---
title: "Tradesperson directories in the United Kingdom: Which are searched most?"
description: "Compare the sites people in the UK use to find and review builders, plumbers and other trades. Share of Search among Checkatrade, MyBuilder, Rated People, TrustATrader, TrustMark and Which? Trusted Traders, the tradesperson directories Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-tradesperson-directories"
publisher: "Brandwave"
---

# Tradesperson directories in the United Kingdom: Which are searched most?

Compare the sites people in the UK use to find and review builders, plumbers and other trades. Share of Search among Checkatrade, MyBuilder, Rated People, TrustATrader, TrustMark and Which? Trusted Traders, the tradesperson directories Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tradesperson directories
- **Market**: United Kingdom
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Checkatrade, 70.9%

## Which brand is most popular in search among tradesperson directories in the United Kingdom?

- In September 2026, Checkatrade was the most searched among tradesperson directory brands in the United Kingdom, with an estimated 110K branded searches, 70.9% of all searches for the six we track.
- MyBuilder is in 2nd place, 59.3 percentage points behind at 11.7%.
- Across the 12 months ending September 2026, MyBuilder’s share of searches among tradesperson directories in the United Kingdom increased from 9.5% to 11.7%.
- Across the 12 months ending September 2026, Rated People’s share of searches among tradesperson directories in the United Kingdom decreased from 6.4% to 5.2%.
- Across the 12 months ending September 2026, TrustMark’s share of searches among tradesperson directories in the United Kingdom decreased from 4.3% to 3.5%.
- Across the 12 months ending September 2026, Checkatrade’s share of searches among tradesperson directories in the United Kingdom peaked at 76% in August 2026 and was lowest at 70.4% in January 2026.
- Across the 12 months ending September 2026, MyBuilder’s share of searches among tradesperson directories in the United Kingdom peaked at 12.1% in May 2026 and was lowest at 9.5% in October 2025.
- Across the 12 months ending September 2026, Rated People’s share of searches among tradesperson directories in the United Kingdom peaked at 6.4% in October 2025 and was lowest at 3.7% in August 2026.
- Across the 12 months ending September 2026, TrustMark’s share of searches among tradesperson directories in the United Kingdom peaked at 4.3% in October 2025 and was lowest at 2.4% in May 2026.
- Across the 12 months ending September 2026, Which? Trusted Traders’ share of searches among tradesperson directories in the United Kingdom peaked at 4.2% in January 2026 and was lowest at 2.9% in June 2026.
- Across the 12 months ending September 2026, Checkatrade, TrustATrader and Which? Trusted Traders held steady: their share of searches among tradesperson directories in the United Kingdom each moved less than 0.5 percentage points.

## Top tradesperson directories in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Checkatrade appeared every time. Checkatrade was recommended most often, coming first in two out of four answers. Which? Trusted Traders was second, and TrustMark was third. Rated People, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Checkatrade | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Which? Trusted Traders | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| TrustMark | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| MyBuilder | 4th | 2 of 3 | 1 of 1 | 3 of 4 |
| TrustATrader | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Rated People | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about tradesperson directories

- Asked ChatGPT "What's the best website for finding a reliable tradesman in the UK?": 1. Which? Trusted Traders, 2. TrustMark, 3. Checkatrade, 4. MyBuilder, 5. TrustATrader
- Asked ChatGPT "Which UK site is best for finding a builder or plumber with good reviews?": 1. Checkatrade, 2. Which? Trusted Traders, 3. TrustATrader, 4. MyBuilder
- Asked ChatGPT "How do I find a trusted tradesperson in the UK?": 1. TrustMark, 2. Checkatrade, 3. Which? Trusted Traders
- Searched Google, AI Overview "find a tradesman": 1. Checkatrade, 2. MyBuilder

Not named in any answer: Rated People.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026.

## Compare search popularity between leading brands

- [Checkatrade vs MyBuilder: compare search popularity](/demand/uk/compare/checkatrade-vs-mybuilder): 70.9% against 11.7% Share of Search.
- [Checkatrade vs Rated People: compare search popularity](/demand/uk/compare/checkatrade-vs-rated-people): 70.9% against 5.2% Share of Search.
- [Checkatrade vs TrustATrader: compare search popularity](/demand/uk/compare/checkatrade-vs-trustatrader): 70.9% against 5.2% Share of Search.
- [Checkatrade vs TrustMark: compare search popularity](/demand/uk/compare/checkatrade-vs-trustmark): 70.9% against 3.5% Share of Search.
- [MyBuilder vs Rated People: compare search popularity](/demand/uk/compare/mybuilder-vs-rated-people): 11.7% against 5.2% Share of Search.
- [MyBuilder vs TrustATrader: compare search popularity](/demand/uk/compare/mybuilder-vs-trustatrader): 11.7% against 5.2% Share of Search.
- [MyBuilder vs TrustMark: compare search popularity](/demand/uk/compare/mybuilder-vs-trustmark): 11.7% against 3.5% Share of Search.
- [Rated People vs TrustATrader: compare search popularity](/demand/uk/compare/rated-people-vs-trustatrader): 5.2% Share of Search each.
- [Rated People vs TrustMark: compare search popularity](/demand/uk/compare/rated-people-vs-trustmark): 5.2% against 3.5% Share of Search.
- [TrustATrader vs TrustMark: compare search popularity](/demand/uk/compare/trustatrader-vs-trustmark): 5.2% against 3.5% Share of Search.

## How did search popularity change for United Kingdom tradesperson directories in September 2026?

- In September 2026, Rated People overtook TrustATrader to rank 3rd among tradesperson directories in the United Kingdom, with 5.2% of the searches.
- In September 2026, TrustMark overtook Which? Trusted Traders to rank 5th among tradesperson directories in the United Kingdom, with 3.5% of the searches.
- In September 2026, MyBuilder gained share of searches among tradesperson directories in the United Kingdom, from 10.2% to 11.7%.
- In September 2026, TrustATrader gained share of searches among tradesperson directories in the United Kingdom, from 4.6% to 5.2%.
- In September 2026, Checkatrade lost share of searches among tradesperson directories in the United Kingdom, from 76% to 70.9%.
- Estimated monthly branded searches for Which? Trusted Traders in the United Kingdom fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Checkatrade | 70.9% | 110K | -18.5% | Checkatrade |
| 2 | MyBuilder | 11.7% | 18.1K | 0.0% | MyBuilder |
| 3 | Rated People | 5.2% | 8.1K | +22.7% | Rated People |
| 4 | TrustATrader | 5.2% | 8.1K | 0.0% | TrustATrader |
| 5 | TrustMark | 3.5% | 5.4K | +22.7% | TrustMark |
| 6 | Which? Trusted Traders | 3.5% | 5.4K | 0.0% | Which? Trusted Traders |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Checkatrade | 135K | 71.1% | 1 |
| Oct 2025 | MyBuilder | 18.1K | 9.5% | 2 |
| Oct 2025 | Rated People | 12.1K | 6.4% | 3 |
| Oct 2025 | TrustATrader | 9.9K | 5.2% | 4 |
| Oct 2025 | TrustMark | 8.1K | 4.3% | 5 |
| Oct 2025 | Which? Trusted Traders | 6.6K | 3.5% | 6 |
| Nov 2025 | Checkatrade | 135K | 73.3% | 1 |
| Nov 2025 | MyBuilder | 18.1K | 9.8% | 2 |
| Nov 2025 | Rated People | 9.9K | 5.4% | 3 |
| Nov 2025 | TrustATrader | 8.1K | 4.4% | 4 |
| Nov 2025 | TrustMark | 6.6K | 3.6% | 5 |
| Nov 2025 | Which? Trusted Traders | 6.6K | 3.6% | 6 |
| Dec 2025 | Checkatrade | 110K | 73.9% | 1 |
| Dec 2025 | MyBuilder | 14.8K | 9.9% | 2 |
| Dec 2025 | Rated People | 6.6K | 4.4% | 3 |
| Dec 2025 | TrustATrader | 6.6K | 4.4% | 4 |
| Dec 2025 | TrustMark | 5.4K | 3.6% | 5 |
| Dec 2025 | Which? Trusted Traders | 5.4K | 3.6% | 6 |
| Jan 2026 | Checkatrade | 135K | 70.4% | 1 |
| Jan 2026 | MyBuilder | 22.2K | 11.6% | 2 |
| Jan 2026 | Rated People | 9.9K | 5.2% | 3 |
| Jan 2026 | TrustATrader | 9.9K | 5.2% | 4 |
| Jan 2026 | Which? Trusted Traders | 8.1K | 4.2% | 5 |
| Jan 2026 | TrustMark | 6.6K | 3.4% | 6 |
| Feb 2026 | Checkatrade | 135K | 71.4% | 1 |
| Feb 2026 | MyBuilder | 22.2K | 11.7% | 2 |
| Feb 2026 | Rated People | 9.9K | 5.2% | 3 |
| Feb 2026 | TrustATrader | 9.9K | 5.2% | 4 |
| Feb 2026 | Which? Trusted Traders | 6.6K | 3.5% | 5 |
| Feb 2026 | TrustMark | 5.4K | 2.9% | 6 |
| Mar 2026 | Checkatrade | 135K | 71% | 1 |
| Mar 2026 | MyBuilder | 22.2K | 11.7% | 2 |
| Mar 2026 | Rated People | 9.9K | 5.2% | 3 |
| Mar 2026 | TrustATrader | 9.9K | 5.2% | 4 |
| Mar 2026 | TrustMark | 6.6K | 3.5% | 5 |
| Mar 2026 | Which? Trusted Traders | 6.6K | 3.5% | 6 |
| Apr 2026 | Checkatrade | 135K | 72.8% | 1 |
| Apr 2026 | MyBuilder | 22.2K | 12% | 2 |
| Apr 2026 | Rated People | 8.1K | 4.4% | 3 |
| Apr 2026 | TrustATrader | 8.1K | 4.4% | 4 |
| Apr 2026 | Which? Trusted Traders | 6.6K | 3.6% | 5 |
| Apr 2026 | TrustMark | 5.4K | 2.9% | 6 |
| May 2026 | Checkatrade | 135K | 73.7% | 1 |
| May 2026 | MyBuilder | 22.2K | 12.1% | 2 |
| May 2026 | Rated People | 8.1K | 4.4% | 3 |
| May 2026 | TrustATrader | 8.1K | 4.4% | 4 |
| May 2026 | Which? Trusted Traders | 5.4K | 2.9% | 5 |
| May 2026 | TrustMark | 4.4K | 2.4% | 6 |
| Jun 2026 | Checkatrade | 135K | 73.3% | 1 |
| Jun 2026 | MyBuilder | 22.2K | 12.1% | 2 |
| Jun 2026 | Rated People | 8.1K | 4.4% | 3 |
| Jun 2026 | TrustATrader | 8.1K | 4.4% | 4 |
| Jun 2026 | TrustMark | 5.4K | 2.9% | 5 |
| Jun 2026 | Which? Trusted Traders | 5.4K | 2.9% | 6 |
| Jul 2026 | Checkatrade | 110K | 70.9% | 1 |
| Jul 2026 | MyBuilder | 18.1K | 11.7% | 2 |
| Jul 2026 | Rated People | 8.1K | 5.2% | 3 |
| Jul 2026 | TrustATrader | 8.1K | 5.2% | 4 |
| Jul 2026 | TrustMark | 5.4K | 3.5% | 5 |
| Jul 2026 | Which? Trusted Traders | 5.4K | 3.5% | 6 |
| Aug 2026 | Checkatrade | 135K | 76% | 1 |
| Aug 2026 | MyBuilder | 18.1K | 10.2% | 2 |
| Aug 2026 | TrustATrader | 8.1K | 4.6% | 3 |
| Aug 2026 | Rated People | 6.6K | 3.7% | 4 |
| Aug 2026 | Which? Trusted Traders | 5.4K | 3% | 5 |
| Aug 2026 | TrustMark | 4.4K | 2.5% | 6 |
| Sep 2026 | Checkatrade | 110K | 70.9% | 1 |
| Sep 2026 | MyBuilder | 18.1K | 11.7% | 2 |
| Sep 2026 | Rated People | 8.1K | 5.2% | 3 |
| Sep 2026 | TrustATrader | 8.1K | 5.2% | 4 |
| Sep 2026 | TrustMark | 5.4K | 3.5% | 5 |
| Sep 2026 | Which? Trusted Traders | 5.4K | 3.5% | 6 |

## What is being compared

- **Checkatrade**: Measured on the search term “checkatrade”.
- **MyBuilder**: Measured on the search term “mybuilder”.
- **Rated People**: Measured on the search term “rated people”.
- **TrustATrader**: Measured on the search term “trustatrader”.
- **TrustMark**: Measured on the search term “trustmark”.
- **Which? Trusted Traders**: Measured on the search term “which trusted traders”.

- [Checkatrade](/demand/uk/brands/checkatrade)
- [MyBuilder](/demand/uk/brands/mybuilder)
- [Rated People](/demand/uk/brands/rated-people)
- [TrustATrader](/demand/uk/brands/trustatrader)
- [TrustMark](/demand/uk/brands/trustmark)
- [Which? Trusted Traders](/demand/uk/brands/which-trusted-traders)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tradesperson directories in the United Kingdom?

In September 2026, Checkatrade was the most searched among tradesperson directory brands in the United Kingdom, with an estimated 110K branded searches, 70.9% of all searches for the six we track.

## Cite this page

Brandwave. "Tradesperson directories in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-tradesperson-directories

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-tradesperson-directories. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.