured on the search term “trainline”.
- **TrainPal**: Measured on the search term “trainpal”.

- [Raileasy](/demand/uk/brands/raileasy)
- [Seatfrog](/demand/uk/brands/seatfrog)
- [Split My Fare](/demand/uk/brands/split-my-fare)
- [Trainline](/demand/uk/brands/trainline)
- [TrainPal](/demand/uk/brands/trainpal)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among train ticket retailers in the United Kingdom?

In September 2026, Trainline was the most searched among train ticket retailers in the United Kingdom, with an estimated 4.1M branded searches, 94.7% of all searches for the five we track.

## Cite this page

Brandwave. "Train ticket retailers in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-train-ticket-retailers

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-train-ticket-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
