---
title: "Tea shops in the United Kingdom: Which are searched most?"
description: "Compare the shops people in the UK buy loose leaf tea and tea gifts from. Share of Search among Whittard, Bird & Blend, Postcard Teas, Teapigs, Brew Tea Co, The Tea Makers of London, Rare Tea Company and Jeeves & Jericho, the tea shops Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-tea-shops"
publisher: "Brandwave"
---

# Tea shops in the United Kingdom: Which are searched most?

Compare the shops people in the UK buy loose leaf tea and tea gifts from. Share of Search among Whittard, Bird & Blend, Postcard Teas, Teapigs, Brew Tea Co, The Tea Makers of London, Rare Tea Company and Jeeves & Jericho, the tea shops Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tea shops
- **Market**: United Kingdom
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Whittard, 48.3%

## Which brand is most popular in search among tea shops in the United Kingdom?

- In September 2026, Whittard was the most searched among tea shops in the United Kingdom, with an estimated 49.5K branded searches, 48.3% of all searches for the eight we track.
- Bird & Blend is in 2nd place, 21.8 percentage points behind at 26.4%.
- Across the 12 months ending September 2026, Whittard’s share of searches among tea shops in the United Kingdom decreased from 60.6% to 48.3%.
- Across the 12 months ending September 2026, Bird & Blend’s share of searches among tea shops in the United Kingdom increased from 22.2% to 26.4%.
- Across the 12 months ending September 2026, Postcard Teas’ share of searches among tea shops in the United Kingdom increased from 6.6% to 11.8%.
- Across the 12 months ending September 2026, Teapigs’ share of searches among tea shops in the United Kingdom increased from 5.4% to 6.4%.
- Across the 12 months ending September 2026, Brew Tea Co’s share of searches among tea shops in the United Kingdom increased from 2.9% to 4.3%.
- Across the 12 months ending September 2026, Whittard’s share of searches among tea shops in the United Kingdom peaked at 66.6% in December 2025 and was lowest at 46.2% in April 2026.
- Across the 12 months ending September 2026, Bird & Blend’s share of searches among tea shops in the United Kingdom peaked at 26.9% in February 2026 and was lowest at 19.4% in November 2025.
- Across the 12 months ending September 2026, Postcard Teas’ share of searches among tea shops in the United Kingdom peaked at 14% in July 2026 and was lowest at 5.8% in November 2025.
- Across the 12 months ending September 2026, Teapigs’ share of searches among tea shops in the United Kingdom peaked at 7.1% in January 2026 and was lowest at 3.3% in December 2025.
- Across the 12 months ending September 2026, Brew Tea Co’s share of searches among tea shops in the United Kingdom peaked at 5.2% in March 2026 and was lowest at 2.2% in December 2025.
- Across the 12 months ending September 2026, The Tea Makers of London, Rare Tea Company and Jeeves & Jericho held steady: their share of searches among tea shops in the United Kingdom each moved less than 0.5 percentage points.

## Top tea shops in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, The Tea Makers of London was mentioned most often, in three of the four answers. Whittard was recommended most often, coming first in both answers that gave a list. Bird & Blend was second, and Brew Tea Co was third. Rare Tea Company, which ranked seventh in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Whittard | 1st | 2 of 3 | 0 of 1 | 2 of 4 |
| Bird & Blend | 2nd | 2 of 3 | 0 of 1 | 2 of 4 |
| Brew Tea Co | 3rd | 1 of 3 | 0 of 1 | 1 of 4 |
| Teapigs | 4th | 1 of 3 | 0 of 1 | 1 of 4 |
| Postcard Teas | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| The Tea Makers of London | 5th | 2 of 3 | 1 of 1 | 3 of 4 |
| Rare Tea Company | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Jeeves & Jericho | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about tea shops

- Asked ChatGPT "What's the best place to buy loose leaf tea in the UK?": 1. Whittard, 2. Brew Tea Co, 3. Bird & Blend, 4. The Tea Makers of London
- Asked ChatGPT "Which UK tea shops do good tea gift sets?": 1. Whittard, 2. Bird & Blend, 3. Teapigs, 4. Postcard Teas
- Asked ChatGPT "Where can I buy high quality green tea online in the UK?": 1. The Tea Makers of London
- Searched Google, AI Overview "tea gifts": 1. The Tea Makers of London

Not named in any answer: Rare Tea Company and Jeeves & Jericho.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026.

## Compare search popularity between leading brands

- [Whittard vs Bird & Blend: compare search popularity](/demand/uk/compare/bird-and-blend-vs-whittard): 48.3% against 26.4% Share of Search.
- [Whittard vs Postcard Teas: compare search popularity](/demand/uk/compare/postcard-teas-vs-whittard): 48.3% against 11.8% Share of Search.
- [Whittard vs Teapigs: compare search popularity](/demand/uk/compare/teapigs-vs-whittard): 48.3% against 6.4% Share of Search.
- [Whittard vs Brew Tea Co: compare search popularity](/demand/uk/compare/brew-tea-co-vs-whittard): 48.3% against 4.3% Share of Search.
- [Bird & Blend vs Postcard Teas: compare search popularity](/demand/uk/compare/bird-and-blend-vs-postcard-teas): 26.4% against 11.8% Share of Search.
- [Bird & Blend vs Teapigs: compare search popularity](/demand/uk/compare/bird-and-blend-vs-teapigs): 26.4% against 6.4% Share of Search.
- [Bird & Blend vs Brew Tea Co: compare search popularity](/demand/uk/compare/bird-and-blend-vs-brew-tea-co): 26.4% against 4.3% Share of Search.
- [Postcard Teas vs Teapigs: compare search popularity](/demand/uk/compare/postcard-teas-vs-teapigs): 11.8% against 6.4% Share of Search.
- [Postcard Teas vs Brew Tea Co: compare search popularity](/demand/uk/compare/brew-tea-co-vs-postcard-teas): 11.8% against 4.3% Share of Search.
- [Teapigs vs Brew Tea Co: compare search popularity](/demand/uk/compare/brew-tea-co-vs-teapigs): 6.4% against 4.3% Share of Search.

## How did search popularity change for United Kingdom tea shops in September 2026?

- In September 2026, Teapigs gained share of searches among tea shops in the United Kingdom, from 5.3% to 6.4%.
- In September 2026, Whittard lost share of searches among tea shops in the United Kingdom, from 48.8% to 48.3%.
- Estimated monthly branded searches for Postcard Teas in the United Kingdom rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
- Estimated monthly branded searches for Jeeves & Jericho in the United Kingdom fell 18.8% over 12 measured months, from 480 to 390 in September 2026.
- Estimated monthly branded searches for Bird & Blend in the United Kingdom fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
- Estimated monthly branded searches for The Tea Makers of London in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
- Estimated monthly branded searches for Rare Tea Company in the United Kingdom fell 12% over 12 measured months, from 1K to 880 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Whittard | 48.3% | 49.5K | 0.0% | Whittard |
| 2 | Bird & Blend | 26.4% | 27.1K | 0.0% | Bird & Blend |
| 3 | Postcard Teas | 11.8% | 12.1K | 0.0% | Postcard Teas |
| 4 | Teapigs | 6.4% | 6.6K | +22.2% | Teapigs |
| 5 | Brew Tea Co | 4.3% | 4.4K | 0.0% | Brew Tea Co |
| 6 | The Tea Makers of London | 1.6% | 1.6K | 0.0% | The Tea Makers of London |
| 7 | Rare Tea Company | 0.86% | 880 | 0.0% | Rare Tea Company |
| 8 | Jeeves & Jericho | 0.38% | 390 | -18.8% | Jeeves & Jericho |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Whittard | 90.5K | 60.6% | 1 |
| Oct 2025 | Bird & Blend | 33.1K | 22.2% | 2 |
| Oct 2025 | Postcard Teas | 9.9K | 6.6% | 3 |
| Oct 2025 | Teapigs | 8.1K | 5.4% | 4 |
| Oct 2025 | Brew Tea Co | 4.4K | 2.9% | 5 |
| Oct 2025 | The Tea Makers of London | 1.9K | 1.3% | 6 |
| Oct 2025 | Rare Tea Company | 1K | 0.67% | 7 |
| Oct 2025 | Jeeves & Jericho | 480 | 0.32% | 8 |
| Nov 2025 | Whittard | 135K | 64.8% | 1 |
| Nov 2025 | Bird & Blend | 40.5K | 19.4% | 2 |
| Nov 2025 | Postcard Teas | 12.1K | 5.8% | 3 |
| Nov 2025 | Teapigs | 9.9K | 4.8% | 4 |
| Nov 2025 | Brew Tea Co | 5.4K | 2.6% | 5 |
| Nov 2025 | Rare Tea Company | 2.4K | 1.2% | 6 |
| Nov 2025 | The Tea Makers of London | 2.4K | 1.2% | 7 |
| Nov 2025 | Jeeves & Jericho | 590 | 0.28% | 8 |
| Dec 2025 | Whittard | 165K | 66.6% | 1 |
| Dec 2025 | Bird & Blend | 49.5K | 20% | 2 |
| Dec 2025 | Postcard Teas | 14.8K | 6% | 3 |
| Dec 2025 | Teapigs | 8.1K | 3.3% | 4 |
| Dec 2025 | Brew Tea Co | 5.4K | 2.2% | 5 |
| Dec 2025 | The Tea Makers of London | 2.4K | 0.97% | 6 |
| Dec 2025 | Rare Tea Company | 1.9K | 0.77% | 7 |
| Dec 2025 | Jeeves & Jericho | 480 | 0.19% | 8 |
| Jan 2026 | Whittard | 60.5K | 52.8% | 1 |
| Jan 2026 | Bird & Blend | 27.1K | 23.6% | 2 |
| Jan 2026 | Postcard Teas | 9.9K | 8.6% | 3 |
| Jan 2026 | Teapigs | 8.1K | 7.1% | 4 |
| Jan 2026 | Brew Tea Co | 5.4K | 4.7% | 5 |
| Jan 2026 | The Tea Makers of London | 1.9K | 1.7% | 6 |
| Jan 2026 | Rare Tea Company | 1.3K | 1.1% | 7 |
| Jan 2026 | Jeeves & Jericho | 480 | 0.42% | 8 |
| Feb 2026 | Whittard | 49.5K | 49.1% | 1 |
| Feb 2026 | Bird & Blend | 27.1K | 26.9% | 2 |
| Feb 2026 | Postcard Teas | 9.9K | 9.8% | 3 |
| Feb 2026 | Teapigs | 6.6K | 6.5% | 4 |
| Feb 2026 | Brew Tea Co | 4.4K | 4.4% | 5 |
| Feb 2026 | The Tea Makers of London | 1.9K | 1.9% | 6 |
| Feb 2026 | Rare Tea Company | 1K | 0.99% | 7 |
| Feb 2026 | Jeeves & Jericho | 390 | 0.39% | 8 |
| Mar 2026 | Whittard | 49.5K | 47.6% | 1 |
| Mar 2026 | Bird & Blend | 27.1K | 26% | 2 |
| Mar 2026 | Postcard Teas | 12.1K | 11.6% | 3 |
| Mar 2026 | Teapigs | 6.6K | 6.3% | 4 |
| Mar 2026 | Brew Tea Co | 5.4K | 5.2% | 5 |
| Mar 2026 | The Tea Makers of London | 1.9K | 1.8% | 6 |
| Mar 2026 | Rare Tea Company | 1K | 0.96% | 7 |
| Mar 2026 | Jeeves & Jericho | 480 | 0.46% | 8 |
| Apr 2026 | Whittard | 40.5K | 46.2% | 1 |
| Apr 2026 | Bird & Blend | 22.2K | 25.3% | 2 |
| Apr 2026 | Postcard Teas | 12.1K | 13.8% | 3 |
| Apr 2026 | Teapigs | 5.4K | 6.2% | 4 |
| Apr 2026 | Brew Tea Co | 4.4K | 5% | 5 |
| Apr 2026 | The Tea Makers of London | 1.6K | 1.8% | 6 |
| Apr 2026 | Rare Tea Company | 1K | 1.1% | 7 |
| Apr 2026 | Jeeves & Jericho | 480 | 0.55% | 8 |
| May 2026 | Whittard | 40.5K | 46.2% | 1 |
| May 2026 | Bird & Blend | 22.2K | 25.3% | 2 |
| May 2026 | Postcard Teas | 12.1K | 13.8% | 3 |
| May 2026 | Teapigs | 5.4K | 6.2% | 4 |
| May 2026 | Brew Tea Co | 4.4K | 5% | 5 |
| May 2026 | The Tea Makers of London | 1.6K | 1.8% | 6 |
| May 2026 | Rare Tea Company | 1K | 1.1% | 7 |
| May 2026 | Jeeves & Jericho | 390 | 0.45% | 8 |
| Jun 2026 | Whittard | 40.5K | 46.8% | 1 |
| Jun 2026 | Bird & Blend | 22.2K | 25.7% | 2 |
| Jun 2026 | Postcard Teas | 12.1K | 14% | 3 |
| Jun 2026 | Brew Tea Co | 4.4K | 5.1% | 4 |
| Jun 2026 | Teapigs | 4.4K | 5.1% | 5 |
| Jun 2026 | The Tea Makers of London | 1.6K | 1.9% | 6 |
| Jun 2026 | Rare Tea Company | 880 | 1% | 7 |
| Jun 2026 | Jeeves & Jericho | 390 | 0.45% | 8 |
| Jul 2026 | Whittard | 40.5K | 46.9% | 1 |
| Jul 2026 | Bird & Blend | 22.2K | 25.7% | 2 |
| Jul 2026 | Postcard Teas | 12.1K | 14% | 3 |
| Jul 2026 | Teapigs | 5.4K | 6.3% | 4 |
| Jul 2026 | Brew Tea Co | 3.6K | 4.2% | 5 |
| Jul 2026 | The Tea Makers of London | 1.3K | 1.5% | 6 |
| Jul 2026 | Rare Tea Company | 880 | 1% | 7 |
| Jul 2026 | Jeeves & Jericho | 320 | 0.37% | 8 |
| Aug 2026 | Whittard | 49.5K | 48.8% | 1 |
| Aug 2026 | Bird & Blend | 27.1K | 26.7% | 2 |
| Aug 2026 | Postcard Teas | 12.1K | 11.9% | 3 |
| Aug 2026 | Teapigs | 5.4K | 5.3% | 4 |
| Aug 2026 | Brew Tea Co | 4.4K | 4.3% | 5 |
| Aug 2026 | The Tea Makers of London | 1.6K | 1.6% | 6 |
| Aug 2026 | Rare Tea Company | 880 | 0.87% | 7 |
| Aug 2026 | Jeeves & Jericho | 480 | 0.47% | 8 |
| Sep 2026 | Whittard | 49.5K | 48.3% | 1 |
| Sep 2026 | Bird & Blend | 27.1K | 26.4% | 2 |
| Sep 2026 | Postcard Teas | 12.1K | 11.8% | 3 |
| Sep 2026 | Teapigs | 6.6K | 6.4% | 4 |
| Sep 2026 | Brew Tea Co | 4.4K | 4.3% | 5 |
| Sep 2026 | The Tea Makers of London | 1.6K | 1.6% | 6 |
| Sep 2026 | Rare Tea Company | 880 | 0.86% | 7 |
| Sep 2026 | Jeeves & Jericho | 390 | 0.38% | 8 |

## What is being compared

- **Bird & Blend**: Measured on the search term “bird and blend”.
- **Brew Tea Co**: Measured on the search term “brew tea co”.
- **Jeeves & Jericho**: Measured on the search term “jeeves and jericho”.
- **Postcard Teas**: Measured on the search term “postcard teas”.
- **Rare Tea Company**: Measured on the search term “rare tea company”.
- **Teapigs**: Measured on the search term “teapigs”.
- **The Tea Makers of London**: Measured on the search term “tea makers of london”.
- **Whittard**: Measured on the search term “whittard”.

- [Bird & Blend](/demand/uk/brands/bird-and-blend)
- [Brew Tea Co](/demand/uk/brands/brew-tea-co)
- [Jeeves & Jericho](/demand/uk/brands/jeeves-and-jericho)
- [Postcard Teas](/demand/uk/brands/postcard-teas)
- [Rare Tea Company](/demand/uk/brands/rare-tea-company)
- [Teapigs](/demand/uk/brands/teapigs)
- [The Tea Makers of London](/demand/uk/brands/the-tea-makers-of-london)
- [Whittard](/demand/uk/brands/whittard)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tea shops in the United Kingdom?

In September 2026, Whittard was the most searched among tea shops in the United Kingdom, with an estimated 49.5K branded searches, 48.3% of all searches for the eight we track.

## Cite this page

Brandwave. "Tea shops in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-tea-shops

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-tea-shops. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.