--- title: "Smartphone brands in the United Kingdom: Which are searched most?" description: "Compare the smartphone brands people in the UK buy. Share of Search among Apple iPhone, Google Pixel, Samsung Galaxy, Nothing, OnePlus, HONOR, OPPO, Sony, Xiaomi, Motorola and vivo, the smartphone brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-smartphone-brands" publisher: "Brandwave" --- # Smartphone brands in the United Kingdom: Which are searched most? Compare the smartphone brands people in the UK buy. Share of Search among Apple iPhone, Google Pixel, Samsung Galaxy, Nothing, OnePlus, HONOR, OPPO, Sony, Xiaomi, Motorola and vivo, the smartphone brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Smartphone brands - **Market**: United Kingdom - **Brands compared**: 11 - **Month measured**: Sep 2026 - **Highest Share of Search**: Apple iPhone, 63.3% ## Which brand is most popular in search among smartphone brands in the United Kingdom? - In September 2026, Apple iPhone was the most searched among smartphone brands in the United Kingdom, with an estimated 673K branded searches, 63.3% of all searches for the 11 we track. - Google Pixel is in 2nd place, 52.5 percentage points behind at 10.9%. - Across the 12 months ending September 2026, Apple iPhone’s share of searches among smartphone brands in the United Kingdom increased from 46.5% to 63.3%. - Across the 12 months ending September 2026, Google Pixel’s share of searches among smartphone brands in the United Kingdom decreased from 12.3% to 10.9%. - Across the 12 months ending September 2026, Samsung Galaxy’s share of searches among smartphone brands in the United Kingdom decreased from 15.2% to 9.4%. - Across the 12 months ending September 2026, Nothing’s share of searches among smartphone brands in the United Kingdom decreased from 7.6% to 7%. - Across the 12 months ending September 2026, OnePlus’ share of searches among smartphone brands in the United Kingdom decreased from 8.5% to 2.9%. - Across the 12 months ending September 2026, HONOR’s share of searches among smartphone brands in the United Kingdom decreased from 2.8% to 2.1%. - Across the 12 months ending September 2026, Sony’s share of searches among smartphone brands in the United Kingdom decreased from 2.3% to 1.1%. - Across the 12 months ending September 2026, Xiaomi’s share of searches among smartphone brands in the United Kingdom decreased from 1.9% to 1.1%. - Across the 12 months ending September 2026, Google Pixel’s share of searches among smartphone brands in the United Kingdom peaked at 16.9% in August 2026 and was lowest at 10.9% in September 2026. - Across the 12 months ending September 2026, Samsung Galaxy’s share of searches among smartphone brands in the United Kingdom peaked at 15.3% in November 2025 and was lowest at 9.4% in September 2026. - Across the 12 months ending September 2026, Nothing’s share of searches among smartphone brands in the United Kingdom peaked at 10.7% in June 2026 and was lowest at 6.3% in November 2025. - Across the 12 months ending September 2026, HONOR’s share of searches among smartphone brands in the United Kingdom peaked at 3.5% in January 2026 and was lowest at 2.1% in September 2026. - Across the 12 months ending September 2026, Xiaomi’s share of searches among smartphone brands in the United Kingdom peaked at 1.9% in October 2025 and was lowest at 0.82% in April 2026. - Across the 12 months ending September 2026, Google Pixel rose from 3rd to 2nd among smartphone brands in the United Kingdom. - Across the 12 months ending September 2026, Samsung Galaxy fell from 2nd to 3rd among smartphone brands in the United Kingdom. - Across the 12 months ending September 2026, Nothing rose from 5th to 4th among smartphone brands in the United Kingdom. - Across the 12 months ending September 2026, OnePlus fell from 4th to 5th among smartphone brands in the United Kingdom. - Across the 12 months ending September 2026, OPPO rose from 9th to 7th among smartphone brands in the United Kingdom. - Across the 12 months ending September 2026, Sony fell from 7th to 8th among smartphone brands in the United Kingdom. - Across the 12 months ending September 2026, Xiaomi fell from 8th to 9th among smartphone brands in the United Kingdom. - Across the 12 months ending September 2026, Motorola and vivo held steady: their share of searches among smartphone brands in the United Kingdom each moved less than 0.5 percentage points. ## Top smartphone brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Apple iPhone and Samsung Galaxy appeared every time. Samsung Galaxy was recommended most often, coming first in two out of four answers that gave a list. Google Pixel was second, and Apple iPhone was third. HONOR, which ranked sixth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsung Galaxy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Google Pixel | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Apple iPhone | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Motorola | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Nothing | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Xiaomi | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | OnePlus | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | OPPO | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | HONOR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sony | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | vivo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smartphone brands - Asked ChatGPT "Which phone should I buy in the UK?": 1. Apple iPhone, 2. Samsung Galaxy, 3. Google Pixel - Asked ChatGPT "What are the best smartphone brands?": 1. Samsung Galaxy, 2. Google Pixel, 3. Xiaomi, 4. OnePlus, 5. Motorola, 6. Nothing, 7. Apple iPhone - Asked ChatGPT "What is the best phone for the money?": 1. Google Pixel, 2. Nothing, 3. Samsung Galaxy, 4. Apple iPhone - Searched Google, AI Overview "smartphone": 1. Samsung Galaxy, 2. Motorola, 3. Apple iPhone - Searched Google, AI Overview "best phone": 1. Apple iPhone, 2. Samsung Galaxy, 3. OPPO, 4. Google Pixel Not named in any answer: HONOR, Sony and vivo. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## Compare search popularity between leading brands - [Apple iPhone vs Google Pixel: compare search popularity](/demand/uk/compare/google-pixel-vs-iphone): 63.3% against 10.9% Share of Search. - [Apple iPhone vs Samsung Galaxy: compare search popularity](/demand/uk/compare/iphone-vs-samsung-galaxy): 63.3% against 9.4% Share of Search. - [Apple iPhone vs Nothing: compare search popularity](/demand/uk/compare/iphone-vs-nothing): 63.3% against 7% Share of Search. - [Apple iPhone vs OnePlus: compare search popularity](/demand/uk/compare/iphone-vs-oneplus): 63.3% against 2.9% Share of Search. - [Google Pixel vs Samsung Galaxy: compare search popularity](/demand/uk/compare/google-pixel-vs-samsung-galaxy): 10.9% against 9.4% Share of Search. - [Google Pixel vs Nothing: compare search popularity](/demand/uk/compare/google-pixel-vs-nothing): 10.9% against 7% Share of Search. - [Google Pixel vs OnePlus: compare search popularity](/demand/uk/compare/google-pixel-vs-oneplus): 10.9% against 2.9% Share of Search. - [Samsung Galaxy vs Nothing: compare search popularity](/demand/uk/compare/nothing-vs-samsung-galaxy): 9.4% against 7% Share of Search. - [Samsung Galaxy vs OnePlus: compare search popularity](/demand/uk/compare/oneplus-vs-samsung-galaxy): 9.4% against 2.9% Share of Search. - [Nothing vs OnePlus: compare search popularity](/demand/uk/compare/nothing-vs-oneplus): 7% against 2.9% Share of Search. ## How did search popularity change for United Kingdom smartphone brands in September 2026? - In September 2026, Apple iPhone gained share of searches among smartphone brands in the United Kingdom, from 53.6% to 63.3%. - In September 2026, Google Pixel lost share of searches among smartphone brands in the United Kingdom, from 16.9% to 10.9%. - In September 2026, Nothing lost share of searches among smartphone brands in the United Kingdom, from 8.8% to 7%. - In September 2026, OnePlus lost share of searches among smartphone brands in the United Kingdom, from 3.6% to 2.9%. - In September 2026, Sony lost share of searches among smartphone brands in the United Kingdom, from 1.8% to 1.1%. - HONOR’s share of searches among smartphone brands in the United Kingdom has lost ground for 3 months in a row, from 2.6% to 2.1% in September 2026. - In September 2026, OPPO rose from 8th to 7th among smartphone brands in the United Kingdom. - In September 2026, Xiaomi rose from 10th to 9th among smartphone brands in the United Kingdom. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Apple iPhone | 63.3% | 673K | +49.6% | Apple | | 2 | Google Pixel | 10.9% | 115K | -18.5% | Google | | 3 | Samsung Galaxy | 9.4% | 100K | +22.3% | Samsung | | 4 | Nothing | 7% | 74K | 0.0% | Nothing | | 5 | OnePlus | 2.9% | 30.7K | +2.3% | OnePlus | | 6 | HONOR | 2.1% | 22.2K | +22.7% | HONOR | | 7 | OPPO | 1.1% | 12.1K | +22.2% | OPPO | | 8 | Sony | 1.1% | 12.1K | -18.2% | Sony | | 9 | Xiaomi | 1.1% | 12.1K | +49.4% | Xiaomi | | 10 | Motorola | 0.76% | 8.1K | 0.0% | Motorola | | 11 | vivo | 0.27% | 2.9K | +20.8% | vivo | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Apple iPhone | 301K | 46.5% | 1 | | Oct 2025 | Samsung Galaxy | 98.6K | 15.2% | 2 | | Oct 2025 | Google Pixel | 79.4K | 12.3% | 3 | | Oct 2025 | OnePlus | 54.9K | 8.5% | 4 | | Oct 2025 | Nothing | 49.5K | 7.6% | 5 | | Oct 2025 | HONOR | 18.1K | 2.8% | 6 | | Oct 2025 | Sony | 14.8K | 2.3% | 7 | | Oct 2025 | Xiaomi | 12.1K | 1.9% | 8 | | Oct 2025 | OPPO | 9.9K | 1.5% | 9 | | Oct 2025 | Motorola | 6.6K | 1% | 10 | | Oct 2025 | vivo | 2.9K | 0.45% | 11 | | Nov 2025 | Apple iPhone | 368K | 47% | 1 | | Nov 2025 | Samsung Galaxy | 120K | 15.3% | 2 | | Nov 2025 | Google Pixel | 115K | 14.8% | 3 | | Nov 2025 | OnePlus | 64.9K | 8.3% | 4 | | Nov 2025 | Nothing | 49.5K | 6.3% | 5 | | Nov 2025 | HONOR | 22.2K | 2.8% | 6 | | Nov 2025 | Sony | 12.1K | 1.5% | 7 | | Nov 2025 | OPPO | 9.9K | 1.3% | 8 | | Nov 2025 | Xiaomi | 9.9K | 1.3% | 9 | | Nov 2025 | Motorola | 8.1K | 1% | 10 | | Nov 2025 | vivo | 2.4K | 0.31% | 11 | | Dec 2025 | Apple iPhone | 368K | 51.7% | 1 | | Dec 2025 | Samsung Galaxy | 98.6K | 13.8% | 2 | | Dec 2025 | Google Pixel | 94.9K | 13.3% | 3 | | Dec 2025 | Nothing | 49.5K | 7% | 4 | | Dec 2025 | OnePlus | 44.1K | 6.2% | 5 | | Dec 2025 | HONOR | 18.1K | 2.5% | 6 | | Dec 2025 | Sony | 12.1K | 1.7% | 7 | | Dec 2025 | Motorola | 8.1K | 1.1% | 8 | | Dec 2025 | OPPO | 8.1K | 1.1% | 9 | | Dec 2025 | Xiaomi | 8.1K | 1.1% | 10 | | Dec 2025 | vivo | 2.4K | 0.34% | 11 | | Jan 2026 | Apple iPhone | 301K | 48.1% | 1 | | Jan 2026 | Samsung Galaxy | 82.1K | 13.1% | 2 | | Jan 2026 | Google Pixel | 78.4K | 12.5% | 3 | | Jan 2026 | Nothing | 60.5K | 9.7% | 4 | | Jan 2026 | OnePlus | 44.1K | 7% | 5 | | Jan 2026 | HONOR | 22.2K | 3.5% | 6 | | Jan 2026 | Sony | 12.1K | 1.9% | 7 | | Jan 2026 | OPPO | 8.1K | 1.3% | 8 | | Jan 2026 | Xiaomi | 8.1K | 1.3% | 9 | | Jan 2026 | Motorola | 6.6K | 1.1% | 10 | | Jan 2026 | vivo | 2.4K | 0.38% | 11 | | Feb 2026 | Apple iPhone | 301K | 49.4% | 1 | | Feb 2026 | Samsung Galaxy | 80.6K | 13.2% | 2 | | Feb 2026 | Google Pixel | 78.4K | 12.9% | 3 | | Feb 2026 | Nothing | 60.5K | 9.9% | 4 | | Feb 2026 | OnePlus | 36K | 5.9% | 5 | | Feb 2026 | HONOR | 18.1K | 3% | 6 | | Feb 2026 | Sony | 12.1K | 2% | 7 | | Feb 2026 | OPPO | 8.1K | 1.3% | 8 | | Feb 2026 | Motorola | 6.6K | 1.1% | 9 | | Feb 2026 | Xiaomi | 5.4K | 0.89% | 10 | | Feb 2026 | vivo | 2.4K | 0.39% | 11 | | Mar 2026 | Apple iPhone | 368K | 50.7% | 1 | | Mar 2026 | Google Pixel | 97.1K | 13.4% | 2 | | Mar 2026 | Samsung Galaxy | 82.1K | 11.3% | 3 | | Mar 2026 | Nothing | 74K | 10.2% | 4 | | Mar 2026 | OnePlus | 52.4K | 7.2% | 5 | | Mar 2026 | HONOR | 18.1K | 2.5% | 6 | | Mar 2026 | Sony | 9.9K | 1.4% | 7 | | Mar 2026 | OPPO | 8.1K | 1.1% | 8 | | Mar 2026 | Motorola | 6.6K | 0.91% | 9 | | Mar 2026 | Xiaomi | 6.6K | 0.91% | 10 | | Mar 2026 | vivo | 2.4K | 0.33% | 11 | | Apr 2026 | Apple iPhone | 368K | 55.7% | 1 | | Apr 2026 | Google Pixel | 79.4K | 12% | 2 | | Apr 2026 | Samsung Galaxy | 67.1K | 10.2% | 3 | | Apr 2026 | Nothing | 60.5K | 9.2% | 4 | | Apr 2026 | OnePlus | 36K | 5.5% | 5 | | Apr 2026 | HONOR | 14.8K | 2.2% | 6 | | Apr 2026 | Sony | 12.1K | 1.8% | 7 | | Apr 2026 | OPPO | 8.1K | 1.2% | 8 | | Apr 2026 | Motorola | 6.6K | 1% | 9 | | Apr 2026 | Xiaomi | 5.4K | 0.82% | 10 | | Apr 2026 | vivo | 2.4K | 0.36% | 11 | | May 2026 | Apple iPhone | 368K | 55.1% | 1 | | May 2026 | Google Pixel | 78.4K | 11.7% | 2 | | May 2026 | Samsung Galaxy | 67.1K | 10% | 3 | | May 2026 | Nothing | 60.5K | 9.1% | 4 | | May 2026 | OnePlus | 36K | 5.4% | 5 | | May 2026 | HONOR | 18.1K | 2.7% | 6 | | May 2026 | Sony | 14.8K | 2.2% | 7 | | May 2026 | OPPO | 8.1K | 1.2% | 8 | | May 2026 | Xiaomi | 8.1K | 1.2% | 9 | | May 2026 | Motorola | 6.6K | 0.99% | 10 | | May 2026 | vivo | 2.4K | 0.36% | 11 | | Jun 2026 | Apple iPhone | 368K | 53.4% | 1 | | Jun 2026 | Google Pixel | 95.9K | 13.9% | 2 | | Jun 2026 | Nothing | 74K | 10.7% | 3 | | Jun 2026 | Samsung Galaxy | 67.1K | 9.7% | 4 | | Jun 2026 | OnePlus | 30K | 4.4% | 5 | | Jun 2026 | HONOR | 18.1K | 2.6% | 6 | | Jun 2026 | Sony | 9.9K | 1.4% | 7 | | Jun 2026 | Motorola | 8.1K | 1.2% | 8 | | Jun 2026 | OPPO | 8.1K | 1.2% | 9 | | Jun 2026 | Xiaomi | 8.1K | 1.2% | 10 | | Jun 2026 | vivo | 1.9K | 0.28% | 11 | | Jul 2026 | Apple iPhone | 368K | 51.3% | 1 | | Jul 2026 | Google Pixel | 95.9K | 13.4% | 2 | | Jul 2026 | Samsung Galaxy | 82.1K | 11.4% | 3 | | Jul 2026 | Nothing | 74K | 10.3% | 4 | | Jul 2026 | OnePlus | 41.2K | 5.7% | 5 | | Jul 2026 | HONOR | 18.1K | 2.5% | 6 | | Jul 2026 | OPPO | 9.9K | 1.4% | 7 | | Jul 2026 | Sony | 9.9K | 1.4% | 8 | | Jul 2026 | Motorola | 8.1K | 1.1% | 9 | | Jul 2026 | Xiaomi | 8.1K | 1.1% | 10 | | Jul 2026 | vivo | 1.9K | 0.26% | 11 | | Aug 2026 | Apple iPhone | 450K | 53.6% | 1 | | Aug 2026 | Google Pixel | 142K | 16.9% | 2 | | Aug 2026 | Samsung Galaxy | 82.1K | 9.8% | 3 | | Aug 2026 | Nothing | 74K | 8.8% | 4 | | Aug 2026 | OnePlus | 30K | 3.6% | 5 | | Aug 2026 | HONOR | 18.1K | 2.2% | 6 | | Aug 2026 | Sony | 14.8K | 1.8% | 7 | | Aug 2026 | OPPO | 9.9K | 1.2% | 8 | | Aug 2026 | Motorola | 8.1K | 0.97% | 9 | | Aug 2026 | Xiaomi | 8.1K | 0.97% | 10 | | Aug 2026 | vivo | 2.4K | 0.29% | 11 | | Sep 2026 | Apple iPhone | 673K | 63.3% | 1 | | Sep 2026 | Google Pixel | 115K | 10.9% | 2 | | Sep 2026 | Samsung Galaxy | 100K | 9.4% | 3 | | Sep 2026 | Nothing | 74K | 7% | 4 | | Sep 2026 | OnePlus | 30.7K | 2.9% | 5 | | Sep 2026 | HONOR | 22.2K | 2.1% | 6 | | Sep 2026 | OPPO | 12.1K | 1.1% | 7 | | Sep 2026 | Sony | 12.1K | 1.1% | 8 | | Sep 2026 | Xiaomi | 12.1K | 1.1% | 9 | | Sep 2026 | Motorola | 8.1K | 0.76% | 10 | | Sep 2026 | vivo | 2.9K | 0.27% | 11 | ## What is being compared - **Apple iPhone**: Measured on the search term “iphone”. - **Google Pixel**: Measured on the search terms “google pixel” and “pixel phone”, summed into one figure. - **HONOR**: Measured on the search term “honor phone”. - **Motorola**: Measured on the search term “motorola phone”. - **Nothing**: Measured on the search term “nothing phone”. - **OnePlus**: Measured on the search terms “oneplus” and “oneplus phone”, summed into one figure. - **OPPO**: Measured on the search term “oppo phone”. - **Samsung Galaxy**: Measured on the search terms “samsung galaxy phone” and “samsung phone”, summed into one figure. - **Sony**: Measured on the search term “sony xperia”. - **vivo**: Measured on the search term “vivo phone”. - **Xiaomi**: Measured on the search term “xiaomi phone”. - [Apple iPhone](/demand/uk/brands/iphone) - [Google Pixel](/demand/uk/brands/google-pixel) - [HONOR](/demand/uk/brands/honor) - [Motorola](/demand/uk/brands/motorola) - [Nothing](/demand/uk/brands/nothing) - [OnePlus](/demand/uk/brands/oneplus) - [OPPO](/demand/uk/brands/oppo) - [Samsung Galaxy](/demand/uk/brands/samsung-galaxy) - [Sony](/demand/uk/brands/sony) - [vivo](/demand/uk/brands/vivo) - [Xiaomi](/demand/uk/brands/xiaomi) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among smartphone brands in the United Kingdom? In September 2026, Apple iPhone was the most searched among smartphone brands in the United Kingdom, with an estimated 673K branded searches, 63.3% of all searches for the 11 we track. ## Cite this page Brandwave. "Smartphone brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-smartphone-brands This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-smartphone-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.