--- title: "Tea brands in the United Kingdom: Which are searched most?" description: "Compare the tea brands people in the UK drink. Share of Search among Twinings, Yorkshire Tea, PG Tips, Pukka, Clipper and Tetley, the tea brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-tea-brands" publisher: "Brandwave" --- # Tea brands in the United Kingdom: Which are searched most? Compare the tea brands people in the UK drink. Share of Search among Twinings, Yorkshire Tea, PG Tips, Pukka, Clipper and Tetley, the tea brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Tea brands - **Market**: United Kingdom - **Brands compared**: 6 - **Month measured**: Sep 2026 - **Highest Share of Search**: Twinings, 34.4% ## Which brand is most popular in search among tea brands in the United Kingdom? - Twinings and Yorkshire Tea tie for the highest share of searches among tea brands in the United Kingdom, at 34.4% each in September 2026. - Across the 12 months ending September 2026, Twinings’ share of searches among tea brands in the United Kingdom increased from 23.5% to 34.4%. - Across the 12 months ending September 2026, Yorkshire Tea’s share of searches among tea brands in the United Kingdom decreased from 35.2% to 34.4%. - Across the 12 months ending September 2026, PG Tips’ share of searches among tea brands in the United Kingdom decreased from 15.7% to 12.6%. - Across the 12 months ending September 2026, Pukka’s share of searches among tea brands in the United Kingdom decreased from 12.9% to 8.4%. - Across the 12 months ending September 2026, Clipper’s share of searches among tea brands in the United Kingdom decreased from 7% to 5.6%. - Across the 12 months ending September 2026, Tetley’s share of searches among tea brands in the United Kingdom decreased from 5.7% to 4.6%. - Across the 12 months ending September 2026, Twinings’ share of searches among tea brands in the United Kingdom peaked at 42.7% in July 2026 and was lowest at 22.3% in April 2026. - Across the 12 months ending September 2026, Yorkshire Tea’s share of searches among tea brands in the United Kingdom peaked at 40.8% in April 2026 and was lowest at 28.5% in July 2026. - Across the 12 months ending September 2026, PG Tips’ share of searches among tea brands in the United Kingdom peaked at 16.3% in March 2026 and was lowest at 11.7% in August 2026. - Across the 12 months ending September 2026, Pukka’s share of searches among tea brands in the United Kingdom peaked at 15.6% in December 2025 and was lowest at 5.7% in July 2026. - Across the 12 months ending September 2026, Clipper’s share of searches among tea brands in the United Kingdom peaked at 8.4% in February 2026 and was lowest at 5.6% in September 2026. - Across the 12 months ending September 2026, Tetley’s share of searches among tea brands in the United Kingdom peaked at 5.7% in October 2025 and was lowest at 4.2% in August 2026. - Across the 12 months ending September 2026, Twinings rose from 2nd to 1st among tea brands in the United Kingdom. - Across the 12 months ending September 2026, Yorkshire Tea fell from 1st to 2nd among tea brands in the United Kingdom. ## Top tea brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, PG Tips appeared every time. Yorkshire Tea was recommended most often, coming first in all three answers that gave a list. PG Tips was second, and Twinings was third. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yorkshire Tea | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | PG Tips | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Twinings | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Tetley | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Pukka | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Clipper | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about tea brands - Asked ChatGPT "What's the best tea brand in the UK?": 1. Yorkshire Tea, 2. Twinings, 3. PG Tips, 4. Pukka - Asked ChatGPT "What are the most popular tea brands in the UK?": 1. Yorkshire Tea, 2. PG Tips, 3. Tetley, 4. Twinings, 5. Pukka, 6. Clipper - Asked ChatGPT "Which tea bags make the best cup of builder's tea?": 1. Yorkshire Tea, 2. PG Tips, 3. Tetley - Searched Google, AI Overview "tea bags": 1. PG Tips - Searched Google, AI Overview "best tea bags": 1. Yorkshire Tea, 2. PG Tips, 3. Tetley, 4. Pukka Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## Compare search popularity between leading brands - [Twinings vs Yorkshire Tea: compare search popularity](/demand/uk/compare/twinings-vs-yorkshire-tea): 34.4% Share of Search each. - [Twinings vs PG Tips: compare search popularity](/demand/uk/compare/pg-tips-vs-twinings): 34.4% against 12.6% Share of Search. - [Twinings vs Pukka: compare search popularity](/demand/uk/compare/pukka-vs-twinings): 34.4% against 8.4% Share of Search. - [Twinings vs Clipper: compare search popularity](/demand/uk/compare/clipper-tea-vs-twinings): 34.4% against 5.6% Share of Search. - [Yorkshire Tea vs PG Tips: compare search popularity](/demand/uk/compare/pg-tips-vs-yorkshire-tea): 34.4% against 12.6% Share of Search. - [Yorkshire Tea vs Pukka: compare search popularity](/demand/uk/compare/pukka-vs-yorkshire-tea): 34.4% against 8.4% Share of Search. - [Yorkshire Tea vs Clipper: compare search popularity](/demand/uk/compare/clipper-tea-vs-yorkshire-tea): 34.4% against 5.6% Share of Search. - [PG Tips vs Pukka: compare search popularity](/demand/uk/compare/pg-tips-vs-pukka): 12.6% against 8.4% Share of Search. - [PG Tips vs Clipper: compare search popularity](/demand/uk/compare/clipper-tea-vs-pg-tips): 12.6% against 5.6% Share of Search. - [Pukka vs Clipper: compare search popularity](/demand/uk/compare/clipper-tea-vs-pukka): 8.4% against 5.6% Share of Search. ## How did search popularity change for United Kingdom tea brands in September 2026? - In September 2026, Pukka overtook Clipper to rank 4th among tea brands in the United Kingdom, with 8.4% of the searches. - In September 2026, Yorkshire Tea gained share of searches among tea brands in the United Kingdom, from 32.1% to 34.4%. - In September 2026, PG Tips gained share of searches among tea brands in the United Kingdom, from 11.7% to 12.6%. - In September 2026, Twinings lost share of searches among tea brands in the United Kingdom, from 39.2% to 34.4%. - In September 2026, Clipper lost share of searches among tea brands in the United Kingdom, from 6.4% to 5.6%. - Estimated monthly branded searches for Tetley in the United Kingdom fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Twinings | 34.4% | 27.1K | 0.0% | Twinings | | 2 | Yorkshire Tea | 34.4% | 27.1K | +22.1% | Yorkshire Tea | | 3 | PG Tips | 12.6% | 9.9K | +22.2% | PG Tips | | 4 | Pukka | 8.4% | 6.6K | +50.0% | Pukka | | 5 | Clipper | 5.6% | 4.4K | 0.0% | Clipper | | 6 | Tetley | 4.6% | 3.6K | +24.1% | Tetley | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Yorkshire Tea | 27.1K | 35.2% | 1 | | Oct 2025 | Twinings | 18.1K | 23.5% | 2 | | Oct 2025 | PG Tips | 12.1K | 15.7% | 3 | | Oct 2025 | Pukka | 9.9K | 12.9% | 4 | | Oct 2025 | Clipper | 5.4K | 7% | 5 | | Oct 2025 | Tetley | 4.4K | 5.7% | 6 | | Nov 2025 | Yorkshire Tea | 27.1K | 34.6% | 1 | | Nov 2025 | Twinings | 18.1K | 23.1% | 2 | | Nov 2025 | PG Tips | 12.1K | 15.4% | 3 | | Nov 2025 | Pukka | 12.1K | 15.4% | 4 | | Nov 2025 | Clipper | 5.4K | 6.9% | 5 | | Nov 2025 | Tetley | 3.6K | 4.6% | 6 | | Dec 2025 | Yorkshire Tea | 27.1K | 35% | 1 | | Dec 2025 | Twinings | 18.1K | 23.4% | 2 | | Dec 2025 | PG Tips | 12.1K | 15.6% | 3 | | Dec 2025 | Pukka | 12.1K | 15.6% | 4 | | Dec 2025 | Clipper | 4.4K | 5.7% | 5 | | Dec 2025 | Tetley | 3.6K | 4.7% | 6 | | Jan 2026 | Yorkshire Tea | 27.1K | 32.4% | 1 | | Jan 2026 | Twinings | 22.2K | 26.5% | 2 | | Jan 2026 | PG Tips | 12.1K | 14.5% | 3 | | Jan 2026 | Pukka | 12.1K | 14.5% | 4 | | Jan 2026 | Clipper | 6.6K | 7.9% | 5 | | Jan 2026 | Tetley | 3.6K | 4.3% | 6 | | Feb 2026 | Yorkshire Tea | 22.2K | 34.7% | 1 | | Feb 2026 | Twinings | 14.8K | 23.1% | 2 | | Feb 2026 | PG Tips | 9.9K | 15.5% | 3 | | Feb 2026 | Pukka | 8.1K | 12.7% | 4 | | Feb 2026 | Clipper | 5.4K | 8.4% | 5 | | Feb 2026 | Tetley | 3.6K | 5.6% | 6 | | Mar 2026 | Yorkshire Tea | 27.1K | 36.4% | 1 | | Mar 2026 | Twinings | 18.1K | 24.3% | 2 | | Mar 2026 | PG Tips | 12.1K | 16.3% | 3 | | Mar 2026 | Pukka | 8.1K | 10.9% | 4 | | Mar 2026 | Clipper | 5.4K | 7.3% | 5 | | Mar 2026 | Tetley | 3.6K | 4.8% | 6 | | Apr 2026 | Yorkshire Tea | 27.1K | 40.8% | 1 | | Apr 2026 | Twinings | 14.8K | 22.3% | 2 | | Apr 2026 | PG Tips | 9.9K | 14.9% | 3 | | Apr 2026 | Pukka | 6.6K | 9.9% | 4 | | Apr 2026 | Clipper | 4.4K | 6.6% | 5 | | Apr 2026 | Tetley | 3.6K | 5.4% | 6 | | May 2026 | Twinings | 22.2K | 32.8% | 1 | | May 2026 | Yorkshire Tea | 22.2K | 32.8% | 2 | | May 2026 | PG Tips | 9.9K | 14.6% | 3 | | May 2026 | Pukka | 5.4K | 8% | 4 | | May 2026 | Clipper | 4.4K | 6.5% | 5 | | May 2026 | Tetley | 3.6K | 5.3% | 6 | | Jun 2026 | Twinings | 22.2K | 33.6% | 1 | | Jun 2026 | Yorkshire Tea | 22.2K | 33.6% | 2 | | Jun 2026 | PG Tips | 9.9K | 15% | 3 | | Jun 2026 | Clipper | 4.4K | 6.7% | 4 | | Jun 2026 | Pukka | 4.4K | 6.7% | 5 | | Jun 2026 | Tetley | 2.9K | 4.4% | 6 | | Jul 2026 | Twinings | 27.1K | 42.7% | 1 | | Jul 2026 | Yorkshire Tea | 18.1K | 28.5% | 2 | | Jul 2026 | PG Tips | 8.1K | 12.8% | 3 | | Jul 2026 | Clipper | 3.6K | 5.7% | 4 | | Jul 2026 | Pukka | 3.6K | 5.7% | 5 | | Jul 2026 | Tetley | 2.9K | 4.6% | 6 | | Aug 2026 | Twinings | 27.1K | 39.2% | 1 | | Aug 2026 | Yorkshire Tea | 22.2K | 32.1% | 2 | | Aug 2026 | PG Tips | 8.1K | 11.7% | 3 | | Aug 2026 | Clipper | 4.4K | 6.4% | 4 | | Aug 2026 | Pukka | 4.4K | 6.4% | 5 | | Aug 2026 | Tetley | 2.9K | 4.2% | 6 | | Sep 2026 | Twinings | 27.1K | 34.4% | 1 | | Sep 2026 | Yorkshire Tea | 27.1K | 34.4% | 2 | | Sep 2026 | PG Tips | 9.9K | 12.6% | 3 | | Sep 2026 | Pukka | 6.6K | 8.4% | 4 | | Sep 2026 | Clipper | 4.4K | 5.6% | 5 | | Sep 2026 | Tetley | 3.6K | 4.6% | 6 | ## What is being compared - **Clipper**: Measured on the search term “clipper tea”. - **PG Tips**: Measured on the search term “pg tips”. - **Pukka**: Measured on the search term “pukka tea”. - **Tetley**: Measured on the search term “tetley”. - **Twinings**: Measured on the search term “twinings”. - **Yorkshire Tea**: Measured on the search term “yorkshire tea”. - [Clipper](/demand/uk/brands/clipper-tea) - [PG Tips](/demand/uk/brands/pg-tips) - [Pukka](/demand/uk/brands/pukka) - [Tetley](/demand/uk/brands/tetley) - [Twinings](/demand/uk/brands/twinings) - [Yorkshire Tea](/demand/uk/brands/yorkshire-tea) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among tea brands in the United Kingdom? Twinings and Yorkshire Tea tie for the highest share of searches among tea brands in the United Kingdom, at 34.4% each in September 2026. ## Cite this page Brandwave. "Tea brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-tea-brands This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-tea-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.