--- title: "Storage facilities in United Kingdom: Which are searched most?" description: "Compare the storage facilities homeowners choose between. Share of Search among Big Yellow, StorageMart and Safestore, the storage facilities Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-storage-facilities" publisher: "Brandwave" --- # Storage facilities in United Kingdom: Which are searched most? Compare the storage facilities homeowners choose between. Share of Search among Big Yellow, StorageMart and Safestore, the storage facilities Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Storage facilities - **Market**: United Kingdom - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Big Yellow, 73.7% ## Which brand is most popular in search among storage facilities in United Kingdom? - In September 2026, Big Yellow was the most searched among storage facilities in United Kingdom, with an estimated 26.6K branded searches and 73.7% estimated Share of Search within this set. - StorageMart is in 2nd place, 55.4 percentage points behind at 18.3% Share of Search. - Across the 12 months ending September 2026, Big Yellow’s estimated Share of Search among storage facilities in United Kingdom decreased from 78.3% to 73.7%. - Across the 12 months ending September 2026, StorageMart’s estimated Share of Search among storage facilities in United Kingdom increased from 13% to 18.3%. - Across the 12 months ending September 2026, Safestore’s estimated Share of Search among storage facilities in United Kingdom decreased from 8.7% to 8%. - Across the 12 months ending September 2026, Big Yellow’s estimated Share of Search among storage facilities in United Kingdom peaked at 79.6% in December 2025 and was lowest at 73.1% in July 2026. - Across the 12 months ending September 2026, StorageMart’s estimated Share of Search among storage facilities in United Kingdom peaked at 18.7% in July 2026 and was lowest at 13% in October 2025. - Across the 12 months ending September 2026, Safestore’s estimated Share of Search among storage facilities in United Kingdom peaked at 8.7% in October 2025 and was lowest at 6.9% in June 2026. ## Compare search popularity between leading brands - [Big Yellow vs StorageMart: compare search popularity](/demand/uk/compare/big-yellow-vs-storagemart): 73.7% against 18.3% Share of Search. - [Big Yellow vs Safestore: compare search popularity](/demand/uk/compare/big-yellow-vs-safestore): 73.7% against 8% Share of Search. - [StorageMart vs Safestore: compare search popularity](/demand/uk/compare/safestore-vs-storagemart): 18.3% against 8% Share of Search. ## How did search popularity change for United Kingdom storage facilities in September 2026? - Estimated monthly branded searches for StorageMart in United Kingdom rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026. - Estimated monthly branded searches for Safestore in United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. - Estimated monthly branded searches for Big Yellow in United Kingdom fell 18.2% over 12 measured months, from 32.5K to 26.6K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Big Yellow | 73.7% | 26.6K | 0.0% | Big Yellow | | 2 | StorageMart | 18.3% | 6.6K | 0.0% | StorageMart | | 3 | Safestore | 8% | 2.9K | 0.0% | Safestore | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Big Yellow | 32.5K | 78.3% | 1 | | Oct 2025 | StorageMart | 5.4K | 13% | 2 | | Oct 2025 | Safestore | 3.6K | 8.7% | 3 | | Nov 2025 | Big Yellow | 26.6K | 76.2% | 1 | | Nov 2025 | StorageMart | 5.4K | 15.5% | 2 | | Nov 2025 | Safestore | 2.9K | 8.3% | 3 | | Dec 2025 | Big Yellow | 26.6K | 79.6% | 1 | | Dec 2025 | StorageMart | 4.4K | 13.2% | 2 | | Dec 2025 | Safestore | 2.4K | 7.2% | 3 | | Jan 2026 | Big Yellow | 27.6K | 76.9% | 1 | | Jan 2026 | StorageMart | 5.4K | 15% | 2 | | Jan 2026 | Safestore | 2.9K | 8.1% | 3 | | Feb 2026 | Big Yellow | 26.6K | 76.2% | 1 | | Feb 2026 | StorageMart | 5.4K | 15.5% | 2 | | Feb 2026 | Safestore | 2.9K | 8.3% | 3 | | Mar 2026 | Big Yellow | 25.8K | 75.7% | 1 | | Mar 2026 | StorageMart | 5.4K | 15.8% | 2 | | Mar 2026 | Safestore | 2.9K | 8.5% | 3 | | Apr 2026 | Big Yellow | 25.8K | 75.7% | 1 | | Apr 2026 | StorageMart | 5.4K | 15.8% | 2 | | Apr 2026 | Safestore | 2.9K | 8.5% | 3 | | May 2026 | Big Yellow | 31.5K | 79.1% | 1 | | May 2026 | StorageMart | 5.4K | 13.6% | 2 | | May 2026 | Safestore | 2.9K | 7.3% | 3 | | Jun 2026 | Big Yellow | 32.5K | 77.4% | 1 | | Jun 2026 | StorageMart | 6.6K | 15.7% | 2 | | Jun 2026 | Safestore | 2.9K | 6.9% | 3 | | Jul 2026 | Big Yellow | 25.8K | 73.1% | 1 | | Jul 2026 | StorageMart | 6.6K | 18.7% | 2 | | Jul 2026 | Safestore | 2.9K | 8.2% | 3 | | Aug 2026 | Big Yellow | 26.6K | 73.7% | 1 | | Aug 2026 | StorageMart | 6.6K | 18.3% | 2 | | Aug 2026 | Safestore | 2.9K | 8% | 3 | | Sep 2026 | Big Yellow | 26.6K | 73.7% | 1 | | Sep 2026 | StorageMart | 6.6K | 18.3% | 2 | | Sep 2026 | Safestore | 2.9K | 8% | 3 | ## What is being compared - **Big Yellow**: Measured on the search terms “big yellow” and “big yellow storage”, summed into one figure. - **Safestore**: Measured on the search term “safe store”. - **StorageMart**: Measured on the search term “storagemart”. - [Big Yellow](/demand/uk/brands/big-yellow) - [Safestore](/demand/uk/brands/safestore) - [StorageMart](/demand/uk/brands/storagemart) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among storage facilities in United Kingdom? In September 2026, Big Yellow was the most searched among storage facilities in United Kingdom, with an estimated 26.6K branded searches and 73.7% estimated Share of Search within this set. ## Cite this page Brandwave. "Storage facilities in United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-storage-facilities This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-storage-facilities. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.