--- title: "Ticket sites in the United Kingdom: Which are searched most?" description: "Compare the sites people in the UK buy and resell gig, festival, sport and theatre tickets on. Share of Search among Ticketmaster, Eventbrite, viagogo, Twickets, See Tickets, Skiddle, StubHub, AXS and DICE, the ticket sites Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-ticket-sites" publisher: "Brandwave" --- # Ticket sites in the United Kingdom: Which are searched most? Compare the sites people in the UK buy and resell gig, festival, sport and theatre tickets on. Share of Search among Ticketmaster, Eventbrite, viagogo, Twickets, See Tickets, Skiddle, StubHub, AXS and DICE, the ticket sites Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Ticket sites - **Market**: United Kingdom - **Brands compared**: 9 - **Month measured**: Sep 2026 - **Highest Share of Search**: Ticketmaster, 74.9% ## Which brand is most popular in search among ticket sites in the United Kingdom? - In September 2026, Ticketmaster was the most searched among ticket sites in the United Kingdom, with an estimated 2.6M branded searches, 74.9% of all searches for the nine we track. - Eventbrite is in 2nd place, 67.8 percentage points behind at 7.1%. - Across the 12 months ending September 2026, Ticketmaster’s share of searches among ticket sites in the United Kingdom increased from 64.7% to 74.9%. - Across the 12 months ending September 2026, Eventbrite’s share of searches among ticket sites in the United Kingdom decreased from 11.2% to 7.1%. - Across the 12 months ending September 2026, Twickets’ share of searches among ticket sites in the United Kingdom decreased from 6.1% to 4.7%. - Across the 12 months ending September 2026, See Tickets’ share of searches among ticket sites in the United Kingdom decreased from 4.1% to 2.1%. - Across the 12 months ending September 2026, Skiddle’s share of searches among ticket sites in the United Kingdom decreased from 2.7% to 2.1%. - Across the 12 months ending September 2026, StubHub’s share of searches among ticket sites in the United Kingdom decreased from 2.2% to 1.7%. - Across the 12 months ending September 2026, AXS’s share of searches among ticket sites in the United Kingdom decreased from 2.7% to 1.4%. - Across the 12 months ending September 2026, Ticketmaster’s share of searches among ticket sites in the United Kingdom peaked at 74.9% in September 2026 and was lowest at 57% in March 2026. - Across the 12 months ending September 2026, Eventbrite’s share of searches among ticket sites in the United Kingdom peaked at 14.6% in March 2026 and was lowest at 7.1% in September 2026. - Across the 12 months ending September 2026, viagogo’s share of searches among ticket sites in the United Kingdom peaked at 9.8% in July 2026 and was lowest at 5.8% in September 2026. - Across the 12 months ending September 2026, Twickets’ share of searches among ticket sites in the United Kingdom peaked at 9.8% in July 2026 and was lowest at 4.7% in September 2026. - Across the 12 months ending September 2026, See Tickets’ share of searches among ticket sites in the United Kingdom peaked at 4.4% in November 2025 and was lowest at 2.1% in September 2026. - Across the 12 months ending September 2026, Skiddle’s share of searches among ticket sites in the United Kingdom peaked at 4.1% in February 2026 and was lowest at 2.1% in September 2026. - Across the 12 months ending September 2026, StubHub’s share of searches among ticket sites in the United Kingdom peaked at 3.2% in April 2026 and was lowest at 1.7% in September 2026. - Across the 12 months ending September 2026, AXS’s share of searches among ticket sites in the United Kingdom peaked at 2.7% in October 2025 and was lowest at 1.2% in January 2026. - Across the 12 months ending September 2026, viagogo rose from 4th to 3rd among ticket sites in the United Kingdom. - Across the 12 months ending September 2026, Twickets fell from 3rd to 4th among ticket sites in the United Kingdom. - Across the 12 months ending September 2026, Skiddle rose from 7th to 6th among ticket sites in the United Kingdom. - Across the 12 months ending September 2026, StubHub rose from 8th to 7th among ticket sites in the United Kingdom. - Across the 12 months ending September 2026, AXS fell from 6th to 8th among ticket sites in the United Kingdom. - Across the 12 months ending September 2026, DICE held steady: its share of searches among ticket sites in the United Kingdom moved less than 0.5 percentage points. ## Top ticket sites in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, Ticketmaster appeared every time. Ticketmaster was recommended most often, coming first in two out of three answers that gave a list. See Tickets was second, and DICE was third. Eventbrite, which ranked second in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ticketmaster | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | See Tickets | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | DICE | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Twickets | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | AXS | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | viagogo | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Eventbrite | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Skiddle | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | StubHub | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about ticket sites - Asked ChatGPT "What's the best site to buy gig tickets in the UK?": 1. Ticketmaster, 2. See Tickets, 3. DICE, 4. Twickets, 5. viagogo - Asked ChatGPT "Where can I safely buy resale tickets in the UK?": 1. Ticketmaster, 2. Twickets, 3. AXS, 4. See Tickets - Asked ChatGPT "Which UK ticket site has the lowest booking fees?": 1. DICE, 2. See Tickets, 3. Ticketmaster - Searched Google, AI Overview "concert tickets": 1. Ticketmaster Not named in any answer: Eventbrite, Skiddle and StubHub. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## Compare search popularity between leading brands - [Ticketmaster vs Eventbrite: compare search popularity](/demand/uk/compare/eventbrite-vs-ticketmaster): 74.9% against 7.1% Share of Search. - [Ticketmaster vs viagogo: compare search popularity](/demand/uk/compare/ticketmaster-vs-viagogo): 74.9% against 5.8% Share of Search. - [Ticketmaster vs Twickets: compare search popularity](/demand/uk/compare/ticketmaster-vs-twickets): 74.9% against 4.7% Share of Search. - [Ticketmaster vs See Tickets: compare search popularity](/demand/uk/compare/see-tickets-vs-ticketmaster): 74.9% against 2.1% Share of Search. - [Eventbrite vs viagogo: compare search popularity](/demand/uk/compare/eventbrite-vs-viagogo): 7.1% against 5.8% Share of Search. - [Eventbrite vs Twickets: compare search popularity](/demand/uk/compare/eventbrite-vs-twickets): 7.1% against 4.7% Share of Search. - [Eventbrite vs See Tickets: compare search popularity](/demand/uk/compare/eventbrite-vs-see-tickets): 7.1% against 2.1% Share of Search. - [viagogo vs Twickets: compare search popularity](/demand/uk/compare/twickets-vs-viagogo): 5.8% against 4.7% Share of Search. - [viagogo vs See Tickets: compare search popularity](/demand/uk/compare/see-tickets-vs-viagogo): 5.8% against 2.1% Share of Search. - [Twickets vs See Tickets: compare search popularity](/demand/uk/compare/see-tickets-vs-twickets): 4.7% against 2.1% Share of Search. ## How did search popularity change for United Kingdom ticket sites in September 2026? - In September 2026, Ticketmaster gained share of searches among ticket sites in the United Kingdom, from 60.2% to 74.9%. - In September 2026, Twickets lost share of searches among ticket sites in the United Kingdom, from 8.5% to 4.7%. - In September 2026, Eventbrite lost share of searches among ticket sites in the United Kingdom, from 10.4% to 7.1%. - In September 2026, viagogo lost share of searches among ticket sites in the United Kingdom, from 8.5% to 5.8%. - In September 2026, Skiddle lost share of searches among ticket sites in the United Kingdom, from 3.8% to 2.1%. - In September 2026, StubHub lost share of searches among ticket sites in the United Kingdom, from 3.1% to 1.7%. - In September 2026, See Tickets lost share of searches among ticket sites in the United Kingdom, from 3.1% to 2.1%. - In September 2026, AXS lost share of searches among ticket sites in the United Kingdom, from 2.1% to 1.4%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Ticketmaster | 74.9% | 2.6M | +123.9% | Live Nation Entertainment | | 2 | Eventbrite | 7.1% | 246K | +22.4% | Eventbrite | | 3 | viagogo | 5.8% | 201K | +21.8% | viagogo | | 4 | Twickets | 4.7% | 165K | 0.0% | Twickets | | 5 | See Tickets | 2.1% | 74K | +22.3% | See Tickets | | 6 | Skiddle | 2.1% | 74K | 0.0% | Skiddle | | 7 | StubHub | 1.7% | 60.5K | 0.0% | StubHub | | 8 | AXS | 1.4% | 49.5K | +22.2% | AEG | | 9 | DICE | 0.13% | 4.4K | +51.7% | DICE | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ticketmaster | 1.7M | 64.7% | 1 | | Oct 2025 | Eventbrite | 301K | 11.2% | 2 | | Oct 2025 | Twickets | 165K | 6.1% | 3 | | Oct 2025 | viagogo | 165K | 6.1% | 4 | | Oct 2025 | See Tickets | 110K | 4.1% | 5 | | Oct 2025 | AXS | 74K | 2.7% | 6 | | Oct 2025 | Skiddle | 74K | 2.7% | 7 | | Oct 2025 | StubHub | 60.5K | 2.2% | 8 | | Oct 2025 | DICE | 3.6K | 0.13% | 9 | | Nov 2025 | Ticketmaster | 1.2M | 58.8% | 1 | | Nov 2025 | Eventbrite | 246K | 12.1% | 2 | | Nov 2025 | Twickets | 165K | 8.1% | 3 | | Nov 2025 | viagogo | 165K | 8.1% | 4 | | Nov 2025 | See Tickets | 90.5K | 4.4% | 5 | | Nov 2025 | Skiddle | 60.5K | 3% | 6 | | Nov 2025 | StubHub | 60.5K | 3% | 7 | | Nov 2025 | AXS | 49.5K | 2.4% | 8 | | Nov 2025 | DICE | 2.9K | 0.14% | 9 | | Dec 2025 | Ticketmaster | 1.2M | 65.4% | 1 | | Dec 2025 | Eventbrite | 165K | 9.3% | 2 | | Dec 2025 | viagogo | 135K | 7.6% | 3 | | Dec 2025 | Twickets | 110K | 6.2% | 4 | | Dec 2025 | See Tickets | 60.5K | 3.4% | 5 | | Dec 2025 | Skiddle | 60.5K | 3.4% | 6 | | Dec 2025 | AXS | 40.5K | 2.3% | 7 | | Dec 2025 | StubHub | 40.5K | 2.3% | 8 | | Dec 2025 | DICE | 3.6K | 0.2% | 9 | | Jan 2026 | Ticketmaster | 2.1M | 73% | 1 | | Jan 2026 | Eventbrite | 201K | 7.1% | 2 | | Jan 2026 | viagogo | 201K | 7.1% | 3 | | Jan 2026 | Twickets | 135K | 4.7% | 4 | | Jan 2026 | See Tickets | 74K | 2.6% | 5 | | Jan 2026 | Skiddle | 60.5K | 2.1% | 6 | | Jan 2026 | StubHub | 60.5K | 2.1% | 7 | | Jan 2026 | AXS | 33.1K | 1.2% | 8 | | Jan 2026 | DICE | 2.9K | 0.1% | 9 | | Feb 2026 | Ticketmaster | 1.1M | 62.2% | 1 | | Feb 2026 | Eventbrite | 201K | 11% | 2 | | Feb 2026 | Twickets | 135K | 7.4% | 3 | | Feb 2026 | viagogo | 135K | 7.4% | 4 | | Feb 2026 | Skiddle | 74K | 4.1% | 5 | | Feb 2026 | See Tickets | 60.5K | 3.3% | 6 | | Feb 2026 | StubHub | 49.5K | 2.7% | 7 | | Feb 2026 | AXS | 33.1K | 1.8% | 8 | | Feb 2026 | DICE | 2.9K | 0.16% | 9 | | Mar 2026 | Ticketmaster | 958K | 57% | 1 | | Mar 2026 | Eventbrite | 246K | 14.6% | 2 | | Mar 2026 | Twickets | 135K | 8% | 3 | | Mar 2026 | viagogo | 135K | 8% | 4 | | Mar 2026 | See Tickets | 60.5K | 3.6% | 5 | | Mar 2026 | Skiddle | 60.5K | 3.6% | 6 | | Mar 2026 | StubHub | 49.5K | 2.9% | 7 | | Mar 2026 | AXS | 33.1K | 2% | 8 | | Mar 2026 | DICE | 2.9K | 0.17% | 9 | | Apr 2026 | Ticketmaster | 1.1M | 60% | 1 | | Apr 2026 | Eventbrite | 201K | 10.6% | 2 | | Apr 2026 | Twickets | 165K | 8.7% | 3 | | Apr 2026 | viagogo | 165K | 8.7% | 4 | | Apr 2026 | See Tickets | 60.5K | 3.2% | 5 | | Apr 2026 | Skiddle | 60.5K | 3.2% | 6 | | Apr 2026 | StubHub | 60.5K | 3.2% | 7 | | Apr 2026 | AXS | 40.5K | 2.1% | 8 | | Apr 2026 | DICE | 3.6K | 0.19% | 9 | | May 2026 | Ticketmaster | 1.2M | 60.3% | 1 | | May 2026 | Eventbrite | 201K | 10.1% | 2 | | May 2026 | Twickets | 165K | 8.3% | 3 | | May 2026 | viagogo | 165K | 8.3% | 4 | | May 2026 | See Tickets | 74K | 3.7% | 5 | | May 2026 | Skiddle | 74K | 3.7% | 6 | | May 2026 | StubHub | 60.5K | 3% | 7 | | May 2026 | AXS | 49.5K | 2.5% | 8 | | May 2026 | DICE | 2.9K | 0.15% | 9 | | Jun 2026 | Ticketmaster | 1.8M | 63.6% | 1 | | Jun 2026 | Eventbrite | 246K | 8.7% | 2 | | Jun 2026 | Twickets | 246K | 8.7% | 3 | | Jun 2026 | viagogo | 246K | 8.7% | 4 | | Jun 2026 | See Tickets | 90.5K | 3.2% | 5 | | Jun 2026 | Skiddle | 74K | 2.6% | 6 | | Jun 2026 | StubHub | 74K | 2.6% | 7 | | Jun 2026 | AXS | 49.5K | 1.7% | 8 | | Jun 2026 | DICE | 2.9K | 0.1% | 9 | | Jul 2026 | Ticketmaster | 1.2M | 58.4% | 1 | | Jul 2026 | Eventbrite | 201K | 9.8% | 2 | | Jul 2026 | Twickets | 201K | 9.8% | 3 | | Jul 2026 | viagogo | 201K | 9.8% | 4 | | Jul 2026 | See Tickets | 74K | 3.6% | 5 | | Jul 2026 | Skiddle | 74K | 3.6% | 6 | | Jul 2026 | StubHub | 60.5K | 2.9% | 7 | | Jul 2026 | AXS | 40.5K | 2% | 8 | | Jul 2026 | DICE | 2.9K | 0.14% | 9 | | Aug 2026 | Ticketmaster | 1.2M | 60.2% | 1 | | Aug 2026 | Eventbrite | 201K | 10.4% | 2 | | Aug 2026 | Twickets | 165K | 8.5% | 3 | | Aug 2026 | viagogo | 165K | 8.5% | 4 | | Aug 2026 | Skiddle | 74K | 3.8% | 5 | | Aug 2026 | See Tickets | 60.5K | 3.1% | 6 | | Aug 2026 | StubHub | 60.5K | 3.1% | 7 | | Aug 2026 | AXS | 40.5K | 2.1% | 8 | | Aug 2026 | DICE | 2.9K | 0.15% | 9 | | Sep 2026 | Ticketmaster | 2.6M | 74.9% | 1 | | Sep 2026 | Eventbrite | 246K | 7.1% | 2 | | Sep 2026 | viagogo | 201K | 5.8% | 3 | | Sep 2026 | Twickets | 165K | 4.7% | 4 | | Sep 2026 | See Tickets | 74K | 2.1% | 5 | | Sep 2026 | Skiddle | 74K | 2.1% | 6 | | Sep 2026 | StubHub | 60.5K | 1.7% | 7 | | Sep 2026 | AXS | 49.5K | 1.4% | 8 | | Sep 2026 | DICE | 4.4K | 0.13% | 9 | ## What is being compared - **AXS**: Measured on the search term “axs tickets”. - **DICE**: Measured on the search term “dice tickets”. - **Eventbrite**: Measured on the search term “eventbrite”. - **See Tickets**: Measured on the search term “see tickets”. - **Skiddle**: Measured on the search term “skiddle”. - **StubHub**: Measured on the search term “stubhub”. - **Ticketmaster**: Measured on the search terms “ticketmaster” and “ticketmaster uk”, summed into one figure. - **Twickets**: Measured on the search term “twickets”. - **viagogo**: Measured on the search term “viagogo”. - [AXS](/demand/uk/brands/axs) - [DICE](/demand/uk/brands/dice-fm) - [Eventbrite](/demand/uk/brands/eventbrite) - [See Tickets](/demand/uk/brands/see-tickets) - [Skiddle](/demand/uk/brands/skiddle) - [StubHub](/demand/uk/brands/stubhub) - [Ticketmaster](/demand/uk/brands/ticketmaster) - [Twickets](/demand/uk/brands/twickets) - [viagogo](/demand/uk/brands/viagogo) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among ticket sites in the United Kingdom? In September 2026, Ticketmaster was the most searched among ticket sites in the United Kingdom, with an estimated 2.6M branded searches, 74.9% of all searches for the nine we track. ## Cite this page Brandwave. "Ticket sites in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-ticket-sites This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-ticket-sites. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.